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Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

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Pinterest Adds Analytics for Verified Websites

Lisa Lacy  |  Analytics

Mar 13, 2013 - The tool will help brands better understand what Pinterest users are pinning from their sites, the social network says. Comments

Topics in Analytics:

Pelin Thorogood  |  Analyzing Customer Data

Navigating the Challenging Path From Big Data to Big Impact

monty Mar 13, 2013 - What are some of the biggest challenges in realizing big data's full potential? Comments

Nathan Richter  |  Conversion & ROI

Make Sure Your Big Data Makes a Big Difference

data-cloud Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute. Comments

Andrew Edwards  |  Actionable Analysis

5 Facts You Need to Know About Convergence Analytics

convergence Mar 11, 2013 - If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Comments

Bryan Eisenberg  |  ROI Marketing

Comparing the Anatomy of B2B Landing Pages [Video]

square-lp Mar 8, 2013 - Learn how you and your designer should be working together to set the priorities for your landing page. Comments

Tim Ash  |  Conversion & ROI

3 Alternatives to Your Home Page Rotating Banner

adobe-static-banner Mar 5, 2013 - The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need. Comments

Jack Aaronson  |  ROI Marketing

Google Glass and the Future of Customer Service and Usability Testing

google-glass Mar 1, 2013 - The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Comments

Jim Sterne  |  Verifying Business Value

Building Models on Quicksand

quicksand Feb 28, 2013 - How often do you start with a clean slate and rebuild your model because the variables themselves have changed? Comments

Andrew Edwards  |  Actionable Analysis

Real Time Means Right Time

realtime Feb 25, 2013 - Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I could do something with it." Comments

Bryan Eisenberg  |  ROI Marketing

Use the Data

web-data Feb 22, 2013 - Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Comments

Neil Mason  |  Verifying Business Value

How Valuable Is Your Content?

counting-money Feb 21, 2013 - As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the ROI on marketing spend. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Engaging Millennials on Facebook

facebook-like Feb 20, 2013 - Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction. Comments

Tim Ash  |  Conversion & ROI

Lightbox Pop-Overs: A Love-Hate Relationship

onlineshoes Feb 19, 2013 - Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Comments

Lisa Lacy  |  Analytics

Brandwatch Tool Tracks Oscar Frontrunners

85oscarstatuette Feb 18, 2013 - The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on February 24. Comments

Adam Singer  |  Actionable Analysis

3 Technical Reports the Best Marketers Can't Live Without

reviews Feb 18, 2013 - A look at a few reports that marketing professional can use to take action immediately. Comments

Jack Aaronson  |  ROI Marketing

Caching in on Internet Memes

marco-rubio-meme Feb 15, 2013 - How can your brand cleverly insert itself into these new viral phenomena? Comments

Tim Nichols   |  Analyzing Customer Data

Internet Advertising Strategies for 2013

growth-of-2013 Feb 13, 2013 - By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service. Comments

Nathan Richter  |  Conversion & ROI

Don't Drown in a Sea of Data

sea-of-data Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

Andrew Edwards  |  Actionable Analysis

Can We Predict Predictive?

future-predictions Feb 11, 2013 - Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Comments

Bryan Eisenberg  |  ROI Marketing

PPC Pro - You're Being Replaced

Feb 8, 2013 - With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and it is well underway. Comments

Melanie White  |  Social Media

Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs

twitter-bird-megaphone Feb 5, 2013 - Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sources claim that this is the social-networking giant's biggest deal in its history. Comments

ClickZ Academy e-Learning

Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

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