Marketing News & Expert Advice
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Analytics
Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.
3 Reasons Buyers Bail - and Super Simple Ways to Fix Them
Jan 22, 2013 - Maybe it's time you looked at your site through your customers' eyes. Comments
Topics in Analytics:
ADS-CON Participants Discuss Man-Machine Balance in Ad Revolution
Jan 17, 2013 -
Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing role played by data analytics in the advertising business and what role humans play in making decisions in the industry.
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When Privacy and Business Collide
Jan 17, 2013 -
The time has come where we have to define intellectual private property.
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Taking a Bite Out of Big Data
Jan 15, 2013 -
Three opportunities you can capitalize on today.
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What's Wrong With 'The Hobbit' (and Maybe Your Analytics)
Jan 14, 2013 -
What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts.
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Fanning the Flames of Big Data
Jan 11, 2013 -
'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer.
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How Little Old Google Competes With the Big Dogs in Analytics
Jan 9, 2013 -
The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices.
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6 Web Design Trends That (I Hope) Will Disappear in 2013
Jan 8, 2013 -
Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year.
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Using Web Analytics to Create What People Will Actually Care About
Jan 7, 2013 -
A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives.
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Retail Analytics Firm Launches Euclid Zero
Jan 4, 2013 -
Euclid has launched a new version of its product that requires no sensors, installation, or configuration.
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2013: The Year of Reinvention
Jan 4, 2013 -
If a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013.
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Digital Metrics 2013 Quick Start Guide
Jan 3, 2013 -
Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts.
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Suggestions for the Online Advertising Industry in 2013
Jan 2, 2013 -
Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we think and why we do what we do.
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Top 3 Reasons Why You Need Tag Management Right Now
Dec 31, 2012 -
How marketers can gain much-needed control over their analytics destiny.
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Content Marketing: Superheroes Teach the Art of Storytelling
Dec 28, 2012 -
Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.
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Web Analytics Is Dead, Long Live Digital Intelligence
Dec 27, 2012 -
As consumers, our digital lives have become richer, but as marketers, our digital lives have become far more complex.
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Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers
Dec 26, 2012 -
It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible.
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6 Ways to Use Images to Improve Your Web Conversion Rate
Dec 25, 2012 -
Images can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your organization.
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7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]
Dec 24, 2012 -
To improve your marketing results from your social media strategies, start by acknowledging that consumers are active on social media venues to socialize.
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Starting Anew in 2013: Learning From the Mayans
Dec 21, 2012 -
Let's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons to our own work.
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Where's My Freakin' Data You B@stards?
Dec 20, 2012 -
What is the value of my data?
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Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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