Marketing News & Expert Advice
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Email Marketing Best Practices
How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.
The Fastest Growing and Most Valuable Email Marketing Companies
Sep 5, 2013 - A fresh look at the email-related companies making a splash in the private sector and public markets. Comments
Topics in Email:
The Psychological Hierarchy of the Email Campaign
Aug 22, 2013 -
How email marketers and subscribers can deliver a win-win message every time.
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Set the Right Expectation for Your Campaign Results
Aug 14, 2013 -
Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why.
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Size or Specialization?
Aug 8, 2013 -
What the Publicis Omnicom merger means for email marketers.
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How to Ride High in Email Marketing
Jul 11, 2013 -
What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview.
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The New Email Marketing Rules
Jun 27, 2013 -
Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing Research Chad White.
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Digital Leaders React to the Salesforce/ExactTarget Monster Deal
Jun 13, 2013 -
Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry.
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7 Reasons Why Your Email Marketing Program May Fail
May 2, 2013 -
Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have.
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The Future of the New Inbox
Apr 18, 2013 -
Why email has changed…and must continue to do so.
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The 6 Golden Rules of Mobile Email
Feb 21, 2013 -
The rules of mobile email are ever-changing, so don't forget to add these to your list.
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The 2 Most Important Things for Email Marketers in 2013
Jan 24, 2013 -
What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series.
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Why Your Brand Needs Email Smarts More Than Ever in 2013
Jan 10, 2013 -
This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series.
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8 B2B Email Marketing Tricks of the Trade
Dec 27, 2012 -
How to avoid running a business-to-business email program that's cold, corporate, and boring. Part one in a two-part series.
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How to Optimize Your B2B Email Campaigns
Dec 13, 2012 -
Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.
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Email Acquisition Tactics - Fair Game or Dirty Business?
Nov 15, 2012 -
Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission?
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Connecting in an Expanded Messaging Marketplace
Oct 17, 2012 -
Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012
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Email's Place in the Emerging Entrepreneurial Economy
Sep 20, 2012 - For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite. Comments
Where Should You Make Your Email Marketing Investments in a Changing Industry?
Aug 9, 2012 -
There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series.
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The Changing Landscape of Email Investment
Jul 26, 2012 - What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series. Comments
Driving Your SMB Forward With Email
Jun 14, 2012 - Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series. Comments
The New Email Marketing Essentials for Small and Medium Business
May 31, 2012 - How to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series. Comments
MOST READ
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
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October 02, 2013 -
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September 23, 2013
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