How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.
Oct 17, 2012 - Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Comments
Sep 20, 2012 - For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite. Comments
Aug 9, 2012 - There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series. Comments
Jul 26, 2012 - What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series. Comments
Jun 14, 2012 - Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series. Comments
May 31, 2012 - How to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series. Comments
May 3, 2012 - Part one in a two-part interview with Jay Baer. Comments
Apr 19, 2012 - What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview. Comments
Apr 5, 2012 - A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in a two-part series. Comments
Mar 22, 2012 - How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Comments
Mar 8, 2012 - What that means for digital marketers. Part one in a two-part interview. Comments
Feb 23, 2012 - Marketers will need to rethink how they communicate with subscribers. Start here. Comments
Feb 9, 2012 - You must pitch your email marketing program properly to win support from senior management. Comments
Dec 29, 2011 - Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. Comments
Dec 15, 2011 - A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Comments
Dec 1, 2011 - Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? Comments
Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments
Sep 22, 2011 - The buzz from ExactTarget's Connections conference defines the pulse of email marketing. Comments
Sep 8, 2011 - As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Comments
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