Email Marketing Best Practices

How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.

Inside Your Marketing Department: Who Is the Rightful Owner of Social?

Jun 16, 2011 - Are email folks the most appropriate owners of social media In your organization? Comments

E-mail Is Social

Jun 2, 2011 - Do you have a holistic messaging strategy? Here's how to adopt that mindset. Comments

Open Letter to Facebook (Per Your Email Program)

May 5, 2011 - Your email marketing stinks. Here are five ways to fix it. Comments

8 Questions About the State of Email Marketing

Apr 21, 2011 - For all those worried about email in the days of Twitter and Facebook, learn some truths here. Comments

In Appreciation of Email Rock Stars

Apr 7, 2011 - A look at the daily schedule of an email marketer...it's crazier than you would think. Comments

When Automated E-mails Attack

Mar 24, 2011 - How to elevate your e-mail efforts within your demand generation program. Comments

Digital's Great Teenage Misunderstanding

Feb 24, 2011 - The inbox won't be gone in the next five to 10 years. However, it will look a lot different. Comments

Why the E-mail Newsletter Deserves a Second Chance

Feb 10, 2011 - Start with this premise: Don't think of it as a newsletter. Comments

The Best Time of Day to Send Your E-mails Is...

Jan 27, 2011 - Myths and new thoughts for e-mail timing. Comments

The Bandwagon Has Room

Jan 13, 2011 - Four reasons why e-mail reigns supreme in 2011. Comments

8 Things I Wish Everyone Knew About E-mail Marketing

Dec 30, 2010 - There is a huge difference between e-mail and e-mail marketing. Here are the main points you should know. Comments

Facebook Messages - 8 Points to Consider

Dec 16, 2010 - How will Facebook Messages shake up your e-mail program? Comments

Facebook Messages: Inbox Savior or Terror?

Dec 2, 2010 - What you need to know to protect your e-mail program. Comments

E-mail Reality Check

Nov 18, 2010 - Are you working on these basics before you pursue the next new thing in e-mail marketing? Comments

15 More Questions to Ask Your E-mail Partner

Nov 4, 2010 - The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help us all move forward. Comments

17 Questions to Ask Your E-mail Partner

Oct 21, 2010 - Tough questions to ask to ensure you are working with the right vendor or consultant. Comments

Do You Follow E-mail Marketing Profit Practices?

Oct 7, 2010 - Throw out the "best practices" rule book and consider these seven "profit practices." Comments

Pigskin and E-mail - A Winning Option

Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments

Follow This: How to Create a Compelling Reason to Gain Permission

Sep 9, 2010 - Eight key questions to ask to ensure you're making it easy for customers to do what they came to do. Comments

Back to (E-mail) School Tips and Tricks

Aug 26, 2010 - Fifteen back-to-school ideas to ensure you ace your year-end report card. Comments

What Can E-mail Marketers Learn From Lebron's Decision Fiasco?

Aug 12, 2010 - Five lessons learned from Lebron James's PR disaster and how to avoid this in your e-mail marketing campaign. Comments

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