Marketing News & Expert Advice
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Email Marketing Best Practices
How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.
4 Ways to Engage Email Non-Responders
Dec 29, 2011 - Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. Comments
Topics in Email:
Inbox Rising: Email Emerges as the Dominant Digital Communication Channel
Dec 15, 2011 - A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Comments
Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?
Dec 1, 2011 - Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? Comments
Does $14 Million Worth of Email Addresses Cross the Privacy Line?
Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments
6 Reflections on Connections 2011
Sep 22, 2011 - The buzz from ExactTarget's Connections conference defines the pulse of email marketing. Comments
Ensuring Your Email Gets Read in a Changing Digital World
Sep 8, 2011 - As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Comments
4 Surefire Ways to Get Your Emails Read
Aug 25, 2011 - How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Comments
6 Email Tests to Try
Aug 11, 2011 - Looking for ways to improve your email marketing campaign performance? Start here. Comments
The New Digital Inbox – Is Your Email Program Ready?
Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments
2011, The Year of Email: The Halftime Report
Jul 14, 2011 - Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Comments
Social Networks and Bacn - The Good, Bad, and Ugly
Jun 30, 2011 - Six tips and best practices to follow if you deliver the bacn. Comments
Inside Your Marketing Department: Who Is the Rightful Owner of Social?
Jun 16, 2011 - Are email folks the most appropriate owners of social media In your organization? Comments
E-mail Is Social
Jun 2, 2011 - Do you have a holistic messaging strategy? Here's how to adopt that mindset. Comments
Open Letter to Facebook (Per Your Email Program)
May 5, 2011 - Your email marketing stinks. Here are five ways to fix it. Comments
8 Questions About the State of Email Marketing
Apr 21, 2011 - For all those worried about email in the days of Twitter and Facebook, learn some truths here. Comments
In Appreciation of Email Rock Stars
Apr 7, 2011 - A look at the daily schedule of an email marketer...it's crazier than you would think. Comments
When Automated E-mails Attack
Mar 24, 2011 - How to elevate your e-mail efforts within your demand generation program. Comments
Digital's Great Teenage Misunderstanding
Feb 24, 2011 - The inbox won't be gone in the next five to 10 years. However, it will look a lot different. Comments
Why the E-mail Newsletter Deserves a Second Chance
Feb 10, 2011 - Start with this premise: Don't think of it as a newsletter. Comments
The Best Time of Day to Send Your E-mails Is...
Jan 27, 2011 - Myths and new thoughts for e-mail timing. Comments
The Bandwagon Has Room
Jan 13, 2011 - Four reasons why e-mail reigns supreme in 2011. Comments
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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