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Asia Pacific boasts more than one billion people online and the stats for mobile is just as staggering with one billion mobile subscribers in China alone. But China, India, Japan and emerging Southeast Asia markets like Indonesia are so diverse culturally as well as in digital marketing development. This section will keep you on the pulse with the latest and most pertinent insights from local experts in each of the markets.

singapore

Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk

Adaline Lau  |  Display Advertising

Sep 2, 2013 - With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia. Comments

Topics in Asia:

Ohad Hecht  |  Mobile

HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?

html5 Sep 1, 2013 - Consider these drawbacks in mobile apps and why HTML5 will prevail. Comments

Mandar Marathe  |  Community Management

Services Marketing in the Internet Age

Aug 28, 2013 - Consider these recommendations to improve service and differentiate your business. Comments

Adaline Lau  |  Automotive

Mercedes Taps Spotify to Seek Corporate Rockstars

nomster Aug 28, 2013 - The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Comments

Christian Arno  |  Social Media

Advantages of Social Media and Social Media Automation

sprout Aug 27, 2013 - The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Comments

Vinoaj Vijeyakumaar  |  Analyzing Customer Data

Remarketing With Google Analytics: 5 Simple Recipes to Get You Started

remarketing Aug 26, 2013 - We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates. Comments

Adaline Lau  |  Display Advertising

SVG Media Aims to Demystify Digital Ecosystem in India

indian-digital-media-landscape-2013-final Aug 26, 2013 - SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country. Comments

Mandeep Grover  |  Media Planning

Screened Out

multi-screen Aug 25, 2013 - Is multi-screening the new buzzword? A few tips to get you started. Comments

Brendan Tansey   |  Social Media

Digital Marketing in China: Interesting Times

globalspend Aug 22, 2013 - Cultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next successful marketing innovations and tools. Comments

Andy Radovic  |  Mobile

Mobile Trends in China and Opportunities for Brands

chinamobile Aug 21, 2013 - Let's take a look at some recent stats first. Comments

Breanne Maliniak  |  ROI Marketing

Advice to All Marketers: This One Simple Truth Will Help Get You Promoted

salesmen Aug 20, 2013 - I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money. Comments

Adaline Lau  |  Social Media

Most Facebook Users Access Top Social Network via Mobile

comscorehk Aug 20, 2013 - Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices. Comments

Elisa Harca  |  Search Marketing

Search in China - How Baidu Is Different From Google

baiduppc Aug 19, 2013 - Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Comments

Adaline Lau  |  Mobile

Coca-Cola's Opener App Gets Teens Excited About TV Ad

icoke Aug 19, 2013 - Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Comments

Meera Chopra  |  Video

5 Tips to Build an Engaging Mobile Video Ad Campaign

mobilevideo Aug 18, 2013 - First, let's examine where, what, and how mobile consumers behave today. Comments

Jon Wade  |  SEO

For SEO, Read Content Marketing

content Aug 15, 2013 - Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people want to engage with. Comments

Eddie Choi  |  Email Marketing Best Practices

Set the Right Expectation for Your Campaign Results

emailcampaign Aug 14, 2013 - Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Comments

Adaline Lau  |  Paid Search

Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day

baiducounter Aug 13, 2013 - China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Comments

Jermyn Toh   |  Social Integration

Leveraging Facebook for Performance - Time to Catch Up

facebookvspinterest Aug 12, 2013 - Three approaches to get more out of Facebook. Part one in a two-part series. Comments

Charlie Wang  |  ROI Marketing

Whose Neck Should You Choke When Digital Campaigns Underperform?

measurement Aug 11, 2013 - Digital metrics can be measured by three categories - reach, conversion, and cost. Comments

Tait Lawton   |  Paid Search

Baidu Ad Account Verification - What Does It Mean for Marketers?

baiduppc Aug 7, 2013 - Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Comments

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