Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

A maze

Locating Your Customers in the Multi-Channel Maze

Aug 18, 2014 - As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track of them. How can we maintain personalization in the multi-channel space? Comments

The Best and Worst Words to Use in Subject Lines – New Research

emailcampaign Aug 18, 2014 - This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Comments

Don’t Just "Bolt on" Email

shutterstock-105905384 Aug 11, 2014 - Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy. Comments

StrongView Leads the Way for Email Marketers

emailcampaign Aug 4, 2014 - After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Comments

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

emailcampaign Aug 4, 2014 - While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open rates. How should marketers respond to this data? Comments

Building Effective Measurement Models

pr-measurement Jul 30, 2014 - When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business. Comments

To Trigger or Target; That Is the Question

triggered-email Jul 29, 2014 - A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention. Comments

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

email-testing Jul 21, 2014 - If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses? Comments

Survey Says: Automated Emails Outperform Manual Counterparts

resultsautomation Jul 16, 2014 - A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach. Comments

When Lifecycle Messaging Goes All Wrong

angry-email Jul 14, 2014 - As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact. Comments

A Half-Dozen Email Marketing Influencers You Should Be Reading

emailcampaign Jul 7, 2014 - As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Comments

Can Email Marketing Still Engage Your Customers?

email-marketing2 Jul 3, 2014 - Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Comments

Email Marketers Need to Do More to Nurture Leads [Study]

leads-shutterstock-154962107 Jun 30, 2014 - A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead. Comments

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Microsoft Outlook webmail logo Jun 24, 2014 - Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Comments

2 Industry Organizations Every Email Marketer Should Join

email-marketing2 Jun 23, 2014 - A look at two organizations that will help email marketers stay connected and involved in the email marketing community. Comments

The Lost Art of Measuring an Impression

measurement-tape Jun 16, 2014 - As email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we correctly measure the value of an email? Comments

CASL’s Impact on Email Marketers

spam Jun 9, 2014 - This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes. Comments

Responsive Design and Coding for Non-Techies

responsivedesign May 29, 2014 - Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding knowledge will serve you well in the future. Comments

Defining Success for Email Programs

email-marketing-help-improve-sales May 19, 2014 - There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Comments

Strategic Testing: Tips for Success and Sources of Inspiration

email-testing May 12, 2014 - Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Comments

Oracle Outlines Vision for Marketing Cloud

imag0685 May 2, 2014 - After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marketing Cloud product line. Comments

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