Marketing News & Expert Advice
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B2C Email Marketing
Are your B2C email marketing campaigns connecting with your customers and converting them into loyal brand evangelists? Learn strategies for optimizing email marketing programs for e-commerce and in-store business. ClickZ marketing experts share proven techniques to drive revenue, increase engagement, integrate with mobile and social, grow your list, and automate email programs.
8 Themes for an Engaging Multi-Email Welcome Series
Aug 28, 2012 - A multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. Comments
Topics in Email:
Send Valuable Email With Conversion Automation
Aug 24, 2012 - The top three email campaigns you can automate to drive conversion. Comments
Special Characters: A Trend or Just Trendy?
Jul 31, 2012 -
The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines.
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How to Drive Revenue From Retention Email Marketing
Jul 17, 2012 - Four types of email campaigns designed for existing customers. Comments
Groupon: Is It the Deals or the Copy?
Nov 23, 2011 - Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Comments
5 Quick Wins for Holiday Retail Email Campaigns
Nov 3, 2011 - How to avoid post-holiday carnage. Comments
Groupon's New Deal: Direct E-commerce
Sep 28, 2011 -
Daily deals player launches "Groupon Goods" after profitable run in the U.K.
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MOST READ
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- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
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