Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

072213-epsilon-benchmark

Email Benchmarks: Highest Open Rates in Years

Jul 22, 2013 - If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Comments

How the Size of Your Business Can Affect Your Social Email Program

mobile-email Jul 15, 2013 - A look at the issues companies face as they grow and develop an effective integrated marketing program. Comments

Email Newsletters, Tables of Contents, and Improved Engagement

email-tricks Jul 8, 2013 - Why it's important for your email newsletter to include a table of contents. Comments

The Future Is Now - 4 Steps to Connected Marketing

connectedcloud Jul 1, 2013 - Make sure to be humble and embrace the people around you to make your program a success. Comments

Yahoo Email Changes – How This May Impact Marketers

yahoofeatured Jun 27, 2013 - And suggestions on how to manage these impacts to avoid a PR disaster. Comments

Leveraging the Revenue Value of Your Email List

email-tricks Jun 24, 2013 - An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Comments

To Coupon or Not to Coupon? That Is a Great Question!

couponsave Jun 17, 2013 - Three things to consider before tossing another coupon code or discount into your email. Comments

Email Acquisition Tactics From a 'List First' Company

angry-at-email Jun 10, 2013 - Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address. Comments

Exploring Embedded Video in Email

mobile-email Jun 3, 2013 - A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Comments

10 Ways to Improve Your Email Marketing

email-tricks May 30, 2013 - Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Comments

A 10-Point Strategy to Optimize Your Email Program

email-images May 20, 2013 - Need to improve your email marketing program's performance? Part one in a two-part series. Comments

More Tactics to Grow Your B2B Email List

b2bchalkboard May 15, 2013 - Three steps to building your email lists without jeopardizing your list quality or sender reputation. Comments

The Key to More Successful Email Campaigns: Time

realtime May 13, 2013 - If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Comments

Digital Marketing and the Consumer Experience

consumerexperience May 7, 2013 - Here's why it's time to improve the consumer experience online. Comments

Marketing Analytics, Optimizing the Connected Customer Experience

target-your-customers May 6, 2013 - A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign. Comments

Leveraging Customer Data vs. Crowdsourcing

segmentation-opportunities Apr 22, 2013 - Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Comments

ClickZ and BrightWave Publish New Email Marketing Book

mailbox Apr 19, 2013 - ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.” Comments

Case Study: Subject Line Retest Generates a 19% Lift in Conversions

most-recent-retest-results-041513 Apr 15, 2013 - The next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Comments

VIDEO: The Evolution of the New Inbox [Email Marketing]

screen-shot-2013-04-08-at-3 Apr 8, 2013 - ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Comments

Privacy Please!

pcpd Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments

Realizing Agile Email Marketing: The Future of Video, Content, and Context

email-images Apr 8, 2013 - A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Comments

 

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