Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

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Email Program Broken? Fix It

Jan 27, 2014 - The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective. Comments

Effective Email Creative is More than Just Creative

shutterstock-105905384 Jan 21, 2014 - If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer. Comments

Using Email Marketing to Reach Booming Mobile Markets

mobile-email Jan 15, 2014 - Consider these tips to make sure your email marketing campaigns are reaching mobile users. Comments

Gmail's Google+ Integration Leaves More Questions Than Answers

gmail-google-plus Jan 13, 2014 - A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person. Comments

The Golden Rule in Email is Relevance

mobile-email Jan 8, 2014 - There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience. Comments

Digital Outlook 2014 – The Year of Marketing Technologies

technologies Dec 22, 2013 - Existing channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engagements. Comments

5 Tips for Online Surveys that Build Relationships and Drive Sales

survey-excellent-good-fair-poor Dec 9, 2013 - No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Comments

Email Behavior Insights: What One Says Versus What One Does

shutterstock-13158310 Dec 3, 2013 - What people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a picture of the customer. Comments

Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards

eec-logo Nov 25, 2013 - ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marketers of the Year Award. Nominations now open. Comments

E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

jjennings-clickz-ctor-101513a Nov 15, 2013 - The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in open that we've seen. Columnist Jeanne Jennings shares these insights and more. Comments

HTML5 Email – Are We Ready?

html5 Nov 6, 2013 - If your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Comments

Email Marketing Successes with Revenue Per Email Measurement

jeannejrpme-chart-2-102813 Oct 28, 2013 - Learn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares success stories and record high RPMEs from recent campaigns. Comments

Key Elements of a Realistic Attribution Model

multi-touch-attribution-study Oct 8, 2013 - Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Comments

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

campaigner-header-image Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Over 50 Percent of Unique Email Opens Now Mobile

tablets-in-school Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Two people shaking hands Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

emails-concept-web Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments

ExactTarget Connections: Customer Communication Happens Anywhere

condoleezza-rice Oct 1, 2013 - The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned. Comments

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

emailcampaign Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments

The Importance of Data Trees

data-tree-image-091313 Sep 16, 2013 - When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Comments

How Do Consumers Feel About Gmail Tabs?

gmail-tabs Sep 11, 2013 - Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been? Comments

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