Marketing News & Expert Advice
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ROI Marketing
Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.
90% of Content Marketers Suffer From 'The Curse' & How to Remedy It
Sep 20, 2013 - The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle. Comments
Topics in Analytics:
Rapid Development for Mobile Apps
Sep 13, 2013 -
Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of the imagination.
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Michelle Smith and Persuading Your Potential Customers
Sep 6, 2013 -
We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs.
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Complexograms: An Illustration of Your Content Marketing Needs
Aug 23, 2013 -
The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing.
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Advice to All Marketers: This One Simple Truth Will Help Get You Promoted
Aug 20, 2013 -
I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money.
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Usability vs. Design
Aug 16, 2013 -
Both good design and an eye toward usability are necessary for a design to work.
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Whose Neck Should You Choke When Digital Campaigns Underperform?
Aug 11, 2013 -
Digital metrics can be measured by three categories - reach, conversion, and cost.
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Complex Sales and the Persona Creation Process
Aug 9, 2013 -
These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
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Multi-Channel Inventory and Customer Loyalty
Aug 2, 2013 -
If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information?
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What People Do on Your Site and Why
Jul 26, 2013 -
Are there particular elements that decide certain behaviors on a website?
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Don't Shoot Yourself in the Foot
Jul 19, 2013 -
If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution?
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Google's Search Magic Revealed
Jul 12, 2013 -
In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will think of the customer as the center of the universe.
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What Does Personalization Mean in 2013?
Jul 5, 2013 -
Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action.
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The Shake Weight Challenge of Social Media
Jun 28, 2013 -
Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results.
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Beta Tests: Too Late for a Redesign?
Jun 21, 2013 -
In your design ad development phases, do you make room for the ability to make drastic changes late in the game?
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The Smarter Data Manifesto
Jun 14, 2013 -
You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have important goals.
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Small Town Businesses Meet Global Competition
Jun 7, 2013 -
How can mom-and-pop shops compete against large companies that will always rank higher in Google search?
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My Kingdom for a Smoothly Run Conference
May 31, 2013 -
From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before.
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Vine and You
May 24, 2013 -
Why businesses should really jump on the Vine bandwagon.
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Choose Not to Confuse
May 17, 2013 -
Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.
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How Marketers Can Use Lenticular Printing in Ad Campaigns
May 10, 2013 -
What would the possibilities be if you could show two entirely different ads based on vantage point?
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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