Marketing News & Expert Advice
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Email Marketing Optimization
What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. Ed Henrich and Derek Harding give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.
The Most Loyal Customer Is the Email Subscriber
If you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your company.
Why Now Is the Time to Invest in Email Innovation
Email is universal, it plays well with other marketing activities, and it still tugs at our personal strings.
Facebook - Like It or Not?
As a publisher, you have an important choice to make: whether to adopt Facebook Connect as your sign-up and sign-on system, or not.
The Problem With Mobile Marketing?
You're thinking about "mobile."
Is Email Appending an Abusive Practice?
MAAWG contends that email appending is an abusive practice. What does this mean for email marketers?
Year of the What?
This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device.
The 2012 Inbox: Mobile's Impact - Reloaded
A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared.
The Future Is Not One to One
Focusing on the quality of your customer experience leads to the creation of truly effective, integrated campaigns regardless of whether they're batch and blast or one to one.
First Impressions Really Do Count
Five steps to a successful email welcome program.
Social as a Broadcast Medium
Is marketing on social networks still a two-way street between brands and consumers?
This Is Personal!
The inbox is an important part of your customer's life. Here are three suggestions on how to add value to your email communications.
Email Logistics in Crisis Management
Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider.
Practical Tactics for Cross-Channel Email Acquisition
Three ways to drive email acquisition.
Why Is Deliverability Still an Issue for Marketers?
It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly.
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