Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

mobile-email

Email Marketing: The Best Is Yet To Be!

Aug 18, 2015 - Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve. Comments

Freq Out! Not Optimizing for Frequency Can Cost You

email-deliverability Aug 12, 2015 - Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers and optimize email frequency. Comments

Your Email Marketing May Impact Your Rankings

patent-pending Aug 10, 2015 - Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching. Comments

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

social-network-shutterstock-152259065 Aug 7, 2015 - Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy. Comments

A Prime Example of the Effectiveness of Email

amazon-amazonprime-amazonprimeday-logo Aug 5, 2015 - Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing strategies that will engage consumers. Comments

LinkedIn is Sending Less Email – Should You?

email-testing Aug 4, 2015 - LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide. Comments

Instant Messaging to Overtake Email as Biggest Digital Communication Platform

Instant messaging apps Jul 7, 2015 - Over 160 trillion instant messages will be sent by 2019, according to research from Juniper. Comments

The Four Keys to Power in Email

email-newsletter Jul 6, 2015 - By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Comments

Connecting Firmly to the Cloud

shutterstock-157507103 Jun 25, 2015 - The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Comments

Marketers Should Protect The Customer Journey

consumers-mobile-reading Jun 24, 2015 - Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. Comments

New Email Metric? Click-to-Smile

Happy fingers Jun 17, 2015 - While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands. Comments

Is It Smart Digital Marketing - Or Is It Creepy?

email-marketing-stories Jun 9, 2015 - Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers. Comments

Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

email-data-marketing Jun 8, 2015 - While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Comments

Facebook's PGP Email Encryption Will Anonymize Email

Facebook Jun 1, 2015 - Facebook has announced a new encryption feature that will secure email data from both hackers and government interference. Comments

Email: This Summer's Action-Packed Blockbuster

Superhero May 27, 2015 - Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails. Comments

Honoring Your Email Program This Memorial Day Weekend

memorialday-email May 18, 2015 - As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the holiday bandwagon? Comments

Just Add Data to Boost Your Email and Digital Marketing Performance

email-data-marketing May 11, 2015 - Using smart data in your email marketing efforts can help boost the performance of your campaigns. Comments

Why Location-Based Emails Are So Important for Your Brand

locations-context May 7, 2015 - Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement. Comments

Lessons From the High-Stakes World of Political Email

shutterstock-116259859 May 7, 2015 - ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes like the political pros. Comments

Email Strategy Changes Lives for Nonprofits

charity22 May 7, 2015 - For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time means more money for underprivileged Americans. Comments

Adding the Wow Factor to an Email Strategy

email-targeting-display-ads May 7, 2015 - Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Comments

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...