Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
Jul 11, 2013 - What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. Comments
Jul 10, 2013 -
If your email campaigns underperform consistently, perhaps you aren't giving your subscribers a good reason to engage with your message that would lead to a conversion.
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Jul 9, 2013 -
Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order to recover.
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Jul 8, 2013 -
Why it's important for your email newsletter to include a table of contents.
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Jul 3, 2013 -
Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think.
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Jul 2, 2013 -
No one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails.
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Jul 1, 2013 -
Make sure to be humble and embrace the people around you to make your program a success.
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Jun 27, 2013 -
Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing Research Chad White.
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Jun 27, 2013 -
And suggestions on how to manage these impacts to avoid a PR disaster.
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Jun 26, 2013 -
Learn how to increase your inbox placement, subscriber engagement, and the long-term health of your email program while preventing your campaigns from being lost in a pile of gray mail.
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Jun 25, 2013 -
A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective communication.
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Jun 24, 2013 -
An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts.
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Jun 19, 2013 -
Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies.
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Jun 18, 2013 -
What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during the peak gift-giving season?
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Jun 17, 2013 -
Three things to consider before tossing another coupon code or discount into your email.
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Jun 13, 2013 -
Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry.
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Jun 12, 2013 -
As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels.
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Jun 11, 2013 -
By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message.
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Jun 10, 2013 -
Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address.
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Jun 6, 2013 -
While it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your holiday plan now will position you for success this holiday season!
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Jun 5, 2013 -
Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it?
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
1:00pm ET / 10:00am PT
October 15, 2013
1:00pm ET / 10:00am PT
October 17, 2013
1:00pm ET / 10:00am PT