ROI Marketing

Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

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#CZLNY: Amazon’s Performance Secrets

Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there. Comments

The Isolation of Social Media

shutterstock-120646564 Mar 28, 2014 - As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to bring people physically together will begin to emerge. Comments

SXSW, Not All That Keeps CMOs Up at Night

Malware cyber criminal Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind. Comments

It’s OK for the Old Dinosaurs to Die

tv-static Feb 28, 2014 - If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out. Comments

Super Bowl 2014 Advertisers: Did They Win the Search Game?

football-shutterstock-157525877 Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments

Why Everything You Thought About Mobile Might Be Wrong

Mobile Devices Jan 10, 2014 - When was the last time you and your executives watched users try to find things on your mobile experience? Comments

3 Digital Marketing Trends to Watch Out For in 2014

2013-to-2014-year-in-review Jan 3, 2014 - With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Comments

Complex Sales and the Persona Creation Process

interpersonal-sign Dec 27, 2013 - These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Comments

Social Logins: Maximizing Conversions & Engagement

rsz-bryanedec5 Dec 13, 2013 - Bryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Comments

Google Glass: Half Empty or Half Full?

shutterstock-140433580 Dec 6, 2013 - Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marketing possibilities. Comments

Interactive Wireframing Comes of Age

pop-app Nov 21, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later. Comments

Are Social Media Metrics Lying About Your Brand and Customer Interactions?

Social Media Manager Nov 15, 2013 - Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer experience; it happens everywhere, but nowhere is it as pernicious as in social media. Comments

Proactive vs. Reactive Customer Service

shutterstock-138601847 Nov 8, 2013 - Smart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectations. Comments

Please Don't Stereotype Your Personas

shutterstock-95842987 Nov 1, 2013 - Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explains how to give personas depth and truly emphasize with customers. Comments

Boost the ROI of Tech Product Demos with 'Wow' Factor

will-it-blend-demo-video Oct 25, 2013 - Do your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos to boost your ROI. Comments

Facebook Ads Helps Magnolia Pictures Boost ROI

Drinking Buddies Facebook News Feed Ad Oct 21, 2013 - Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how. Comments

5 Common IT Objections to Marketing Projects

iridis4-university-of-southampton-ibm-supercomputer close up Oct 18, 2013 - How to overcome challenges in dealing with IT and move forward with your CTO. Comments

90% of Content Marketers Suffer From 'The Curse' & How to Remedy It

091813-eisenberg-bottle Sep 20, 2013 - The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle. Comments

Rapid Development for Mobile Apps

mobilemarketing Sep 13, 2013 - Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of the imagination. Comments

Michelle Smith and Persuading Your Potential Customers

target-your-customers Sep 6, 2013 - We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Comments

Complexograms: An Illustration of Your Content Marketing Needs

complexogran Aug 23, 2013 - The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing. Comments

 

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