Marketing News & Expert Advice
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Email Marketing Best Practices
How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.
Why Email Is Like Madonna and Facebook Is Lady Gaga
Part one in a two-part interview with Jay Baer.
Mobile Revolutionizing the Inbox
What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview.
Mobile's Pending Revolution of the Inbox
A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in a two-part series.
Are Email Programs Getting Better?
How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview.
Changing Consumer Perceptions of the Email Channel
What that means for digital marketers. Part one in a two-part interview.
4 Email Marketing Trends That Matter in 2012
Marketers will need to rethink how they communicate with subscribers. Start here.
5 Ways to Sell Your Email Program to the C-Suite
You must pitch your email marketing program properly to win support from senior management.
25 Things Email Marketers Must Avoid in 2012
Don't succumb to these traps.
4 Ways to Engage Email Non-Responders
Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them.
Inbox Rising: Email Emerges as the Dominant Digital Communication Channel
A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012.
Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?
Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons?
5 Quick Wins for Holiday Retail Email Campaigns
How to avoid post-holiday carnage.
Does $14 Million Worth of Email Addresses Cross the Privacy Line?
Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box?
6 Reflections on Connections 2011
The buzz from ExactTarget's Connections conference defines the pulse of email marketing.
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