Email Marketing Optimization

What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.

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The Law of Inactivity: 3 Things Not to Do With Non-Responders

Jul 24, 2013 - The more email you send to subscribers who choose not to interact, the greater the likelihood that your messages will be bulked into the spam folder and eventually blocked. Comments

Email Marketing Isn't Just About Sending Email

email-tricks Jul 17, 2013 - Email marketing is about the email address - the CRM targeting power of this unique identifier. Comments

Maximize Your Call-to-Action for Optimal Email Performance

email-tricks Jul 10, 2013 - If your email campaigns underperform consistently, perhaps you aren't giving your subscribers a good reason to engage with your message that would lead to a conversion. Comments

Handling Yahoo's Email Retirement Plan

yahooearningslogo Jul 3, 2013 - Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Comments

Banish Shades of Gray From Your Email Program With Informative, Useful Content

email-tricks Jun 26, 2013 - Learn how to increase your inbox placement, subscriber engagement, and the long-term health of your email program while preventing your campaigns from being lost in a pile of gray mail. Comments

How Email Is Finally Breaking Free and Crossing the Chasm

email-images Jun 19, 2013 - Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies. Comments

Time to Add Passbook to Your Email Program

passbook Jun 12, 2013 - As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels. Comments

It's Not Just Email Anymore

email-tricks Jun 5, 2013 - Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it? Comments

How 3 Brands Drove Category-Leading Engagement for Mother's Day

mother-s-day May 29, 2013 - What email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns. Comments

What MarTech Means for All of Us Now

marketing-tech May 22, 2013 - Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything. Comments

Get Me Off This List!

angry-at-email May 1, 2013 - Five ways to get your unsubscribe rates to go back to normal. Comments

Testing, for the Heck of It

testing Apr 24, 2013 - Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be? Comments

Does Your Agency Underestimate Email?

martiniglass Apr 10, 2013 - The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Comments

We Are Not All Created Equal

audience Apr 3, 2013 - We need to first have a solid understanding of who our audience is and then decide how to treat them. Comments

What Email Cavemen Can Learn From the Dinosaurs

shutterstock-122206912 Mar 27, 2013 - Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished. Comments

How to Win the Relevance Game

racehill Mar 20, 2013 - Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Comments

Welcome Stranger! Wanna Be Friends?

welcome-carpet Mar 6, 2013 - What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement? Comments

Big Data's Big Omission

big-data Feb 27, 2013 - An email-centric big data strategy will help your brand communicate more effectively over the long haul. Comments

Mobile Email Marketing Essentials for 2013

mobile-email Feb 20, 2013 - Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program. Comments

A Not-So-Unique Definition of Big Data

big-data Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

The Grand Finale

beijing-acting-troupe Jan 16, 2013 - The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Comments

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