Advanced Email Marketing

The gap between the most sophisticated email marketers and the rest of the email marketing community continues to widen. Many marketers continue to run the same basic programs that have been the staples of building subscriber relationships for years. How can advanced email marketers adapt their campaigns and email-based dialogues with customers to account for new consumer expectations and navigate through subscriber engagement options? This column will help organizations transition from traditional email strategies to what is emerging as a redefined set of email marketing best practices.

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Digital Footprints: Following the Data Trail

Oct 16, 2013 - What can the digital footprints tell you as a marketer and what do they mean to consumers? Comments

Don't Get Tabbed Out of Existence

email-tricks Aug 6, 2013 - How email marketers can respond appropriately to Gmail's new inbox tabs. Comments

Times Have Changed - and so Should Your Approach to Segmentation

segmentationsigns1 Jul 23, 2013 - When thinking about communicating across email, mobile, and social, how are brands handling segmentation? Comments

Recovering an Email Presence

email-bomb Jul 9, 2013 - Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order to recover. Comments

SMS and Email: A Strategy to Capture Out-of-Home Subscribers

textingsms Jun 11, 2013 - By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message. Comments

Are Your Emails Easy to Act On?

email-tricks May 28, 2013 - The best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive way. Comments

Forget RPE, What's Your PPE: Personality-per-Email?

email-tricks Apr 30, 2013 - As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain. Comments

Quantity vs. Quality: The Email Marketer's Dilemma

mobile-email Apr 2, 2013 - If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group? Comments

Data Is Growing Up, Are You?

data-cloud Mar 5, 2013 - Five tips for getting mature about big data. Comments

To Send or Not to Send an Email…That Is the Question

email-tricks Feb 26, 2013 - Three real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire. Comments

Email Auto-Filtering - What's a Marketer to Do?

angry-at-email Jan 22, 2013 - Consumers are increasingly fatigued on email clutter. But there may be a solution to it. Comments

Is Big Data the New Email Marketing Catchphrase?

data-cloud Dec 25, 2012 - For email marketers, where there is big data there is relevance. Comments

Good Morning Email Deals!

alarm-clock2 Dec 11, 2012 - Three steps for getting conversions off to an early start. Comments

Email Marketing Is No Stranger to Big Data

Nov 27, 2012 - If you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety. Comments

Learning From 'The Break-Up': 4 Steps to Better Customer Relationships

break-up Nov 13, 2012 - If you're not listening to the story being told, then your program will fall flat and victim to things like testing for the sake of testing. Comments

Is It Ever Time to Say Goodbye to Your Email Subscribers?

time-to-say-goodbye Oct 30, 2012 - Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention. Comments

Taking Your Email on the Road

on-the-road Oct 16, 2012 - Consider the geographical component, alter the content, and analyze the behavior if you want to up the game around your mobile email strategy. Comments

Where Have All the Control Groups Gone?

Sep 4, 2012 - In an age where the mindset around email marketing is quantity over quality, the idea of a "control" group has all but disappeared. Comments

Privacy Is So 1999

Aug 21, 2012 - For the right offer, I'll tell you everything! Comments

Sourcing Quality Editorial Content for Email Newsletters

clickzjenningscontentexercise080612 Aug 6, 2012 - Learn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing options (with bonus printout spreadsheet). Comments

Text Messaging Can Be More Than Cool

Jul 24, 2012 - Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Comments

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