Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.
Apr 5, 2013 - To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk. Comments
Mar 29, 2013 -
If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later.
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Mar 22, 2013 -
Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there.
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Mar 15, 2013 -
Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action.
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Mar 8, 2013 -
Learn how you and your designer should be working together to set the priorities for your landing page.
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Mar 1, 2013 -
The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy.
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Feb 22, 2013 -
Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort.
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Feb 15, 2013 -
How can your brand cleverly insert itself into these new viral phenomena?
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Feb 8, 2013 - With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and it is well underway. Comments
Feb 1, 2013 -
Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other.
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Jan 25, 2013 -
But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, and learn how to test properly.
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Jan 11, 2013 -
'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer.
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Jan 4, 2013 -
If a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013.
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Dec 28, 2012 -
Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.
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Dec 21, 2012 -
Let's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons to our own work.
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Dec 14, 2012 -
Create an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed.
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Dec 7, 2012 -
When you market are you doing it in a format that shows off your strengths and uniquely represents your services?
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Nov 30, 2012 -
Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance.
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Nov 16, 2012 -
How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a human level in a human voice?
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Nov 9, 2012 -
If you don't have a wow factor, how do you expect to compete in a marketplace dominated by companies striving for something better than just the status quo?
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Oct 26, 2012 -
Are you stopping your own growth by preventing your staff from living up to their potential within your company?
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May 29-30, 2013
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