Analytics

Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

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Leveraging Usability Testing for Smarter A/B Testing

Jan 26, 2014 - Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Comments

Getting Started with Real-Time Analytics

Google Analytics Real Time Reporting Jan 22, 2014 - This emerging area of analytics is often misunderstood, but is infinitely actionable. Comments

Conversion Trends to Watch in 2014

4year2014 Jan 22, 2014 - Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Comments

The Stateless Internet Convergence of Things

shutterstock-108352952 Jan 21, 2014 - As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now have analytics for the real world, merging stateless Meta data and content marketing into the Internet Convergence of Things. Comments

How the Grinch Stole Your Christmas ROI

shutterstock-166200362 Jan 17, 2014 - Learn from your holiday 2013 mistakes, and implement these 5 best practices to grow and optimize conversion rates in 2014. Comments

VIDEO: Sparkline on 2014 Analytics Trends in APAC

analytics-framework Jan 16, 2014 - Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Comments

6 Truths I Hold To Be Self-Evident

shutterstock-128798782 Jan 16, 2014 - In conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does his best not to roll his eyes and sigh, instead explaining how it all works. Comments

Adobe Marketing Cloud Integrates Campaign and Experience Manager

adobe-marketing-cloud Jan 15, 2014 - Adobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. Comments

Will This Be the Year of Data Analytics in the Marketing Department?

Big data artwork Jan 15, 2014 - Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Comments

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

shopping-online-ecommerce Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online retail partners, distributors or affiliates. Comments

Convergence and Info-Literacy in 2014

convergence Jan 13, 2014 - What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better and more actionable decisions with it. Comments

2014: The Year Marketing Automation Gets the Recognition It Deserves

shutterstock-144078886 Jan 13, 2014 - Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing automation will grow rapidly. Comments

What is Digital Engagement?

customerdata Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments

Why Everything You Thought About Mobile Might Be Wrong

Mobile Devices Jan 10, 2014 - When was the last time you and your executives watched users try to find things on your mobile experience? Comments

Tag Management Q&A with Tealium's Ali Behnam

tim-nichols-ali-behnam Jan 9, 2014 - Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Comments

10 Web Analytics Trends for 2014

analytics-framework Jan 8, 2014 - Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months. Comments

6 Tools for Optimizing Your Copy, Content and Headlines

shutterstock-116408224 Jan 7, 2014 - Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect of your digital marketing effort. Comments

Your Digital Analytics Challenge for 2014

imd-analytics-report-nov2013 Jan 6, 2014 - This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Comments

3 Digital Marketing Trends to Watch Out For in 2014

2013-to-2014-year-in-review Jan 3, 2014 - With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Comments

4 Tips to Effectively Measure B2B Demand Generation Campaigns

b2bchalkboard Jan 2, 2014 - Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Comments

Be an Analytics Change Agent in 2014

shutterstock-72983548 Jan 2, 2014 - Stop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Comments

 

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