Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

email-mobile

Back to the Future With Email

Jul 23, 2015 - Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Comments

Email Is Eating Mobile

mobile-web Jul 16, 2015 - With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value. Comments

Instant Messaging to Overtake Email as Biggest Digital Communication Platform

Instant messaging apps Jul 7, 2015 - Over 160 trillion instant messages will be sent by 2019, according to research from Juniper. Comments

The Four Keys to Power in Email

email-newsletter Jul 6, 2015 - By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Comments

How Email Works: Part Two

email-targeting-display-ads Jul 1, 2015 - In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient. Comments

Millennials: The Shopping Cart Masters

cart-abandonment Jun 30, 2015 - Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit those carts, even on another device. Comments

Connecting Firmly to the Cloud

shutterstock-157507103 Jun 25, 2015 - The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Comments

Marketers Should Protect The Customer Journey

consumers-mobile-reading Jun 24, 2015 - Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. Comments

Contextual Relevance Isn't Sexy, But It Is Necessary

email-tricks Jun 23, 2015 - While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated practices. Comments

New Email Metric? Click-to-Smile

Happy fingers Jun 17, 2015 - While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands. Comments

4 Opportunities to Double Down on Data

emailcampaign Jun 9, 2015 - Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Comments

Is It Smart Digital Marketing - Or Is It Creepy?

email-marketing-stories Jun 9, 2015 - Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers. Comments

Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

email-data-marketing Jun 8, 2015 - While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Comments

How Email Works, Part One: The Story of "Send"

email-marketing-changes Jun 4, 2015 - Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when you press "send." Comments

Reaching the Product Page Abandoner

cart-abandonment Jun 2, 2015 - Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popular, though they ought to be. Comments

Facebook's PGP Email Encryption Will Anonymize Email

Facebook Jun 1, 2015 - Facebook has announced a new encryption feature that will secure email data from both hackers and government interference. Comments

Email: This Summer's Action-Packed Blockbuster

Superhero May 27, 2015 - Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails. Comments

Coming Soon To A Marketing Cloud Near You

A graphic of a jigsaw in the cloud emerging from a laptop May 20, 2015 - Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Comments

Honoring Your Email Program This Memorial Day Weekend

memorialday-email May 18, 2015 - As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the holiday bandwagon? Comments

Just Add Data to Boost Your Email and Digital Marketing Performance

email-data-marketing May 11, 2015 - Using smart data in your email marketing efforts can help boost the performance of your campaigns. Comments

Why Location-Based Emails Are So Important for Your Brand

locations-context May 7, 2015 - Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement. Comments

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