Marketing News & Expert Advice

Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

21 Email Metrics You Should Start Measuring Today!

Noran El-Shinnawy | Email Marketing

Aug 16, 2013 - Setting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your objectives. Comments

Topics in Email:

Eddie Choi | Email Marketing Best Practices

Set the Right Expectation for Your Campaign Results

Aug 14, 2013 - Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Comments

Dave Hendricks | Email Marketing Optimization

What's an Email Hash, Anyway?

Aug 14, 2013 - By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Comments

Tia Matsumoto | B2C Email Marketing

On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!

Aug 13, 2013 - Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can. Comments

Kara Trivunovic | Email Marketing

Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers?

Aug 12, 2013 - What do these "fix your email" messages say to consumers and do you need to say it at all? Comments

Sundeep Kapur | Social Integration

Insider Tips for the Perfect Headline: Email, Mobile, or Social

Aug 8, 2013 - Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Comments

Simms Jenkins | Email Marketing Best Practices

Size or Specialization?

Aug 8, 2013 - What the Publicis Omnicom merger means for email marketers. Comments

Mike Hotz | Email Marketing Optimization

5 Tactics to Ignite Your Email List Growth

Aug 7, 2013 - Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them. Comments

Justin Williams | Advanced Email Marketing

Don't Get Tabbed Out of Existence

Aug 6, 2013 - How email marketers can respond appropriately to Gmail's new inbox tabs. Comments

Jeanne Jennings | Email Marketing

15 Types of Email Marketing Tests You Should Be Doing

Aug 5, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments

Derek Harding | Email Marketing Optimization

Focus on the Fundamentals

Jul 31, 2013 - It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavioral targeting. Comments

Jim Davidson | B2C Email Marketing

Mastering the Mid-Shopping Mobile Information Transfer

Jul 30, 2013 - If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Comments

David Daniels | Email Marketing

Tips to Guiding Email Marketing Vendor Selection

Jul 29, 2013 - Utilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Comments

Sundeep Kapur | Email Marketing

An Obituary: Goliath Swallowed David

Jul 25, 2013 - Can small businesses still compete with the Goliaths of the world for consumers' loyalty? Comments

Margaret Farmakis | Email Marketing Optimization

The Law of Inactivity: 3 Things Not to Do With Non-Responders

Jul 24, 2013 - The more email you send to subscribers who choose not to interact, the greater the likelihood that your messages will be bulked into the spam folder and eventually blocked. Comments

Katrina Conn | Advanced Email Marketing

Times Have Changed - and so Should Your Approach to Segmentation

Jul 23, 2013 - When thinking about communicating across email, mobile, and social, how are brands handling segmentation? Comments

Jeanne Jennings | Email Marketing

Email Benchmarks: Highest Open Rates in Years

Jul 22, 2013 - If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Comments

Dave Hendricks | Email Marketing Optimization

Email Marketing Isn't Just About Sending Email

Jul 17, 2013 - Email marketing is about the email address - the CRM targeting power of this unique identifier. Comments

Tia Matsumoto | B2C Email Marketing

Supporting Loyalty Programs Through Email Marketing

Jul 16, 2013 - Consider a combination of tried-and-true methodologies for identifying the right customers for the right message at the right time, infused with fresh communication approaches. Comments

Kara Trivunovic | Email Marketing

How the Size of Your Business Can Affect Your Social Email Program

Jul 15, 2013 - A look at the issues companies face as they grow and develop an effective integrated marketing program. Comments

Simms Jenkins | Email Marketing Best Practices

How to Ride High in Email Marketing

Jul 11, 2013 - What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. Comments