Asia

Asia Pacific boasts more than one billion people online and the stats for mobile is just as staggering with one billion mobile subscribers in China alone. But China, India, Japan and emerging Southeast Asia markets like Indonesia are so diverse culturally as well as in digital marketing development. This section will keep you on the pulse with the latest and most pertinent insights from local experts in each of the markets.

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Programmatic in China Part 1: Programmatic Premium

Dec 22, 2014 - A first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Comments

Getting the Most Out of WeChat for Travel Marketing

shutterstock-214783084-chinese-travellers Dec 21, 2014 - WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China. Comments

The Smart Home: The Last Frontier

smart-home-internet-of-things Dec 18, 2014 - Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to benefit. Comments

Common Mistakes When Translating a Website

shutterstock-208347706-translation Dec 18, 2014 - Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Comments

Is 2015 Going to Be the Year of the Robot?

year-of-the-robot Dec 17, 2014 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot? Comments

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

Digital Predictions for Thailand and Southeast Asia in 2015

shutterstock-179008973-thailand-sea-2015-predictions Dec 16, 2014 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015. Comments

Looking Back on Lessons From China's Singles Day

03oct14-andy-radovic-shutterstock-149807798 Dec 15, 2014 - Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management process to benefit from e-commerce in China. Comments

5 Tips for Getting the Most Out of UTM Tagging

shutterstock-217865284-tagging Dec 14, 2014 - A look at how to use UTM tagging to better understand the return on digital marketing strategies. Comments

The Year of the Customer: The UX Checklist for 2015

shutterstock-215797822-user-experience Dec 11, 2014 - The coming year is shaping up to be even more centered on the consumer's experience. So to help you prepare, here is a list of things to focus on. Comments

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here

11dec14-sheji-ho-acommerce-line-screenshot Dec 11, 2014 - Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Comments

Digital Darwinism and Internet Thinking in China [Part 2]

shutterstock-163770449-tea-china Dec 10, 2014 - In the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach in China – and what this means for the market in general. Comments

10 Must-Have Paid SEO Tools

SEO Tools Dec 9, 2014 - Although they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts. Comments

Digital Trends for 2015

shutterstock-169085528-trends Dec 8, 2014 - Online-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Comments

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership

taxiiamge Dec 8, 2014 - Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Comments

O2O and Indonesia's E-Commerce Scene

shutterstock-230695111-indonesia-o2o Dec 7, 2014 - Brands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Comments

Communicating Content Marketing in Asia

shutterstock-178709681-team-meeting Dec 4, 2014 - When communicating content marketing terms to clients, the key is to keep it simple. Comments

Coca-Cola China Partners With eYeka for Creative Crowdsourcing

2dec14-coca-cola-eyeka-campaign-video-pic Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments

First Month of a Start-Up: CMO's Top 10

shutterstock-193744262-startup-cmo Dec 3, 2014 - This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick off the list. Comments

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

28nov14-hsbc-campaign-pic Dec 3, 2014 - HSBC has taken a leap into mobile and video content with an interactive video offering. Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

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