Marketing News & Expert Advice
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Email Marketing
Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.
Tactics to Improve List Hygiene
An interview with Craig Swerdloff of LeadSpend.
Revising the Welcome Message
A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email.
Beginning the Journey of Marketing Optimization
Four tips to jump-start your email optimization program.
Boosting Your Conversion Rates
Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email messages to the inbox.
Email Marketing for Local Business
Tactics to drive a digital future at the check-out counter.
The Honeymoon Effect
How can you add new subscribers of good quality to your list on a regular basis?
Using Triggered Messages to Advance Effectiveness and Efficiency
A retailer case study on triggered messaging.
How Effective Is Your Online Email Sign-Up?
Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series.
Is an Email Marketing Offer Just Like a TV Commercial?
The TV challenge: using context as a creative element to accelerate engagement.
List Growth: Optimizing Your Online Email Sign-Up
Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series.
Connected Acquisition
Using shared incentives to improve email acquisition across the enterprise.
Trends and Benchmarks in Click-Through Rate by Message Type
Data that proves that editorial messages should be an important part of your email marketing mix.
Why Context Matters More Than Timing
Marketers need to find solutions that make their messages and offers resonate in a time and location that is based on their subscribers' behavior.
Orchestrating Mailings Across Channels to Drive Results
Consumers view and interact with brands across multiple channels. Are you prepared?
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