How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.
Feb 21, 2013 - The rules of mobile email are ever-changing, so don't forget to add these to your list. Comments
Jan 24, 2013 -
What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series.
Comments
Jan 10, 2013 -
This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series.
Comments
Dec 27, 2012 -
How to avoid running a business-to-business email program that's cold, corporate, and boring. Part one in a two-part series.
Comments
Dec 13, 2012 -
Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.
Comments
Nov 15, 2012 -
Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission?
Comments
Oct 17, 2012 -
Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012
Comments
Sep 20, 2012 - For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite. Comments
Aug 9, 2012 -
There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series.
Comments
Jul 26, 2012 - What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series. Comments
Jun 14, 2012 - Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series. Comments
May 31, 2012 - How to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series. Comments
May 17, 2012 - Part two in a two-part interview with Jay Baer. Comments
May 3, 2012 - Part one in a two-part interview with Jay Baer. Comments
Apr 19, 2012 - What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview. Comments
Apr 5, 2012 - A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in a two-part series. Comments
Mar 22, 2012 - How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Comments
Mar 8, 2012 - What that means for digital marketers. Part one in a two-part interview. Comments
Feb 23, 2012 - Marketers will need to rethink how they communicate with subscribers. Start here. Comments
Feb 9, 2012 - You must pitch your email marketing program properly to win support from senior management. Comments
Jan 26, 2012 - Don't succumb to these traps. Comments
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
1:00pm ET / 10:00am PT
April 16, 2013
1:00pm ET / 10:00am PT
April 18, 2013
1:00pm ET / 10:00am PT