Marketing News & Expert Advice
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Asia
Asia Pacific boasts more than one billion people online and the stats for mobile is just as staggering with one billion mobile subscribers in China alone. But China, India, Japan and emerging Southeast Asia markets like Indonesia are so diverse culturally as well as in digital marketing development. This section will keep you on the pulse with the latest and most pertinent insights from local experts in each of the markets.
Whose Neck Should You Choke When Digital Campaigns Underperform?
Aug 11, 2013 - Digital metrics can be measured by three categories - reach, conversion, and cost. Comments
Topics in Asia:
Baidu Ad Account Verification - What Does It Mean for Marketers?
Aug 7, 2013 -
Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance.
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Standing Out in the Crowd With Local Search
Aug 6, 2013 -
Consider these three ways to claim your local search result's real estate.
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Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia
Aug 6, 2013 -
Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions.
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Innovations in Asian Shopper Technology
Aug 5, 2013 -
North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape.
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Betting on Branded Online Video
Aug 4, 2013 -
YouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough.
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Native Mobile Experience More Effective Than Banner Ads: Study
Jul 30, 2013 -
The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances.
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Remarketing With Google Analytics: Getting Started
Jul 29, 2013 -
AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series.
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It's You, Not Me: 7 Issues Affecting Social Media Longevity
Jul 23, 2013 -
Is there any social platform that can provide a long-lasting positive user experience?
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How You Can Benefit From Multilingual Video SEO
Jul 22, 2013 -
A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business.
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From Earned to Owned - Content Marketing Rebooted
Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments
The State of RTB in India
Jul 18, 2013 -
While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India.
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Digital Advertising - the Never-Ending Arms Race?
Jul 15, 2013 -
We have to approach digital advertising in a new way. Consider this.
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Don't Forget the Social in Social Media
Jul 14, 2013 -
With the new obsession around click streams and digital engagement metrics we must not forget the roots to which all social media platforms owe their popularity.
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What Makes Retargeting Successful?
Jul 11, 2013 -
An introduction to how the concept is different from regular display campaigns.
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Why the ICANN New gTLDs Will Present New Opportunities to Brands
Jul 10, 2013 -
Fully internationalized domain names will go live before the end of this year. Are brands ready?
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Responsive Websites for a Better Mobile Experience
Jul 9, 2013 -
It's clear the question is no longer should we invest in mobile, but how should we invest in mobile.
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Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders
Jul 9, 2013 -
IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia.
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Will Video Advertising in India Get Its Due Share?
Jul 8, 2013 -
With new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities.
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Action! Not Words - SEO Is What You Do With the Content
Jul 4, 2013 -
Owned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO?
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Making WeChat Work for Brands
Jul 3, 2013 -
It's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format.
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October 02, 2013 -
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Adapt marketing for multiple devices
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September 23, 2013
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