The gap between the most sophisticated email marketers and the rest of the email marketing community continues to widen. Many marketers continue to run the same basic programs that have been the staples of building subscriber relationships for years. How can advanced email marketers adapt their campaigns and email-based dialogues with customers to account for new consumer expectations and navigate through subscriber engagement options? This column will help organizations transition from traditional email strategies to what is emerging as a redefined set of email marketing best practices.
Sep 20, 2011 - Since many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successful online retailers are known for. Comments
Sep 6, 2011 - Innovation and timeliness are key - just ask Groupon and HauteLook. Comments
Aug 23, 2011 - Four tips to have at the ready when good email programs go bad. Comments
Aug 9, 2011 - By inserting relevant offers into operation emails, a retailer generated $750,000 annually. Last of a three-part series. Comments
Jul 26, 2011 - Two examples of how lifecycle marketing can be applied to non-retail businesses. Comments
Jul 12, 2011 - Empower customers to receive relevant email messages based on activities that they perform on your site. Comments
Jun 28, 2011 - Successful email marketing is powered by customer data, and you can't afford to ignore the customer insight that social media can provide. Comments
Jun 14, 2011 - A look at the power of word-of-mouth acquisition. Comments
May 17, 2011 - As consumer experience transforms on the social web, we need to consider developing the next generation of email marketing metrics. Comments
May 3, 2011 - Apple successfully embedded email marketing in the customer experience. Here's how. Comments
Apr 19, 2011 - Email marketers need to reinvest in the front end of the customer lifecycle and focus on setting the tone for the ongoing email relationship. Comments
Apr 5, 2011 - Take a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams or third parties. Comments
Mar 22, 2011 - With Google Priority Inbox and Smart Labels, e-mail marketers are seeing serious changes they can't afford to ignore. Comments
Mar 8, 2011 - E-mail marketers need to define an online contact strategy that takes into consideration not just e-mail activity, but overall engagement with a brand. Comments
Feb 22, 2011 - There is a change happening in the way consumers interact with friends, family, and brands online; and it's having a profound impact on how businesses acquire customers. Comments
Feb 8, 2011 - Look at your campaigns as a means to enhance the overall relationship between brand and consumer. Comments
Jan 25, 2011 - Communications should not be promotional or transactional; communications should simply be "right-time" and based on subscriber behavior. Comments
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