Asia

Asia Pacific boasts more than one billion people online and the stats for mobile is just as staggering with one billion mobile subscribers in China alone. But China, India, Japan and emerging Southeast Asia markets like Indonesia are so diverse culturally as well as in digital marketing development. This section will keep you on the pulse with the latest and most pertinent insights from local experts in each of the markets.

china-fashion

What's Next for Brands and Wearable Technology in China?

Mar 19, 2015 - Opportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and digital marketing. Comments

Keyword Research Tools for Content Marketing

content-marketing-dashboard Mar 18, 2015 - Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Comments

Choosing a Domain Name for Chinese Websites

domain-name Mar 16, 2015 - In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Comments

Alibaba Bets on Social Commerce With Snapchat Investment

snapchat logo Mar 13, 2015 - The largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Comments

4 Tips for a Global E-Commerce Strategy

global-strategy-e-commerce Mar 12, 2015 - When it comes to forging a global e-commerce strategy, localization is key. Comments

Twitter Opens Hong Kong Office to Tap China's Outbound Brands

twitter-logo Mar 10, 2015 - Although the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizons. Comments

Creative Ideas Are Good, but Creative Solutions Are Better: Managing Online Leads

mobile-phone-promotion Mar 10, 2015 - A look at how to use data for more targeted advertising and better return on investment. Comments

Indonesia Leads Penetration of Global Mobile Facebook Users

facebook-mobile-indonesia Mar 10, 2015 - Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Comments

Amazon Opens Tmall Store to Boost China Sales

amazon-china-logo Mar 9, 2015 - Amazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online. Comments

How Mobile Video Can Drive Advertising Success in the Auto Industry

cars-auto Mar 9, 2015 - The automotive industry is extremely well positioned to engage consumers through mobile video advertising. Comments

Programmatic in China Part 3: The Private Marketplace

private-public Mar 8, 2015 - Charlie Wang looks at the private market programmatic model in China's unique ad-tech space. Comments

It’s the End of the Retail World as We Know It

o2o-feeling-and-looking Mar 5, 2015 - Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Comments

China's Xinhua Uses Western Social Media in Global Rebranding Effort

xinhua-rebrand-facebook-pic Mar 4, 2015 - Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Comments

The Best Social Media Marketing Campaigns in Indonesia

line-let-s-get-rich-indonesia Mar 3, 2015 - Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Comments

Chinese Government Cracks Down on Fake Social Accounts

censorship-china Mar 2, 2015 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Comments

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

london-great-names-for-great-britain Feb 25, 2015 - The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Comments

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

cathay-pacific-logo Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled out from Hong Kong. Comments

ANZ Australia Creates Digital GAYTMs for Mardi Gras

anz-only-gaytm-in-the-village-pic Feb 17, 2015 - In a first for Australia's banking industry, ANZ has reinvigorated its 2014 GAYTM initiative with a digital-only media campaign and online voting element. Comments

Mobile App Solutions for Chinese Hotel Users

china-hotel Feb 17, 2015 - Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Comments

Big Data in China Is a Big Deal

china-big-data Feb 16, 2015 - Big data means different things in different regions – in China retailers are finding ways to make it useful. Comments

Tic Tac Turns to Digital to Lure SE Asian Millennials

tic-tac-indonesia Feb 15, 2015 - Tic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Comments

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