Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.
Feb 22, 2013 - Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Comments
Feb 21, 2013 -
As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the ROI on marketing spend.
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Feb 20, 2013 -
Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction.
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Feb 19, 2013 -
Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback?
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Feb 18, 2013 -
The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on February 24.
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Feb 18, 2013 -
A look at a few reports that marketing professional can use to take action immediately.
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Feb 15, 2013 -
How can your brand cleverly insert itself into these new viral phenomena?
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Feb 13, 2013 -
By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service.
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Feb 12, 2013 -
Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully.
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Feb 11, 2013 -
Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI?
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Feb 8, 2013 - With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and it is well underway. Comments
Feb 5, 2013 -
Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sources claim that this is the social-networking giant's biggest deal in its history.
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Feb 4, 2013 -
With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today.
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Feb 1, 2013 -
Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other.
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Jan 31, 2013 -
How the one who has turned to data and algorithms and the one who has become CMO see things differently.
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Jan 28, 2013 -
When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value.
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Jan 25, 2013 -
But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, and learn how to test properly.
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Jan 24, 2013 -
Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders.
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Jan 24, 2013 -
Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem.
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Jan 23, 2013 -
The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data.
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Jan 22, 2013 -
Maybe it's time you looked at your site through your customers' eyes.
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Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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