Marketing News & Expert Advice
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Conversion & ROI
It's all about the conversion. The profitability of your online marketing depends on the efficiency of your Web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.
Stop Procrastinating and Start Converting!
Dec 6, 2010 - With no testing at all, here are three ways you can improve your conversions. Comments
Topics in Analytics:
Here's Some Advice: Mind Your Business!
Nov 22, 2010 - Are you asking for too much information from your customers? Comments
Test What Matters – Ignore the Rest
Nov 8, 2010 - A look at some filters to decide which issues on your site's landing pages are worthy of testing. Comments
Website Conversions: Getting to 'Yes'
Oct 25, 2010 - Make sure you're supporting your visitor's progression through each of the "AIDA" steps - attention, interest, desire, and action. Comments
Conversion Testing: How Dependable Is Your Traffic?
Oct 12, 2010 - When considering the suitability of your traffic mix for conversion testing, watch for three important characteristics: recurring, controllable, and stable. Comments
Fix Your Writing or Suffer Lower Conversion Rates
Sep 27, 2010 - To increase the odds of higher conversion rates for you and higher satisfaction for your consumers, you need to consider the structure, tone, and format of your writing. Comments
The Naysayers of Landing Page Optimization
Sep 13, 2010 - It's important to understand the perspectives of the naysayers in your company in order to get the best results out of your conversion rate optimization projects. Comments
Limitations of Personas in Landing Page Testing
Aug 30, 2010 - The elements, advantages, and drawbacks of personas used in usability testing. Comments
Brand Guardians vs. Conversion Improvement
Aug 2, 2010 - Brand guardians must understand that landing page testing can be an excellent way to conduct market research and understand the changing audience's needs. Comments
Help! - Getting IT Support for Your Landing Page Test
Jul 19, 2010 - Three ways to proceed in the face of IT-delaying tactics Comments
Mix and Match Your Way to Failure
Jun 8, 2010 - Why using the best image with the best headline on your landing page doesn't always produce the best results. Comments
Usability Basics for Landing Page Design
May 24, 2010 - Did you use common sense to design your landing page? Consider these best practices. Comments
A/B Split Testing Crash Course
Apr 27, 2010 - Learn the basics of A/B split testing and the 10 advantages and disadvantages of this type of testing. Comments
The Four Pillars of Building Instant Trust Online
Apr 14, 2010 - Online trust is developed without face-to-face contact, and in the first seconds someone visits your site. Build trust with appearance, transactional assurances, experts and media, and consensus of peers. Comments
The Hidden Cost of Landing Page Testing
Mar 29, 2010 - You must be willing to suffer short-term pain during landing page testing before attaining the long-term gain of improved performance and higher conversions. Comments
How Your Graphic Designer Is Killing Your Conversion Rate
Mar 15, 2010 - Some Web sites sacrifice conversions in the name of "coolness." Is yours one of them? Comments
Persuasion Principles: Back to the Future
Feb 1, 2010 - What online marketers can learn from Robert Cialdini's universal persuasion principles that work across cultures and circumstances. Comments
Atlas Shrugged, and So Did Your Home Page
Jan 12, 2010 - Does your home page stagger under a confusing and jumbled mess of content? Consider these points. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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WEBINARS
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e-Learning Courses
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
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Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
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