Marketing News & Expert Advice
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Email Marketing Optimization
What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.
The Future Is Not One to One
Dec 22, 2011 - Focusing on the quality of your customer experience leads to the creation of truly effective, integrated campaigns regardless of whether they're batch and blast or one to one. Comments
Topics in Email:
First Impressions Really Do Count
Dec 8, 2011 - Five steps to a successful email welcome program. Comments
Social as a Broadcast Medium
Nov 10, 2011 - Is marketing on social networks still a two-way street between brands and consumers? Comments
This Is Personal!
Sep 15, 2011 - The inbox is an important part of your customer's life. Here are three suggestions on how to add value to your email communications. Comments
Email Logistics in Crisis Management
Sep 1, 2011 - Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider. Comments
Practical Tactics for Cross-Channel Email Acquisition
Jul 7, 2011 - Three ways to drive email acquisition. Comments
Why Is Deliverability Still an Issue for Marketers?
Jun 9, 2011 - It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Comments
Retention Lifecycle Programs: Options and Considerations
May 26, 2011 - Four things post-conversion email can do for your brand and your email marketing success. Comments
8 Tactics to Optimize Welcome Email and Welcome Series
Apr 28, 2011 - Got new subscribers? Start here to build a relationship with them. Comments
Risk vs. Reward of ESPs
Apr 14, 2011 - Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks. Comments
Should You Use an E-mail Service Provider for Your Mobile Strategy?
Mar 17, 2011 - Pros and cons of using a single vendor for e-mail and mobile marketing. Comments
Achieve 'Repeatable Relevance' in 4 Steps
Mar 3, 2011 - The time you invest now to build repeatable relevance the right way will pay off with higher engagement for your future campaigns. Comments
Why Engagement Matters
Feb 17, 2011 - While consumers have gained control, that is not really what they're looking for in their brand relationships. They want to feel valued, efficiency, and trust. Comments
Priority Inbox and Overcrowding – How Can Your E-mail Stand Out?
Feb 3, 2011 - Four strategies to ensure your e-mail doesn't get lost with the rest of the marketing messages your customers receive every day. Comments
Predictions for Hotmail Active Views
Jan 20, 2011 - The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Comments
Hotmail Active Views Revives E-mail Innovation in 2011
Jan 6, 2011 - Use dynamic content to keep e-mail messages up to date when the recipient opens it. Comments
Addressing E-mail Deliverability Is Simple
Dec 23, 2010 - Marketers must become more savvy and educated about the details of how e-mail delivery works, how reputation is monitored, and how behaviors affect delivery. Comments
Click-to-Open Ratio and Its Shortcomings
Dec 9, 2010 - Is click-through rate a better success metric for e-mail marketing campaigns? Comments
Marketers Unsubscribe Practices: Good, but not Great
Nov 11, 2010 - E-mail marketers are missing out on opportunities to retain, reengage, or learn from dissatisfied subscribers. Are you? Comments
E-mail Marketing Tool Changes Ads Based on Location, Time
Oct 18, 2010 - Ad creative is compiled dynamically based on where and when a subscriber opens the message. Comments
Death of Forward-to-a-Friend
Oct 14, 2010 - Inviting subscribers to share content with their friends and family in their trusted social networks is far more powerful than using forward-to-a-friend. Comments
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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