Advanced Email Marketing

The gap between the most sophisticated email marketers and the rest of the email marketing community continues to widen. Many marketers continue to run the same basic programs that have been the staples of building subscriber relationships for years. How can advanced email marketers adapt their campaigns and email-based dialogues with customers to account for new consumer expectations and navigate through subscriber engagement options? This column will help organizations transition from traditional email strategies to what is emerging as a redefined set of email marketing best practices.

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Email Is Eating Mobile

Jul 16, 2015 - With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value. Comments

How Email Works: Part Two

email-targeting-display-ads Jul 1, 2015 - In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient. Comments

Contextual Relevance Isn't Sexy, But It Is Necessary

email-tricks Jun 23, 2015 - While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated practices. Comments

4 Opportunities to Double Down on Data

emailcampaign Jun 9, 2015 - Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Comments

Coming Soon To A Marketing Cloud Near You

A graphic of a jigsaw in the cloud emerging from a laptop May 20, 2015 - Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Comments

Inbox Impact and the First Impression Factor

shutterstock-105905384 Apr 28, 2015 - Just as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Comments

Email Marketers Are the New Keymasters of Digital Experience

email-keymasters-digital-experience Mar 3, 2015 - Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digital engagements and tracking their efficacy. Comments

The Fine Art of Building Inbox Anticipation

email-anticipation Feb 17, 2015 - These tips can help marketers get consumers excited about their email marketing campaigns. Comments

Putting the Life Back in Your Customer Lifecycle

customer-lifecycle Oct 10, 2014 - If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to them. Comments

Get in the Halloween Spirit With These Marketing Tricks and Treats

halloween Oct 1, 2014 - Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can learn from the spooky holiday. Comments

Data Must Drive Your 2015 Digital Marketing Planning

imd-datafeeds-report-april2014 Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments

Your Customer’s Life Is Happening NOW - How Are You Responding?

everything-now-world Sep 2, 2014 - Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "now"? Comments

Do Not Reply to This Email

email-bomb Sep 1, 2014 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Comments

Email Marketing’s Day in the Sun

emails-day-in-the-sun Aug 19, 2014 - As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations to optimize their email messaging impact? Comments

Where Does Context Live?

contextual-awareness Aug 13, 2014 - Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their customers, including their location, devices, activities, and conditions. Comments

Connecting the Dots to Deliver Context

connect-the-dots Jul 22, 2014 - The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience. Comments

Is Email Innovation an Oxymoron? No! Here’s Why

shutterstock-105905384 Jun 24, 2014 - Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. Comments

4 Traits of Today's Consumers That Make Present Tense Marketing Necessary

circle-intent Jun 10, 2014 - What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding the behaviors of the constantly connected consumer. Comments

It’s 2014 - Why Don’t All Brands Segment?

social-analytics May 27, 2014 - Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Comments

When Onboarding, Focus on Lifetime Value, Not Return on Investment

onboarding-email May 13, 2014 - Use onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Comments

The 2 Possible Responses to Any Marketing Report

report-shutterstock-158460491 Apr 29, 2014 - There are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react? Comments

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