Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

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Adding the Wow Factor to an Email Strategy

May 7, 2015 - Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Comments

5 Keys to Building a Quality Email List

email-list May 7, 2015 - When it comes to your email lists, quantity is good, but quality is better. Comments

Building Consumer Loyalty With Email Rewards Programs

email-rewards-program May 7, 2015 - Tangible benefits and customized content are the pillars of a successful email rewards program. Comments

Are Social Logins the Future of Segmentation?

social-login May 7, 2015 - Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based on age, gender, and brand preferences. Comments

Are Your Subject Lines Strong Enough?

email-subject-line May 6, 2015 - Tips for creating attention-grabbing subject lines in an email using keywords. Comments

Rescue Your Sales With Cart Abandonment Emails

shopping-cart-image May 6, 2015 - Almost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the checkout. Comments

Brands Use GIFs to Make Their Emails Pop

animated-email-2 May 6, 2015 - As people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs and videos, in their marketing emails. Comments

6 Steps to Finding Your Personalization Sweet Spot

content-personalization May 6, 2015 - How to calculate the return on investment on email personalization efforts. Comments

Behavior-Triggered Email Campaigns Win and Keep Customers

triggered-email May 6, 2015 - A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Comments

Nissan Simplifies Testing While Amping Up Segmentation

nissan-logo May 6, 2015 - When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured ultra-specific KPIs. Comments

Missing Customers Aren't Always Lost: Winback Strategies for the MIA

winning May 6, 2015 - ClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped opening email. Comments

Should Email Marketers Worry About IBM Verse?

email-worry May 6, 2015 - Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Comments

Less Is More: Simple Data Serves Killer Email Marketing

email-data-marketing May 5, 2015 - Though marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, for the best email campaigns. Comments

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

social-data-understand May 5, 2015 - Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign. Comments

Strategic Experimentation Key to Success for LivingSocial and Refinery29

Tested May 5, 2015 - Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optimal engagement. Comments

8 Email Lessons in the Art of the Winback Campaign

email-marketing-changes May 5, 2015 - Here are eight pointers to make sure you never have to say goodbye to a good customer. Comments

How Friendly's Made BFFs Through Email

friendlys May 5, 2015 - After renovating restaurants and holding subsequent reopening celebrations, Friendly's realized how much its emails resonate with the "BFFs" who receive them. Comments

The Gmail Promotions Tab: To Game or Not to Game

gmailbygoogle May 5, 2015 - The Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out and should marketers even try? Comments

3 Classic Email Metrics Revisited

metrics-that-matter May 5, 2015 - Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Comments

Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?

email-marketing-changes May 1, 2015 - Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the bar? Comments

The State of Email Marketing Mergers and Acquisitions

Handshake in London Apr 30, 2015 - The email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry? Comments

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