How to audaciously hit it off with consumers through email content
Email

How to audaciously hit it off with consumers through email content

8y Josie Scotchmer

How to audaciously hit it off with consumers throu...

It’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer Confidence report w...

View article
Take control of your email deliverability
B2C Email Marketing

Take control of your email deliverability

8y Derek Harding

Take control of your email deliverability

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...

View article
Eight ways to improve the effectiveness of your email marketing
Email

Eight ways to improve the effectiveness of your email marketing

8y Tereza Litsa

Eight ways to improve the effectiveness of your em...

Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...

View article
Get the latest analysis and reports delivered to your inbox daily
Should brands ever use 'do not reply' email addresses?
Email

Should brands ever use 'do not reply' email addresses?

8y Graham Charlton

Should brands ever use 'do not reply' email addres...

No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails?  In this post IR...

View article
Six email marketing optimization tips from #ClickZChat
Advanced Email Marketing

Six email marketing optimization tips from #ClickZChat

8y Matt Owen

Six email marketing optimization tips from #ClickZ...

Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...

View article
Hey! Why are politicians’ emails so spammy?
Advanced Email Marketing

Hey! Why are politicians’ emails so spammy?

8y Parry Malm

Hey! Why are politicians’ emails so spammy?

Ever since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all rem...

View article
How to use emojis in email subject lines without being a spammer
Advanced Email Marketing

How to use emojis in email subject lines without being a spammer

8y Parry Malm

How to use emojis in email subject lines without b...

Ah, emojis,  the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is writt...

View article
Why data is the best thing to happen to your email subject line
Email

Why data is the best thing to happen to your email subject line

8y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

View article
Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

View article
Four ideas to inspire your next email marketing test
Advanced Email Marketing

Four ideas to inspire your next email marketing test

8y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

View article
Two more New Year’s resolutions to add to your list
Email

Two more New Year’s resolutions to add to your list

8y Scott Roth

Two more New Year’s resolutions to add to your lis...

Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...

View article
Setting the stage for a successful email marketing automation campaign
Email

Setting the stage for a successful email marketing automation campaign

8y Jeanne Jennings

Setting the stage for a successful email marketing...

Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts. Read More...

View article
Why Customer Match is the biggest thing to happen to email since Hotmail
Email

Why Customer Match is the biggest thing to happen to email since Hotmail

8y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

View article
Stay ahead of the statistic: avoid declining deliverability
Email

Stay ahead of the statistic: avoid declining deliverability

8y Scott Roth

Stay ahead of the statistic: avoid declining deliv...

Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers an...

View article
5 keys to success with triggered email campaigns
Email

5 keys to success with triggered email campaigns

8y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

View article
Email testing and optimization: an in-depth look into what works
Email

Email testing and optimization: an in-depth look into what works

8y Guest

Email testing and optimization: an in-depth look i...

It's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively beg...

View article
Go live! The top 5 open-time personalization testing opportunities
Email

Go live! The top 5 open-time personalization testing opportunities

8y Catherine Magoffin

Go live! The top 5 open-time personalization testi...

What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...

View article
The X Factor of Excellent Email
Email

The X Factor of Excellent Email

9y Catherine Magoffin

The X Factor of Excellent Email

The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...

View article
5 Conversion Optimization Tests to Try With Your Next Email Campaign
Email

5 Conversion Optimization Tests to Try With Your Next Email Campaign

9y ClickZ News Staff

5 Conversion Optimization Tests to Try With Your N...

Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimizat...

View article
How Email Works, Part Four: Measurement and Tracking
Email

How Email Works, Part Four: Measurement and Tracking

9y Derek Harding

How Email Works, Part Four: Measurement and Tracki...

In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...

View article
Freq Out! Not Optimizing for Frequency Can Cost You
Email

Freq Out! Not Optimizing for Frequency Can Cost You

9y Scott Roth

Freq Out! Not Optimizing for Frequency Can Cost Yo...

Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers a...

View article
Who Is a Hot Surprise? Never Use Your Worst Photo!
Asia

Who Is a Hot Surprise? Never Use Your Worst Photo!

9y David Ketchum

Who Is a Hot Surprise? Never Use Your Worst Photo!

Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...

View article
Back to the Future With Email
Asia

Back to the Future With Email

9y Ohad Hecht

Back to the Future With Email

Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...

View article
How Email Works, Part One: The Story of "Send"
Email

How Email Works, Part One: The Story of "Send"

9y Derek Harding

How Email Works, Part One: The Story of "Send"

Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens whe...

View article
Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?
Email

Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years...

9y Scott Roth

Father of Spam, Mother of Invention: How Much Has ...

Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the b...

View article
A New Rule of Thumb for Email Marketers: Your Results Will Vary
Email

A New Rule of Thumb for Email Marketers: Your Results Will Vary

9y Scott Roth

A New Rule of Thumb for Email Marketers: Your Resu...

No matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary. Read More...

View article
Are You Smart Enough to Test Your Own Subject Lines?
Email

Are You Smart Enough to Test Your Own Subject Lines?

9y Dave Hendricks

Are You Smart Enough to Test Your Own Subject Line...

Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever...

View article