Marketing News & Expert Advice
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ROI Marketing
Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.
Single-Feature vs. All-in-One: The Tide Is Changing
Is a shift coming from "all-in-one" packages to "best of breed" single-functionality solutions?
Is Your Traffic Mix Efficient?
Optimizing how you generate traffic and convert potential buyers.
Booking.com Adds Urgency to Purchases With Real-Time Shopping Data
Use knowledge you already have about what people are doing on your site to create real-time notices that add urgency to users' shopping process.
Online Advertising in the Age of Agility
Test and tweak.
Distracting Users From Buying
By combining the e-commerce experience with the brand experience are you just distracting your consumers?
Designing Effective Pricing Tables
Get your customers to understand the relative value of both price and value and you'll convert more visitors.
You Can't Cure Stupid: When It's OK to Lose Customers
Asking what current customers you want to let go is just as crucial to your bottom line as what customers you want to attract.
Oh Goody, It's Free
Remember that free has a price - it's not a substitute for creating value in your product or service.
Customer Service and 4 Year Olds
How a toddler taught me to handle customers contacting my clients' customer service center.
Effective Selling From Your Non-E-Commerce Product Page
The five things you should be testing on your product videos.
Email as a Mobile Call to Action
Using pre-filled emails on mobile devices is a very interesting way to create easier "one-click" calls to action without disturbing the user.
The Product Page 2012: 7 Must-Test Elements
The seven must-test elements to try across your product page sections in order to convert visitors into sales this year.
Rediscover Your Company's Narrative With iBooks
Four reasons why marketers should try using Apple's iBooks Author app.
Online Form Optimization: 3 Simple Form Problems to Fix
Does your online form look like something from the Department of Motor Vehicles?
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