How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.
Aug 25, 2011 - How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Comments
Aug 11, 2011 - Looking for ways to improve your email marketing campaign performance? Start here. Comments
Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments
Jul 14, 2011 - Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Comments
Jun 30, 2011 - Six tips and best practices to follow if you deliver the bacn. Comments
Jun 16, 2011 - Are email folks the most appropriate owners of social media In your organization? Comments
Jun 2, 2011 - Do you have a holistic messaging strategy? Here's how to adopt that mindset. Comments
May 5, 2011 - Your email marketing stinks. Here are five ways to fix it. Comments
Apr 21, 2011 - For all those worried about email in the days of Twitter and Facebook, learn some truths here. Comments
Apr 7, 2011 - A look at the daily schedule of an email marketer...it's crazier than you would think. Comments
Mar 24, 2011 - How to elevate your e-mail efforts within your demand generation program. Comments
Feb 24, 2011 - The inbox won't be gone in the next five to 10 years. However, it will look a lot different. Comments
Feb 10, 2011 - Start with this premise: Don't think of it as a newsletter. Comments
Jan 27, 2011 - Myths and new thoughts for e-mail timing. Comments
Dec 30, 2010 - There is a huge difference between e-mail and e-mail marketing. Here are the main points you should know. Comments
Dec 16, 2010 - How will Facebook Messages shake up your e-mail program? Comments
Dec 2, 2010 - What you need to know to protect your e-mail program. Comments
Nov 18, 2010 - Are you working on these basics before you pursue the next new thing in e-mail marketing? Comments
Nov 4, 2010 - The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help us all move forward. Comments
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