ROI Marketing

Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

Drinking Buddies Facebook News Feed Ad

Facebook Ads Helps Magnolia Pictures Boost ROI

Oct 21, 2013 - Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how. Comments

5 Common IT Objections to Marketing Projects

iridis4-university-of-southampton-ibm-supercomputer close up Oct 18, 2013 - How to overcome challenges in dealing with IT and move forward with your CTO. Comments

90% of Content Marketers Suffer From 'The Curse' & How to Remedy It

091813-eisenberg-bottle Sep 20, 2013 - The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle. Comments

Rapid Development for Mobile Apps

mobilemarketing Sep 13, 2013 - Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of the imagination. Comments

Michelle Smith and Persuading Your Potential Customers

target-your-customers Sep 6, 2013 - We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Comments

Complexograms: An Illustration of Your Content Marketing Needs

complexogran Aug 23, 2013 - The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing. Comments

Advice to All Marketers: This One Simple Truth Will Help Get You Promoted

salesmen Aug 20, 2013 - I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money. Comments

Usability vs. Design

web-design Aug 16, 2013 - Both good design and an eye toward usability are necessary for a design to work. Comments

Whose Neck Should You Choke When Digital Campaigns Underperform?

measurement Aug 11, 2013 - Digital metrics can be measured by three categories - reach, conversion, and cost. Comments

Multi-Channel Inventory and Customer Loyalty

customers Aug 2, 2013 - If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information? Comments

What People Do on Your Site and Why

census-bureau-behavior Jul 26, 2013 - Are there particular elements that decide certain behaviors on a website? Comments

Don't Shoot Yourself in the Foot

bad-email Jul 19, 2013 - If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Comments

Google's Search Magic Revealed

largenewgooglelogofinalflat-a Jul 12, 2013 - In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will think of the customer as the center of the universe. Comments

What Does Personalization Mean in 2013?

personalization Jul 5, 2013 - Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Comments

The Shake Weight Challenge of Social Media

shake-weight Jun 28, 2013 - Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Comments

Beta Tests: Too Late for a Redesign?

testing Jun 21, 2013 - In your design ad development phases, do you make room for the ability to make drastic changes late in the game? Comments

The Smarter Data Manifesto

web-data Jun 14, 2013 - You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have important goals. Comments

Small Town Businesses Meet Global Competition

mom-n-pop Jun 7, 2013 - How can mom-and-pop shops compete against large companies that will always rank higher in Google search? Comments

My Kingdom for a Smoothly Run Conference

smarter-commerce-2013-05-21-mutualmind-02 May 31, 2013 - From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before. Comments

Vine and You

vine May 24, 2013 - Why businesses should really jump on the Vine bandwagon. Comments

Choose Not to Confuse

confusedwoman May 17, 2013 - Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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