Analytics

Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

personalization

Getting to Know You: The Key to 1:1 Marketing

Mar 11, 2015 - One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Comments

Why You Need Pay-for-Performance Analytics

advanced-analytics Mar 9, 2015 - It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Comments

Is CRO a Dead End?

dead-end Mar 6, 2015 - Is conversion rate optimization, in its current state, truly a sustainable and effective strategy? Comments

Agency Professionals: Metrics for Your Personal Success Dashboard

content-marketing-dashboard Mar 5, 2015 - Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do it. Comments

3 Ways You Can Improve Landing Page Testimonials

testimonial Mar 3, 2015 - Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasing their effectiveness. Comments

5 Questions to Ask About Mobile App Tracking

mobile-apps Mar 3, 2015 - More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Comments

Twitter Offers Conversion Tracking Tool to Measure ROI

Twitter Money Feb 27, 2015 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI. Comments

3 Challenges in Multichannel Analytics

analytics-measurement Feb 23, 2015 - There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Comments

Measurement Frameworks: Focus on the Metrics That Matter

metrics-measurement Feb 20, 2015 - There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it. Comments

Good and Bad vs. Right and Wrong

artificial-intelligence-marketing Feb 12, 2015 - Artificial intelligence is not just the stuff of science-fiction movies anymore, but what problems does it present for marketers? Comments

Let’s Get Personal for Valentine’s Day

valentine-email-shutterstock-103470074 Feb 11, 2015 - This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Comments

The 4 Horsemen of the Digital Analytics Apocalypse

four-horsement-analytics Feb 10, 2015 - Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can battle them. Comments

The Meanings of Convergence

Convergence analytics Feb 9, 2015 - Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt to define it across different contexts. Comments

Do You Suck at Reporting?

return-on-investment Feb 8, 2015 - Columnist Zac Martin gives his tips for better reporting on return on investment (ROI). Comments

Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads

shutterstock-169085528-trends Feb 6, 2015 - Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Comments

4 Fearless Predictions for the Future of SEO and Analytics

future-predictions Feb 4, 2015 - The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Comments

Uncovering New Optimization Ideas Through Google Analytics

Google Analytics Feb 3, 2015 - If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Comments

Privacy Concerns and Web Analytics

data-privacy-main-pic Feb 3, 2015 - When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Comments

Black Box vs. Tool Box Analytics in Digital Media

tvshopper Jan 27, 2015 - As the digital TV industry continues to evolve, so must the metrics used to measure its success. Comments

What a Used Car Salesman Can Teach You About Empathy

Fleet cars Jan 23, 2015 - There's a big difference between selling and helping customers buy what you sell. Do you know what it is? Comments

4 Steps to Measuring What Matters Most

pr-measurement Jan 23, 2015 - Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Comments

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