What's the best email frequency and how do you find it?

What's the best email frequency and how do you find it?

8y Graham Charlton

What's the best email frequency and how do you fin...

The temptation to email more often is understandable, as it can mean more sales. However, marketers need to find a balance between sending too many an...

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How to earn Cubs status for your email program

How to earn Cubs status for your email program

8y Kara Trivunovic

How to earn Cubs status for your email program

Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of y...

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4 ways to create personalized marketing messages

4 ways to create personalized marketing messages

8y Ellen Valentine

4 ways to create personalized marketing messages

One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...

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Email primetime: connect with customers on their schedules

Email primetime: connect with customers on their schedules

8y Scott Roth

Email primetime: connect with customers on their s...

When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...

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5 Ways to Create an Irresistible Call to Action

5 Ways to Create an Irresistible Call to Action

9y Guest

5 Ways to Create an Irresistible Call to Action

A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Read More...

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9 Questions to Ask When Selecting an Email Agency

9 Questions to Ask When Selecting an Email Agency

9y Simms Jenkins

9 Questions to Ask When Selecting an Email Agency

Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the ne...

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It's Just Email, How Complicated Can It Be?

It's Just Email, How Complicated Can It Be?

9y Kara Trivunovic

It's Just Email, How Complicated Can It Be?

Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of yo...

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3 Ways to Grow Your Opt-In Email List for Free

3 Ways to Grow Your Opt-In Email List for Free

9y Jeanne Jennings

3 Ways to Grow Your Opt-In Email List for Free

Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list f...

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2015’s Fastest-Growing and Most Valuable Email Marketing Companies

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

9y Simms Jenkins

2015’s Fastest-Growing and Most Valuable Email Mar...

In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, ...

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LinkedIn is Sending Less Email – Should You?

LinkedIn is Sending Less Email – Should You?

9y Jeanne Jennings

LinkedIn is Sending Less Email – Should You?

LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...

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Save the Date: 'One-Stop Digital' for Email Marketers

Save the Date: 'One-Stop Digital' for Email Marketers

9y Jenny Howgate

Save the Date: 'One-Stop Digital' for Email Market...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and...

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Double Opt-In: Then, Now, and When It’s a Best Practice

Double Opt-In: Then, Now, and When It’s a Best Practice

9y Jeanne Jennings

Double Opt-In: Then, Now, and When It’s a Best Pra...

What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Read More...

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The Email Time Capsule: 2010 and Looking Ahead to 2020

The Email Time Capsule: 2010 and Looking Ahead to 2020

9y Simms Jenkins

The Email Time Capsule: 2010 and Looking Ahead to ...

What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Read More...

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Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

9y Simms Jenkins

Email Predictions: Revisiting 5 Years Ago & Lo...

How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Read More...

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2015: The Year of Multiplying Best Practices

2015: The Year of Multiplying Best Practices

9y Scott Roth

2015: The Year of Multiplying Best Practices

Those who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year the...

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5 Reasons Why Content Marketing Should Elevate Your Email Program

5 Reasons Why Content Marketing Should Elevate Your Email Program

9y Simms Jenkins

5 Reasons Why Content Marketing Should Elevate You...

Email marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between...

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2014’s Fastest-Growing and Most Valuable Email Marketing Companies

2014’s Fastest-Growing and Most Valuable Email Marketing Companies

10y Simms Jenkins

2014’s Fastest-Growing and Most Valuable Email Mar...

In this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Read More...

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Kill It With Fire! 5 Best Practices That Need to Go Away

Kill It With Fire! 5 Best Practices That Need to Go Away

10y Derek Harding

Kill It With Fire! 5 Best Practices That Need to G...

These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die o...

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Dos and Don’ts of Email Remarketing

Dos and Don’ts of Email Remarketing

10y Simms Jenkins

Dos and Don’ts of Email Remarketing

By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effe...

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I’ve Got 99 Reasons…

I’ve Got 99 Reasons…

10y Simms Jenkins

I’ve Got 99 Reasons…

Email continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better th...

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6 Reasons Why Your Customers Love Your Email Program

6 Reasons Why Your Customers Love Your Email Program

10y Simms Jenkins

6 Reasons Why Your Customers Love Your Email Progr...

This week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Read More...

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6 Reasons Why Your Customers Hate Your Email Program

6 Reasons Why Your Customers Hate Your Email Program

10y Simms Jenkins

6 Reasons Why Your Customers Hate Your Email Progr...

In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands...

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Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

10y Simms Jenkins

Email Engagement and Deliverability Advice That Ma...

Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Read More...

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The Psychological Hierarchy of the Email Campaign

The Psychological Hierarchy of the Email Campaign

10y Simms Jenkins

The Psychological Hierarchy of the Email Campaign

How email marketers and subscribers can deliver a win-win message every time. Read More...

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Building a Meaningful Relationship: Tips to Make the Most of Your Loyalty Program

Building a Meaningful Relationship: Tips to Make the Most of Your Loyalty Program

10y Jeanette Phang

Building a Meaningful Relationship: Tips to Make t...

It's clear that loyalty programs influence sales and brand affinity, but businesses need to do more than provide discounts to be a loyalty program tha...

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5 Pervasive Email Challenges – and How to Fix Them

5 Pervasive Email Challenges – and How to Fix Them

10y Simms Jenkins

5 Pervasive Email Challenges – and How to Fix Them

There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and sim...

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#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

10y Simms Jenkins

#CZLNY:4 Ways to Push the Envelope, Drive Revenue,...

Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email markete...

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