Analytics

Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

customers

Multi-Channel Inventory and Customer Loyalty

Aug 2, 2013 - If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information? Comments

What to Measure? Start at the Top

customer-satisfaction Aug 1, 2013 - Just because you can measure every online thing these days, should you? Comments

Who Cares About Real-Time Data Anyway?

realtime Jul 31, 2013 - Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Comments

Personalization: Not Just for Websites Anymore

personalization Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

Mobile Measurement: Let's Clear the Air(waves)

mobile-measurement Jul 29, 2013 - Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential. Comments

Convergence Analytics Needs a New Unified Query Language

convergence Jul 29, 2013 - We need a new, forward-looking approach based on the data we will soon have a lot more of. Comments

What People Do on Your Site and Why

census-bureau-behavior Jul 26, 2013 - Are there particular elements that decide certain behaviors on a website? Comments

Mobile Metrics: What a Difference a Year Makes!

mobile-measurement Jul 25, 2013 - The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. Comments

Programmatic Media Buying Makes People More Important Than Ever

myles-younger-cannedbanners Jul 25, 2013 - An interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machines. Comments

Visitor Scoring With Custom Dimensions in Universal Analytics

cmo-test Jul 24, 2013 - A marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher value to their sales team and their company. Comments

Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands

piqora Jul 23, 2013 - Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Comments

How to Fail at Landing Page Testing

testing Jul 23, 2013 - If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Comments

Creating Action From Analysis

action-analysis Jul 22, 2013 - A simple three-step framework for every analysis project. Comments

Don't Shoot Yourself in the Foot

bad-email Jul 19, 2013 - If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Comments

Union Metrics Adds Tumblr Analytics for Small Businesses and Bloggers

tumblr-analytics Jul 17, 2013 - Union Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for small businesses and individual bloggers on Tumblr. Comments

It's Not Either/or: TV and Social Advertising Complement Each Other

static-tv Jul 17, 2013 - Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter. Comments

Bespoke Data for the Well-Heeled Marketer

tailor Jul 16, 2013 - Luckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team. Comments

3 Questions to Ask Your New Digital Analytics Team Member

team Jul 15, 2013 - Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Comments

Google's Search Magic Revealed

largenewgooglelogofinalflat-a Jul 12, 2013 - In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will think of the customer as the center of the universe. Comments

Convergence Analytics Now: 3 Ways This New Market Changes Everything

convergence Jul 11, 2013 - Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves within the organization. Comments

Analytics, It's All in the Mind

human-brain Jul 11, 2013 - The ability to exploit analytics comes from a number of factors, including data, technology, people, processes, and leadership. Comments

 

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