Analytics

Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

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60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

Mar 17, 2014 - On a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively lead and shape the discussion, or risk being buried by the fear mongering of the ill-informed. Comments

4 Reasons to Make Analytics Education Your Top Priority in 2014

report-shutterstock-158460491 Mar 17, 2014 - A visualized list of ideas to persuade marketers to make education a top priority in their organization and suggestions for next steps to take to succeed in the new marketing landscape. Comments

Dumb Question Lunch Hour

question-shutterstock-89166664 Mar 13, 2014 - We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we started the Dumb Question Lunch Hour to help each other get a glimmer of insight about how the other half works. Comments

Learning to Communicate: Marketing, IT, and Data Scientists

clickz-march-image Mar 12, 2014 - Data introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using data for evidence-based marketing decisions, rather than opinion-based decisions, which may, in some cases, be not much more than hunches. Comments

Modern-Day Email Triggers

mobile-email Mar 11, 2014 - Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers pinpoint the right audience for the right message, gain conversions, and retain customers. Comments

Growing Hacking Convergence KPIs From Within

convergence Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help the business operate better and ultimately serve their customers and audiences more effectively. Comments

I Hate Analytics

analytics-shutterstock-139983946 Mar 10, 2014 - Here's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers need the numbers anyway. Comments

SXSW, Not All That Keeps CMOs Up at Night

Malware cyber criminal Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind. Comments

"The Others" Are Coming – Upcoming Trends in Browser Market Share

Browser address bar with mouse cursor Mar 5, 2014 - Here are three small trends that have emerged among Web browser reports that might forecast big changes in the Web in 2014 and 2015. Comments

Can a Flat Design Lead to Increased Conversions?

flat-design-shutterstock-148527764 Mar 4, 2014 - The concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat designs tend to load much more quickly on mobile devices, making them more popular with users who appreciate the speed. Comments

Grow Client Relationships by Focusing on Efficiency and Opportunity

marketing-shutterstock-164701844 Mar 3, 2014 - If we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensurate of a partner and help our clients understand better. Comments

It’s OK for the Old Dinosaurs to Die

tv-static Feb 28, 2014 - If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out. Comments

What's the ROI of Analytics? (Part 2)

shutterstock-159903269 Feb 28, 2014 - Part two in a series exploring how to understand and measure the return on investment in analytics. This week it's time to look at the returns generated by analytics for organizations and the extent to which it is possible to quantify them. Comments

Cross-Device Targeting - Why the Hype?

tnsmobilelife2013 Feb 27, 2014 - An introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Comments

Love of Data: The Root of All Evil

big-data Feb 27, 2014 - The time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banking, and develop ways to manage Other People's Data. Comments

Why Fast-Loading Websites Matter

akamaiapac Feb 25, 2014 - Most websites, especially mobile sites, take too long to load and it's hurting your brand. Consider these tips to optimize your page load times. Comments

The Art of Conversion: 5 Free Conversion Tools for Marketing Professionals

conversion-funnel-strategies Feb 25, 2014 - With the insanely intensified workload placed on marketing pros these days, coupled with the demands to always be improving conversion rates, we could all use a little help when it comes to improving our processes. Comments

CEM vs CRM: Which Platform Is Better?

cemcrm Feb 24, 2014 - Explaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Comments

Software Fatigue and How to Fight It

fatigue-small-shutterstock-124736755-1 Feb 24, 2014 - Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimaginable. Comments

Email Campaigns: Why Big Data and Understanding Your Customer Matter Most

mobile-email Feb 21, 2014 - Email is a personal medium, and for the recipient it feels very one-to-one. Information you already have about your email customers can help you craft more personal messaging, letting your audience feel like you're talking with them, not at them. Comments

Accuracy, or Something Like It

accuracy-shutterstock-152900366 Feb 20, 2014 - How often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or something like it, is key to data relevancy. Comments

 

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