Marketing News & Expert Advice
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Email Marketing Best Practices
How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.
Let the Silos Fall Down!
May 17, 2012 - Part two in a two-part interview with Jay Baer. Comments
Topics in Email:
Why Email Is Like Madonna and Facebook Is Lady Gaga
May 3, 2012 - Part one in a two-part interview with Jay Baer. Comments
Mobile Revolutionizing the Inbox
Apr 19, 2012 - What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview. Comments
Mobile's Pending Revolution of the Inbox
Apr 5, 2012 - A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in a two-part series. Comments
Are Email Programs Getting Better?
Mar 22, 2012 - How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Comments
Changing Consumer Perceptions of the Email Channel
Mar 8, 2012 - What that means for digital marketers. Part one in a two-part interview. Comments
4 Email Marketing Trends That Matter in 2012
Feb 23, 2012 - Marketers will need to rethink how they communicate with subscribers. Start here. Comments
5 Ways to Sell Your Email Program to the C-Suite
Feb 9, 2012 - You must pitch your email marketing program properly to win support from senior management. Comments
25 Things Email Marketers Must Avoid in 2012
Jan 26, 2012 - Don't succumb to these traps. Comments
4 Ways to Engage Email Non-Responders
Dec 29, 2011 - Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. Comments
Inbox Rising: Email Emerges as the Dominant Digital Communication Channel
Dec 15, 2011 - A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Comments
Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?
Dec 1, 2011 - Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? Comments
Does $14 Million Worth of Email Addresses Cross the Privacy Line?
Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments
6 Reflections on Connections 2011
Sep 22, 2011 - The buzz from ExactTarget's Connections conference defines the pulse of email marketing. Comments
Ensuring Your Email Gets Read in a Changing Digital World
Sep 8, 2011 - As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Comments
4 Surefire Ways to Get Your Emails Read
Aug 25, 2011 - How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Comments
6 Email Tests to Try
Aug 11, 2011 - Looking for ways to improve your email marketing campaign performance? Start here. Comments
The New Digital Inbox – Is Your Email Program Ready?
Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments
2011, The Year of Email: The Halftime Report
Jul 14, 2011 - Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Comments
Social Networks and Bacn - The Good, Bad, and Ugly
Jun 30, 2011 - Six tips and best practices to follow if you deliver the bacn. Comments
Inside Your Marketing Department: Who Is the Rightful Owner of Social?
Jun 16, 2011 - Are email folks the most appropriate owners of social media In your organization? Comments
MOST READ
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- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
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