Email Marketing Best Practices

How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.

23-dec-2013-unsub

Email Performance Testing: Look at the Trees – and the Forest

Dec 23, 2013 - In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study. Comments

The Power of the People: What Email Marketers Are Talking About Going Into 2014

2013-12-11-1435 Dec 12, 2013 - Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014. Comments

5 Tips for Online Surveys that Build Relationships and Drive Sales

survey-excellent-good-fair-poor Dec 9, 2013 - No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Comments

5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails

apples Oct 31, 2013 - The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday season. Comments

Sex with Data? An Email Marketer’s Tale

kiss Oct 17, 2013 - Email marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data. Comments

Set the Right Expectation for Your Campaign Results

emailcampaign Aug 14, 2013 - Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Comments

Size or Specialization?

keep-calm-send-email-300x424 Aug 8, 2013 - What the Publicis Omnicom merger means for email marketers. Comments

How to Ride High in Email Marketing

email-images Jul 11, 2013 - What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. Comments

Digital Leaders React to the Salesforce/ExactTarget Monster Deal

salesforcecloud Jun 13, 2013 - Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Comments

7 Reasons Why Your Email Marketing Program May Fail

bad-email May 2, 2013 - Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. Comments

The Future of the New Inbox

email-tricks Apr 18, 2013 - Why email has changed…and must continue to do so. Comments

The 6 Golden Rules of Mobile Email

mobilized-email Feb 21, 2013 - The rules of mobile email are ever-changing, so don't forget to add these to your list. Comments

The 2 Most Important Things for Email Marketers in 2013

desktop-holiday-email Jan 24, 2013 - What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series. Comments

Why Your Brand Needs Email Smarts More Than Ever in 2013

email-tricks Jan 10, 2013 - This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series. Comments

How to Optimize Your B2B Email Campaigns

b2bchalkboard Dec 13, 2012 - Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Comments

Email Acquisition Tactics - Fair Game or Dirty Business?

angry-at-email Nov 15, 2012 - Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Comments

Connecting in an Expanded Messaging Marketplace

connectionshands Oct 17, 2012 - Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Comments

Email's Place in the Emerging Entrepreneurial Economy

Sep 20, 2012 - For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite. Comments

Where Should You Make Your Email Marketing Investments in a Changing Industry?

forresterresearchemailspend Aug 9, 2012 - There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series. Comments

The Changing Landscape of Email Investment

Jul 26, 2012 - What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series. Comments

Driving Your SMB Forward With Email

Jun 14, 2012 - Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series. Comments

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