Email Marketing Optimization

What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.

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The Grand Finale

Jan 16, 2013 - The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Comments

It's a New Year! Don't Screw It Up!

champagne Jan 9, 2013 - You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Comments

Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner

shutterstock-106988807 Jan 2, 2013 - In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Comments

The Problem With Mobile Marketing?

facebook-mobile Dec 26, 2012 - You're thinking about "mobile." Comments

Email Marketing Trends to Watch in 2013

email-tricks Dec 19, 2012 - Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Comments

2012 Has Foretold a Lot About Email, but There's More to Come

email-tricks Nov 28, 2012 - A look back at the past year's email scene and what the implications will be for your email program next year. Comments

It's All About the Audience

shutterstock-103580087 Nov 21, 2012 - Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series. Comments

Why Checkboxes Should Be Your BFF

checkbox Nov 14, 2012 - Don't get sucked into the notion that list growth is the absolute highest priority. Comments

Everything New Is Old Again

morningroutine-chart Nov 7, 2012 - AOL looks to be number one in email again with its new webmail client Alto. Comments

Like Any Good Story

story-book Oct 24, 2012 - To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series. Comments

OMG! How Teens Respond to Email…Srsly

cyber-bullying Oct 18, 2012 - Are you doing everything you can to earn young peoples' attention online? Comments

Breaking News! Email Still No. 1 App for Mobile, News a Close 2nd

email-tricks Oct 12, 2012 - It's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email. Comments

Innovation Is Great, but Remember the Basics

back-to-basics Oct 3, 2012 - Four different types of list segmentation that can help you boost your revenue per email. Comments

It Takes a Team

team Sep 26, 2012 - If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom. Comments

Feeling Dirty?

Sep 19, 2012 - It may be time to scrub your email list and remove any inactive users. Comments

Will Email ever Get Invited to the Private Exchange?

Sep 13, 2012 - If you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leave email on the curb. It deserves to be in the VIP lounge. Comments

Goodbye Postini, We'll Miss You and Don't Let the Door…

Aug 29, 2012 - Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Comments

Smartphones Put Email on the Podium

facebook-mobile Aug 15, 2012 - What's an advertiser to do if they want to win the race to the best mobile impression? Comments

Need More Engagement? Try a Game

Aug 8, 2012 - Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Comments

Breaking News: Email's Not Dead!

extra-extra Aug 2, 2012 - If you come up with an audience segmentation strategy, you will be shocked at how much life it breathes back into your email campaigns. Comments

How Many Clicks to Get to the Center of An Unsubscribe?

tootsie-pop Aug 1, 2012 - Where or when do you start counting clicks? Comments

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