Advanced Email Marketing

The gap between the most sophisticated email marketers and the rest of the email marketing community continues to widen. Many marketers continue to run the same basic programs that have been the staples of building subscriber relationships for years. How can advanced email marketers adapt their campaigns and email-based dialogues with customers to account for new consumer expectations and navigate through subscriber engagement options? This column will help organizations transition from traditional email strategies to what is emerging as a redefined set of email marketing best practices.

email-tricks

Are Your Emails Easy to Act On?

May 28, 2013 - The best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive way. Comments

Forget RPE, What's Your PPE: Personality-per-Email?

email-tricks Apr 30, 2013 - As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain. Comments

Quantity vs. Quality: The Email Marketer's Dilemma

mobile-email Apr 2, 2013 - If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group? Comments

Data Is Growing Up, Are You?

data-cloud Mar 5, 2013 - Five tips for getting mature about big data. Comments

To Send or Not to Send an Email…That Is the Question

email-tricks Feb 26, 2013 - Three real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire. Comments

Email Auto-Filtering - What's a Marketer to Do?

angry-at-email Jan 22, 2013 - Consumers are increasingly fatigued on email clutter. But there may be a solution to it. Comments

Is Big Data the New Email Marketing Catchphrase?

data-cloud Dec 25, 2012 - For email marketers, where there is big data there is relevance. Comments

Good Morning Email Deals!

alarm-clock2 Dec 11, 2012 - Three steps for getting conversions off to an early start. Comments

Email Marketing Is No Stranger to Big Data

Nov 27, 2012 - If you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety. Comments

Learning From 'The Break-Up': 4 Steps to Better Customer Relationships

break-up Nov 13, 2012 - If you're not listening to the story being told, then your program will fall flat and victim to things like testing for the sake of testing. Comments

Is It Ever Time to Say Goodbye to Your Email Subscribers?

time-to-say-goodbye Oct 30, 2012 - Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention. Comments

Taking Your Email on the Road

on-the-road Oct 16, 2012 - Consider the geographical component, alter the content, and analyze the behavior if you want to up the game around your mobile email strategy. Comments

Where Have All the Control Groups Gone?

Sep 4, 2012 - In an age where the mindset around email marketing is quantity over quality, the idea of a "control" group has all but disappeared. Comments

Privacy Is So 1999

Aug 21, 2012 - For the right offer, I'll tell you everything! Comments

Sourcing Quality Editorial Content for Email Newsletters

clickzjenningscontentexercise080612 Aug 6, 2012 - Learn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing options (with bonus printout spreadsheet). Comments

Text Messaging Can Be More Than Cool

Jul 24, 2012 - Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Comments

9 Ways to Grow a Responsive Email Marketing Database

Jul 10, 2012 - Overcome unsubscribes, spam complaints, and undeliverable email addresses with these tactics. Comments

It's 3 a.m. - Do You Know Where Your Customer Data Is?

Jun 26, 2012 - When quality of service is the only substantial difference between most brands, maintaining consumer trust is paramount. Comments

Marketing in the Mobile Email Revolution

Jun 12, 2012 - How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Comments

Successful Email Marketing: It's About Time

May 29, 2012 - Which is better: delivering the right message or delivering at the right time? Comments

Time to Stop Optimizing for Big Browser?

May 18, 2012 - Are you prepared for the mobile movement? Comments

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