Email Marketing Best Practices

How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.

The audience listening to James Akrigg's presentation at Partner Connect 2013

What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs

Jan 23, 2014 - Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to five readers. Comments

5 Must-Do New Year’s Resolutions for Email Marketers

email-tricks Jan 9, 2014 - Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Comments

The New Email Marketing Rules

email-tricks Dec 31, 2013 - Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing Research Chad White. Comments

The Fastest Growing and Most Valuable Email Marketing Companies

email-growth Dec 29, 2013 - A fresh look at the email-related companies making a splash in the private sector and public markets. Comments

Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

jonah-berger-headshot-lg-200x300 Dec 24, 2013 - As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more successful email marketing. Comments

Email Performance Testing: Look at the Trees – and the Forest

23-dec-2013-unsub Dec 23, 2013 - In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study. Comments

The Power of the People: What Email Marketers Are Talking About Going Into 2014

2013-12-11-1435 Dec 12, 2013 - Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014. Comments

5 Tips for Online Surveys that Build Relationships and Drive Sales

survey-excellent-good-fair-poor Dec 9, 2013 - No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Comments

5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails

apples Oct 31, 2013 - The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday season. Comments

Sex with Data? An Email Marketer’s Tale

kiss Oct 17, 2013 - Email marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data. Comments

Set the Right Expectation for Your Campaign Results

emailcampaign Aug 14, 2013 - Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Comments

Size or Specialization?

keep-calm-send-email-300x424 Aug 8, 2013 - What the Publicis Omnicom merger means for email marketers. Comments

How to Ride High in Email Marketing

email-images Jul 11, 2013 - What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. Comments

Digital Leaders React to the Salesforce/ExactTarget Monster Deal

salesforcecloud Jun 13, 2013 - Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Comments

7 Reasons Why Your Email Marketing Program May Fail

bad-email May 2, 2013 - Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. Comments

The Future of the New Inbox

email-tricks Apr 18, 2013 - Why email has changed…and must continue to do so. Comments

The 6 Golden Rules of Mobile Email

mobilized-email Feb 21, 2013 - The rules of mobile email are ever-changing, so don't forget to add these to your list. Comments

The 2 Most Important Things for Email Marketers in 2013

desktop-holiday-email Jan 24, 2013 - What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series. Comments

Why Your Brand Needs Email Smarts More Than Ever in 2013

email-tricks Jan 10, 2013 - This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series. Comments

How to Optimize Your B2B Email Campaigns

b2bchalkboard Dec 13, 2012 - Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Comments

Email Acquisition Tactics - Fair Game or Dirty Business?

angry-at-email Nov 15, 2012 - Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Comments

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