Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.
Feb 25, 2013 - It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization. Comments
Feb 18, 2013 -
A look at 12 available benchmarks you can evaluate to compare your own email campaigns against.
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Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments
Jan 31, 2013 - Email trends marketers should embrace for the year. Comments
Jan 25, 2013 -
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
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Jan 21, 2013 -
Thinking of marketing to a third-party list? Here are a few tips you may want to check out first.
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Jan 15, 2013 - Consider these six ways to more effective email marketing. Comments
Jan 14, 2013 -
How devices are becoming the new portals and how changing interfaces will affect marketers.
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Jan 7, 2013 -
Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner.
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Dec 31, 2012 -
Tactics to drive a digital future at the check-out counter.
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Dec 24, 2012 -
Don't overwhelm senior executives with too much information in your daily and weekly reports.
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Dec 17, 2012 -
A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series.
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Dec 12, 2012 -
Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips.
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Dec 10, 2012 -
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.
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Nov 26, 2012 -
The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to take.
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Nov 22, 2012 -
To boost results, think in terms of service, not just promos. Here's how.
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Nov 19, 2012 -
Consider this step-by-step approach to develop a metric-driven email campaign.
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Nov 5, 2012 -
Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store.
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Oct 22, 2012 -
Thoughts on moments and lessons learned from one of the largest global marketing events.
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Oct 19, 2012 -
Driving maximum engagement with your consumers with compelling subject lines and eye-catching design.
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Oct 18, 2012 -
Tips and tricks for retailers to implement a holiday campaign.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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