Conversion & ROI

It's all about the conversion. The profitability of your online marketing depends on the efficiency of your Web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.

hancock-feature

The Good, the Bad, and the Greedy: A Live Review of the Hancock.it Website

Oct 2, 2012 - Establish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation. Comments

3 Ways to Use Technographics to Deliver a Relevant Customer Experience

browsershare Sep 25, 2012 - You should be leveraging ways that identify technographic data to help give your customers what they want. Comments

4 Ways to Maintain Consistency From Inbound Marketing Channels

segmentationsigns1 Aug 28, 2012 - Understanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevant experience for the customer. Comments

Motivation, Action, and Triggers: A Model for Influencing Online Behavior

Aug 7, 2012 - A three-point framework for behavior change that can turn your website into a powerfully persuasive sales tool. Comments

4 Tips to Improve Conversions Through Product Recommendations

Jul 31, 2012 - Getting the most out of your existing resources will help your business boost the overall value of a customer. Comments

Product Detail Page - Live Review of BuyHappier.com

Jul 10, 2012 - Six rules every site should follow when creating a product detail page. Comments

3 Ways to Approach Website Optimization for Tablet Visitors

Jul 3, 2012 - The tablet must be looked at as its own channel that deserves an individual and unique user experience. Comments

Online Registration: It's All in How You Ask the Question

Jun 12, 2012 - Three tactics to optimize your sign-up forms and improve conversion rates. Comments

3 Ways to Maximize Conversions From Display Advertising

Jun 5, 2012 - Drive conversions through effective display advertising and sound website optimization strategies. Comments

8 Steps to a Better Direct Response Landing Page

May 15, 2012 - Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion. Comments

4 Affiliate Marketing Strategies That Drive Conversions

May 8, 2012 - How to turn discount-oriented browsers into buyers. Comments

Do Your Site Visitors Push Your Buttons?

May 1, 2012 - Are your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked? Comments

It's Not Over Till the Stragglers Convert

Apr 17, 2012 - Understand your visitor behavior and know what percent of conversions tend to be delayed so that you can make a plan for how you'll treat the stragglers. Comments

4 Ways to Use Email to Improve Website Conversions

Apr 10, 2012 - Make the most of every email campaign by increasing your relevance to customers. Comments

Rotating Banners? Just Say No!

Apr 3, 2012 - Six reasons why rotating banners are evil and should be removed from your site immediately. Comments

m.CRO: Conversion Optimization on Mobile Sites

Mar 20, 2012 - To succeed in the mobile environment, you've got to have a site that allows people to quickly find what they're looking for and do what they came to do. Comments

3 Proven Ways to Convert Traffic From Search

Mar 13, 2012 - Marketers can optimize the website experience to improve conversions from paid search traffic. Here's how. Comments

Combining SEO and CRO for Higher Conversion Rates

Mar 6, 2012 - SEO and CRO must work together in harmony to maximize visitors, improve conversion rates, and increase revenues. Comments

The Wide World of Conversions: Exploring Cultural Differences

Feb 7, 2012 - If you're looking to expand into international markets online, don't assume that people across the globe interact with websites in a similar way. Comments

Fixing Your Site, Step 3: Determining What to Test

Jan 24, 2012 - Not all elements on your landing page matter. You'll have to take your best guess in prioritizing what to test first. Comments

Fixing Your Site, Step 2: Where Do You Start Testing?

Jan 10, 2012 - With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action. Comments

 

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UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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