Conversion & ROI

It's all about the conversion. The profitability of your online marketing depends on the efficiency of your Web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.

data-cloud

Make Sure Your Big Data Makes a Big Difference

Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute. Comments

3 Alternatives to Your Home Page Rotating Banner

adobe-static-banner Mar 5, 2013 - The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need. Comments

Lightbox Pop-Overs: A Love-Hate Relationship

onlineshoes Feb 19, 2013 - Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Comments

Don't Drown in a Sea of Data

sea-of-data Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

Taking a Bite Out of Big Data

big-data Jan 15, 2013 - Three opportunities you can capitalize on today. Comments

6 Web Design Trends That (I Hope) Will Disappear in 2013

popover Jan 8, 2013 - Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year. Comments

6 Ways to Use Images to Improve Your Web Conversion Rate

mailchimp Dec 25, 2012 - Images can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your organization. Comments

3 Ways to Maximize What's Left of the Holiday Shopping Season

holidaysshoppingmobilereport Dec 18, 2012 - While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage seasonal shoppers to become long-term customers. Comments

Get the Money! 2 Ways to Simplify Your E-Commerce

counting-money Dec 11, 2012 - If you want your customers' money, you've got to make it easy for them to give it to you. Comments

How Usable Is Your Website? A No-Excuses Plan for Uncovering Issues

shutterstock-96754057 Dec 4, 2012 - If you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up. Comments

Make In-Season Holiday Changes to Drive Revenue

holiday-season Nov 27, 2012 - The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consumers that will make an impact on the bottom line. Comments

Breaking the Rules (of Web Awareness)

magnetstreet2 Nov 13, 2012 - When an e-catalogue site hides its products. Comments

Preparing Your Marketing Channels for the Holiday Rush

last-minute-christmas Oct 23, 2012 - With online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year. Comments

Creating Offers That Work With Neuromarketing Secrets

human-brain Oct 18, 2012 - Take advantage of your visitors' irrational minds and make more money with your offers! Comments

The Good, the Bad, and the Greedy: A Live Review of the Hancock.it Website

hancock-feature Oct 2, 2012 - Establish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation. Comments

3 Ways to Use Technographics to Deliver a Relevant Customer Experience

browsershare Sep 25, 2012 - You should be leveraging ways that identify technographic data to help give your customers what they want. Comments

4 Ways to Maintain Consistency From Inbound Marketing Channels

segmentationsigns1 Aug 28, 2012 - Understanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevant experience for the customer. Comments

Motivation, Action, and Triggers: A Model for Influencing Online Behavior

Aug 7, 2012 - A three-point framework for behavior change that can turn your website into a powerfully persuasive sales tool. Comments

4 Tips to Improve Conversions Through Product Recommendations

Jul 31, 2012 - Getting the most out of your existing resources will help your business boost the overall value of a customer. Comments

Product Detail Page - Live Review of BuyHappier.com

Jul 10, 2012 - Six rules every site should follow when creating a product detail page. Comments

3 Ways to Approach Website Optimization for Tablet Visitors

Jul 3, 2012 - The tablet must be looked at as its own channel that deserves an individual and unique user experience. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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