Email Marketing Optimization

What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.

passbook

Time to Add Passbook to Your Email Program

Jun 12, 2013 - As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels. Comments

It's Not Just Email Anymore

email-tricks Jun 5, 2013 - Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it? Comments

How 3 Brands Drove Category-Leading Engagement for Mother's Day

mother-s-day May 29, 2013 - What email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns. Comments

What MarTech Means for All of Us Now

marketing-tech May 22, 2013 - Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything. Comments

Get Me Off This List!

angry-at-email May 1, 2013 - Five ways to get your unsubscribe rates to go back to normal. Comments

Testing, for the Heck of It

testing Apr 24, 2013 - Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be? Comments

Does Your Agency Underestimate Email?

martiniglass Apr 10, 2013 - The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Comments

We Are Not All Created Equal

audience Apr 3, 2013 - We need to first have a solid understanding of who our audience is and then decide how to treat them. Comments

What Email Cavemen Can Learn From the Dinosaurs

shutterstock-122206912 Mar 27, 2013 - Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished. Comments

How to Win the Relevance Game

racehill Mar 20, 2013 - Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Comments

Welcome Stranger! Wanna Be Friends?

welcome-carpet Mar 6, 2013 - What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement? Comments

Big Data's Big Omission

big-data Feb 27, 2013 - An email-centric big data strategy will help your brand communicate more effectively over the long haul. Comments

Mobile Email Marketing Essentials for 2013

mobile-email Feb 20, 2013 - Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program. Comments

A Not-So-Unique Definition of Big Data

big-data Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

The Grand Finale

beijing-acting-troupe Jan 16, 2013 - The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Comments

It's a New Year! Don't Screw It Up!

champagne Jan 9, 2013 - You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Comments

Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner

shutterstock-106988807 Jan 2, 2013 - In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Comments

The Problem With Mobile Marketing?

facebook-mobile Dec 26, 2012 - You're thinking about "mobile." Comments

Email Marketing Trends to Watch in 2013

email-tricks Dec 19, 2012 - Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Comments

2012 Has Foretold a Lot About Email, but There's More to Come

email-tricks Nov 28, 2012 - A look back at the past year's email scene and what the implications will be for your email program next year. Comments

It's All About the Audience

shutterstock-103580087 Nov 21, 2012 - Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series. Comments

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