Marketing News & Expert Advice
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Email Marketing Optimization
What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.
Priority Inbox and Overcrowding – How Can Your E-mail Stand Out?
Feb 3, 2011 - Four strategies to ensure your e-mail doesn't get lost with the rest of the marketing messages your customers receive every day. Comments
Topics in Email:
Predictions for Hotmail Active Views
Jan 20, 2011 - The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Comments
Hotmail Active Views Revives E-mail Innovation in 2011
Jan 6, 2011 - Use dynamic content to keep e-mail messages up to date when the recipient opens it. Comments
Addressing E-mail Deliverability Is Simple
Dec 23, 2010 - Marketers must become more savvy and educated about the details of how e-mail delivery works, how reputation is monitored, and how behaviors affect delivery. Comments
Click-to-Open Ratio and Its Shortcomings
Dec 9, 2010 - Is click-through rate a better success metric for e-mail marketing campaigns? Comments
Marketers Unsubscribe Practices: Good, but not Great
Nov 11, 2010 - E-mail marketers are missing out on opportunities to retain, reengage, or learn from dissatisfied subscribers. Are you? Comments
E-mail Marketing Tool Changes Ads Based on Location, Time
Oct 18, 2010 - Ad creative is compiled dynamically based on where and when a subscriber opens the message. Comments
Death of Forward-to-a-Friend
Oct 14, 2010 - Inviting subscribers to share content with their friends and family in their trusted social networks is far more powerful than using forward-to-a-friend. Comments
Preparing for the Future of E-mail Marketing
Sep 30, 2010 - What separates great marketers from the run-of-the-mill is the ability to see what's coming and where things are heading. Comments
E-mail Testing Inspiration
Sep 16, 2010 - Finding inspiration from Alice in Wonderland, Dumbledore, and others to embrace a testing mind-set. Comments
E-mail: Make It the Linchpin of Your Digital Holiday Planning
Aug 19, 2010 - It’s time to review what you learned from last year's holiday season, assess your e-mail program's performance, look for ways to fine tune it, and start planning for this year. Comments
A Marketer's Guide to APIs
Aug 5, 2010 - Six key points e-mail marketers should understand about APIs. Comments
The Inbox 2012: Surf the Wave
Jul 22, 2010 - E-mail marketers need to learn that they can control themselves, but they can't control the wave of change. Comments
The 2012 Inbox: Mobile's Impact
Jul 8, 2010 - Four ways that marketers can prepare for the (slow) adoption of mobile e-mail. Comments
Relevance in E-mail Marketing
Jun 10, 2010 - Relevance and targeting are about keeping customers and building loyalty and enhancing the top and bottom lines. Comments
Mobile and E-mail - Marketing on the Move
May 27, 2010 - SMS marketing has proved its worth, capturing e-mail addresses, optimizing delivery notifications, and receiving receipts on the go. Comments
The Coming Cross-Channel Confusion
Apr 29, 2010 - Cross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier. Comments
Tread Carefully With Social Networking in E-mail
Apr 15, 2010 - Evaluating social networking tools and techniques reveals significant risks for the unwary but valuable opportunities for those who are careful and have clear objectives. Comments
Including E-mail in the Attribution Equation
Mar 18, 2010 - Analyze this: One model allocates e-mail exactly 0.0 percent of attribution for large advertisers. That's hard to believe. Comments
Diagnosing a Common E-mail Malady: 'Revenue Failure'
Mar 4, 2010 - Create a "revenue tree" to build up strengths and identify weaknesses in your e-mail marketing program. Comments
The Magpies of E-mail Marketing
Feb 18, 2010 - Is hype over social networking and video in e-mail distracting us from making evolutionary improvements in the e-mail marketing channel? Comments
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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