Marketing News & Expert Advice
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ROI Marketing
Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.
Just One Thing
Oct 19, 2012 - Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Comments
Topics in Analytics:
Do You Roku?
Oct 12, 2012 -
It may be time to learn about this new device because new owners are going to be looking for content channels.
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Mastering Conversion Rate Optimization?
Oct 5, 2012 -
First you must master these six principles.
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Twitter Partners With Nielsen for Brand Campaign Surveys
Oct 3, 2012 -
For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the platform.
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Exceeding/Managing Expectations When You're on Top
Sep 28, 2012 -
How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed.
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Facebook and DataLogix Together for About a Year
Sep 25, 2012 -
Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases.
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What Keeps Retailers Awake at Night in 2012 [Videos]
Sep 21, 2012 - Four interviews with retailers at Shop.org's Annual Summit. Comments
The ROI of "I'm Sorry"
Sep 14, 2012 - Why companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Comments
Content Marketing Personas
Sep 7, 2012 - Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Comments
5 Common IT Objections to Marketing Projects
Aug 24, 2012 - How to overcome these challenges and move forward with your CTO. Comments
History Repeating: Mom-and-Pops Are Coming Back
Aug 17, 2012 - As our society is becoming more "99 percent"-focused, we're looking again for small stores and personalized customer service. Comments
The Marketing/IT Tug-of-War
Aug 10, 2012 -
Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns.
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When More Is Too Much
Aug 3, 2012 -
How NBC has failed miserably in its execution of live-streaming the Olympics on its site.
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How to Catch Up to and Compete With Amazon.com [Video]
Jul 27, 2012 -
A look at the tools that allow Amazon to be so agile in today's online marketing environment.
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Disruptive Customer Experiences
Jul 13, 2012 - Where there is friction there is opportunity for optimization or brand disruption. Comments
8 Steps to Designing a Reactivation Campaign
Jul 6, 2012 - With reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what incentive they might need to come back. Comments
The Must-Have Big Data Tools
Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments
Integrating Social Networking Into Your Purchase Path
Jun 22, 2012 - How Ticketmaster and Airbnb are connecting with their consumers through Facebook integration. Comments
Claiming Your Unfair Advantage
Jun 15, 2012 - The four types of tools that are available for you to leverage big data today. Comments
Email As a Mobile Call to Action
Jun 8, 2012 - Using pre-filled emails on mobile devices is a very interesting way to create easier "one-click" calls to action without disturbing the user. Comments
Online Advertising in the Age of Agility
Jun 1, 2012 - Test and tweak. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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