Conversion & ROI

It's all about the conversion. The profitability of your online marketing depends on the efficiency of your Web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.

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Don't Lose Sight of Your High-Value Customers

May 29, 2013 - While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Comments

The Secret Ingredient for Successful Websites: Effortlessness

secrets May 14, 2013 - Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate. Comments

Cash in on the Hidden ROI in Your Email Program

roi-target May 7, 2013 - To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize, test, learn, communicate, and repeat. Comments

Intel YouTube Contest Draws Record Conversion Rates

myinteledge-youtube-inspiring-moments May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. Comments

4 Ways to Stop Losing Buyers, Even Before They Get to the Cart

scarcity-ruelala Apr 30, 2013 - If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making your offers urgent, you will stop losing customers. Comments

3 Reasons Buyers Bail - and Super Simple Ways to Fix Them

shipping-displayed Apr 16, 2013 - Maybe it's time you looked at your site through your customers' eyes. Comments

Use Service as a Solution

saas-cloud Apr 9, 2013 - How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get the most out of the technology? Comments

Make Sure Your Big Data Makes a Big Difference

data-cloud Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute. Comments

3 Alternatives to Your Home Page Rotating Banner

adobe-static-banner Mar 5, 2013 - The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need. Comments

Lightbox Pop-Overs: A Love-Hate Relationship

onlineshoes Feb 19, 2013 - Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Comments

Don't Drown in a Sea of Data

sea-of-data Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

Taking a Bite Out of Big Data

big-data Jan 15, 2013 - Three opportunities you can capitalize on today. Comments

6 Web Design Trends That (I Hope) Will Disappear in 2013

popover Jan 8, 2013 - Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year. Comments

6 Ways to Use Images to Improve Your Web Conversion Rate

mailchimp Dec 25, 2012 - Images can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your organization. Comments

3 Ways to Maximize What's Left of the Holiday Shopping Season

holidaysshoppingmobilereport Dec 18, 2012 - While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage seasonal shoppers to become long-term customers. Comments

Get the Money! 2 Ways to Simplify Your E-Commerce

counting-money Dec 11, 2012 - If you want your customers' money, you've got to make it easy for them to give it to you. Comments

How Usable Is Your Website? A No-Excuses Plan for Uncovering Issues

shutterstock-96754057 Dec 4, 2012 - If you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up. Comments

Make In-Season Holiday Changes to Drive Revenue

holiday-season Nov 27, 2012 - The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consumers that will make an impact on the bottom line. Comments

Breaking the Rules (of Web Awareness)

magnetstreet2 Nov 13, 2012 - When an e-catalogue site hides its products. Comments

Preparing Your Marketing Channels for the Holiday Rush

last-minute-christmas Oct 23, 2012 - With online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year. Comments

Creating Offers That Work With Neuromarketing Secrets

human-brain Oct 18, 2012 - Take advantage of your visitors' irrational minds and make more money with your offers! Comments

 

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UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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