Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

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Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Over 50 Percent of Unique Email Opens Now Mobile

tablets-in-school Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Two people shaking hands Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

emails-concept-web Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments

ExactTarget Connections: Customer Communication Happens Anywhere

condoleezza-rice Oct 1, 2013 - The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned. Comments

Cyber Week Stunted: 2013 Compacts the Christmas Calendar

holiday-shopping Sep 27, 2013 - For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to making your holiday sales goal. Comments

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

emailcampaign Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments

Four Approaches to Make Your Subject Lines Work Harder

email-tricks Sep 25, 2013 - Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Comments

The Importance of Data Trees

data-tree-image-091313 Sep 16, 2013 - When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Comments

How Do Consumers Feel About Gmail Tabs?

gmail-tabs Sep 11, 2013 - Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been? Comments

Email Is History

email-tricks Sep 11, 2013 - One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Comments

Leaky Bucket? Strategies for Managing Unsubscribes

emailcampaign Sep 10, 2013 - Effective email marketing means getting the right content to your subscribers and getting that content to them when they want it. Comments

Say 'I Do' to a Holiday Email Planning Process

holiday-email Sep 9, 2013 - Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Comments

The Fastest Growing and Most Valuable Email Marketing Companies

email-growth Sep 5, 2013 - A fresh look at the email-related companies making a splash in the private sector and public markets. Comments

How to Create Customer Personas That Make an Impact

customers Sep 3, 2013 - Here are just three of the ways you can collect and analyze data from your customers to create personas. Comments

Size and Specialization?

emailcampaign Aug 28, 2013 - As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required. Comments

3 Ways to Avoid a Holiday Scrooge-Fest

holiday-email Aug 27, 2013 - Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also the triggers that can cause a cross-team Scrooge-fest. Comments

The Psychological Hierarchy of the Email Campaign

email-psychological-hierarchy Aug 22, 2013 - How email marketers and subscribers can deliver a win-win message every time. Comments

Tips on Getting Into the Gmail Primary Inbox

gmail-tabs Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond

emailcampaign Aug 21, 2013 - Mastering engagement will determine whether your email program ultimately succeeds or fails. Comments

Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter

email-third-party-lists Aug 19, 2013 - Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Comments

 

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