Marketing News & Expert Advice
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Conversion & ROI
It's all about the conversion. The profitability of your online marketing depends on the efficiency of your Web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.
Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy
Jun 11, 2013 - The main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going for the big conversion upfront. Comments
Topics in Analytics:
Don't Lose Sight of Your High-Value Customers
May 29, 2013 -
While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line.
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The Secret Ingredient for Successful Websites: Effortlessness
May 14, 2013 -
Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate.
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Cash in on the Hidden ROI in Your Email Program
May 7, 2013 -
To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize, test, learn, communicate, and repeat.
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Intel YouTube Contest Draws Record Conversion Rates
May 6, 2013 -
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
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4 Ways to Stop Losing Buyers, Even Before They Get to the Cart
Apr 30, 2013 -
If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making your offers urgent, you will stop losing customers.
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3 Reasons Buyers Bail - and Super Simple Ways to Fix Them
Apr 16, 2013 -
Maybe it's time you looked at your site through your customers' eyes.
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Use Service as a Solution
Apr 9, 2013 -
How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get the most out of the technology?
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Make Sure Your Big Data Makes a Big Difference
Mar 12, 2013 -
Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute.
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3 Alternatives to Your Home Page Rotating Banner
Mar 5, 2013 -
The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need.
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Lightbox Pop-Overs: A Love-Hate Relationship
Feb 19, 2013 -
Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback?
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Don't Drown in a Sea of Data
Feb 12, 2013 -
Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully.
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Taking a Bite Out of Big Data
Jan 15, 2013 -
Three opportunities you can capitalize on today.
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6 Web Design Trends That (I Hope) Will Disappear in 2013
Jan 8, 2013 -
Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year.
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6 Ways to Use Images to Improve Your Web Conversion Rate
Dec 25, 2012 -
Images can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your organization.
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3 Ways to Maximize What's Left of the Holiday Shopping Season
Dec 18, 2012 -
While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage seasonal shoppers to become long-term customers.
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Get the Money! 2 Ways to Simplify Your E-Commerce
Dec 11, 2012 -
If you want your customers' money, you've got to make it easy for them to give it to you.
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How Usable Is Your Website? A No-Excuses Plan for Uncovering Issues
Dec 4, 2012 -
If you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up.
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Make In-Season Holiday Changes to Drive Revenue
Nov 27, 2012 -
The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consumers that will make an impact on the bottom line.
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Breaking the Rules (of Web Awareness)
Nov 13, 2012 -
When an e-catalogue site hides its products.
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Preparing Your Marketing Channels for the Holiday Rush
Oct 23, 2012 -
With online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year.
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Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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July 18, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
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June 20, 2013
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e-Learning Courses
White Papers
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Breaking down the Borders: International & Multilingual SEO, Anne F. Kennedy
SES Conference & Expo
June 19, 2013 -
Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013
Jobs
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SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
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