Marketing News & Expert Advice
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Email Marketing
Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.
Gmail Filtering: The Spam Disposition
Jun 7, 2012 - If you're getting filtered at Gmail, consider the reasons given and you may be able to more quickly remedy the situation. Part two in a two-part series. Comments
Topics in Email:
Choice Should Be the Default
Jun 6, 2012 - Ensure that you are giving your customers choice as a default in how or what they want to be communicated about. Comments
Are You Harnessing the Power of the Email Channel?
May 16, 2012 - Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity. Comments
Boosting Revenue From Email
May 14, 2012 - Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable. Comments
The Great E-Appending Debate
May 9, 2012 - Do you want to invest in the short-term gain and long-term loss or invest in the long-term gain with lots of hard work? Comments
Tactics to Improve List Hygiene
May 7, 2012 - An interview with Craig Swerdloff of LeadSpend. Comments
Revising the Welcome Message
Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email. Comments
When Making Money Costs You Money
Apr 25, 2012 - When you base your ad sales solely on the size of your list, you not only paint yourself into a corner, you are destined for deliverability issues. Comments
Beginning the Journey of Marketing Optimization
Apr 23, 2012 - Four tips to jump-start your email optimization program. Comments
Leverage Social Behavior in Your B2B Email Campaigns
Apr 18, 2012 - Companies need to focus on growing engagement with their fan base, not just collecting more fans. Comments
Boosting Your Conversion Rates
Apr 16, 2012 - Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email messages to the inbox. Comments
FTC Regulations and Email Marketing
Apr 11, 2012 - What can email marketers learn from the FTC's final privacy report? Comments
The Honeymoon Effect
Apr 2, 2012 - How can you add new subscribers of good quality to your list on a regular basis? Comments
Active or Inactive? That Is the Question
Mar 28, 2012 - Five scenarios where consumers are regarded as "active users" and a look at how active they really are. Comments
Using Triggered Messages to Advance Effectiveness and Efficiency
Mar 26, 2012 - A retailer case study on triggered messaging. Comments
How Editorial Content Can Jump-Start Your Email Marketing
Mar 21, 2012 - Three ways to think like a magazine editor. Comments
Email Deliverability Takes a Turn for the Worse
Mar 20, 2012 - After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Comments
How Effective Is Your Online Email Sign-Up?
Mar 19, 2012 - Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Comments
Is Pinterest Right for Your B2B?
Mar 7, 2012 - Pinterest is driving more referrals than Google+, LinkedIn, and YouTube combined thanks to its extensive, active, and fast-growing user base. Comments
List Growth: Optimizing Your Online Email Sign-Up
Mar 5, 2012 - Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Comments
Challenge: Live a Week in Your Customers' Shoes
Feb 29, 2012 - Sometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customers. Comments
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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