Marketing News & Expert Advice
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Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
How Email Is Finally Breaking Free and Crossing the Chasm
Jun 19, 2013 - Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies. Comments
Topics in Email:
BBQs, Swimming Pools, and…Holiday Planning?
Jun 18, 2013 -
What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during the peak gift-giving season?
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To Coupon or Not to Coupon? That Is a Great Question!
Jun 17, 2013 -
Three things to consider before tossing another coupon code or discount into your email.
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Digital Leaders React to the Salesforce/ExactTarget Monster Deal
Jun 13, 2013 -
Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry.
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Time to Add Passbook to Your Email Program
Jun 12, 2013 -
As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels.
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SMS and Email: A Strategy to Capture Out-of-Home Subscribers
Jun 11, 2013 -
By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message.
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Email Acquisition Tactics From a 'List First' Company
Jun 10, 2013 -
Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address.
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3 Holly Jolly Holiday Planning Meetings for June
Jun 6, 2013 -
While it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your holiday plan now will position you for success this holiday season!
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It's Not Just Email Anymore
Jun 5, 2013 -
Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it?
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Exploring Embedded Video in Email
Jun 3, 2013 -
A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers.
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10 Ways to Improve Your Email Marketing
May 30, 2013 -
Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns.
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How 3 Brands Drove Category-Leading Engagement for Mother's Day
May 29, 2013 -
What email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns.
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Are Your Emails Easy to Act On?
May 28, 2013 -
The best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive way.
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What MarTech Means for All of Us Now
May 22, 2013 -
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.
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Back to Basics: Email Marketing Metrics
May 21, 2013 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
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A 10-Point Strategy to Optimize Your Email Program
May 20, 2013 -
Need to improve your email marketing program's performance? Part one in a two-part series.
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More Tactics to Grow Your B2B Email List
May 15, 2013 -
Three steps to building your email lists without jeopardizing your list quality or sender reputation.
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The Key to More Successful Email Campaigns: Time
May 13, 2013 -
If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.
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A False Dichotomy
May 8, 2013 -
We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?
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Your Shopping Cart's Hidden Trap Door
May 7, 2013 -
Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door.
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Marketing Analytics, Optimizing the Connected Customer Experience
May 6, 2013 -
A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign.
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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