MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...
View articleAmidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We sp...
View articleCustomer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...
View articleNew report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...
View articleArm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...
View articleLinqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...
View article21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...
View articleMarketers love to talk about personalization, but today it's more aspirational than operational for many organizations. As Neustar's Devon DeBlasio ex...
View articleGartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...
View articleInvoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...
View articleChief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...
View articleDespite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...
View articleTealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...
View articleLearn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased s...
View articleGartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...
View articleGartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...
View articleAdobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...
View articleThe choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...
View articleAs we hear more and more about digital personalization, the gap between what the consumer wants and what they receive is becoming magnified. In the U....
View articleMary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...
View articleWhile there have been many stories on how brands can use influencers as part of their marketing strategy there are not many on what influencers need t...
View articleSessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Read More...
View articleEight tools to create a successful influencer marketing campaign Read More...
View articleMarketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...
View articleFor ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion...
View articleIncreasingly, banks are discovering that they have no choice but to become customer-centric organizations instead of product-centric organizations if ...
View articleAs digital marketing channels continue to proliferate, the importance of cohesive messaging grows. Brands that fail to connect with their audience acr...
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