Marketing News & Expert Advice
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Email Marketing
Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.
Quality Assurance: It's a Dirty Job, but Somebody's Got to Do It
Oct 1, 2012 - A solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your company's best face to the world. Comments
Topics in Email:
DailyCandy's Boots Get Dirty With Custom Sorel Campaign
Sep 28, 2012 -
Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and phrase.
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Consumer Email Behavior: Leveraging Social in Email Marketing
Sep 24, 2012 -
Nine sound bites for improving social marketing effectiveness. Part four in a series.
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Consumer Email Behavior: Leveraging Mobile in Email Marketing
Aug 27, 2012 - Four tactics to get your email programs optimized for the mobile era. Part three in a series. Comments
Consumer Email Behavior: The Impact of Relevance and Frequency
Aug 13, 2012 - Four ways to improve audience engagement and retain subscribers. Part two in a series. Comments
Driving Traffic With Your Email Newsletter
Jul 23, 2012 - Six Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter. Comments
Soft vs. Strategic Testing to Improve Email Performance
Jul 9, 2012 - How strategic testing allows you to work smarter, not harder. Comments
Being Patient (and Self-Sufficient) in Today's Email World
Jul 6, 2012 - Taking the time to adapt and use the technology and data we have today can help you become more self-sufficient if you're willing to do the work. Comments
Is an Email Marketing Offer Just Like a TV Commercial?
Jul 2, 2012 - The TV challenge: using context as a creative element to accelerate engagement. Comments
Establish and Protect Your Brand - Both Online and Off
Jun 27, 2012 - Your brand and your customers are of the utmost importance to your success, so why not go the extra mile to protect them both? Comments
Avoid the ISP War on Graymail
Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments
Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II
Jun 18, 2012 - Plan for marketing on multi-channels, and other tactics that should be on your radar. Comments
Constant Contact Acquires Digital Storefront for $65M
Jun 13, 2012 -
Email services provider pushes into e-commerce, social for small businesses.
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Gmail Filtering: The Spam Disposition
Jun 7, 2012 - If you're getting filtered at Gmail, consider the reasons given and you may be able to more quickly remedy the situation. Part two in a two-part series. Comments
Choice Should Be the Default
Jun 6, 2012 - Ensure that you are giving your customers choice as a default in how or what they want to be communicated about. Comments
A 10-Point Strategy to Optimize Your Email Program
Jun 4, 2012 - Need to improve your email marketing program's performance? Part one in a two-part series. Comments
Are You Harnessing the Power of the Email Channel?
May 16, 2012 - Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity. Comments
Boosting Revenue From Email
May 14, 2012 - Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable. Comments
The Great E-Appending Debate
May 9, 2012 - Do you want to invest in the short-term gain and long-term loss or invest in the long-term gain with lots of hard work? Comments
Tactics to Improve List Hygiene
May 7, 2012 - An interview with Craig Swerdloff of LeadSpend. Comments
Revising the Welcome Message
Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email. Comments
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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