Marketing News & Expert Advice
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Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
2 Methods for Getting an Email Opened and 1 That Doesn't Work
Feb 7, 2013 - How to highlight the potential loss of not opening and how to use a name to drive action. Comments
Topics in Email:
Case Study: Triple Your ROI With Smart List Management
Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments
A Not-So-Unique Definition of Big Data
Jan 30, 2013 -
Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should.
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Realizing Agile Email Marketing: The Future of Video, Content, and Context
Jan 28, 2013 -
A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing.
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Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel
Jan 25, 2013 -
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
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The 2 Most Important Things for Email Marketers in 2013
Jan 24, 2013 -
What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series.
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Email Auto-Filtering - What's a Marketer to Do?
Jan 22, 2013 -
Consumers are increasingly fatigued on email clutter. But there may be a solution to it.
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Tips for Success With Third-Party Email Marketing
Jan 21, 2013 -
Thinking of marketing to a third-party list? Here are a few tips you may want to check out first.
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The Grand Finale
Jan 16, 2013 -
The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series.
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5 Automated Message Don'ts
Jan 15, 2013 -
Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes.
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Becoming Responsive in 2013: Adapting to Change
Jan 14, 2013 -
How devices are becoming the new portals and how changing interfaces will affect marketers.
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Why Your Brand Needs Email Smarts More Than Ever in 2013
Jan 10, 2013 -
This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series.
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It's a New Year! Don't Screw It Up!
Jan 9, 2013 -
You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out.
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Email Subject Lines and the Brain
Jan 8, 2013 -
Use the programming of the brain to raise open rates.
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Case Study: Subject Line Testing, but Which One Won?
Jan 7, 2013 -
Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner.
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Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner
Jan 2, 2013 -
In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad.
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Email Marketing for Local Business
Dec 31, 2012 -
Tactics to drive a digital future at the check-out counter.
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8 B2B Email Marketing Tricks of the Trade
Dec 27, 2012 -
How to avoid running a business-to-business email program that's cold, corporate, and boring. Part one in a two-part series.
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The Problem With Mobile Marketing?
Dec 26, 2012 -
You're thinking about "mobile."
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Is Big Data the New Email Marketing Catchphrase?
Dec 25, 2012 -
For email marketers, where there is big data there is relevance.
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How to Create a Template to Track Key Email Marketing Metrics
Dec 24, 2012 -
Don't overwhelm senior executives with too much information in your daily and weekly reports.
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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