Asia

Asia Pacific boasts more than one billion people online and the stats for mobile is just as staggering with one billion mobile subscribers in China alone. But China, India, Japan and emerging Southeast Asia markets like Indonesia are so diverse culturally as well as in digital marketing development. This section will keep you on the pulse with the latest and most pertinent insights from local experts in each of the markets.

Social Media Puzzle

Tap Into Social Media to Find Your Perfect Job

Jun 5, 2014 - Digital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can't refuse. Comments

Show, Don’t Tell: The Rise of Visual-Based Content

visual-based-content Jun 4, 2014 - As behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. Comments

China Is No Longer a Technical "Copycat"

mobile-map-shutterstock-120085516 Jun 3, 2014 - The country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Comments

Smart Homes: A New Marketing Paradigm

smart-home Jun 2, 2014 - The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer experience. Comments

In-Depth Guide to Content Curation

content-shutterstock-153628586 May 29, 2014 - Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy. Comments

40% of Twitter Users Will Be in Asia-Pacific by 2018 [Study]

twitter-bird-blue-on-white May 28, 2014 - Twitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Comments

So You’d Like an Award for Your Good Work?

digital-award May 27, 2014 - From someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards. Comments

4 Ways Brands Can Use WeChat for Sales

wechat May 26, 2014 - The most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Comments

Digital Marketers Are Salespeople, Too

sales-marketing-aligned May 22, 2014 - As digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Comments

Bad Reputation by Association – Hidden Dangers for International Search Marketers

bad-reputation May 20, 2014 - Although many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order to avoid unnecessary headaches, which could mean the end of their business abroad. Comments

Baidu Challenges Google as it Extends Into Silicon Valley

Artificial Intelligence May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

Mobile Industry Trends Revealed at GMIC 2014

mobile-map-shutterstock-120085516 May 18, 2014 - The recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Comments

Opportunities for Brands to Use WeChat for Research

wechat May 15, 2014 - Here are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Comments

More Tactics to Improve Landing Page Conversion Rate in China

china May 14, 2014 - In the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Comments

5 Steps to a World Cup-Winning PPC Account Structure

worldcup2014 May 13, 2014 - With the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Comments

Digital Hugging, or Contextualization Simplified

Business people group hug May 11, 2014 - Digital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most relevant to them. Consider this recipe for marketers. Comments

The First Month in Start-Up/SME Marketing

strategy May 8, 2014 - In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Comments

Alibaba IPO: What It Means for Marketers

alibaba May 7, 2014 - Let's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landscape. Comments

Let’s Get Practical With the Convergence of Marketing and Ad Tech

automation-shutterstock-136061006 May 5, 2014 - There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Comments

5 Tools to Analyze and Optimize Live Digital Campaigns

analytics-framework May 4, 2014 - There are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Comments

What Exactly Defines a Digital Campaign Nowadays?

socialmedia-tweet May 1, 2014 - Are we losing sight of the unique opportunities that digital now offers us? Comments

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