How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.
Mar 22, 2012 - How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Comments
Mar 8, 2012 - What that means for digital marketers. Part one in a two-part interview. Comments
Feb 23, 2012 - Marketers will need to rethink how they communicate with subscribers. Start here. Comments
Feb 9, 2012 - You must pitch your email marketing program properly to win support from senior management. Comments
Dec 29, 2011 - Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. Comments
Dec 15, 2011 - A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Comments
Dec 1, 2011 - Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? Comments
Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments
Sep 22, 2011 - The buzz from ExactTarget's Connections conference defines the pulse of email marketing. Comments
Sep 8, 2011 - As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Comments
Aug 25, 2011 - How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Comments
Aug 11, 2011 - Looking for ways to improve your email marketing campaign performance? Start here. Comments
Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments
Jul 14, 2011 - Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Comments
Jun 30, 2011 - Six tips and best practices to follow if you deliver the bacn. Comments
Jun 16, 2011 - Are email folks the most appropriate owners of social media In your organization? Comments
Jun 2, 2011 - Do you have a holistic messaging strategy? Here's how to adopt that mindset. Comments
May 5, 2011 - Your email marketing stinks. Here are five ways to fix it. Comments
Apr 21, 2011 - For all those worried about email in the days of Twitter and Facebook, learn some truths here. Comments
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