Analytics

Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

roi-shutterstock-158568416

What's the ROI of Analytics? (Part 1)

Feb 20, 2014 - How do you measure the ROI of analytics? As with all ROI calculations, we need to understand what the investment levels are and then what the returns are. Comments

Your Small Data Just Sucks

crm-shutterstock-121629106 Feb 19, 2014 - As marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quality information, our small data. Comments

8 Rapport-Building Tactics to Increase Website Conversions

conversion-funnel-strategies Feb 18, 2014 - Whether your website is directed toward consumers or other businesses, building rapport with your visitors is essential to increasing conversions. Comments

5 Useful, Creative Analytics Resources to Check Out

Google Analytics Feb 17, 2014 - A look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small business analytics guide. Comments

The Future Is Content Marketing Through Photos

photos-shutterstock-153404300 Feb 14, 2014 - Content marketing through photos is a win-win-win (for consumers, advertisers, and publishers) model that delivers tremendous value to the entire marketing ecosystem. Comments

So, What Do You Do for a Living?

14-02-11-what-do-you-do-b Feb 13, 2014 - Examples of the meme "What my clients think I do, what my boss thinks I do, what I think I do, what I really do," as adapted for the life of a digital analyst. Comments

Get Ready for Universal Analytics

ua Feb 12, 2014 - As Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties and setting up offline reporting. Comments

Big Data and Small Data: Where the Twain Meets

Data Analysis Feb 12, 2014 - It's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at which it accumulates. Comments

How Not to Waste Your Marketing Budget

budget-money-jar Feb 11, 2014 - You need to deliver the type of numbers that speak to the boss in the right way. Consider these three factors to get buy-in and avoid wasting your marketing budget. Comments

Why Open-Time Personalization Matters

email-tricks Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your email, not at the time the email brief was developed in your organization. Comments

Does Google Control Your Destiny?

Google logo on wall Feb 10, 2014 - Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking." Comments

What Are the Signs of Convergence?

convergence1 Feb 10, 2014 - If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Comments

Super Bowl 2014 Advertisers: Did They Win the Search Game?

football-shutterstock-157525877 Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments

The Devil Is in the Detail

Google Analytics Feb 6, 2014 - To ensure your Universal Analytics setup doesn't get lost in translation, there's a new tool that can be used to double-check your syntax. Comments

Extending the Reporting Capability of Google Analytics with Klipfolio Dashboards

annotation Feb 5, 2014 - A review of another major player in the software-as-a-service (SaaS) dashboard space, Klipfolio, which proves to be a helpful, accessible tool set. Comments

7 Tools for Creating a Conversion-Optimized Mobile Website

mobilewebsite Feb 4, 2014 - These seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. Comments

A Sign-Up Is Not a Customer -- 4 Ways to Rethink Conversion

conversion-funnel-strategies Feb 3, 2014 - By focusing on conversation rates, marketers risk losing sight of the original intent. Consider the onboarding approach, made simple with these four tips. Comments

Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It)

superbowl-fans-tv-shows Jan 31, 2014 - Gigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenue," its CEO, Patrick Salyer, says in a blog post. Comments

You Are Not Alone in the Analytics World

group-shutterstock-101877301 Jan 30, 2014 - There are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Comments

3 Actionable Data Points Every Marketer Needs in 2014

Data Analysis Jan 28, 2014 - In 2014, marketers will need to seek out tools that help them produce valuable and engaging content that works to connect their brand with customers. Comments

Can Digital Analytics Save Itself?

imd-analytics-report-nov2013 Jan 27, 2014 - Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Comments

 

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...