Marketing News & Expert Advice
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Conversion & ROI
It's all about the conversion. The profitability of your online marketing depends on the efficiency of your Web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.
Make Sure Your Big Data Makes a Big Difference
Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute. Comments
Topics in Analytics:
3 Alternatives to Your Home Page Rotating Banner
Mar 5, 2013 -
The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need.
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Lightbox Pop-Overs: A Love-Hate Relationship
Feb 19, 2013 -
Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback?
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Don't Drown in a Sea of Data
Feb 12, 2013 -
Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully.
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3 Reasons Buyers Bail - and Super Simple Ways to Fix Them
Jan 22, 2013 -
Maybe it's time you looked at your site through your customers' eyes.
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Taking a Bite Out of Big Data
Jan 15, 2013 -
Three opportunities you can capitalize on today.
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6 Web Design Trends That (I Hope) Will Disappear in 2013
Jan 8, 2013 -
Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year.
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6 Ways to Use Images to Improve Your Web Conversion Rate
Dec 25, 2012 -
Images can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your organization.
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3 Ways to Maximize What's Left of the Holiday Shopping Season
Dec 18, 2012 -
While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage seasonal shoppers to become long-term customers.
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Get the Money! 2 Ways to Simplify Your E-Commerce
Dec 11, 2012 -
If you want your customers' money, you've got to make it easy for them to give it to you.
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How Usable Is Your Website? A No-Excuses Plan for Uncovering Issues
Dec 4, 2012 -
If you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up.
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Make In-Season Holiday Changes to Drive Revenue
Nov 27, 2012 -
The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consumers that will make an impact on the bottom line.
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Breaking the Rules (of Web Awareness)
Nov 13, 2012 -
When an e-catalogue site hides its products.
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Preparing Your Marketing Channels for the Holiday Rush
Oct 23, 2012 -
With online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year.
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Creating Offers That Work With Neuromarketing Secrets
Oct 18, 2012 -
Take advantage of your visitors' irrational minds and make more money with your offers!
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The Good, the Bad, and the Greedy: A Live Review of the Hancock.it Website
Oct 2, 2012 -
Establish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation.
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3 Ways to Use Technographics to Deliver a Relevant Customer Experience
Sep 25, 2012 -
You should be leveraging ways that identify technographic data to help give your customers what they want.
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4 Ways to Maintain Consistency From Inbound Marketing Channels
Aug 28, 2012 -
Understanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevant experience for the customer.
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Motivation, Action, and Triggers: A Model for Influencing Online Behavior
Aug 7, 2012 - A three-point framework for behavior change that can turn your website into a powerfully persuasive sales tool. Comments
4 Tips to Improve Conversions Through Product Recommendations
Jul 31, 2012 - Getting the most out of your existing resources will help your business boost the overall value of a customer. Comments
Product Detail Page - Live Review of BuyHappier.com
Jul 10, 2012 - Six rules every site should follow when creating a product detail page. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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