How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.
Dec 30, 2010 - There is a huge difference between e-mail and e-mail marketing. Here are the main points you should know. Comments
Dec 16, 2010 - How will Facebook Messages shake up your e-mail program? Comments
Dec 2, 2010 - What you need to know to protect your e-mail program. Comments
Nov 18, 2010 - Are you working on these basics before you pursue the next new thing in e-mail marketing? Comments
Nov 4, 2010 - The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help us all move forward. Comments
Oct 21, 2010 - Tough questions to ask to ensure you are working with the right vendor or consultant. Comments
Oct 7, 2010 - Throw out the "best practices" rule book and consider these seven "profit practices." Comments
Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments
Sep 9, 2010 - Eight key questions to ask to ensure you're making it easy for customers to do what they came to do. Comments
Aug 26, 2010 - Fifteen back-to-school ideas to ensure you ace your year-end report card. Comments
Aug 12, 2010 - Five lessons learned from Lebron James's PR disaster and how to avoid this in your e-mail marketing campaign. Comments
Jul 29, 2010 - Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them. Comments
Jul 15, 2010 - Look out for the changes in the what, where, and when of e-mail. Comments
Jul 1, 2010 - Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series. Comments
Jun 17, 2010 - Consider these offline touch points - such as your call center - for winning new e-mail subscribers. Comments
Jun 3, 2010 - What exactly do you do for a living? Comments
May 20, 2010 - Replacing the e-mail sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social presence. But what about your CFO? Comments
Apr 22, 2010 - The e-mail community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of e-mail. Comments
Apr 8, 2010 - Step into the world of a great e-mail marketer and what it takes to become one. Comments
Mar 25, 2010 - An online florist sends out an e-mail marketing message to subscribers of a sister company's list. That's a thorny practice. Comments
Mar 11, 2010 - A compensation and resources study provides benchmarks for e-mail marketing professionals. Comments
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