Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.
Jun 17, 2013 - Three things to consider before tossing another coupon code or discount into your email. Comments
Jun 10, 2013 -
Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address.
Comments
Jun 3, 2013 -
A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers.
Comments
May 30, 2013 -
Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns.
Comments
May 20, 2013 -
Need to improve your email marketing program's performance? Part one in a two-part series.
Comments
May 15, 2013 -
Three steps to building your email lists without jeopardizing your list quality or sender reputation.
Comments
May 13, 2013 -
If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.
Comments
May 6, 2013 -
A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign.
Comments
Apr 22, 2013 -
Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand.
Comments
Apr 19, 2013 -
ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.”
Comments
Apr 15, 2013 -
The next time a test is inconclusive and/or doesn't seem to make sense, do a retest.
Comments
Apr 8, 2013 -
ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.
Comments
Apr 8, 2013 -
A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing.
Comments
Apr 1, 2013 -
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
Comments
Mar 25, 2013 -
It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics.
Comments
Mar 11, 2013 -
To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
Comments
Mar 4, 2013 -
Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see.
Comments
Feb 25, 2013 -
It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization.
Comments
Feb 18, 2013 -
A look at 12 available benchmarks you can evaluate to compare your own email campaigns against.
Comments
Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments
Jan 25, 2013 -
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
Comments
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
July 18, 2013
September 10-14, 2013
September 16-18, 2013
November 4-7, 2013
June 18, 2013
1:00pm ET / 10:00am PT
June 20, 2013
1:00pm ET / 10:00am PT