Analytics

Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

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Lessons From a Recent Analysis

May 1, 2015 - A recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Comments

5 Steps to Content Optimization

content Apr 20, 2015 - These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Comments

Increase the Persuasive Momentum of Your Conversion Funnels

Funnel Apr 17, 2015 - Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion funnel. Comments

How Effective Is Your Content Strategy?

social-content-template Apr 16, 2015 - In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. Comments

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

foursquarelogo Apr 14, 2015 - Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Comments

Why You Should Use Analytics to Discover & Optimize Your Best Archival Content

archive-content Apr 9, 2015 - Real-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Comments

Small Bets Deliver Big Wins in Optimizing the Customer Experience

Customer Apr 8, 2015 - New technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. Comments

Netflix in Australia: Mobile Video and Snackable Content

netflix-mobile Apr 6, 2015 - Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, making it a key mobile player alongside Facebook and Google. Comments

Doing Retargeting the Right Way

retargeting-magnifying-glass Apr 3, 2015 - Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential. Comments

Do Marketers Really Need Big Data? [#CZLNY]

big-data-screen Apr 2, 2015 - Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and that the amount of data actually utilized by marketers could fit on a USB drive. Comments

The Power of Multichannel Attribution at TD Bank [#CZLNY]

multi-channel-attribution Mar 31, 2015 - In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions. Comments

5 Mistakes to Avoid When Deploying Analytics

oops-mistake-sign Mar 31, 2015 - If you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. Comments

Facebook Offers Free Analytics for Apps Tool

facebook-app-analytics Mar 25, 2015 - At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer path to purchase and in-app pain points. Comments

The Future of Content: Predictive Personalization

content-personalization Mar 23, 2015 - The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted ad content. Comments

Should Brands Pull Back on Detailed Analytics?

analytics-measurement Mar 23, 2015 - There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run? Comments

50 Digital Marketing Tools to Grow Your Start-Up

startup-lightbulb-man Mar 20, 2015 - This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Comments

It Can Be Hard to Shift a Habit

daily-routine-habit Mar 19, 2015 - What does it take to break consumers of their shopping habits and move them to your brand? Comments

IBM Teams Up With Twitter for Social Media Data Analysis

Twitter and IBM have announced a big data social media analytics partnership Mar 17, 2015 - The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marketing decision-making. Comments

6 Questions to Ask Your Programmatic Audience Targeting Partner

question-heads Mar 17, 2015 - Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best of its ability. Comments

SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

sxsw-2015 Mar 15, 2015 - Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Comments

Data Breaches and Brand Management: How to Preserve Your Brand Value

protect-brand-value Mar 13, 2015 - With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Comments

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