Email Marketing Best Practices

How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.

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5 Pervasive Email Challenges – and How to Fix Them

Apr 17, 2014 - There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple steps to take to fix them. Comments

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

google-promotions-tab Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers these days. Comments

Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study]

email-send-times-trackmaven Mar 24, 2014 - A study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here are five tips to give your campaigns a boost. Comments

How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros

shutterstock-105905384 Mar 6, 2014 - Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on that were truly special. Comments

B2B Email Marketing Tricks of the Trade

email-tricks Feb 21, 2014 - Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative and using personalization. Comments

Email Blows Social Media Out the Door -- Any More Questions?

email-marketing-help-improve-sales Feb 6, 2014 - A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers. Comments

What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs

The audience listening to James Akrigg's presentation at Partner Connect 2013 Jan 23, 2014 - Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to five readers. Comments

5 Must-Do New Year’s Resolutions for Email Marketers

email-tricks Jan 9, 2014 - Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Comments

The New Email Marketing Rules

email-tricks Dec 31, 2013 - Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing Research Chad White. Comments

The Fastest Growing and Most Valuable Email Marketing Companies

email-growth Dec 29, 2013 - A fresh look at the email-related companies making a splash in the private sector and public markets. Comments

The Psychological Hierarchy of the Email Campaign

email-psychological-hierarchy Dec 28, 2013 - How email marketers and subscribers can deliver a win-win message every time. Comments

Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

jonah-berger-headshot-lg-200x300 Dec 24, 2013 - As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more successful email marketing. Comments

Email Performance Testing: Look at the Trees – and the Forest

23-dec-2013-unsub Dec 23, 2013 - In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study. Comments

The Power of the People: What Email Marketers Are Talking About Going Into 2014

2013-12-11-1435 Dec 12, 2013 - Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014. Comments

5 Tips for Online Surveys that Build Relationships and Drive Sales

survey-excellent-good-fair-poor Dec 9, 2013 - No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Comments

5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails

apples Oct 31, 2013 - The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday season. Comments

Sex with Data? An Email Marketer’s Tale

kiss Oct 17, 2013 - Email marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data. Comments

Set the Right Expectation for Your Campaign Results

emailcampaign Aug 14, 2013 - Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Comments

Size or Specialization?

keep-calm-send-email-300x424 Aug 8, 2013 - What the Publicis Omnicom merger means for email marketers. Comments

How to Ride High in Email Marketing

email-images Jul 11, 2013 - What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. Comments

Digital Leaders React to the Salesforce/ExactTarget Monster Deal

salesforcecloud Jun 13, 2013 - Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Comments

 

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