Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

4stages

21 Email Metrics You Should Start Measuring Today!

Aug 16, 2013 - Setting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your objectives. Comments

Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers?

snagajob-email Aug 12, 2013 - What do these "fix your email" messages say to consumers and do you need to say it at all? Comments

Insider Tips for the Perfect Headline: Email, Mobile, or Social

headlinesnew Aug 8, 2013 - Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Comments

15 Types of Email Marketing Tests You Should Be Doing

email-tricks Aug 5, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments

Tips to Guiding Email Marketing Vendor Selection

email-tricks Jul 29, 2013 - Utilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Comments

An Obituary: Goliath Swallowed David

david-and-goliath-img Jul 25, 2013 - Can small businesses still compete with the Goliaths of the world for consumers' loyalty? Comments

Email Benchmarks: Highest Open Rates in Years

072213-epsilon-benchmark Jul 22, 2013 - If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Comments

How the Size of Your Business Can Affect Your Social Email Program

mobile-email Jul 15, 2013 - A look at the issues companies face as they grow and develop an effective integrated marketing program. Comments

Email Newsletters, Tables of Contents, and Improved Engagement

email-tricks Jul 8, 2013 - Why it's important for your email newsletter to include a table of contents. Comments

The Future Is Now - 4 Steps to Connected Marketing

connectedcloud Jul 1, 2013 - Make sure to be humble and embrace the people around you to make your program a success. Comments

Yahoo Email Changes – How This May Impact Marketers

yahoofeatured Jun 27, 2013 - And suggestions on how to manage these impacts to avoid a PR disaster. Comments

Leveraging the Revenue Value of Your Email List

email-tricks Jun 24, 2013 - An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Comments

To Coupon or Not to Coupon? That Is a Great Question!

couponsave Jun 17, 2013 - Three things to consider before tossing another coupon code or discount into your email. Comments

Email Acquisition Tactics From a 'List First' Company

angry-at-email Jun 10, 2013 - Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address. Comments

Exploring Embedded Video in Email

mobile-email Jun 3, 2013 - A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Comments

10 Ways to Improve Your Email Marketing

email-tricks May 30, 2013 - Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Comments

A 10-Point Strategy to Optimize Your Email Program

email-images May 20, 2013 - Need to improve your email marketing program's performance? Part one in a two-part series. Comments

More Tactics to Grow Your B2B Email List

b2bchalkboard May 15, 2013 - Three steps to building your email lists without jeopardizing your list quality or sender reputation. Comments

The Key to More Successful Email Campaigns: Time

realtime May 13, 2013 - If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Comments

Digital Marketing and the Consumer Experience

consumerexperience May 7, 2013 - Here's why it's time to improve the consumer experience online. Comments

Marketing Analytics, Optimizing the Connected Customer Experience

target-your-customers May 6, 2013 - A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

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80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

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If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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