ROI Marketing

Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

multi-channel-attribution

The Power of Multichannel Attribution at TD Bank [#CZLNY]

Mar 31, 2015 - In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions. Comments

50 Digital Marketing Tools to Grow Your Start-Up

startup-lightbulb-man Mar 20, 2015 - This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Comments

What a Used Car Salesman Can Teach You About Empathy

Fleet cars Jan 23, 2015 - There's a big difference between selling and helping customers buy what you sell. Do you know what it is? Comments

Can Your Company Deliver What Marketing Promises?

promises Jan 9, 2015 - As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Comments

Jerry Seinfeld’s Branding Punch Line

jerry-seinfeld Oct 17, 2014 - There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand? Comments

Show Us Your Briefs

creative-breifs Aug 22, 2014 - High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help you improve them. Comments

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Tested Jul 25, 2014 - Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test. Comments

How to Manage a Legendary Brand

amazon logo Jun 27, 2014 - Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing, as well as a boost to the bottom line. Comments

Google Satellite Internet Project Will Cost More Than $1 Billion

Google has bought drone company Titan Aerospace quashing Facebook purchase rumours Jun 2, 2014 - Google is apparently looking to extend Internet access across the globe by spending big on new satellites. Comments

How to Design High-Converting Mobile Landing Pages

mobileads May 2, 2014 - This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Comments

Upgradeability, Extensibility, and the Re-Sale Market

certified-pre-owned Apr 25, 2014 - It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possibility of upgrading re-sale products, you are losing out on potential revenue. Comments

#CZLNY: Amazon’s Performance Secrets

amazon1 Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there. Comments

The Isolation of Social Media

shutterstock-120646564 Mar 28, 2014 - As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to bring people physically together will begin to emerge. Comments

SXSW, Not All That Keeps CMOs Up at Night

Malware cyber criminal Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind. Comments

It’s OK for the Old Dinosaurs to Die

tv-static Feb 28, 2014 - If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out. Comments

Super Bowl 2014 Advertisers: Did They Win the Search Game?

football-image Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments

Why Everything You Thought About Mobile Might Be Wrong

Mobile Devices Jan 10, 2014 - When was the last time you and your executives watched users try to find things on your mobile experience? Comments

3 Digital Marketing Trends to Watch Out For in 2014

2013-to-2014-year-in-review Jan 3, 2014 - With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Comments

Complex Sales and the Persona Creation Process

interpersonal-sign Dec 27, 2013 - These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Comments

Social Logins: Maximizing Conversions & Engagement

rsz-bryanedec5 Dec 13, 2013 - Bryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Comments

Google Glass: Half Empty or Half Full?

shutterstock-140433580 Dec 6, 2013 - Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marketing possibilities. Comments

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Paid Search in the Mobile Era

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