Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
Aug 16, 2013 - Setting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your objectives. Comments
Aug 14, 2013 -
Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why.
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Aug 14, 2013 -
By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important.
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Aug 13, 2013 -
Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can.
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Aug 12, 2013 -
What do these "fix your email" messages say to consumers and do you need to say it at all?
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Aug 8, 2013 -
Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content.
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Aug 8, 2013 -
What the Publicis Omnicom merger means for email marketers.
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Aug 7, 2013 -
Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.
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Aug 6, 2013 -
How email marketers can respond appropriately to Gmail's new inbox tabs.
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Aug 5, 2013 -
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
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Jul 31, 2013 -
It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavioral targeting.
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Jul 30, 2013 -
If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them?
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Jul 29, 2013 -
Utilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs.
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Jul 25, 2013 -
Can small businesses still compete with the Goliaths of the world for consumers' loyalty?
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Jul 24, 2013 -
The more email you send to subscribers who choose not to interact, the greater the likelihood that your messages will be bulked into the spam folder and eventually blocked.
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Jul 23, 2013 -
When thinking about communicating across email, mobile, and social, how are brands handling segmentation?
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Jul 22, 2013 -
If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing.
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Jul 17, 2013 -
Email marketing is about the email address - the CRM targeting power of this unique identifier.
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Jul 16, 2013 -
Consider a combination of tried-and-true methodologies for identifying the right customers for the right message at the right time, infused with fresh communication approaches.
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Jul 15, 2013 -
A look at the issues companies face as they grow and develop an effective integrated marketing program.
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Jul 11, 2013 -
What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
1:00pm ET / 10:00am PT
October 15, 2013
1:00pm ET / 10:00am PT
October 17, 2013
1:00pm ET / 10:00am PT