Marketing News & Expert Advice
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Analytics
Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.
No Death Knell for Newspapers
Aug 28, 2013 - Analytics drive transformation in media companies. Comments
Topics in Analytics:
'Tis the Season to Get Ready for Your Busiest Time of Year
Aug 27, 2013 -
Five tactics to focus on now that will help turn holiday browsers into buyers.
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Remarketing With Google Analytics: 5 Simple Recipes to Get You Started
Aug 26, 2013 -
We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates.
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3 Digital Practices Brands Need to Master Before It's Too Late
Aug 26, 2013 -
These three important challenges must be met by any brand hoping to get more value out of its digital properties.
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The 1 Percent Rubric - 5 Questions Leading to Convergence
Aug 26, 2013 -
Business leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like" before deciding to move forward.
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New Google Analytics Attribution Tool Increases Conversion by 23%
Aug 23, 2013 -
Armed with the right data, how far can you grow your ROI?
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Complexograms: An Illustration of Your Content Marketing Needs
Aug 23, 2013 -
The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing.
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Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager
Aug 21, 2013 -
With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites.
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Advice to All Marketers: This One Simple Truth Will Help Get You Promoted
Aug 20, 2013 -
I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money.
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Ashton Kutcher and Digital Analytics
Aug 19, 2013 -
What an actor/investor can teach us about our work and lives.
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Usability vs. Design
Aug 16, 2013 -
Both good design and an eye toward usability are necessary for a design to work.
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Conversion Optimization Prioritization
Aug 15, 2013 -
There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with.
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Twitter Strings Datalogix to Offline Sales
Aug 13, 2013 -
To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands.
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The Basics of CRO and Nurturing Your Leads
Aug 13, 2013 -
A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API.
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Whose Neck Should You Choke When Digital Campaigns Underperform?
Aug 11, 2013 -
Digital metrics can be measured by three categories - reach, conversion, and cost.
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Complex Sales and the Persona Creation Process
Aug 9, 2013 -
These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
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'All Models Are Wrong, but Some Are Useful'
Aug 8, 2013 -
The increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that managers will be exposed to the results of these approaches.
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The New Evolution of Direct Response Is Social
Aug 7, 2013 -
Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions.
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Are You Suffering From OCT (Obsessive-Compulsive Testing)?
Aug 6, 2013 -
Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough.
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Automate Dashboard Updates to Focus Your Time on Analysis
Aug 6, 2013 -
If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate.
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Multi-Channel Inventory and Customer Loyalty
Aug 2, 2013 -
If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information?
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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