Email Marketing Best Practices

How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.

bad-email

7 Reasons Why Your Email Marketing Program May Fail

May 2, 2013 - Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. Comments

The Future of the New Inbox

email-tricks Apr 18, 2013 - Why email has changed…and must continue to do so. Comments

The 6 Golden Rules of Mobile Email

mobilized-email Feb 21, 2013 - The rules of mobile email are ever-changing, so don't forget to add these to your list. Comments

The 2 Most Important Things for Email Marketers in 2013

desktop-holiday-email Jan 24, 2013 - What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series. Comments

Why Your Brand Needs Email Smarts More Than Ever in 2013

email-tricks Jan 10, 2013 - This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series. Comments

How to Optimize Your B2B Email Campaigns

b2bchalkboard Dec 13, 2012 - Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Comments

Email Acquisition Tactics - Fair Game or Dirty Business?

angry-at-email Nov 15, 2012 - Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Comments

Connecting in an Expanded Messaging Marketplace

connectionshands Oct 17, 2012 - Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Comments

Email's Place in the Emerging Entrepreneurial Economy

Sep 20, 2012 - For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite. Comments

Where Should You Make Your Email Marketing Investments in a Changing Industry?

forresterresearchemailspend Aug 9, 2012 - There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series. Comments

The Changing Landscape of Email Investment

Jul 26, 2012 - What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series. Comments

Driving Your SMB Forward With Email

Jun 14, 2012 - Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series. Comments

The New Email Marketing Essentials for Small and Medium Business

May 31, 2012 - How to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series. Comments

Let the Silos Fall Down!

May 17, 2012 - Part two in a two-part interview with Jay Baer. Comments

Why Email Is Like Madonna and Facebook Is Lady Gaga

May 3, 2012 - Part one in a two-part interview with Jay Baer. Comments

Mobile Revolutionizing the Inbox

Apr 19, 2012 - What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview. Comments

Mobile's Pending Revolution of the Inbox

Apr 5, 2012 - A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in a two-part series. Comments

Are Email Programs Getting Better?

Mar 22, 2012 - How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Comments

Changing Consumer Perceptions of the Email Channel

Mar 8, 2012 - What that means for digital marketers. Part one in a two-part interview. Comments

4 Email Marketing Trends That Matter in 2012

Feb 23, 2012 - Marketers will need to rethink how they communicate with subscribers. Start here. Comments

5 Ways to Sell Your Email Program to the C-Suite

Feb 9, 2012 - You must pitch your email marketing program properly to win support from senior management. Comments

 

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...