Marketing News & Expert Advice
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Analytics
Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.
Multi-Channel Inventory and Customer Loyalty
Aug 2, 2013 - If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information? Comments
Topics in Analytics:
What to Measure? Start at the Top
Aug 1, 2013 -
Just because you can measure every online thing these days, should you?
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Who Cares About Real-Time Data Anyway?
Jul 31, 2013 -
Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe.
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Personalization: Not Just for Websites Anymore
Jul 30, 2013 -
What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent.
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Mobile Measurement: Let's Clear the Air(waves)
Jul 29, 2013 -
Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential.
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Convergence Analytics Needs a New Unified Query Language
Jul 29, 2013 -
We need a new, forward-looking approach based on the data we will soon have a lot more of.
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What People Do on Your Site and Why
Jul 26, 2013 -
Are there particular elements that decide certain behaviors on a website?
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Mobile Metrics: What a Difference a Year Makes!
Jul 25, 2013 -
The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone.
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Programmatic Media Buying Makes People More Important Than Ever
Jul 25, 2013 -
An interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machines.
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Visitor Scoring With Custom Dimensions in Universal Analytics
Jul 24, 2013 -
A marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher value to their sales team and their company.
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Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands
Jul 23, 2013 -
Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard.
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How to Fail at Landing Page Testing
Jul 23, 2013 -
If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure.
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Creating Action From Analysis
Jul 22, 2013 -
A simple three-step framework for every analysis project.
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Don't Shoot Yourself in the Foot
Jul 19, 2013 -
If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution?
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Union Metrics Adds Tumblr Analytics for Small Businesses and Bloggers
Jul 17, 2013 -
Union Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for small businesses and individual bloggers on Tumblr.
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It's Not Either/or: TV and Social Advertising Complement Each Other
Jul 17, 2013 -
Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter.
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Bespoke Data for the Well-Heeled Marketer
Jul 16, 2013 -
Luckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team.
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3 Questions to Ask Your New Digital Analytics Team Member
Jul 15, 2013 -
Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization.
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Google's Search Magic Revealed
Jul 12, 2013 -
In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will think of the customer as the center of the universe.
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Convergence Analytics Now: 3 Ways This New Market Changes Everything
Jul 11, 2013 -
Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves within the organization.
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Analytics, It's All in the Mind
Jul 11, 2013 -
The ability to exploit analytics comes from a number of factors, including data, technology, people, processes, and leadership.
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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