Marketing News & Expert Advice
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Email Marketing Optimization
What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.
Why Checkboxes Should Be Your BFF
Nov 14, 2012 - Don't get sucked into the notion that list growth is the absolute highest priority. Comments
Topics in Email:
Everything New Is Old Again
Nov 7, 2012 -
AOL looks to be number one in email again with its new webmail client Alto.
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Like Any Good Story
Oct 24, 2012 -
To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series.
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OMG! How Teens Respond to Email…Srsly
Oct 18, 2012 -
Are you doing everything you can to earn young peoples' attention online?
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Breaking News! Email Still No. 1 App for Mobile, News a Close 2nd
Oct 12, 2012 -
It's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email.
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Innovation Is Great, but Remember the Basics
Oct 3, 2012 -
Four different types of list segmentation that can help you boost your revenue per email.
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It Takes a Team
Sep 26, 2012 -
If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom.
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Feeling Dirty?
Sep 19, 2012 - It may be time to scrub your email list and remove any inactive users. Comments
Will Email ever Get Invited to the Private Exchange?
Sep 13, 2012 - If you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leave email on the curb. It deserves to be in the VIP lounge. Comments
Goodbye Postini, We'll Miss You and Don't Let the Door…
Aug 29, 2012 - Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Comments
Smartphones Put Email on the Podium
Aug 15, 2012 -
What's an advertiser to do if they want to win the race to the best mobile impression?
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Need More Engagement? Try a Game
Aug 8, 2012 - Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Comments
Breaking News: Email's Not Dead!
Aug 2, 2012 -
If you come up with an audience segmentation strategy, you will be shocked at how much life it breathes back into your email campaigns.
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How Many Clicks to Get to the Center of An Unsubscribe?
Aug 1, 2012 -
Where or when do you start counting clicks?
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The Best Product for Marissa Mayer to Fix
Jul 18, 2012 - Yahoo's most important and visible product is email. As in @yahoo.com. Comments
Gmail Filtering Redux
Jul 5, 2012 - If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operating. Comments
Every Email Version Is Your 'Mobile Version'
Jun 27, 2012 - If you ensure a good experience across devices, you can bank on a continuing increase in opens, clicks, and conversions. Comments
What Email Marketers Can Teach Facebook About Monetizing Audiences
Jun 21, 2012 - Facebook is missing out on a big opportunity to turn its biggest challenge - mobile monetization - into one of its biggest revenue sources. Comments
I'll Have Another
May 24, 2012 - When a reader knows they're going to get something that is fresh, relevant, and personalized, they're more likely to open it. Comments
What Gmail Teaches Us About Spam Filtering
May 10, 2012 - The three steps to avoid being marked as a phish or forgery by Gmail. Part one in a two-part series. Comments
The Most Loyal Customer Is the Email Subscriber
Apr 26, 2012 - If you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your company. Comments
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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e-Learning Courses
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