Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

email-tricks

2 Methods for Getting an Email Opened and 1 That Doesn't Work

Feb 7, 2013 - How to highlight the potential loss of not opening and how to use a name to drive action. Comments

Case Study: Triple Your ROI With Smart List Management

Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments

A Not-So-Unique Definition of Big Data

big-data Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

Realizing Agile Email Marketing: The Future of Video, Content, and Context

email-images Jan 28, 2013 - A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Comments

Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel

email-remarket Jan 25, 2013 - Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget. Comments

The 2 Most Important Things for Email Marketers in 2013

desktop-holiday-email Jan 24, 2013 - What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series. Comments

Email Auto-Filtering - What's a Marketer to Do?

angry-at-email Jan 22, 2013 - Consumers are increasingly fatigued on email clutter. But there may be a solution to it. Comments

Tips for Success With Third-Party Email Marketing

email-tricks Jan 21, 2013 - Thinking of marketing to a third-party list? Here are a few tips you may want to check out first. Comments

The Grand Finale

beijing-acting-troupe Jan 16, 2013 - The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Comments

5 Automated Message Don'ts

email-bomb Jan 15, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes. Comments

Becoming Responsive in 2013: Adapting to Change

possible Jan 14, 2013 - How devices are becoming the new portals and how changing interfaces will affect marketers. Comments

Why Your Brand Needs Email Smarts More Than Ever in 2013

email-tricks Jan 10, 2013 - This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series. Comments

It's a New Year! Don't Screw It Up!

champagne Jan 9, 2013 - You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Comments

Email Subject Lines and the Brain

human-brain Jan 8, 2013 - Use the programming of the brain to raise open rates. Comments

Case Study: Subject Line Testing, but Which One Won?

email-tricks Jan 7, 2013 - Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner. Comments

Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner

shutterstock-106988807 Jan 2, 2013 - In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Comments

Email Marketing for Local Business

local Dec 31, 2012 - Tactics to drive a digital future at the check-out counter. Comments

8 B2B Email Marketing Tricks of the Trade

email-tricks Dec 27, 2012 - How to avoid running a business-to-business email program that's cold, corporate, and boring. Part one in a two-part series. Comments

The Problem With Mobile Marketing?

facebook-mobile Dec 26, 2012 - You're thinking about "mobile." Comments

Is Big Data the New Email Marketing Catchphrase?

data-cloud Dec 25, 2012 - For email marketers, where there is big data there is relevance. Comments

How to Create a Template to Track Key Email Marketing Metrics

email-tricks Dec 24, 2012 - Don't overwhelm senior executives with too much information in your daily and weekly reports. Comments

ClickZ Academy e-Learning

Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.

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