Marketing News & Expert Advice
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Email Marketing
Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.
How to Create a Template to Track Key Email Marketing Metrics
Dec 24, 2012 - Don't overwhelm senior executives with too much information in your daily and weekly reports. Comments
Topics in Email:
Consumer Email Behavior: Using Images in Email Marketing
Dec 17, 2012 -
A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series.
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Do Not Reply to This Email
Dec 10, 2012 -
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.
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Reach More Consumers With a Welcome Series
Nov 26, 2012 -
The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to take.
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Exploring the Effectiveness of Email Acquisition Tactics
Nov 5, 2012 -
Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store.
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Connecting Marketing in Indianapolis
Oct 22, 2012 -
Thoughts on moments and lessons learned from one of the largest global marketing events.
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5 Tips to Empower Your Email Marketing
Oct 19, 2012 -
Driving maximum engagement with your consumers with compelling subject lines and eye-catching design.
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Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer
Oct 15, 2012 -
The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us.
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Quality Assurance: It's a Dirty Job, but Somebody's Got to Do It
Oct 1, 2012 -
A solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your company's best face to the world.
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DailyCandy's Boots Get Dirty With Custom Sorel Campaign
Sep 28, 2012 -
Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and phrase.
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Consumer Email Behavior: Leveraging Social in Email Marketing
Sep 24, 2012 -
Nine sound bites for improving social marketing effectiveness. Part four in a series.
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Consumer Email Behavior: Leveraging Mobile in Email Marketing
Aug 27, 2012 - Four tactics to get your email programs optimized for the mobile era. Part three in a series. Comments
Consumer Email Behavior: The Impact of Relevance and Frequency
Aug 13, 2012 - Four ways to improve audience engagement and retain subscribers. Part two in a series. Comments
Driving Traffic With Your Email Newsletter
Jul 23, 2012 - Six Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter. Comments
Soft vs. Strategic Testing to Improve Email Performance
Jul 9, 2012 - How strategic testing allows you to work smarter, not harder. Comments
Being Patient (and Self-Sufficient) in Today's Email World
Jul 6, 2012 - Taking the time to adapt and use the technology and data we have today can help you become more self-sufficient if you're willing to do the work. Comments
Is an Email Marketing Offer Just Like a TV Commercial?
Jul 2, 2012 - The TV challenge: using context as a creative element to accelerate engagement. Comments
Establish and Protect Your Brand - Both Online and Off
Jun 27, 2012 - Your brand and your customers are of the utmost importance to your success, so why not go the extra mile to protect them both? Comments
Avoid the ISP War on Graymail
Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments
Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II
Jun 18, 2012 - Plan for marketing on multi-channels, and other tactics that should be on your radar. Comments
Constant Contact Acquires Digital Storefront for $65M
Jun 13, 2012 -
Email services provider pushes into e-commerce, social for small businesses.
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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