What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.
Apr 3, 2013 - We need to first have a solid understanding of who our audience is and then decide how to treat them. Comments
Mar 27, 2013 -
Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished.
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Mar 20, 2013 -
Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies.
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Mar 13, 2013 -
Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it?
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Mar 6, 2013 -
What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement?
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Feb 27, 2013 -
An email-centric big data strategy will help your brand communicate more effectively over the long haul.
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Feb 20, 2013 -
Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.
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Jan 30, 2013 -
Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should.
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Jan 16, 2013 -
The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series.
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Jan 9, 2013 -
You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out.
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Jan 2, 2013 -
In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad.
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Dec 26, 2012 -
You're thinking about "mobile."
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Dec 19, 2012 -
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
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Dec 12, 2012 -
Five ways to get your unsubscribe rates to go back to normal.
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Nov 28, 2012 -
A look back at the past year's email scene and what the implications will be for your email program next year.
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Nov 21, 2012 -
Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series.
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Nov 14, 2012 -
Don't get sucked into the notion that list growth is the absolute highest priority.
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Nov 7, 2012 -
AOL looks to be number one in email again with its new webmail client Alto.
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Oct 24, 2012 -
To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series.
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Oct 18, 2012 -
Are you doing everything you can to earn young peoples' attention online?
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Oct 12, 2012 -
It's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email.
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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