Marketing News & Expert Advice
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Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
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May 1, 2013 - Five ways to get your unsubscribe rates to go back to normal. Comments
Topics in Email:
Forget RPE, What's Your PPE: Personality-per-Email?
Apr 30, 2013 -
As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain.
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Testing, for the Heck of It
Apr 24, 2013 -
Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be?
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Once Upon a Time…How Goldilocks Can Help Your Email Frequency
Apr 23, 2013 -
The morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients.
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Leveraging Customer Data vs. Crowdsourcing
Apr 22, 2013 -
Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand.
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ClickZ and BrightWave Publish New Email Marketing Book
Apr 19, 2013 -
ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.”
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The Future of the New Inbox
Apr 18, 2013 -
Why email has changed…and must continue to do so.
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5 Tactics to Ignite Your Email List Growth
Apr 17, 2013 -
Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.
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Email Subject Lines...Say What?
Apr 16, 2013 -
Six elements we should all consider about the subject lines of the messages we send.
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Case Study: Subject Line Retest Generates a 19% Lift in Conversions
Apr 15, 2013 -
The next time a test is inconclusive and/or doesn't seem to make sense, do a retest.
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Does Your Agency Underestimate Email?
Apr 10, 2013 -
The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home.
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Combating 5 Signs of Digital Hoarding Behavior
Apr 9, 2013 -
Five behaviors that can lead to digital hoarding and how you can overcome them.
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VIDEO: The Evolution of the New Inbox [Email Marketing]
Apr 8, 2013 -
ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.
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Realizing Agile Email Marketing: The Future of Video, Content, and Context
Apr 8, 2013 -
A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing.
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We Are Not All Created Equal
Apr 3, 2013 -
We need to first have a solid understanding of who our audience is and then decide how to treat them.
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Quantity vs. Quality: The Email Marketer's Dilemma
Apr 2, 2013 -
If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?
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15 Types of Email Marketing Tests You Should Be Doing
Apr 1, 2013 -
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
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What Email Cavemen Can Learn From the Dinosaurs
Mar 27, 2013 -
Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished.
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Using a Popover as an Acquisition Tactic
Mar 26, 2013 -
Two sides of the same coin.
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The Necessity of Competitive Intelligence
Mar 25, 2013 -
It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics.
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How to Win the Relevance Game
Mar 20, 2013 -
Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies.
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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UPCOMING EVENTS
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July 18, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Sweet Leads are Made of This: Integrating Social Media with Marketing Automation
June 18, 2013
1:00pm ET / 10:00am PT
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June 20, 2013
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e-Learning Courses
White Papers
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Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013 -
SEO Driving Impactful Content, Sean McDonald
SES Conference & Expo
June 13, 2013
Jobs
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SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
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