Asia

Asia Pacific boasts more than one billion people online and the stats for mobile is just as staggering with one billion mobile subscribers in China alone. But China, India, Japan and emerging Southeast Asia markets like Indonesia are so diverse culturally as well as in digital marketing development. This section will keep you on the pulse with the latest and most pertinent insights from local experts in each of the markets.

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Digital Darwinism and Internet Thinking in China [Part 1]

Nov 30, 2014 - In this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates for marketing and marketers. Comments

Marketing to the Experience Generation

shutterstock-56809303-india-experience-generation Nov 25, 2014 - Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Comments

A Single-Minded Approach to Online Sales in China

shutterstock-201634802-china-shopping Nov 23, 2014 - Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Comments

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

20nov14-czlbkk-starwood-pic Nov 21, 2014 - In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Comments

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

Millennials: The Next Generation of Creative Digital Content

4nov14-yahootumblr-erika-wang-lucy-tumblr-square-2 Nov 20, 2014 - Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms. Comments

VIDEO: The Importance of Content Around Intent [#CZLBKK]

20nov14-czlbkk-mike-grehan-pic Nov 20, 2014 - In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes to content. Comments

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

shutterstock-177029327-mouse Nov 19, 2014 - Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Comments

The Good, the Bad, and the Leaky Bucket of Digital Marketing

shutterstock-160355549-leaking-bucket Nov 19, 2014 - It's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one. Comments

Parallax Scrolling and SEO: What You Should Know Before Designing a Website

11nov14-parallax-scrolling-navneet-nike-parralax-pic Nov 18, 2014 - Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. Comments

Using UTM Tags to Enhance Digital Marketing Strategies

advanced-analytics Nov 18, 2014 - Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies. Comments

User Motivation Is Key to Social Engagement for Brands in China [Study]

engagement-consideration-seo Nov 17, 2014 - OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Comments

Alibaba Proves Itself on Singles Day, Again

20nov14-singles-day-andyradovic-alibaba-pic Nov 17, 2014 - Alibaba netted $9.3 billion on this year's Singles Day on November 11, and mobile was a key point of sale. Comments

When It Comes to Data, Go Smart Before You Go Big

socialmediaengagement1 Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments

An Introduction to Social Media in Hong Kong

shutterstock-141266803-hong-kong Nov 13, 2014 - If your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape in this world city. Comments

Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records

alibaba-web-logo Nov 12, 2014 - Creating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sales to a record-breaking $9 billion. Comments

Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office

twitter-logo Nov 11, 2014 - Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. Comments

How Important Is a Translator for an International Digital Marketing Strategy?

global-translation Nov 11, 2014 - Translating a digital strategy for a global audience goes well beyond Google Translate. Comments

The Importance of User Experience for Digital Marketing: 5 Key Tips

shutterstockux Nov 9, 2014 - The changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative. Comments

China's Rising Middle Class Drives Mobile Ad Spend

shutterstock-189369416-china-mobile-advertising Nov 6, 2014 - China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. Comments

Measuring Online TV Through Behavior-Based Measurements

shutterstock-206087233-online-tv-charlie-wang Nov 6, 2014 - Programmatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Comments

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