Email Marketing Optimization

What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.

Feeling Dirty?

Sep 19, 2012 - It may be time to scrub your email list and remove any inactive users. Comments

Will Email ever Get Invited to the Private Exchange?

Sep 13, 2012 - If you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leave email on the curb. It deserves to be in the VIP lounge. Comments

Goodbye Postini, We'll Miss You and Don't Let the Door…

Aug 29, 2012 - Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Comments

Smartphones Put Email on the Podium

facebook-mobile Aug 15, 2012 - What's an advertiser to do if they want to win the race to the best mobile impression? Comments

Need More Engagement? Try a Game

Aug 8, 2012 - Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Comments

Breaking News: Email's Not Dead!

extra-extra Aug 2, 2012 - If you come up with an audience segmentation strategy, you will be shocked at how much life it breathes back into your email campaigns. Comments

How Many Clicks to Get to the Center of An Unsubscribe?

tootsie-pop Aug 1, 2012 - Where or when do you start counting clicks? Comments

The Best Product for Marissa Mayer to Fix

Jul 18, 2012 - Yahoo's most important and visible product is email. As in @yahoo.com. Comments

Gmail Filtering Redux

Jul 5, 2012 - If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operating. Comments

Every Email Version Is Your 'Mobile Version'

Jun 27, 2012 - If you ensure a good experience across devices, you can bank on a continuing increase in opens, clicks, and conversions. Comments

What Email Marketers Can Teach Facebook About Monetizing Audiences

Jun 21, 2012 - Facebook is missing out on a big opportunity to turn its biggest challenge - mobile monetization - into one of its biggest revenue sources. Comments

I'll Have Another

May 24, 2012 - When a reader knows they're going to get something that is fresh, relevant, and personalized, they're more likely to open it. Comments

What Gmail Teaches Us About Spam Filtering

May 10, 2012 - The three steps to avoid being marked as a phish or forgery by Gmail. Part one in a two-part series. Comments

The Most Loyal Customer Is the Email Subscriber

Apr 26, 2012 - If you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your company. Comments

Why Now Is the Time to Invest in Email Innovation

Apr 12, 2012 - Email is universal, it plays well with other marketing activities, and it still tugs at our personal strings. Comments

Facebook - Like It or Not?

Mar 29, 2012 - As a publisher, you have an important choice to make: whether to adopt Facebook Connect as your sign-up and sign-on system, or not. Comments

Is Email Appending an Abusive Practice?

Feb 16, 2012 - MAAWG contends that email appending is an abusive practice. What does this mean for email marketers? Comments

Year of the What?

Feb 2, 2012 - This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device. Comments

The 2012 Inbox: Mobile's Impact - Reloaded

Jan 19, 2012 - A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared. Comments

The Future Is Not One to One

Dec 22, 2011 - Focusing on the quality of your customer experience leads to the creation of truly effective, integrated campaigns regardless of whether they're batch and blast or one to one. Comments

First Impressions Really Do Count

Dec 8, 2011 - Five steps to a successful email welcome program. Comments

 

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