Marketing News & Expert Advice
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Email Marketing
Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.
Valuing Email Addresses and Scoring a List
Feb 25, 2013 - It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization. Comments
Topics in Email:
Choosing a Benchmark for Your Email Marketing Efforts
Feb 18, 2013 -
A look at 12 available benchmarks you can evaluate to compare your own email campaigns against.
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Case Study: Triple Your ROI With Smart List Management
Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments
Six Things Digital Marketers Must Know - Part 2
Jan 31, 2013 - Email trends marketers should embrace for the year. Comments
Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel
Jan 25, 2013 -
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
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Tips for Success With Third-Party Email Marketing
Jan 21, 2013 -
Thinking of marketing to a third-party list? Here are a few tips you may want to check out first.
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The Secret to Email Marketing
Jan 15, 2013 - Consider these six ways to more effective email marketing. Comments
Becoming Responsive in 2013: Adapting to Change
Jan 14, 2013 -
How devices are becoming the new portals and how changing interfaces will affect marketers.
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Case Study: Subject Line Testing, but Which One Won?
Jan 7, 2013 -
Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner.
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Email Marketing for Local Business
Dec 31, 2012 -
Tactics to drive a digital future at the check-out counter.
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How to Create a Template to Track Key Email Marketing Metrics
Dec 24, 2012 -
Don't overwhelm senior executives with too much information in your daily and weekly reports.
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Consumer Email Behavior: Using Images in Email Marketing
Dec 17, 2012 -
A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series.
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Mobile + E-Commerce = Love Story
Dec 12, 2012 -
Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips.
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Do Not Reply to This Email
Dec 10, 2012 -
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.
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Reach More Consumers With a Welcome Series
Nov 26, 2012 -
The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to take.
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How 'Triggers' and 'Service' Boost Your Email Marketing Results
Nov 22, 2012 -
To boost results, think in terms of service, not just promos. Here's how.
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Big Data, Email, and the Presidential Election
Nov 19, 2012 -
Consider this step-by-step approach to develop a metric-driven email campaign.
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Exploring the Effectiveness of Email Acquisition Tactics
Nov 5, 2012 -
Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store.
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Connecting Marketing in Indianapolis
Oct 22, 2012 -
Thoughts on moments and lessons learned from one of the largest global marketing events.
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5 Tips to Empower Your Email Marketing
Oct 19, 2012 -
Driving maximum engagement with your consumers with compelling subject lines and eye-catching design.
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No-Headache Holiday Campaign: A Blueprint You Can Implement Today
Oct 18, 2012 -
Tips and tricks for retailers to implement a holiday campaign.
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White Papers
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October 02, 2013 -
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Adapt marketing for multiple devices
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