Conversion & ROI

It's all about the conversion. The profitability of your online marketing depends on the efficiency of your Web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.

shopping-online-ecommerce

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online retail partners, distributors or affiliates. Comments

6 Tools for Optimizing Your Copy, Content and Headlines

shutterstock-116408224 Jan 7, 2014 - Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect of your digital marketing effort. Comments

2 Steps to Building Trust with Your Homepage

trusted-brand Dec 10, 2013 - Very few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trust you. How do you make the best possible first impression? Comments

Cutting Through the Consumer Data Clutter This Holiday Season

shutterstock-153160190 Dec 5, 2013 - We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean retailers should take their foot off the gas. Comments

Reverse Engineer Your Content in 4 Steps Based on Keyword Insights

Gingerbread House Dec 3, 2013 - The data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. With this information, you can better understand your site visitors and begin to reverse engineer the creation of future content. Comments

Breaking Through the Brain’s Barriers

Knowledge Nov 26, 2013 - The human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get through when the brain is screening megabytes of data every milliseconds? Comments

Why You Won’t Read This Post

serif-sans-serif Nov 12, 2013 - If you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some very smart researchers have been asking the same question for years; here is some of what they've learned. Comments

Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program

storybooks Nov 6, 2013 - If you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Comments

Using Email to Get the Conversion (Without Stalking)

ta-opt-in-incentive Oct 29, 2013 - Whether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someone who has opted in can (and will) flag your mail as spam if it comes too frequently or provides no value. Comments

Getting Excited about Google Analytics’ Upcoming Features

analyticsacademy Oct 22, 2013 - Let's focus on three that will open up new avenues on your journey of optimizing conversion rates. Comments

Promotions: Are They a Lifeblood or a Dirty Word?

shopping-online-ecommerce Oct 22, 2013 - Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Comments

Landing Page Video: Conversion Villain or Hero?

timash-lightbox-video-embed-oculu Oct 15, 2013 - So you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Comments

Key Elements of a Realistic Attribution Model

multi-touch-attribution-study Oct 8, 2013 - Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Comments

4 Must-Have Components of a Successful Conversion Optimization Program

conversion-funnel-strategies Oct 3, 2013 - Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components. Comments

Kicking Your Stock Photography Habit

overused-stock-photos Sep 17, 2013 - Five do's and don'ts that could revive your conversion rate. Comments

Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization

web-design Sep 10, 2013 - Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site. Comments

'Tis the Season to Get Ready for Your Busiest Time of Year

holiday-season Aug 27, 2013 - Five tactics to focus on now that will help turn holiday browsers into buyers. Comments

The Basics of CRO and Nurturing Your Leads

growthplant Aug 13, 2013 - A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Comments

Are You Suffering From OCT (Obsessive-Compulsive Testing)?

bad-email Aug 6, 2013 - Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough. Comments

Personalization: Not Just for Websites Anymore

personalization Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

How to Fail at Landing Page Testing

testing Jul 23, 2013 - If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Comments

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