How retailers struggle between data privacy and personalization
Analytics

How retailers struggle between data privacy and personalization

4y Barry Levine

How retailers struggle between data privacy and pe...

New report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...

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Retailers leverage customer data to drive personalized experiences
Analytics

Retailers leverage customer data to drive personalized experiences

4y Barry Levine

Retailers leverage customer data to drive personal...

Arm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...

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The path to owning influencer marketing in 2020 is just 6 steps
Acquisition

The path to owning influencer marketing in 2020 is just 6 steps

4y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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Report: ABM is moving into a more mature phase
Acquisition

Report: ABM is moving into a more mature phase

4y Barry Levine

Report: ABM is moving into a more mature phase

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...

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Top six reasons marketers struggle to deliver personalized consumer experiences
Analytics

Top six reasons marketers struggle to deliver personalized consumer experie...

4y Devon DeBlasio

Top six reasons marketers struggle to deliver pers...

Marketers love to talk about personalization, but today it's more aspirational than operational for many organizations. As Neustar's Devon DeBlasio ex...

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Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies
Actionable Analysis

Marketers will majorly redefine personalization, influencer marketing and e...

4y Barry Levine

Marketers will majorly redefine personalization, i...

Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...

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Why marketers must have lazer focus on first-party data
Analytics

Why marketers must have lazer focus on first-party data

4y Ian Dailey

Why marketers must have lazer focus on first-party...

Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...

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Three ways to use predictive analytics to grow your business
Acquisition

Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks
Attribution

Gartner: Training, system integration and talent could help improve the eff...

4y Barry Levine

Gartner: Training, system integration and talent c...

Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...

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Tealium report: Consumers trust brands with their data, but with conditions
Analyzing Customer Data

Tealium report: Consumers trust brands with their data, but with conditions

4y Barry Levine

Tealium report: Consumers trust brands with their ...

Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...

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Stop wasting your data: Turn IP data into marketing dollars
Analytics

Stop wasting your data: Turn IP data into marketing dollars

4y Emily Alford

Stop wasting your data: Turn IP data into marketin...

Learn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased s...

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Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’
Attribution

Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt...

4y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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Gartner: Marketing budgets fall for the first time since 2014
Analytics

Gartner: Marketing budgets fall for the first time since 2014

5y Barry Levine

Gartner: Marketing budgets fall for the first time...

Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

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The creative’s critical role in online-to-offline customer experiences
Acquisition

The creative’s critical role in online-to-offline customer experiences

5y Ashley Still

The creative’s critical role in online-to-offline ...

Adobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...

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How ROI can help you choose your martech provider
Attribution

How ROI can help you choose your martech provider

5y Tereza Litsa

How ROI can help you choose your martech provider

The choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...

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Delivering consistently relevant experiences at scale
Analyzing Customer Data

Delivering consistently relevant experiences at scale

6y Lars Fiedler

Delivering consistently relevant experiences at sc...

As we hear more and more about digital personalization, the gap between what the consumer wants and what they receive is becoming magnified. In the U....

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Analysis of Mary Meeker’s internet trends report 2018 - part 1
Analyzing Customer Data

Analysis of Mary Meeker’s internet trends report 2018 - part 1

6y Tereza Litsa

Analysis of Mary Meeker’s internet trends report 2...

Mary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...

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Metrics to support 'your' digital monetization strategy
Analytics

Metrics to support 'your' digital monetization strategy

6y Adam Singer

Metrics to support 'your' digital monetization str...

While there have been many stories on how brands can use influencers as part of their marketing strategy there are not many on what influencers need t...

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6 ways to increase your conversion rate using behavioral data
Analytics

6 ways to increase your conversion rate using behavioral data

7y Mike O'Brien

6 ways to increase your conversion rate using beha...

SessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Read More...

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Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan
Acquisition

Influencer marketing: Eight tools to identify, track and analyze your brand...

7y Tereza Litsa

Influencer marketing: Eight tools to identify, tra...

Eight tools to create a successful influencer marketing campaign Read More...

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Tools and tips for calculating the ROI of social media
Acquisition

Tools and tips for calculating the ROI of social media

7y Idris Nagri

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

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How machine learning can help you optimize your website's UX
AI & Automation

How machine learning can help you optimize your website's UX

7y Chris Camps

How machine learning can help you optimize your we...

For ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion...

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Why banks are becoming customer-centric organizations
Analyzing Customer Data

Why banks are becoming customer-centric organizations

7y Idris Nagri

Why banks are becoming customer-centric organizati...

Increasingly, banks are discovering that they have no choice but to become customer-centric organizations instead of product-centric organizations if ...

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How to achieve true omnichannel relevance
Analytics

How to achieve true omnichannel relevance

7y Idris Nagri

How to achieve true omnichannel relevance

As digital marketing channels continue to proliferate, the importance of cohesive messaging grows. Brands that fail to connect with their audience acr...

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How to use behavioral data to enhance your website's conversion rate
Analytics

How to use behavioral data to enhance your website's conversion rate

7y Chris Camps

How to use behavioral data to enhance your website...

Modern marketers have access to a wealth of useful, actionable data on exactly how customers behave on their website. But transforming data into insig...

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Big data in the travel industry: How can travel companies do more to collect and use customer data?
Analytics

Big data in the travel industry: How can travel companies do more to collec...

7y Idris Nagri

Big data in the travel industry: How can travel co...

Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...

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Using clickstream data to know your customer's entire online journey
Analytics

Using clickstream data to know your customer's entire online journey

7y Rebecca Sentance

Using clickstream data to know your customer's ent...

The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. How can ...

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