Convergence Analytics

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The Promise of True Digital Measurement — and Its Betrayal

Apr 21, 2014 - The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model, it is perhaps an even more potent indictment of the amped-up promises of digital analytics in general. Comments

Creativity Without Conversion Equals Zero

conversion-funnel-strategies Apr 14, 2014 - Students must learn to combine creative and analytic skills to succeed in the digital marketing world, and some universities are making it easier for them to graduate prepared to enter the professional space. Comments

#CZLNY: ClickZ Live Convergence in Search Marketing

convergence Apr 7, 2014 - A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of remarketing. Comments

60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

eye-shutterstock-95308294 Mar 17, 2014 - On a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively lead and shape the discussion, or risk being buried by the fear mongering of the ill-informed. Comments

Growing Hacking Convergence KPIs From Within

convergence Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help the business operate better and ultimately serve their customers and audiences more effectively. Comments

Cross-Device Targeting - Why the Hype?

tnsmobilelife2013 Feb 27, 2014 - An introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Comments

Software Fatigue and How to Fight It

fatigue-small-shutterstock-124736755-1 Feb 24, 2014 - Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimaginable. Comments

Accuracy, or Something Like It

accuracy-shutterstock-152900366 Feb 20, 2014 - How often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or something like it, is key to data relevancy. Comments

Your Small Data Just Sucks

crm-shutterstock-121629106 Feb 19, 2014 - As marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quality information, our small data. Comments

Get Ready for Universal Analytics

ua Feb 12, 2014 - As Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties and setting up offline reporting. Comments

What Are the Signs of Convergence?

convergence1 Feb 10, 2014 - If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Comments

Can Digital Analytics Save Itself?

imd-analytics-report-nov2013 Jan 27, 2014 - Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Comments

The Stateless Internet Convergence of Things

shutterstock-108352952 Jan 21, 2014 - As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now have analytics for the real world, merging stateless Meta data and content marketing into the Internet Convergence of Things. Comments

Convergence and Info-Literacy in 2014

convergence Jan 13, 2014 - What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better and more actionable decisions with it. Comments

2014: Year of Grand Aligned Convergences

marshallsfigure-3 Dec 16, 2013 - Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts - something we've never seen till now. Comments

Data and Measurement Resolutions for 2014

datamarketing Dec 12, 2013 - Start 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Comments

First Impressions Count, But Ad Impressions May Not

Artist impression of a GPS satellite model viewed from the gallery sweeping elevated walkway. C. 2013 Science Museum Universal Design Studio Dec 12, 2013 - Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater value in your PPC campaigns. Comments

The New Context Marketing Applications

shutterstock-147642644 Nov 25, 2013 - Columnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announcements. Comments

Convergence in Social Media Produces Actionable Intelligence

marshallspondernov4 Nov 19, 2013 - Converged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via social media. Columnist Marshall Sponder explains. Comments

Can Analytics Help Save Obamacare?

shutterstock-120013600 Nov 4, 2013 - Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launch. Comments

Alice Through The Looking Glass: Augmented Reality in the Real World

shutterstock-112923100 Oct 28, 2013 - Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths in a website from the home page to the checkout confirmation page. Comments

 

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