Analytics

Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

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Light a Candle for the Digital Marketer in an Age of Privacy Confusion

Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry. Comments

How to Manage a Legendary Brand

amazon logo Jun 27, 2014 - Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing, as well as a boost to the bottom line. Comments

Utilizing BIME to Integrate and Visualize Web Analytics Data

bime-web-analytics-dashboard Jun 25, 2014 - A review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Comments

Using Customer Stories to Build Trust and Increase Conversions

testimonial Jun 24, 2014 - User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. Here are some best practices for making the most of case studies and testimonials. Comments

4 Resources for Getting More Out of Google Analytics

Google Analytics Jun 23, 2014 - Google Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Comments

Discover Instead of Measure

magnifying glass Jun 19, 2014 - If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Comments

Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

zombies-walking Jun 19, 2014 - A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Comments

The First Month in Start-Up/SME Marketing Part 2

business-plan-1 Jun 18, 2014 - The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its immediate and long-term execution. Comments

"Moneyball" vs. Creative: Where Data and Marketing Collide

creative-data-collision Jun 16, 2014 - Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Comments

Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

analytics-shutterstock-139983946 Jun 13, 2014 - Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued focus over time will provide increasing returns. Comments

Do You Have the Right Framework for Measuring Success?

pr-measurement Jun 12, 2014 - The development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for the business. Comments

5 Ways to Use Your Visitors’ Cognitive Biases to Your Advantage

cognitive-bias Jun 10, 2014 - At its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-making and leverage that knowledge to optimize your marketing. Comments

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

shutterstock-116666203 Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments

Don't Let Big Data Play Games With Your Brain

data-brain Jun 5, 2014 - The next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test. You will do your best work in collaboration with a proper subject matter expert. Comments

The Case for Long Scrolling Pages

computer-mouse-hand Jun 5, 2014 - Long scrolling pages are often able to engage visitors with a stimulating visual design, which most likely will lead to higher conversion rates over time. Comments

On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

digital-marketing-data-silos-3 Jun 4, 2014 - The use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data scattered across silos into one location. Comments

The Multi-Device UX Design Solution: Why Tablet Is "Just Right"

manytablets Jun 3, 2014 - Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view that might be "just right" for all your digital touch points. Comments

Google Satellite Internet Project Will Cost More Than $1 Billion

Google has bought drone company Titan Aerospace quashing Facebook purchase rumours Jun 2, 2014 - Google is apparently looking to extend Internet access across the globe by spending big on new satellites. Comments

Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?

microsoft-salesforce Jun 2, 2014 - The partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal means for Microsoft’s future. Comments

Convergence Growing Pains in TV and Retail Marketing

pyramid-1 Jun 2, 2014 - We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on analog trend-spotting capabilities. Comments

6 Tools for Cost-Effective Website Usability Testing

Funnel May 27, 2014 - There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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