Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

triggered-email

To Trigger or Target; That Is the Question

Jul 29, 2014 - A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention. Comments

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

email-testing Jul 21, 2014 - If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses? Comments

Survey Says: Automated Emails Outperform Manual Counterparts

resultsautomation Jul 16, 2014 - A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach. Comments

When Lifecycle Messaging Goes All Wrong

angry-email Jul 14, 2014 - As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact. Comments

A Half-Dozen Email Marketing Influencers You Should Be Reading

emailcampaign Jul 7, 2014 - As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Comments

Can Email Marketing Still Engage Your Customers?

email-marketing2 Jul 3, 2014 - Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Comments

Email Marketers Need to Do More to Nurture Leads [Study]

leads-shutterstock-154962107 Jun 30, 2014 - A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead. Comments

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Microsoft Outlook webmail logo Jun 24, 2014 - Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Comments

2 Industry Organizations Every Email Marketer Should Join

email-marketing2 Jun 23, 2014 - A look at two organizations that will help email marketers stay connected and involved in the email marketing community. Comments

The Lost Art of Measuring an Impression

measurement-tape Jun 16, 2014 - As email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we correctly measure the value of an email? Comments

CASL’s Impact on Email Marketers

spam Jun 9, 2014 - This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes. Comments

Responsive Design and Coding for Non-Techies

responsivedesign May 29, 2014 - Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding knowledge will serve you well in the future. Comments

Defining Success for Email Programs

email-marketing-help-improve-sales May 19, 2014 - There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Comments

Strategic Testing: Tips for Success and Sources of Inspiration

email-testing May 12, 2014 - Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Comments

Oracle Outlines Vision for Marketing Cloud

imag0685 May 2, 2014 - After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marketing Cloud product line. Comments

Which Came First, Your Email Content or Your Segment?

emaillogo Apr 21, 2014 - The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers. Comments

Triggered Email Messages: Keys to Success

triggered-email Apr 14, 2014 - Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates. Comments

Happy 10th Birthday, Gmail!

gmailbygoogle Apr 1, 2014 - Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers. Comments

Tips for Designing E-mail for Google’s New Promotions Tab Grid View

gmail-grid-view-1 Mar 31, 2014 - The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which they want to ignore. Comments

7 Strategies to Optimize Your Email Marketing Campaign

email-marketing-help-improve-sales Mar 28, 2014 - Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of your email marketing campaigns. Comments

3 Ways to Maximize Email Marketing Results This Year

email-marketing-help-improve-sales Mar 24, 2014 - Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing remains an incredibly powerful and trusted communication vehicle. Comments

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