Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.
Aug 28, 2013 - Analytics drive transformation in media companies. Comments
Aug 27, 2013 -
Five tactics to focus on now that will help turn holiday browsers into buyers.
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Aug 26, 2013 -
We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates.
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Aug 26, 2013 -
These three important challenges must be met by any brand hoping to get more value out of its digital properties.
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Aug 26, 2013 -
Business leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like" before deciding to move forward.
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Aug 23, 2013 -
Armed with the right data, how far can you grow your ROI?
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Aug 23, 2013 -
The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing.
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Aug 21, 2013 -
With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites.
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Aug 20, 2013 -
I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money.
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Aug 19, 2013 -
What an actor/investor can teach us about our work and lives.
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Aug 16, 2013 -
Both good design and an eye toward usability are necessary for a design to work.
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Aug 15, 2013 -
There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with.
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Aug 13, 2013 -
To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands.
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Aug 13, 2013 -
A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API.
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Aug 11, 2013 -
Digital metrics can be measured by three categories - reach, conversion, and cost.
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Aug 9, 2013 -
These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
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Aug 8, 2013 -
The increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that managers will be exposed to the results of these approaches.
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Aug 7, 2013 -
Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions.
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Aug 6, 2013 -
Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough.
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Aug 6, 2013 -
If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate.
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Aug 2, 2013 -
If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information?
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
1:00pm ET / 10:00am PT
October 15, 2013
1:00pm ET / 10:00am PT
October 17, 2013
1:00pm ET / 10:00am PT