Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

welcome-email

What If You Could Predict Subscriber Value With a Single Message?

Mar 4, 2015 - How valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign? Comments

Are We Seeing an E-Newsletter Renaissance?

email-newsletter Mar 3, 2015 - Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Comments

Email Marketers Are the New Keymasters of Digital Experience

email-keymasters-digital-experience Mar 3, 2015 - Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digital engagements and tracking their efficacy. Comments

Strategic Resends: Working Smarter, Not Harder

work-smarter-not-harder Mar 2, 2015 - Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Comments

Are Your Subscribers "Swiping Left"?

subscribers-swiping-left Feb 25, 2015 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates. Comments

Capitalizing on Behavioral Anomalies

behavioral-anomaly Feb 23, 2015 - Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt to that. Comments

Why in the (Digital) World Would We Need Another Email Service Provider?

angry-email Feb 19, 2015 - A look at what two intriguing entrants could bring into a crowded and mature market. Comments

5 Ways to Target Email Users With Display Ads

email-targeting-display-ads Feb 18, 2015 - A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Comments

The Fine Art of Building Inbox Anticipation

email-anticipation Feb 17, 2015 - These tips can help marketers get consumers excited about their email marketing campaigns. Comments

Email Newsletters Done Right: Tips From The Skimm

email-newsletter Feb 16, 2015 - Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Comments

Why Was My Email Blocked?

digital-strategy-roadblock Feb 11, 2015 - Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Comments

8 Spring Cleaning To-Dos for E-Commerce Marketers

cleaningservices Feb 9, 2015 - Spring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready! Comments

Double Opt-In: Then, Now, and When It’s a Best Practice

opt-in-email Feb 6, 2015 - What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Comments

The Email Time Capsule: 2010 and Looking Ahead to 2020

time-clocks Feb 5, 2015 - What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Comments

Stop Delivering Nightmare Brand Experiences

nightmare-brand-experiences Feb 4, 2015 - One faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Comments

Is Email the Missing Link?

email-growth-profit Feb 4, 2015 - Email is no longer just about sending messages - it's about its future as a digital connective tissue. Comments

Key Rules to Email Success (via Agent Gibbs From NCIS)

ncis-gibbs-rules-email Jan 26, 2015 - Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Comments

Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

crystal-ball-future Jan 22, 2015 - How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Comments

Hockey, Email, and Content: Turning Prospects and Customers Into Fans

ice-hockey Jan 19, 2015 - It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Comments

2015: The Year Email Goes Mobile-Only?

mobileads Jan 14, 2015 - Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Comments

Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

iBeacon Jan 13, 2015 - In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to find the best technology. Comments

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