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Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

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Use the Data

Bryan Eisenberg  |  ROI Marketing

Feb 22, 2013 - Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Comments

Topics in Analytics:

Neil Mason  |  Verifying Business Value

How Valuable Is Your Content?

counting-money Feb 21, 2013 - As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the ROI on marketing spend. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Engaging Millennials on Facebook

facebook-like Feb 20, 2013 - Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction. Comments

Tim Ash  |  Conversion & ROI

Lightbox Pop-Overs: A Love-Hate Relationship

onlineshoes Feb 19, 2013 - Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Comments

Lisa Lacy  |  Analytics

Brandwatch Tool Tracks Oscar Frontrunners

85oscarstatuette Feb 18, 2013 - The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on February 24. Comments

Adam Singer  |  Actionable Analysis

3 Technical Reports the Best Marketers Can't Live Without

reviews Feb 18, 2013 - A look at a few reports that marketing professional can use to take action immediately. Comments

Jack Aaronson  |  ROI Marketing

Caching in on Internet Memes

marco-rubio-meme Feb 15, 2013 - How can your brand cleverly insert itself into these new viral phenomena? Comments

Tim Nichols   |  Analyzing Customer Data

Internet Advertising Strategies for 2013

growth-of-2013 Feb 13, 2013 - By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service. Comments

Nathan Richter  |  Conversion & ROI

Don't Drown in a Sea of Data

sea-of-data Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

Andrew Edwards  |  Actionable Analysis

Can We Predict Predictive?

future-predictions Feb 11, 2013 - Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Comments

Bryan Eisenberg  |  ROI Marketing

PPC Pro - You're Being Replaced

Feb 8, 2013 - With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and it is well underway. Comments

Melanie White  |  Social Media

Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs

twitter-bird-megaphone Feb 5, 2013 - Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sources claim that this is the social-networking giant's biggest deal in its history. Comments

Adam Singer  |  Actionable Analysis

3 Reasons to Go Beyond Last-Click Attribution

multi-channel-funnels Feb 4, 2013 - With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Comments

Jack Aaronson  |  ROI Marketing

Putting the 'Person' Back Into 'Personalization'

personalization Feb 1, 2013 - Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Comments

Jim Sterne  |  Verifying Business Value

The Creative Mastermind and the Analytical Subordinate

abstract-composition Jan 31, 2013 - How the one who has turned to data and algorithms and the one who has become CMO see things differently. Comments

Andrew Edwards  |  Actionable Analysis

Update: Last Person With 'Privacy' Revealed

privacy-image Jan 28, 2013 - When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Comments

Bryan Eisenberg  |  ROI Marketing

Why You Won't Crush It This Year!

shutterstock-115134541 Jan 25, 2013 - But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, and learn how to test properly. Comments

Thom Craver  |  Analyzing Customer Data

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

google-transparency-u Jan 24, 2013 - Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders. Comments

Neil Mason  |  Verifying Business Value

Solving the Analytical Problem of Marketing Attribution

businessman-with-business Jan 24, 2013 - Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Social Media Can Sell Soap to Audiences Who Really Love Soap

soapbar Jan 23, 2013 - The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Comments

Tim Ash  |  Conversion & ROI

3 Reasons Buyers Bail - and Super Simple Ways to Fix Them

shipping-displayed Jan 22, 2013 - Maybe it's time you looked at your site through your customers' eyes. Comments

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