Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

Superhero

Email: This Summer's Action-Packed Blockbuster

May 27, 2015 - Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails. Comments

Honoring Your Email Program This Memorial Day Weekend

memorialday-email May 18, 2015 - As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the holiday bandwagon? Comments

Just Add Data to Boost Your Email and Digital Marketing Performance

email-data-marketing May 11, 2015 - Using smart data in your email marketing efforts can help boost the performance of your campaigns. Comments

Why Location-Based Emails Are So Important for Your Brand

locations-context May 7, 2015 - Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement. Comments

Lessons From the High-Stakes World of Political Email

shutterstock-116259859 May 7, 2015 - ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes like the political pros. Comments

Email Strategy Changes Lives for Nonprofits

charity22 May 7, 2015 - For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time means more money for underprivileged Americans. Comments

Adding the Wow Factor to an Email Strategy

email-targeting-display-ads May 7, 2015 - Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Comments

5 Keys to Building a Quality Email List

email-list May 7, 2015 - When it comes to your email lists, quantity is good, but quality is better. Comments

Building Consumer Loyalty With Email Rewards Programs

email-rewards-program May 7, 2015 - Tangible benefits and customized content are the pillars of a successful email rewards program. Comments

Are Social Logins the Future of Segmentation?

social-login May 7, 2015 - Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based on age, gender, and brand preferences. Comments

Are Your Subject Lines Strong Enough?

email-subject-line May 6, 2015 - Tips for creating attention-grabbing subject lines in an email using keywords. Comments

Rescue Your Sales With Cart Abandonment Emails

shopping-cart-image May 6, 2015 - Almost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the checkout. Comments

Brands Use GIFs to Make Their Emails Pop

animated-email-2 May 6, 2015 - As people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs and videos, in their marketing emails. Comments

6 Steps to Finding Your Personalization Sweet Spot

content-personalization May 6, 2015 - How to calculate the return on investment on email personalization efforts. Comments

Behavior-Triggered Email Campaigns Win and Keep Customers

triggered-email May 6, 2015 - A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Comments

Nissan Simplifies Testing While Amping Up Segmentation

nissan-logo May 6, 2015 - When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured ultra-specific KPIs. Comments

Missing Customers Aren't Always Lost: Winback Strategies for the MIA

winning May 6, 2015 - ClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped opening email. Comments

Should Email Marketers Worry About IBM Verse?

email-worry May 6, 2015 - Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Comments

Less Is More: Simple Data Serves Killer Email Marketing

email-data-marketing May 5, 2015 - Though marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, for the best email campaigns. Comments

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

social-data-understand May 5, 2015 - Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign. Comments

Strategic Experimentation Key to Success for LivingSocial and Refinery29

Tested May 5, 2015 - Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optimal engagement. Comments

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...