Marketing News & Expert Advice

Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Yuyu Chen | Mobile

Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Topics in Email:

Yuyu Chen | Ad Industry Metrics

Over 50 Percent of Unique Email Opens Now Mobile

Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

Derek Harding | Email Marketing

What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments

Justin Williams | Email Marketing

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments

Sundeep Kapur | Email Marketing

ExactTarget Connections: Customer Communication Happens Anywhere

Oct 1, 2013 - The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned. Comments

Mathew Sweezey | Email Marketing

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments

Jeanne Jennings | Email Marketing

The Importance of Data Trees

Sep 16, 2013 - When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Comments

Justin Williams | Email Marketing

How Do Consumers Feel About Gmail Tabs?

Sep 11, 2013 - Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been? Comments

Kara Trivunovic | Email Marketing

Say 'I Do' to a Holiday Email Planning Process

Sep 9, 2013 - Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Comments

Sundeep Kapur | Social Integration

Tips on Getting Into the Gmail Primary Inbox

Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

Jeanne Jennings | Email Marketing

Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter

Aug 19, 2013 - Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Comments

Noran El-Shinnawy | Email Marketing

21 Email Metrics You Should Start Measuring Today!

Aug 16, 2013 - Setting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your objectives. Comments

Kara Trivunovic | Email Marketing

Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers?

Aug 12, 2013 - What do these "fix your email" messages say to consumers and do you need to say it at all? Comments

Sundeep Kapur | Social Integration

Insider Tips for the Perfect Headline: Email, Mobile, or Social

Aug 8, 2013 - Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Comments