Email Marketing Best Practices

How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.


5 Ways to Create an Irresistible Call to Action

Sep 30, 2015 - A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Comments

9 Questions to Ask When Selecting an Email Agency

question-shutterstock-243519616 Sep 24, 2015 - Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the needs of your business. Comments

It's Just Email, How Complicated Can It Be?

bad-email Sep 14, 2015 - Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of your dynamic messaging program. Comments

3 Ways to Grow Your Opt-In Email List for Free

opt-in-email Sep 9, 2015 - Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list for little to no cost at all. Comments

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

email-marketing-changes Aug 24, 2015 - In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success. Comments

LinkedIn is Sending Less Email – Should You?

email-testing Aug 4, 2015 - LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide. Comments

Save the Date: 'One-Stop Digital' for Email Marketers

cz-content-takeover-email-marketing-badge Apr 21, 2015 - ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and will take place from May 5 to 7, 2015. Comments

Double Opt-In: Then, Now, and When It’s a Best Practice

opt-in-email Feb 6, 2015 - What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Comments

The Email Time Capsule: 2010 and Looking Ahead to 2020

time-clocks Feb 5, 2015 - What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Comments

Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

crystal-ball-future Jan 22, 2015 - How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Comments

2015: The Year of Multiplying Best Practices

best-practices Jan 9, 2015 - Those who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year there won't be one set of best practices - there will be many. Comments

5 Reasons Why Content Marketing Should Elevate Your Email Program

content-shutterstock-153628586 Oct 16, 2014 - Email marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between email and content. Comments

2014’s Fastest-Growing and Most Valuable Email Marketing Companies

email-growth-profit Sep 4, 2014 - In this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Comments

Kill It With Fire! 5 Best Practices That Need to Go Away

angry-email Aug 27, 2014 - These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die out. Comments

Dos and Don’ts of Email Remarketing

email-marketing2 Aug 21, 2014 - By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective. Here are some best practices for email remarketing. Comments

I’ve Got 99 Reasons…

shutterstock-105905384 Aug 7, 2014 - Email continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better than ever. Comments

6 Reasons Why Your Customers Love Your Email Program

email-love Jul 10, 2014 - This week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Comments

6 Reasons Why Your Customers Hate Your Email Program

angry-email Jun 26, 2014 - In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands' emails may end up in the trash. Comments

Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

emailcampaign May 15, 2014 - Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Comments

The Psychological Hierarchy of the Email Campaign

email-psychological-hierarchy May 1, 2014 - How email marketers and subscribers can deliver a win-win message every time. Comments

Building a Meaningful Relationship: Tips to Make the Most of Your Loyalty Program

customer-loyalty Apr 24, 2014 - It's clear that loyalty programs influence sales and brand affinity, but businesses need to do more than provide discounts to be a loyalty program that stands out. Comments

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