Marketing News & Expert Advice

Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Yuyu Chen | Mobile

Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Topics in Email:

Yuyu Chen | Ad Industry Metrics

Over 50 Percent of Unique Email Opens Now Mobile

Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

Derek Harding | Email Marketing

What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments

Justin Williams | Email Marketing

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments

Sundeep Kapur | Email Marketing

ExactTarget Connections: Customer Communication Happens Anywhere

Oct 1, 2013 - The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned. Comments

Jim Davidson | B2C Email Marketing

Cyber Week Stunted: 2013 Compacts the Christmas Calendar

Sep 27, 2013 - For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to making your holiday sales goal. Comments

Mathew Sweezey | Email Marketing

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments

Margaret Farmakis | Email Marketing Optimization

Four Approaches to Make Your Subject Lines Work Harder

Sep 25, 2013 - Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Comments

Jeanne Jennings | Email Marketing

The Importance of Data Trees

Sep 16, 2013 - When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Comments

Justin Williams | Email Marketing

How Do Consumers Feel About Gmail Tabs?

Sep 11, 2013 - Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been? Comments

Dave Hendricks | Email Marketing Optimization

Email Is History

Sep 11, 2013 - One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Comments

Tia Matsumoto | B2C Email Marketing

Leaky Bucket? Strategies for Managing Unsubscribes

Sep 10, 2013 - Effective email marketing means getting the right content to your subscribers and getting that content to them when they want it. Comments

Kara Trivunovic | Email Marketing

Say 'I Do' to a Holiday Email Planning Process

Sep 9, 2013 - Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Comments

Simms Jenkins | Email Marketing Best Practices

The Fastest Growing and Most Valuable Email Marketing Companies

Sep 5, 2013 - A fresh look at the email-related companies making a splash in the private sector and public markets. Comments

Justin Williams | Advanced Email Marketing

How to Create Customer Personas That Make an Impact

Sep 3, 2013 - Here are just three of the ways you can collect and analyze data from your customers to create personas. Comments

Derek Harding | Email Marketing Optimization

Size and Specialization?

Aug 28, 2013 - As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required. Comments

Jim Davidson | B2C Email Marketing

3 Ways to Avoid a Holiday Scrooge-Fest

Aug 27, 2013 - Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also the triggers that can cause a cross-team Scrooge-fest. Comments

Simms Jenkins | Email Marketing Best Practices