Asia

Asia Pacific boasts more than one billion people online and the stats for mobile is just as staggering with one billion mobile subscribers in China alone. But China, India, Japan and emerging Southeast Asia markets like Indonesia are so diverse culturally as well as in digital marketing development. This section will keep you on the pulse with the latest and most pertinent insights from local experts in each of the markets.

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Simple Techniques to Write Copy That Converts Online

Feb 19, 2014 - You don't need to be a professional copywriter to write great content that sells. Here are six tips to get started. Comments

5 Digital Media Buying Trends to Watch in China

tencent-tv Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments

Wego: Social Marketing in Indonesia

wegopinterest Feb 17, 2014 - In this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to engage online communities. Comments

Magna Global: 12 Facts on Digital Advertising in China

china Feb 16, 2014 - An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Comments

Sharing - Watch This Space

lensy-search-beach Feb 13, 2014 - Airbnb, Fon, and Withlocals - it's time to start paying attention to these businesses that are disrupting the economy, which provide services to customers seeking alternatives to the mainstream. Comments

Get Ready for Universal Analytics

ua Feb 12, 2014 - As Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties and setting up offline reporting. Comments

How Not to Waste Your Marketing Budget

budget-money-jar Feb 11, 2014 - You need to deliver the type of numbers that speak to the boss in the right way. Consider these three factors to get buy-in and avoid wasting your marketing budget. Comments

Tips to Keep the Mobile Search Experience Fresh

mobilewebsite Feb 10, 2014 - Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite scrolling. Comments

Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region

komli Feb 9, 2014 - The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns. Comments

Why Small Data and the Internet of People Matter

customerdata Feb 5, 2014 - A look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Comments

A Beginner’s Guide to E-Commerce Retargeting

vizurychart Feb 4, 2014 - Five ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. Comments

A Sign-Up Is Not a Customer -- 4 Ways to Rethink Conversion

conversion-funnel-strategies Feb 3, 2014 - By focusing on conversation rates, marketers risk losing sight of the original intent. Consider the onboarding approach, made simple with these four tips. Comments

British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall

pepsichina Jan 30, 2014 - British Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Comments

Baidu Visualization Map Tracks Chinese New Year Migration

baidumigrationmap Jan 29, 2014 - Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Comments

Kenshoo Strengthens Asia Presence as Global Advertisers Increase Search Spend in China

kenshooreport Jan 28, 2014 - Global advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences overseas. Comments

Q&A: Will 2014 Be the Year of Multiscreen Marketing?

bhaskerjaiswalomdchina Jan 28, 2014 - OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Comments

5 Must-Have Skills SEO Professionals Need to Possess in 2014

seo-professional-linkedin Jan 28, 2014 - If you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Comments

Departing From a Search Bar Near You

googleflightsearch Jan 28, 2014 - A look at how Google Flight Search would impact the travel sector. Comments

The 3 Phases of Building an Online Marketing Funnel in China

conversion-funnel-strategies Jan 27, 2014 - The phases of building an online marketing funnel, with examples from major online travel portals in China. Comments

Leveraging Usability Testing for Smarter A/B Testing

shutterstockux Jan 26, 2014 - Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Comments

3 Things to Ask Yourself Before You Look for a New Agency

development Jan 23, 2014 - The huge task of selecting a new agency starts with a detailed examination of your environment and unique needs. Comments

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