Convergence Analytics

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Connecting Data With the Analytics Selfie

Jul 28, 2014 - Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this technique in your marketing efforts. Comments

Just How Big Is the Big Data Market?

big-data-industry Jul 7, 2014 - Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. Comments

Staying in the Watchtower - Knowing When and Where to Converge

convergence-watchtower Jun 30, 2014 - Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of thinking. Comments

"Moneyball" vs. Creative: Where Data and Marketing Collide

creative-data-collision Jun 16, 2014 - Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Comments

Convergence Growing Pains in TV and Retail Marketing

pyramid-1 Jun 2, 2014 - We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on analog trend-spotting capabilities. Comments

All the Information in All the World

Big data May 19, 2014 - Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, the benefit of data-collection can be summed up as a single concept: "insight." Comments

The Marketing Clouds and Convergence

marketing-cloud May 12, 2014 - What are marketers to do during climate change, when these marketing clouds form and darken? Comments

Converged Analytics for Media Effectiveness

convergence May 5, 2014 - Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences than paid, earned, or owned media are when used in isolation. Comments

The Internet of Things: The $300 Billion Opportunity for Marketers

internetofthings Apr 29, 2014 - If consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these examples of how the megatrend is impacting our lives and businesses. Comments

The Promise of True Digital Measurement — and Its Betrayal

analytics-shutterstock-139983946 Apr 21, 2014 - The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model, it is perhaps an even more potent indictment of the amped-up promises of digital analytics in general. Comments

Creativity Without Conversion Equals Zero

conversion-funnel-strategies Apr 14, 2014 - Students must learn to combine creative and analytic skills to succeed in the digital marketing world, and some universities are making it easier for them to graduate prepared to enter the professional space. Comments

#CZLNY: ClickZ Live Convergence in Search Marketing

convergence Apr 7, 2014 - A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of remarketing. Comments

60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

eye-shutterstock-95308294 Mar 17, 2014 - On a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively lead and shape the discussion, or risk being buried by the fear mongering of the ill-informed. Comments

Growing Hacking Convergence KPIs From Within

convergence Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help the business operate better and ultimately serve their customers and audiences more effectively. Comments

Cross-Device Targeting - Why the Hype?

tnsmobilelife2013 Feb 27, 2014 - An introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Comments

Software Fatigue and How to Fight It

fatigue-small-shutterstock-124736755-1 Feb 24, 2014 - Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimaginable. Comments

Accuracy, or Something Like It

accuracy-shutterstock-152900366 Feb 20, 2014 - How often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or something like it, is key to data relevancy. Comments

Your Small Data Just Sucks

crm-shutterstock-121629106 Feb 19, 2014 - As marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quality information, our small data. Comments

Get Ready for Universal Analytics

ua Feb 12, 2014 - As Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties and setting up offline reporting. Comments

What Are the Signs of Convergence?

convergence1 Feb 10, 2014 - If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Comments

Can Digital Analytics Save Itself?

imd-analytics-report-nov2013 Jan 27, 2014 - Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Comments

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