Asia

Asia Pacific boasts more than one billion people online and the stats for mobile is just as staggering with one billion mobile subscribers in China alone. But China, India, Japan and emerging Southeast Asia markets like Indonesia are so diverse culturally as well as in digital marketing development. This section will keep you on the pulse with the latest and most pertinent insights from local experts in each of the markets.

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14 Online Tools for Visual Content Creation

Feb 9, 2015 - A picture is worth a thousand words – and creating eye-catching and engaging content for digital marketing channels is easy. Comments

Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

pizzahut-australia-promotion-image Feb 9, 2015 - Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. Comments

Do You Suck at Reporting?

return-on-investment Feb 8, 2015 - Columnist Zac Martin gives his tips for better reporting on return on investment (ROI). Comments

Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service

line-lineshop-logo Feb 4, 2015 - Line’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new opportunities for brands in the process. Comments

Global Calendar a Must-Have Tool for International Search Marketing

valentine-s-day-asia Feb 4, 2015 - A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Comments

Social Selling for Sales Success

social-marketing Feb 3, 2015 - The social media revolution is transforming three important disciplines – marketing, sales, and customer service - and in Indonesia it is no exception. Comments

The Marketing Cloud: Broken Promises or a Work in Progress?

marketing-cloud Feb 2, 2015 - Has the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Comments

Snapshot: South Korea’s Social Media Landscape

south-korea-line Feb 1, 2015 - South Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and targeted campaigns. Comments

WeChat a Must for Western Brands in China

china-mobile-commerce Jan 29, 2015 - WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Comments

WeChat Launches Sponsored Moments

wechat-1000 Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

Twitter Acquires ZipDial in Emerging Market Push

Twitter Zipdial logo Jan 21, 2015 - Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Comments

Twitter’s Foray Into Video and the Visual Web

social-media-and-video Jan 20, 2015 - As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Comments

SapientNitro Is Redefining the Role of CMTO With Own University

19nov2014-sapientnitrocmto-pic Jan 19, 2015 - As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Comments

Turning Clicks Into Conversions: 3 Tips to Recover Revenue

ecommerce-conversions-clicks Jan 19, 2015 - Getting customers to your website is one thing, but converting their clicks to purchases is quite another. Comments

Winning the Battle Between Bricks and Clicks

online-offline-o2o Jan 18, 2015 - By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world. Comments

360 Changes Search Brand to Haosou

haosou-logo-new Jan 15, 2015 - China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google. Comments

Make the Most of Your Company Blog

company-blogging Jan 15, 2015 - How effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Comments

Addressing Mobile in Emerging Markets: Lead or Be Led

shutterstock-149544755-leaders Jan 14, 2015 - Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Comments

To Celebrity or Not to Celebrity?

14jan15-nick-annetts-scarlett-sodastream Jan 13, 2015 - Employing the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure from them. Comments

Programmatic in China Part 2: The Preferred Deal

programmatic Jan 13, 2015 - In part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Comments

Marketing Electric Cars in China

shutterstock-56973193-car Jan 12, 2015 - In China, even cars are bought online, and as such, a digital marketing campaign is essential. Comments

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