Email Marketing Optimization

What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.

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Email Marketing Quality Control Lessons from Publishing and Software Engineering

Nov 20, 2013 - For many email marketers, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist. Learn about the quality control triangle. made of three competing factors. Comments

Is Your Email Program Big Enough for Big Data?

shutterstock-101856796 Nov 5, 2013 - Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data Gold Rush, or has we been doing it all along? Comments

How to Create SEO-Friendly Email Campaigns

emailmarketing Nov 5, 2013 - Consider these tips to optimize your email campaigns for search engine results. Comments

A False Dichotomy

see-saw2 Oct 24, 2013 - We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options? Comments

Becoming One With Our Email Addresses

email-deliverability Oct 18, 2013 - Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually, the "phone" aspect of the smartphone will live on in name alone. Comments

Don’t Let Holiday Hysteria Harm Your Email Program in 2014

Santa Time Oct 15, 2013 - Don't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreased engagement and diminished list quality. Comments

Four Approaches to Make Your Subject Lines Work Harder

email-tricks Sep 25, 2013 - Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Comments

Email Is History

email-tricks Sep 11, 2013 - One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Comments

Size and Specialization?

emailcampaign Aug 28, 2013 - As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required. Comments

4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond

emailcampaign Aug 21, 2013 - Mastering engagement will determine whether your email program ultimately succeeds or fails. Comments

What's an Email Hash, Anyway?

email-tricks Aug 14, 2013 - By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Comments

5 Tactics to Ignite Your Email List Growth

mobile-email Aug 7, 2013 - Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them. Comments

Focus on the Fundamentals

back-to-basics Jul 31, 2013 - It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavioral targeting. Comments

The Law of Inactivity: 3 Things Not to Do With Non-Responders

email-bomb Jul 24, 2013 - The more email you send to subscribers who choose not to interact, the greater the likelihood that your messages will be bulked into the spam folder and eventually blocked. Comments

Email Marketing Isn't Just About Sending Email

email-tricks Jul 17, 2013 - Email marketing is about the email address - the CRM targeting power of this unique identifier. Comments

Maximize Your Call-to-Action for Optimal Email Performance

email-tricks Jul 10, 2013 - If your email campaigns underperform consistently, perhaps you aren't giving your subscribers a good reason to engage with your message that would lead to a conversion. Comments

Handling Yahoo's Email Retirement Plan

yahooearningslogo Jul 3, 2013 - Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Comments

Banish Shades of Gray From Your Email Program With Informative, Useful Content

email-tricks Jun 26, 2013 - Learn how to increase your inbox placement, subscriber engagement, and the long-term health of your email program while preventing your campaigns from being lost in a pile of gray mail. Comments

How Email Is Finally Breaking Free and Crossing the Chasm

email-images Jun 19, 2013 - Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies. Comments

Time to Add Passbook to Your Email Program

passbook Jun 12, 2013 - As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels. Comments

It's Not Just Email Anymore

email-tricks Jun 5, 2013 - Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it? Comments

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