Email Marketing Optimization

What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.

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5 Tips for Winning Triggered Email Product Review Campaigns

Aug 20, 2014 - Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist Margaret Farmakis shares 5 tips for effective triggered email product review campaigns. Comments

Owned Data, Paid Success

Digital encryption key Aug 13, 2014 - Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party channels in order to utilize the new trend of CRM retargeting. Comments

CASL: The Sky Isn’t Falling

spam Jul 30, 2014 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own. Comments

Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

spam Jul 24, 2014 - Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their email ROI? Comments

Mobile First, Second, and Third

mobile-email Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities. Comments

Is Your Email Program Helping or Hindering the Customer Journey?

angry-at-email Jun 25, 2014 - Here are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Comments

Will 2015 Be the Year of the Next Triple Crown Winner?

triple-crown Jun 18, 2014 - Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Comments

Are You Using Big Data, and Does It Matter?

big-data-screen Jun 4, 2014 - The majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Comments

4 Ways to Prepare for the Future of the Inbox

emailcampaign May 28, 2014 - With all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and strategically plan for continued optimization tomorrow. Comments

What Acxiom "Hash" Figured Out

shutterstock-105905384 May 21, 2014 - With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Comments

Digital Hugging, or Contextualization Simplified

Business people group hug May 11, 2014 - Digital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most relevant to them. Consider this recipe for marketers. Comments

Mandatory Email Authentication and What It Means for Marketers

email-authentication May 7, 2014 - New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Comments

5 Signs You Don’t Have an Email Strategy

strategy Apr 30, 2014 - Having an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy in place. Comments

Would You Rather Be a DMP or an ESP?

4-question-marks Apr 23, 2014 - Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions world. Comments

5 Things Every Email Marketer Should Know

emailcampaign Apr 9, 2014 - Every email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and direct marketing fundamentals. Comments

Testing: The Email Program’s Equivalent of Flossing

emailcampaign Apr 2, 2014 - The world of email is changing all the time and the inbox is an increasingly dynamic place. Like it or not, testing is the only way to take the pulse of your subscribers and gain the information you need to adjust your approach for continued engagement and ROI. Comments

People Versus Pixels

people1 Mar 26, 2014 - If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who is reliant on a cookie-first marketing strategy, you have a choice: you can choose people over pixels. Comments

Gmail Image Caching Update Is Good News, Kind Of

gmail-logo Mar 12, 2014 - In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requesting an update. While this change does not address all of the capabilities that caching impacted, it does improve the situation for some of them. Comments

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

gmailbygoogle Mar 5, 2014 - If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year, including the Tabbed Inbox, Quick Action buttons, and the prominent unsubscribe button, have marketers talking. Comments

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Oracle logo Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

Email Marketers: New Stewards of Privacy and Data

data-privacy-shutterstock-108568799 Feb 12, 2014 - It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Comments

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