The gap between the most sophisticated email marketers and the rest of the email marketing community continues to widen. Many marketers continue to run the same basic programs that have been the staples of building subscriber relationships for years. How can advanced email marketers adapt their campaigns and email-based dialogues with customers to account for new consumer expectations and navigate through subscriber engagement options? This column will help organizations transition from traditional email strategies to what is emerging as a redefined set of email marketing best practices.
May 18, 2012 - Are you prepared for the mobile movement? Comments
Apr 3, 2012 - Successful email marketing programs need constant care and attention, and that includes taking a fresh look at your programs to reinvigorate your programs and team. Comments
Mar 6, 2012 - A prediction for the No. 1 seeds of email marketing. Comments
Feb 21, 2012 - Done correctly, a sophisticated post-purchase program can turn existing customers into brand ambassadors and drive significant incremental revenue. Comments
Feb 7, 2012 - If you're known for creating value with your messages, your consumers will look for them. Comments
Jan 10, 2012 - First impressions mean everything, so make sure you provide your new customers with a proper introduction to your brand. Comments
Dec 28, 2011 - How some brands are using a variety of approaches to improve engagement and gain critical insights that can be leveraged in future communications. Comments
Dec 13, 2011 - The three basic ways to get information about your customers: looking, asking, and buying. Comments
Nov 29, 2011 - Five things that consumers expect from transactional messages. Comments
Nov 15, 2011 - Five questions to ask yourself about your 2011 holiday email programs. Comments
Nov 1, 2011 - Adapt your marketing strategies for this new reality and take advantage of the opportunities it presents. Comments
Oct 18, 2011 - If you start with doing what you love, the rest will flow from there. Comments
Sep 20, 2011 - Since many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successful online retailers are known for. Comments
Sep 6, 2011 - Innovation and timeliness are key - just ask Groupon and HauteLook. Comments
Aug 23, 2011 - Four tips to have at the ready when good email programs go bad. Comments
Aug 9, 2011 - By inserting relevant offers into operation emails, a retailer generated $750,000 annually. Last of a three-part series. Comments
Jul 26, 2011 - Two examples of how lifecycle marketing can be applied to non-retail businesses. Comments
Jul 12, 2011 - Empower customers to receive relevant email messages based on activities that they perform on your site. Comments
Jun 28, 2011 - Successful email marketing is powered by customer data, and you can't afford to ignore the customer insight that social media can provide. Comments
Jun 14, 2011 - A look at the power of word-of-mouth acquisition. Comments
May 17, 2011 - As consumer experience transforms on the social web, we need to consider developing the next generation of email marketing metrics. Comments
Become an Email Marketing Expert!
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