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Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

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Are the Analysts Getting Closer to the C-Suite?

Neil Mason  |  Verifying Business Value

Apr 18, 2013 - The new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across everything. Comments

Topics in Analytics:

Dilip Venkatachari  |  Analyzing Customer Data

Inside the Real-Time Marketing 'War Room'

time-to-share Apr 17, 2013 - The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms. Comments

Tim Ash  |  Conversion & ROI

3 Reasons Buyers Bail - and Super Simple Ways to Fix Them

shipping-displayed Apr 16, 2013 - Maybe it's time you looked at your site through your customers' eyes. Comments

Adam Singer  |  Actionable Analysis

3 Reasons to Go Beyond Last-Click Attribution

multi-channel-funnels Apr 15, 2013 - With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Comments

Jack Aaronson  |  ROI Marketing

How Ajax Saved Us Money During Scope Creep

counting-money Apr 12, 2013 - While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to cost savings during implementation. Comments

Jim Sterne  |  Verifying Business Value

All Models Are Wrong

model-steam-train Apr 11, 2013 - We can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create a model that is useful. Comments

Pelin Thorogood  |  Analyzing Customer Data

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior

convergence-analytics-report Apr 10, 2013 - A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Comments

Nathan Richter  |  Conversion & ROI

Use Service as a Solution

saas-cloud Apr 9, 2013 - How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get the most out of the technology? Comments

Andrew Edwards  |  Actionable Analysis

4 Key Facts From Convergence Analytics Showtime at SES NY

convergence-analytics-report Apr 8, 2013 - A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications. Comments

Bryan Eisenberg  |  ROI Marketing

Adopting a Culture of Experimentation

robots Apr 5, 2013 - To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk. Comments

Melanie White  |  Analytics

VIDEO: The Drive Towards Convergence Analytics

screen-shot-2013-04-01-at-5 Apr 2, 2013 - ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Comments

Robert Miller  |  Actionable Analysis

Making Big Data Smart

data-cloud Apr 1, 2013 - For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns. Comments

Jack Aaronson  |  ROI Marketing

Interactive Wireframing Comes of Age

pop-app Mar 29, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later. Comments

Jim Sterne  |  Verifying Business Value

Analytics Is Like Driving

race-cars Mar 28, 2013 - When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Comments

Andrew Edwards  |  Actionable Analysis

Yogi Berra: 4 'Comments' on Mobile Marketing

yogi-berra2 Mar 25, 2013 - What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Comments

Bryan Eisenberg  |  ROI Marketing

Leadership in the Age of Agility Experimentation

design-for-delight Mar 22, 2013 - Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there. Comments

Neil Mason  |  Verifying Business Value

Are You Living in a World of 'Ones'? How Do You Get to 'Two'?

power-of-one Mar 21, 2013 - Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or moving from one transaction to the next. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Getting Ready for Real Time

realtime Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments

Adam Singer  |  Actionable Analysis

Why Loyalty Is a Killer Metric for Your Mobile App

loyalty-metric Mar 18, 2013 - While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Comments

Jack Aaronson  |  ROI Marketing

What Does Personalization Mean in 2013?

personalization Mar 15, 2013 - Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Comments

Jim Sterne  |  Verifying Business Value

That's Oddly Homologous

woman-collage Mar 14, 2013 - When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern. Comments

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