The enduring power of email marketing: Supercharged by AI for personalized engagement

Email Marketing Optimization The enduring power of email marketing: Supercharged by AI for personalized engagement

3w ClickZ News Staff

The enduring power of email marketing: Supercharge...

Unleash the power of AI to supercharge your email marketing campaigns, crafting personalized content that drives engagement and conversions like never...

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ChatGPT beyond the hype: How to use AI models for better email marketing

AI ChatGPT beyond the hype: How to use AI models for better email marketing

10m Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

Email Marketing Optimization Five email and mobile marketing insights from 2021 (Q1 to Q2)

3y Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Email marketing 2021-22: the glass is (at least) half full

Content & Experience Email marketing 2021-22: the glass is (at least) half full

3y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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The top three secrets to increasing email open and click rates in 2021

Digital Marketing The top three secrets to increasing email open and click rates in 2021

3y Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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Why email is critical for closing the personalization gap with ‘MADtech’

Personalization Why email is critical for closing the personalization gap with ‘MADtech’

3y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

Email Marketing Tech Talk with Maropost: Cloud-based unified marketing automation platform

3y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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Foolproof email hacks for stressed marketers

Digital Marketing Foolproof email hacks for stressed marketers

4y Danielle Gustafson

Foolproof email hacks for stressed marketers

Danielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources. Read More...

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US craft giant JOANN ushers in a new era with AI-powered copywriting

Digital Marketing US craft giant JOANN ushers in a new era with AI-powered copywriting

4y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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What are the most important features for an email marketing platform?

Email What are the most important features for an email marketing platform?

5y Tereza Litsa

What are the most important features for an email ...

From the email editor to data management, and from automation to personalization, these are the key features to consider in an email marketing platfor...

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4 ways to make sure your email technology is mobile optimized

4 ways to make sure your email technology is mobile optimized

6y Rebecca Sentance

4 ways to make sure your email technology is mobil...

Just as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than 1 bil...

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How rich media can bring your emails to life

How rich media can bring your emails to life

7y Clark Boyd

How rich media can bring your emails to life

People digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...

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How artificial intelligence is changing email marketing

How artificial intelligence is changing email marketing

7y Al Roberts

How artificial intelligence is changing email mark...

Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...

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The 4 key metrics to a successful email

The 4 key metrics to a successful email

7y Katie Callaghan

The 4 key metrics to a successful email

Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...

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4 strategic differences in writing emails for B2B vs B2C

B2C 4 strategic differences in writing emails for B2B vs B2C

7y Katie Callaghan

4 strategic differences in writing emails for B2B ...

Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...

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How to craft an irresistible Call To Action

How to craft an irresistible Call To Action

7y Katie Callaghan

How to craft an irresistible Call To Action

In its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead mag...

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How to avoid the mid-email slump with better body copy

How to avoid the mid-email slump with better body copy

7y Katie Callaghan

How to avoid the mid-email slump with better body ...

Contrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you ...

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How to write an email hook that keeps ‘em reading to the very end

How to write an email hook that keeps ‘em reading to the very end

7y Katie Callaghan

How to write an email hook that keeps ‘em reading ...

Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention a...

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The 5 rules of highly-opened email subject lines

The 5 rules of highly-opened email subject lines

7y Katie Callaghan

The 5 rules of highly-opened email subject lines

When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles convers...

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5 tips for launching a successful localized email marketing strategy

5 tips for launching a successful localized email marketing strategy

7y Amanda DiSilvestro

5 tips for launching a successful localized email ...

If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus ...

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A wish for email in 2017

A wish for email in 2017

7y Derek Harding

A wish for email in 2017

There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade. Read More...

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Five email marketing tips to increase Black Friday ecommerce traffic

Five email marketing tips to increase Black Friday ecommerce traffic

7y Tereza Litsa

Five email marketing tips to increase Black Friday...

Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best ...

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'Creepy data' goes bump in the night

'Creepy data' goes bump in the night

7y Ryan Phelan

'Creepy data' goes bump in the night

Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I’m terrified that they won...

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Eight tools to help manage every step of the email marketing process

Eight tools to help manage every step of the email marketing process

7y Ann Smarty

Eight tools to help manage every step of the email...

Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email ...

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Are your emails personal enough?

Are your emails personal enough?

8y Luke Richards

Are your emails personal enough?

When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’...

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Blending social and email for a better customer experience

Blending social and email for a better customer experience

8y Greg Zakowicz

Blending social and email for a better customer ex...

Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful...

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The free tool most email marketers don’t know about

The free tool most email marketers don’t know about

8y Derek Harding

The free tool most email marketers don’t know abou...

There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagg...

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