Marketing News & Expert Advice
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Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
We Are Not All Created Equal
Apr 3, 2013 - We need to first have a solid understanding of who our audience is and then decide how to treat them. Comments
Topics in Email:
Quantity vs. Quality: The Email Marketer's Dilemma
Apr 2, 2013 -
If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?
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15 Types of Email Marketing Tests You Should Be Doing
Apr 1, 2013 -
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
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What Email Cavemen Can Learn From the Dinosaurs
Mar 27, 2013 -
Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished.
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Using a Popover as an Acquisition Tactic
Mar 26, 2013 -
Two sides of the same coin.
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The Necessity of Competitive Intelligence
Mar 25, 2013 -
It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics.
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How to Win the Relevance Game
Mar 20, 2013 -
Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies.
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Is Your 'Do Not Reply' Email Address Sending the Right Message?
Mar 19, 2013 -
Marketers must be more open to receiving feedback and replies from their customers via all of their email touches.
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It's Not Just Email Anymore
Mar 13, 2013 -
Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it?
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See the Trees: Revisiting the Beauty of Data Fundamentals
Mar 12, 2013 -
Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales.
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Improving Email Acquisition - Site Registration
Mar 11, 2013 -
To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
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Welcome Stranger! Wanna Be Friends?
Mar 6, 2013 -
What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement?
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Data Is Growing Up, Are You?
Mar 5, 2013 -
Five tips for getting mature about big data.
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Case Study: 30 Percent Increase in Email List Growth
Mar 4, 2013 -
Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see.
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Big Data's Big Omission
Feb 27, 2013 -
An email-centric big data strategy will help your brand communicate more effectively over the long haul.
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To Send or Not to Send an Email…That Is the Question
Feb 26, 2013 -
Three real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire.
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Valuing Email Addresses and Scoring a List
Feb 25, 2013 -
It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization.
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The 6 Golden Rules of Mobile Email
Feb 21, 2013 -
The rules of mobile email are ever-changing, so don't forget to add these to your list.
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Mobile Email Marketing Essentials for 2013
Feb 20, 2013 -
Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.
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Choosing a Benchmark for Your Email Marketing Efforts
Feb 18, 2013 -
A look at 12 available benchmarks you can evaluate to compare your own email campaigns against.
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Email Marketing for the Overly-Connected Consumer
Feb 12, 2013 -
How are marketers preparing for this multi-device consumer?
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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