Marketing News & Expert Advice
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ROI Marketing
Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.
Why Vendors Need Better Targeted Marketing
Dec 7, 2012 - When you market are you doing it in a format that shows off your strengths and uniquely represents your services? Comments
Topics in Analytics:
Your CEO Doesn't Trust That You're Doing Your Job!
Nov 30, 2012 -
Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance.
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The About Us Page in a Social World
Nov 16, 2012 -
How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a human level in a human voice?
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Adding the Wow Factor
Nov 9, 2012 -
If you don't have a wow factor, how do you expect to compete in a marketplace dominated by companies striving for something better than just the status quo?
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The ROI of Employees Is Just As Important
Oct 26, 2012 -
Are you stopping your own growth by preventing your staff from living up to their potential within your company?
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Just One Thing
Oct 19, 2012 -
Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time.
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Do You Roku?
Oct 12, 2012 -
It may be time to learn about this new device because new owners are going to be looking for content channels.
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Mastering Conversion Rate Optimization?
Oct 5, 2012 -
First you must master these six principles.
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Twitter Partners With Nielsen for Brand Campaign Surveys
Oct 3, 2012 -
For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the platform.
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Exceeding/Managing Expectations When You're on Top
Sep 28, 2012 -
How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed.
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Facebook and DataLogix Together for About a Year
Sep 25, 2012 -
Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases.
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What Keeps Retailers Awake at Night in 2012 [Videos]
Sep 21, 2012 - Four interviews with retailers at Shop.org's Annual Summit. Comments
The ROI of "I'm Sorry"
Sep 14, 2012 - Why companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Comments
Content Marketing Personas
Sep 7, 2012 - Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Comments
5 Common IT Objections to Marketing Projects
Aug 24, 2012 - How to overcome these challenges and move forward with your CTO. Comments
History Repeating: Mom-and-Pops Are Coming Back
Aug 17, 2012 - As our society is becoming more "99 percent"-focused, we're looking again for small stores and personalized customer service. Comments
The Marketing/IT Tug-of-War
Aug 10, 2012 -
Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns.
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When More Is Too Much
Aug 3, 2012 -
How NBC has failed miserably in its execution of live-streaming the Olympics on its site.
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How to Catch Up to and Compete With Amazon.com [Video]
Jul 27, 2012 -
A look at the tools that allow Amazon to be so agile in today's online marketing environment.
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Disruptive Customer Experiences
Jul 13, 2012 - Where there is friction there is opportunity for optimization or brand disruption. Comments
8 Steps to Designing a Reactivation Campaign
Jul 6, 2012 - With reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what incentive they might need to come back. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
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June 5, 2013
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e-Learning Courses
White Papers
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
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