Analytics

Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

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3 Steps to Improving Your Lead Generation Landing Pages

Nov 12, 2014 - Less is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages. Comments

Big Data 2.0 – YouTube Meets Text Analytics – Part 1

Big data Nov 11, 2014 - An actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. Comments

Is Remarketing Self-Defeating?

persuade-advice Nov 6, 2014 - When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Comments

Is the Comments Section the Newest Hot Spot in Advertising?

shutterstock-164483723 Nov 5, 2014 - A new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native ads with readers' comments. Comments

Google Talks Data Visualization at ClickZ Live Chicago

data-numbers-analysis-man Nov 4, 2014 - Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Comments

5 Weird Tricks for Keeping Analytics Projects on Track

analytics-shutterstock-139983946 Nov 3, 2014 - These may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers happy, whether they're internal or external. Comments

Twitter and IBM's Partnership Means Better Data Solutions for Marketers

Twitter Money Oct 30, 2014 - Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data. Comments

How Do You Make 2+2=5? Integrate!

integration-four-letter-word Oct 30, 2014 - Integrating your data can help you make it even more valuable. What is the best way to integrate? Comments

Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings

Social Media Sharing Oct 28, 2014 - Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffic slip drastically in the past year. Comments

Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement

pandora-logo-two Oct 24, 2014 - Internet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Comments

How Much for a New Customer?

old-calculator Oct 23, 2014 - At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead. Comments

The Future of Big Data – Big Data 2.0

big-data-screen Oct 23, 2014 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do. Comments

Investing in the Future With an Open Marketing Platform

cloud-apps-open Oct 22, 2014 - History has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future. Comments

Marketing Firms Aren't Stealing Selfies, Just Analyzing Them

selfie-social-media Oct 21, 2014 - There have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for marketers. Comments

The First Month in Start-Up/SME Marketing (Part 4)

social-media-strategy Oct 20, 2014 - The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a result contribute to lead generation and the business pipeline. Comments

The Sudden Death of Cable?

tv-static Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics. Comments

The Convergence Assessment

convergence Oct 20, 2014 - Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Comments

Jerry Seinfeld’s Branding Punch Line

jerry-seinfeld Oct 17, 2014 - There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand? Comments

Looking at the Future of Data Analysis With Qlik Sense

data-numbers-analysis-man Oct 17, 2014 - Data analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for non-data specialists. Comments

What Is a Data Layer?

data2 Oct 14, 2014 - Data layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics strategy? Comments

Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers

content Oct 13, 2014 - If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Comments

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