Advanced Email Marketing

The gap between the most sophisticated email marketers and the rest of the email marketing community continues to widen. Many marketers continue to run the same basic programs that have been the staples of building subscriber relationships for years. How can advanced email marketers adapt their campaigns and email-based dialogues with customers to account for new consumer expectations and navigate through subscriber engagement options? This column will help organizations transition from traditional email strategies to what is emerging as a redefined set of email marketing best practices.

customer-lifecycle

Putting the Life Back in Your Customer Lifecycle

Oct 10, 2014 - If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to them. Comments

Get in the Halloween Spirit With These Marketing Tricks and Treats

halloween Oct 1, 2014 - Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can learn from the spooky holiday. Comments

Data Must Drive Your 2015 Digital Marketing Planning

imd-datafeeds-report-april2014 Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments

Your Customer’s Life Is Happening NOW - How Are You Responding?

everything-now-world Sep 2, 2014 - Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "now"? Comments

Do Not Reply to This Email

email-bomb Sep 1, 2014 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Comments

Email Marketing’s Day in the Sun

emails-day-in-the-sun Aug 19, 2014 - As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations to optimize their email messaging impact? Comments

Where Does Context Live?

contextual-awareness Aug 13, 2014 - Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their customers, including their location, devices, activities, and conditions. Comments

Connecting the Dots to Deliver Context

connect-the-dots Jul 22, 2014 - The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience. Comments

Is Email Innovation an Oxymoron? No! Here’s Why

shutterstock-105905384 Jun 24, 2014 - Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. Comments

4 Traits of Today's Consumers That Make Present Tense Marketing Necessary

circle-intent Jun 10, 2014 - What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding the behaviors of the constantly connected consumer. Comments

It’s 2014 - Why Don’t All Brands Segment?

social-analytics May 27, 2014 - Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Comments

When Onboarding, Focus on Lifetime Value, Not Return on Investment

onboarding-email May 13, 2014 - Use onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Comments

The 2 Possible Responses to Any Marketing Report

report-shutterstock-158460491 Apr 29, 2014 - There are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react? Comments

Building and Maintaining Customer Loyalty With Today’s Consumer

customer-loyalty Apr 15, 2014 - There are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anticipate service opportunities. Comments

3 Ways (Plus 1 Key) to Succeed at Progressive Profiling

email-survey Apr 1, 2014 - In order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your customers over time to gain a better picture of who they are. Comments

Custom Email Marketing Reports: A Huge Step Toward Better Results

report-shutterstock-158460491 Mar 4, 2014 - Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So the challenge for today's email marketer is not how much can my software handle, but rather how much can my team handle and what efforts will result in the maximum return? Comments

Why Your Cross-Channel Marketing Needs to Live in the Present…Tense

present-shutterstock-102145546 Feb 18, 2014 - Customers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your customers' present-tense context, here's what you're missing. Comments

Measure Better -- Segmentation Analysis Applied to Email

segmentationsigns1 Feb 4, 2014 - Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your brand in the future. Comments

3 Tips for Maintaining Customer Engagement in the Inbox

New Gmail inbox Jan 22, 2014 - Learn how to improve email performance by building long-term customer engagement through emails. Comments

Moving Beyond Basic Personalization to Real-Time Marketing

real-time Jan 7, 2014 - Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately. Are you delivering great customer experiences? Comments

Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers

gmail-logo Dec 31, 2013 - Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Comments

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