Marketing News & Expert Advice
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Email Marketing Optimization
What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.
What MarTech Means for All of Us Now
May 22, 2013 - Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything. Comments
Topics in Email:
A False Dichotomy
May 8, 2013 -
We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?
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Get Me Off This List!
May 1, 2013 -
Five ways to get your unsubscribe rates to go back to normal.
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Testing, for the Heck of It
Apr 24, 2013 -
Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be?
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5 Tactics to Ignite Your Email List Growth
Apr 17, 2013 -
Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.
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Does Your Agency Underestimate Email?
Apr 10, 2013 -
The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home.
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We Are Not All Created Equal
Apr 3, 2013 -
We need to first have a solid understanding of who our audience is and then decide how to treat them.
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What Email Cavemen Can Learn From the Dinosaurs
Mar 27, 2013 -
Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished.
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How to Win the Relevance Game
Mar 20, 2013 -
Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies.
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It's Not Just Email Anymore
Mar 13, 2013 -
Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it?
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Welcome Stranger! Wanna Be Friends?
Mar 6, 2013 -
What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement?
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Big Data's Big Omission
Feb 27, 2013 -
An email-centric big data strategy will help your brand communicate more effectively over the long haul.
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Mobile Email Marketing Essentials for 2013
Feb 20, 2013 -
Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.
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A Not-So-Unique Definition of Big Data
Jan 30, 2013 -
Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should.
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The Grand Finale
Jan 16, 2013 -
The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series.
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It's a New Year! Don't Screw It Up!
Jan 9, 2013 -
You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out.
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Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner
Jan 2, 2013 -
In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad.
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The Problem With Mobile Marketing?
Dec 26, 2012 -
You're thinking about "mobile."
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Email Marketing Trends to Watch in 2013
Dec 19, 2012 -
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
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2012 Has Foretold a Lot About Email, but There's More to Come
Nov 28, 2012 -
A look back at the past year's email scene and what the implications will be for your email program next year.
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It's All About the Audience
Nov 21, 2012 -
Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series.
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
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June 20, 2013
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e-Learning Courses
White Papers
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Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
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