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Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

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The Creative Mastermind and the Analytical Subordinate

Jim Sterne  |  Verifying Business Value

Jan 31, 2013 - How the one who has turned to data and algorithms and the one who has become CMO see things differently. Comments

Topics in Analytics:

Andrew Edwards  |  Actionable Analysis

Update: Last Person With 'Privacy' Revealed

privacy-image Jan 28, 2013 - When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Comments

Bryan Eisenberg  |  ROI Marketing

Why You Won't Crush It This Year!

shutterstock-115134541 Jan 25, 2013 - But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, and learn how to test properly. Comments

Thom Craver  |  Analyzing Customer Data

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

google-transparency-u Jan 24, 2013 - Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders. Comments

Neil Mason  |  Verifying Business Value

Solving the Analytical Problem of Marketing Attribution

businessman-with-business Jan 24, 2013 - Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Social Media Can Sell Soap to Audiences Who Really Love Soap

soapbar Jan 23, 2013 - The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Comments

Mary Lisbeth D'Amico  |  Analyzing Customer Data

ADS-CON Participants Discuss Man-Machine Balance in Ad Revolution

analytics-under-scrutiny Jan 17, 2013 - Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing role played by data analytics in the advertising business and what role humans play in making decisions in the industry. Comments

Jim Sterne  |  Verifying Business Value

When Privacy and Business Collide

data-privacy Jan 17, 2013 - The time has come where we have to define intellectual private property. Comments

Nathan Richter  |  Conversion & ROI

Taking a Bite Out of Big Data

big-data Jan 15, 2013 - Three opportunities you can capitalize on today. Comments

Andrew Edwards  |  Actionable Analysis

What's Wrong With 'The Hobbit' (and Maybe Your Analytics)

gollum Jan 14, 2013 - What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts. Comments

Bryan Eisenberg  |  ROI Marketing

Fanning the Flames of Big Data

nerd Jan 11, 2013 - 'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer. Comments

John D'Arcy  |  Analyzing Customer Data

How Little Old Google Competes With the Big Dogs in Analytics

shutterstock-110666672 Jan 9, 2013 - The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices. Comments

Tim Ash  |  Conversion & ROI

6 Web Design Trends That (I Hope) Will Disappear in 2013

popover Jan 8, 2013 - Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year. Comments

Lisa Lacy  |  Analytics

Retail Analytics Firm Launches Euclid Zero

euclid-analytics2 Jan 4, 2013 - Euclid has launched a new version of its product that requires no sensors, installation, or configuration. Comments

Jack Aaronson  |  ROI Marketing

2013: The Year of Reinvention

mill-wheel Jan 4, 2013 - If a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013. Comments

Jim Sterne  |  Verifying Business Value

Digital Metrics 2013 Quick Start Guide

chess Jan 3, 2013 - Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts. Comments

Tim Nichols   |  Analyzing Customer Data

Suggestions for the Online Advertising Industry in 2013

online-advertising Jan 2, 2013 - Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we think and why we do what we do. Comments

Andrew Edwards  |  Actionable Analysis

Top 3 Reasons Why You Need Tag Management Right Now

your-tags Dec 31, 2012 - How marketers can gain much-needed control over their analytics destiny. Comments

Bryan Eisenberg  |  ROI Marketing

Content Marketing: Superheroes Teach the Art of Storytelling

superhero Dec 28, 2012 - Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. Comments

Neil Mason  |  Verifying Business Value

Web Analytics Is Dead, Long Live Digital Intelligence

digital-intelligence Dec 27, 2012 - As consumers, our digital lives have become richer, but as marketers, our digital lives have become far more complex. Comments

Tim Nichols   |  Analyzing Customer Data

Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers

customers Dec 26, 2012 - It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible. Comments

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