Conversion & ROI

It's all about the conversion. The profitability of your online marketing depends on the efficiency of your Web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.

holiday-season

'Tis the Season to Get Ready for Your Busiest Time of Year

Aug 27, 2013 - Five tactics to focus on now that will help turn holiday browsers into buyers. Comments

The Basics of CRO and Nurturing Your Leads

growthplant Aug 13, 2013 - A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Comments

Are You Suffering From OCT (Obsessive-Compulsive Testing)?

bad-email Aug 6, 2013 - Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough. Comments

Personalization: Not Just for Websites Anymore

personalization Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

How to Fail at Landing Page Testing

testing Jul 23, 2013 - If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Comments

Bespoke Data for the Well-Heeled Marketer

tailor Jul 16, 2013 - Luckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team. Comments

The Top 5 Most Ridiculous Excuses Not to Do CRO

bad-email Jul 9, 2013 - It's time to release your fears about conversion rate optimization and get started to increase your bottom line. Comments

Don't Let Stale Segments Kill Your Quarterly Goals

web-data Jul 2, 2013 - It's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the consumer behavior you've noticed. Comments

HomeShop18 Taps Vizury for Retargeting Efforts

homeshop18 Jun 30, 2013 - Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites in India. Comments

Will Your Clueless CEO Ever Support Conversion Rate Optimization?

questionsclients Jun 25, 2013 - Show the CEO why his or her opinion doesn't matter, build the financial case for conversion improvement, and make the connection between CRO and marketing ROI. Comments

Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy

b2bchalkboard Jun 11, 2013 - The main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going for the big conversion upfront. Comments

Don't Lose Sight of Your High-Value Customers

eq-monetate May 29, 2013 - While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Comments

The Secret Ingredient for Successful Websites: Effortlessness

secrets May 14, 2013 - Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate. Comments

Cash in on the Hidden ROI in Your Email Program

roi-target May 7, 2013 - To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize, test, learn, communicate, and repeat. Comments

Intel YouTube Contest Draws Record Conversion Rates

myinteledge-youtube-inspiring-moments May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. Comments

4 Ways to Stop Losing Buyers, Even Before They Get to the Cart

scarcity-ruelala Apr 30, 2013 - If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making your offers urgent, you will stop losing customers. Comments

3 Reasons Buyers Bail - and Super Simple Ways to Fix Them

shipping-displayed Apr 16, 2013 - Maybe it's time you looked at your site through your customers' eyes. Comments

Use Service as a Solution

A graphic of a jigsaw in the cloud emerging from a laptop Apr 9, 2013 - How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get the most out of the technology? Comments

Make Sure Your Big Data Makes a Big Difference

data-cloud Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute. Comments

3 Alternatives to Your Home Page Rotating Banner

adobe-static-banner Mar 5, 2013 - The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need. Comments

Lightbox Pop-Overs: A Love-Hate Relationship

onlineshoes Feb 19, 2013 - Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Comments

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