Conversion & ROI

It's all about the conversion. The profitability of your online marketing depends on the efficiency of your Web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.

conversion-funnel-strategies

How to Improve Landing Page Conversion Rate in China

Apr 8, 2014 - Consider these three approaches to improve the landing page conversions from visitors to your website. Comments

How Persuasive Are Your Product Pages?

persuasive--pages-3 Apr 1, 2014 - By looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from purchasing. Comments

Me vs. You: How Pronouns Affect Click Conversion Rates

me-you-shutterstock-132404051 Mar 18, 2014 - The pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pass you up for the next guy's website. Comments

Modern-Day Email Triggers

mobile-email Mar 11, 2014 - Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers pinpoint the right audience for the right message, gain conversions, and retain customers. Comments

Can a Flat Design Lead to Increased Conversions?

flat-design-shutterstock-148527764 Mar 4, 2014 - The concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat designs tend to load much more quickly on mobile devices, making them more popular with users who appreciate the speed. Comments

Why Fast-Loading Websites Matter

akamaiapac Feb 25, 2014 - Most websites, especially mobile sites, take too long to load and it's hurting your brand. Consider these tips to optimize your page load times. Comments

The Art of Conversion: 5 Free Conversion Tools for Marketing Professionals

conversion-funnel-strategies Feb 25, 2014 - With the insanely intensified workload placed on marketing pros these days, coupled with the demands to always be improving conversion rates, we could all use a little help when it comes to improving our processes. Comments

8 Rapport-Building Tactics to Increase Website Conversions

conversion-funnel-strategies Feb 18, 2014 - Whether your website is directed toward consumers or other businesses, building rapport with your visitors is essential to increasing conversions. Comments

Why Open-Time Personalization Matters

email-tricks Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your email, not at the time the email brief was developed in your organization. Comments

7 Tools for Creating a Conversion-Optimized Mobile Website

mobilewebsite Feb 4, 2014 - These seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. Comments

A Sign-Up Is Not a Customer -- 4 Ways to Rethink Conversion

conversion-funnel-strategies Feb 3, 2014 - By focusing on conversation rates, marketers risk losing sight of the original intent. Consider the onboarding approach, made simple with these four tips. Comments

3 Actionable Data Points Every Marketer Needs in 2014

Data Analysis Jan 28, 2014 - In 2014, marketers will need to seek out tools that help them produce valuable and engaging content that works to connect their brand with customers. Comments

Conversion Trends to Watch in 2014

4year2014 Jan 22, 2014 - Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Comments

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

shopping-online-ecommerce Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online retail partners, distributors or affiliates. Comments

6 Tools for Optimizing Your Copy, Content and Headlines

shutterstock-116408224 Jan 7, 2014 - Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect of your digital marketing effort. Comments

2 Steps to Building Trust with Your Homepage

trusted-brand Dec 10, 2013 - Very few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trust you. How do you make the best possible first impression? Comments

Cutting Through the Consumer Data Clutter This Holiday Season

shutterstock-153160190 Dec 5, 2013 - We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean retailers should take their foot off the gas. Comments

Reverse Engineer Your Content in 4 Steps Based on Keyword Insights

Gingerbread House Dec 3, 2013 - The data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. With this information, you can better understand your site visitors and begin to reverse engineer the creation of future content. Comments

Breaking Through the Brain’s Barriers

Knowledge Nov 26, 2013 - The human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get through when the brain is screening megabytes of data every milliseconds? Comments

Why You Won’t Read This Post

serif-sans-serif Nov 12, 2013 - If you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some very smart researchers have been asking the same question for years; here is some of what they've learned. Comments

Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program

storybooks Nov 6, 2013 - If you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Comments

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