Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
Apr 3, 2013 - We need to first have a solid understanding of who our audience is and then decide how to treat them. Comments
Apr 2, 2013 -
If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?
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Apr 1, 2013 -
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
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Mar 27, 2013 -
Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished.
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Mar 26, 2013 -
Two sides of the same coin.
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Mar 25, 2013 -
It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics.
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Mar 20, 2013 -
Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies.
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Mar 19, 2013 -
Marketers must be more open to receiving feedback and replies from their customers via all of their email touches.
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Mar 13, 2013 -
Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it?
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Mar 12, 2013 -
Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales.
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Mar 11, 2013 -
To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
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Mar 6, 2013 -
What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement?
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Mar 5, 2013 -
Five tips for getting mature about big data.
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Mar 4, 2013 -
Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see.
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Feb 27, 2013 -
An email-centric big data strategy will help your brand communicate more effectively over the long haul.
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Feb 26, 2013 -
Three real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire.
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Feb 25, 2013 -
It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization.
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Feb 21, 2013 -
The rules of mobile email are ever-changing, so don't forget to add these to your list.
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Feb 20, 2013 -
Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.
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Feb 18, 2013 -
A look at 12 available benchmarks you can evaluate to compare your own email campaigns against.
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Feb 12, 2013 -
How are marketers preparing for this multi-device consumer?
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
May 29-30, 2013
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