Marketing News & Expert Advice
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Email Marketing
Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.
Yahoo Email Changes – How This May Impact Marketers
Jun 27, 2013 - And suggestions on how to manage these impacts to avoid a PR disaster. Comments
Topics in Email:
Leveraging the Revenue Value of Your Email List
Jun 24, 2013 -
An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts.
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To Coupon or Not to Coupon? That Is a Great Question!
Jun 17, 2013 -
Three things to consider before tossing another coupon code or discount into your email.
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Email Acquisition Tactics From a 'List First' Company
Jun 10, 2013 -
Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address.
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Exploring Embedded Video in Email
Jun 3, 2013 -
A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers.
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10 Ways to Improve Your Email Marketing
May 30, 2013 -
Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns.
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A 10-Point Strategy to Optimize Your Email Program
May 20, 2013 -
Need to improve your email marketing program's performance? Part one in a two-part series.
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More Tactics to Grow Your B2B Email List
May 15, 2013 -
Three steps to building your email lists without jeopardizing your list quality or sender reputation.
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The Key to More Successful Email Campaigns: Time
May 13, 2013 -
If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.
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Digital Marketing and the Consumer Experience
May 7, 2013 -
Here's why it's time to improve the consumer experience online.
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Marketing Analytics, Optimizing the Connected Customer Experience
May 6, 2013 -
A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign.
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Leveraging Customer Data vs. Crowdsourcing
Apr 22, 2013 -
Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand.
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ClickZ and BrightWave Publish New Email Marketing Book
Apr 19, 2013 -
ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.”
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Case Study: Subject Line Retest Generates a 19% Lift in Conversions
Apr 15, 2013 -
The next time a test is inconclusive and/or doesn't seem to make sense, do a retest.
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VIDEO: The Evolution of the New Inbox [Email Marketing]
Apr 8, 2013 -
ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.
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Privacy Please!
Apr 8, 2013 -
How will the privacy policy impact marketers and companies conducting business in Hong Kong?
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Realizing Agile Email Marketing: The Future of Video, Content, and Context
Apr 8, 2013 -
A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing.
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The Necessity of Competitive Intelligence
Mar 25, 2013 -
It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics.
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Improving Email Acquisition - Site Registration
Mar 11, 2013 -
To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
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Here's Why You Should Use a Recommendation Engine
Mar 5, 2013 -
It is capable of increasing sales conversions consistently by 10 to 30 percent.
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Case Study: 30 Percent Increase in Email List Growth
Mar 4, 2013 -
Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see.
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MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
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November 4-7, 2013
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