Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

behavioral-anomaly

Capitalizing on Behavioral Anomalies

Feb 23, 2015 - Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt to that. Comments

Why in the (Digital) World Would We Need Another Email Service Provider?

angry-email Feb 19, 2015 - A look at what two intriguing entrants could bring into a crowded and mature market. Comments

5 Ways to Target Email Users With Display Ads

email-targeting-display-ads Feb 18, 2015 - A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Comments

Email Newsletters Done Right: Tips From The Skimm

email-newsletter Feb 16, 2015 - Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Comments

Stop Delivering Nightmare Brand Experiences

nightmare-brand-experiences Feb 4, 2015 - One faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Comments

Is Email the Missing Link?

email-growth-profit Feb 4, 2015 - Email is no longer just about sending messages - it's about its future as a digital connective tissue. Comments

Key Rules to Email Success (via Agent Gibbs From NCIS)

ncis-gibbs-rules-email Jan 26, 2015 - Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Comments

Hockey, Email, and Content: Turning Prospects and Customers Into Fans

ice-hockey Jan 19, 2015 - It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Comments

2015: The Year Email Goes Mobile-Only?

mobileads Jan 14, 2015 - Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Comments

5 Ways to Achieve Email Awesomeness in 2015

email-marketing-help-improve-sales Jan 8, 2015 - As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campaigns. Comments

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

emailcampaign Jan 2, 2015 - As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets of email marketing are here to stay. Comments

Is Living Social Overly Dependent on Email?

email-marketing2 Dec 22, 2014 - Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel? Comments

How to Take Advantage of Gmail's Evolving User Experience

gmail-logo Dec 10, 2014 - Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Comments

Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

cyber-monday-mouse Dec 8, 2014 - A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

The 3 Stages of Holiday Email Love

shutterstock-160880582 Dec 1, 2014 - Here are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season. Comments

Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

tj-maxx-landing-page-1 Nov 24, 2014 - TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Comments

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

holiday-season-at-work Nov 20, 2014 - Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Comments

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

holiday-email-marketing Nov 13, 2014 - The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Comments

Google’s Inbox and What It Means for Email Marketers – Part 2

googleinbox Nov 13, 2014 - In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect marketers. Comments

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

shoppingcart Nov 12, 2014 - During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring these consumers back to your site to complete their purchases? Comments

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