Email Marketing Best Practices

How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.


Separating the 'what' from the 'how' in digital marketing

Nov 10, 2015 - Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their content will reach targeted audiences. Comments

Do you know when to call in the email experts?

who-you-gonna-call Nov 4, 2015 - Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solutions and call in the experts. Comments

Is email the best channel for customer service?

fastest-channels1 Nov 4, 2015 - A new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Comments

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

goldilocks-zone Oct 28, 2015 - Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season. Comments

The 7 commandments of monetizing your subscriber base

hp2 Oct 28, 2015 - How proper content monetization can greatly increase your bottom line. Comments

How to construct the perfect marketing email

dartboard43 Oct 22, 2015 - "Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among other traits that make the ideal email. Comments

What's the best email frequency and how do you find it?

dma-email-frequency Oct 20, 2015 - The temptation to email more often is understandable, as it can mean more sales. However, marketers need to find a balance between sending too many and not enough email. Comments

How to earn Cubs status for your email program

stats-cubs-646817886-f084c4d8dd-z Oct 14, 2015 - Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of your strategy to improve your stats. Comments

4 ways to create personalized marketing messages

mobile-email Oct 12, 2015 - One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. Comments

Email primetime: connect with customers on their schedules

time-target-shutterstock-185989004 Oct 7, 2015 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. Comments

5 Ways to Create an Irresistible Call to Action

click-to-call Sep 30, 2015 - A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Comments

9 Questions to Ask When Selecting an Email Agency

question-shutterstock-243519616 Sep 24, 2015 - Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the needs of your business. Comments

It's Just Email, How Complicated Can It Be?

bad-email Sep 14, 2015 - Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of your dynamic messaging program. Comments

3 Ways to Grow Your Opt-In Email List for Free

opt-in-email Sep 9, 2015 - Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list for little to no cost at all. Comments

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

email-marketing-changes Aug 24, 2015 - In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success. Comments

LinkedIn is Sending Less Email – Should You?

email-testing Aug 4, 2015 - LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide. Comments

Save the Date: 'One-Stop Digital' for Email Marketers

cz-content-takeover-email-marketing-badge Apr 21, 2015 - ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and will take place from May 5 to 7, 2015. Comments

Double Opt-In: Then, Now, and When It’s a Best Practice

opt-in-email Feb 6, 2015 - What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Comments

The Email Time Capsule: 2010 and Looking Ahead to 2020

time-clocks Feb 5, 2015 - What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Comments

Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

crystal-ball-future Jan 22, 2015 - How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Comments

2015: The Year of Multiplying Best Practices

best-practices Jan 9, 2015 - Those who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year there won't be one set of best practices - there will be many. Comments

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