Email Marketing

Beginning the Journey of Marketing Optimization

Apr 23, 2012 - Four tips to jump-start your email optimization program. Comments

Leverage Social Behavior in Your B2B Email Campaigns

Apr 18, 2012 - Companies need to focus on growing engagement with their fan base, not just collecting more fans. Comments

Dennis Dayman | Email Marketing

Boosting Your Conversion Rates

Apr 16, 2012 - Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email messages to the inbox. Comments

FTC Regulations and Email Marketing

Apr 11, 2012 - What can email marketers learn from the FTC's final privacy report? Comments

More Tactics to Grow Your B2B Email List

Apr 4, 2012 - Three steps to building your email lists without jeopardizing your list quality or sender reputation. Comments

Jay Brangiforte | Email Marketing

The Honeymoon Effect

Apr 2, 2012 - How can you add new subscribers of good quality to your list on a regular basis? Comments

Active or Inactive? That Is the Question

Mar 28, 2012 - Five scenarios where consumers are regarded as "active users" and a look at how active they really are. Comments

Using Triggered Messages to Advance Effectiveness and Efficiency

Mar 26, 2012 - A retailer case study on triggered messaging. Comments

Susan Kuchinskas | Email Marketing

How Editorial Content Can Jump-Start Your Email Marketing

Mar 21, 2012 - Three ways to think like a magazine editor. Comments

Email Deliverability Takes a Turn for the Worse

Mar 20, 2012 - After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Comments

How Effective Is Your Online Email Sign-Up?

Mar 19, 2012 - Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Comments

Is Pinterest Right for Your B2B?

Mar 7, 2012 - Pinterest is driving more referrals than Google+, LinkedIn, and YouTube combined thanks to its extensive, active, and fast-growing user base. Comments

Jay Brangiforte | Email Marketing

List Growth: Optimizing Your Online Email Sign-Up

Mar 5, 2012 - Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Comments

Challenge: Live a Week in Your Customers' Shoes

Feb 29, 2012 - Sometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customers. Comments

Connected Acquisition

Feb 27, 2012 - Using shared incentives to improve email acquisition across the enterprise. Comments

Dennis Dayman | Email Marketing

Trends and Benchmarks in Click-Through Rate by Message Type

Feb 20, 2012 - Data that proves that editorial messages should be an important part of your email marketing mix. Comments

The Dark Side of Email Marketing

Feb 15, 2012 - We have to face the facts: everyone gets their email stream blocked at some point in their digital communications career. Comments

Why Context Matters More Than Timing

Feb 13, 2012 - Marketers need to find solutions that make their messages and offers resonate in a time and location that is based on their subscribers' behavior. Comments