Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.
Jan 22, 2013 - Maybe it's time you looked at your site through your customers' eyes. Comments
Jan 17, 2013 -
Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing role played by data analytics in the advertising business and what role humans play in making decisions in the industry.
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Jan 17, 2013 -
The time has come where we have to define intellectual private property.
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Jan 15, 2013 -
Three opportunities you can capitalize on today.
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Jan 14, 2013 -
What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts.
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Jan 11, 2013 -
'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer.
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Jan 9, 2013 -
The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices.
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Jan 8, 2013 -
Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year.
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Jan 7, 2013 -
A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives.
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Jan 4, 2013 -
Euclid has launched a new version of its product that requires no sensors, installation, or configuration.
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Jan 4, 2013 -
If a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013.
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Jan 3, 2013 -
Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts.
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Jan 2, 2013 -
Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we think and why we do what we do.
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Dec 31, 2012 -
How marketers can gain much-needed control over their analytics destiny.
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Dec 28, 2012 -
Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.
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Dec 27, 2012 -
As consumers, our digital lives have become richer, but as marketers, our digital lives have become far more complex.
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Dec 26, 2012 -
It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible.
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Dec 25, 2012 -
Images can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your organization.
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Dec 24, 2012 -
To improve your marketing results from your social media strategies, start by acknowledging that consumers are active on social media venues to socialize.
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Dec 21, 2012 -
Let's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons to our own work.
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Dec 20, 2012 -
What is the value of my data?
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Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
May 29-30, 2013
June 12-14, 2013
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April 18, 2013
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