B2C Email Marketing

Are your B2C email marketing campaigns connecting with your customers and converting them into loyal brand evangelists? Learn strategies for optimizing email marketing programs for e-commerce and in-store business. ClickZ marketing experts share proven techniques to drive revenue, increase engagement, integrate with mobile and social, grow your list, and automate email programs.

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Using a Popover as an Acquisition Tactic

Dec 25, 2013 - Using popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Comments

Back to Basics: Email Marketing Metrics

email-tricks Dec 20, 2013 - With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results. Comments

Gmail's Quality Paradigm: Email Opens Down, Conversions Up

mailchimp-open-rates Dec 19, 2013 - Gmail's tabs have changed the game for marketers who see higher conversions and purchase values while experiencing lower open rates. Changes are forcing marketers to rethink their KPIs. Comments

Myths and Realities of Responsive Design and the Mobile Inbox

jimdavidsonnov Nov 19, 2013 - Have you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thrown around terms. Comments

Cyber Week Stunted: 2013 Compacts the Christmas Calendar

holiday-shopping Sep 27, 2013 - For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to making your holiday sales goal. Comments

Leaky Bucket? Strategies for Managing Unsubscribes

emailcampaign Sep 10, 2013 - Effective email marketing means getting the right content to your subscribers and getting that content to them when they want it. Comments

3 Ways to Avoid a Holiday Scrooge-Fest

holiday-email Aug 27, 2013 - Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also the triggers that can cause a cross-team Scrooge-fest. Comments

On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!

marathon Aug 13, 2013 - Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can. Comments

Mastering the Mid-Shopping Mobile Information Transfer

mobile-checkout Jul 30, 2013 - If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Comments

Supporting Loyalty Programs Through Email Marketing

loyalty-membership-lifecycle Jul 16, 2013 - Consider a combination of tried-and-true methodologies for identifying the right customers for the right message at the right time, infused with fresh communication approaches. Comments

3 Ts of an Apology Email: Target, Truth, and Template

email-bomb Jul 2, 2013 - No one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails. Comments

BBQs, Swimming Pools, and…Holiday Planning?

holiday-season Jun 18, 2013 - What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during the peak gift-giving season? Comments

3 Holly Jolly Holiday Planning Meetings for June

holiday-email Jun 6, 2013 - While it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your holiday plan now will position you for success this holiday season! Comments

Your Shopping Cart's Hidden Trap Door

mobile-checkout May 7, 2013 - Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door. Comments

Once Upon a Time…How Goldilocks Can Help Your Email Frequency

shutterstock-74452000 Apr 23, 2013 - The morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients. Comments

Combating 5 Signs of Digital Hoarding Behavior

hoarding Apr 9, 2013 - Five behaviors that can lead to digital hoarding and how you can overcome them. Comments

See the Trees: Revisiting the Beauty of Data Fundamentals

treesforest Mar 12, 2013 - Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales. Comments

Email Marketing for the Overly-Connected Consumer

overly-connected Feb 12, 2013 - How are marketers preparing for this multi-device consumer? Comments

Remailing and Segmentation Strategies for the Holidays

holiday-email Dec 18, 2012 - Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Comments

It's Really Beginning to Look a Lot Like Christmas…

holiday-email Nov 20, 2012 - A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Comments

5 Ways to Level the Mobile Playing Field

playing-field Oct 23, 2012 - A complex, multi-faceted mobile program is a requirement for brands this holiday season. Comments

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