Marketers must be more open to receiving feedback and replies from their customers via all of their email touches. Read More...
View articleWhen change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams o...
View articleColumnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of t...
View articleEnjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your custo...
View articleXL Marketing CEO David A. Steinberg answers: how does my brand break through and connect with the right segment of email users to drive the desired ac...
View articleInevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email mar...
View articleOn Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser aft...
View articleGuest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they've...
View articleGmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! BrightWave's Kirst...
View articleIn early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design...
View articleEmail marketing must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off...
View articleReturn Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet enga...
View articleLeveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enable...
View articleInbox tabs are here to stay and will only become more prevalent. Use these tips from columnist Justin Williams to help your emails stand out amongst a...
View articleWhat can the digital footprints tell you as a marketer and what do they mean to consumers? Read More...
View articleHow email marketers can respond appropriately to Gmail's new inbox tabs. Read More...
View articleWhen thinking about communicating across email, mobile, and social, how are brands handling segmentation? Read More...
View articleLooking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in ord...
View articleBy adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message. Rea...
View articleThe best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive wa...
View articleAs we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on ...
View articleIf we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?...
View articleThree real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire. R...
View articleConsumers are increasingly fatigued on email clutter. But there may be a solution to it. Read More...
View articleFor email marketers, where there is big data there is relevance. Read More...
View articleThree steps for getting conversions off to an early start. Read More...
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