Email Marketing Best Practices

How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.

Are Email Programs Getting Better?

Mar 22, 2012 - How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Comments

Changing Consumer Perceptions of the Email Channel

Mar 8, 2012 - What that means for digital marketers. Part one in a two-part interview. Comments

4 Email Marketing Trends That Matter in 2012

Feb 23, 2012 - Marketers will need to rethink how they communicate with subscribers. Start here. Comments

5 Ways to Sell Your Email Program to the C-Suite

Feb 9, 2012 - You must pitch your email marketing program properly to win support from senior management. Comments

4 Ways to Engage Email Non-Responders

Dec 29, 2011 - Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. Comments

Inbox Rising: Email Emerges as the Dominant Digital Communication Channel

Dec 15, 2011 - A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Comments

Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?

Dec 1, 2011 - Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? Comments

Does $14 Million Worth of Email Addresses Cross the Privacy Line?

Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments

6 Reflections on Connections 2011

Sep 22, 2011 - The buzz from ExactTarget's Connections conference defines the pulse of email marketing. Comments

Ensuring Your Email Gets Read in a Changing Digital World

Sep 8, 2011 - As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Comments

4 Surefire Ways to Get Your Emails Read

Aug 25, 2011 - How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Comments

6 Email Tests to Try

Aug 11, 2011 - Looking for ways to improve your email marketing campaign performance? Start here. Comments

The New Digital Inbox – Is Your Email Program Ready?

Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments

2011, The Year of Email: The Halftime Report

Jul 14, 2011 - Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Comments

Social Networks and Bacn - The Good, Bad, and Ugly

Jun 30, 2011 - Six tips and best practices to follow if you deliver the bacn. Comments

Inside Your Marketing Department: Who Is the Rightful Owner of Social?

Jun 16, 2011 - Are email folks the most appropriate owners of social media In your organization? Comments

E-mail Is Social

Jun 2, 2011 - Do you have a holistic messaging strategy? Here's how to adopt that mindset. Comments

Open Letter to Facebook (Per Your Email Program)

May 5, 2011 - Your email marketing stinks. Here are five ways to fix it. Comments

8 Questions About the State of Email Marketing

Apr 21, 2011 - For all those worried about email in the days of Twitter and Facebook, learn some truths here. Comments

In Appreciation of Email Rock Stars

Apr 7, 2011 - A look at the daily schedule of an email marketer...it's crazier than you would think. Comments

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