Marketing News & Expert Advice
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Conversion & ROI
It's all about the conversion. The profitability of your online marketing depends on the efficiency of your Web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.
4 Must-Have Components of a Successful Conversion Optimization Program
Oct 3, 2013 - Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components. Comments
Topics in Analytics:
Kicking Your Stock Photography Habit
Sep 17, 2013 -
Five do's and don'ts that could revive your conversion rate.
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Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization
Sep 10, 2013 -
Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site.
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'Tis the Season to Get Ready for Your Busiest Time of Year
Aug 27, 2013 -
Five tactics to focus on now that will help turn holiday browsers into buyers.
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The Basics of CRO and Nurturing Your Leads
Aug 13, 2013 -
A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API.
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Are You Suffering From OCT (Obsessive-Compulsive Testing)?
Aug 6, 2013 -
Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough.
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Personalization: Not Just for Websites Anymore
Jul 30, 2013 -
What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent.
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How to Fail at Landing Page Testing
Jul 23, 2013 -
If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure.
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Bespoke Data for the Well-Heeled Marketer
Jul 16, 2013 -
Luckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team.
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The Top 5 Most Ridiculous Excuses Not to Do CRO
Jul 9, 2013 -
It's time to release your fears about conversion rate optimization and get started to increase your bottom line.
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Don't Let Stale Segments Kill Your Quarterly Goals
Jul 2, 2013 -
It's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the consumer behavior you've noticed.
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HomeShop18 Taps Vizury for Retargeting Efforts
Jun 30, 2013 -
Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites in India.
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Will Your Clueless CEO Ever Support Conversion Rate Optimization?
Jun 25, 2013 -
Show the CEO why his or her opinion doesn't matter, build the financial case for conversion improvement, and make the connection between CRO and marketing ROI.
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Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy
Jun 11, 2013 -
The main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going for the big conversion upfront.
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Don't Lose Sight of Your High-Value Customers
May 29, 2013 -
While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line.
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The Secret Ingredient for Successful Websites: Effortlessness
May 14, 2013 -
Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate.
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Cash in on the Hidden ROI in Your Email Program
May 7, 2013 -
To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize, test, learn, communicate, and repeat.
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Intel YouTube Contest Draws Record Conversion Rates
May 6, 2013 -
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
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4 Ways to Stop Losing Buyers, Even Before They Get to the Cart
Apr 30, 2013 -
If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making your offers urgent, you will stop losing customers.
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3 Reasons Buyers Bail - and Super Simple Ways to Fix Them
Apr 16, 2013 -
Maybe it's time you looked at your site through your customers' eyes.
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Use Service as a Solution
Apr 9, 2013 -
How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get the most out of the technology?
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WEBINARS
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
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Adapt marketing for multiple devices
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September 23, 2013
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