Are your B2C email marketing campaigns connecting with your customers and converting them into loyal brand evangelists? Learn strategies for optimizing email marketing programs for e-commerce and in-store business. ClickZ marketing experts share proven techniques to drive revenue, increase engagement, integrate with mobile and social, grow your list, and automate email programs.
Apr 9, 2013 - Five behaviors that can lead to digital hoarding and how you can overcome them. Comments
Mar 12, 2013 - Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales. Comments
Feb 12, 2013 - How are marketers preparing for this multi-device consumer? Comments
Dec 18, 2012 - Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Comments
Nov 20, 2012 - A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Comments
Oct 23, 2012 - A complex, multi-faceted mobile program is a requirement for brands this holiday season. Comments
Sep 25, 2012 - A look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions. Comments
Aug 28, 2012 - A multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. Comments
Aug 24, 2012 - The top three email campaigns you can automate to drive conversion. Comments
Jul 31, 2012 - The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines. Comments
Jul 17, 2012 - Four types of email campaigns designed for existing customers. Comments
Nov 23, 2011 - Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Comments
Nov 3, 2011 - How to avoid post-holiday carnage. Comments
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014