Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

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Gmail's Google+ Integration Leaves More Questions Than Answers

Jan 13, 2014 - A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person. Comments

5 Must-Do New Year’s Resolutions for Email Marketers

email-tricks Jan 9, 2014 - Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Comments

The Golden Rule in Email is Relevance

mobile-email Jan 8, 2014 - There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience. Comments

Moving Beyond Basic Personalization to Real-Time Marketing

real-time Jan 7, 2014 - Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately. Are you delivering great customer experiences? Comments

Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers

gmail-logo Dec 31, 2013 - Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Comments

The New Email Marketing Rules

email-tricks Dec 31, 2013 - Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing Research Chad White. Comments

2 Methods for Getting an Email Opened and 1 That Doesn't Work

email-tricks Dec 30, 2013 - How to highlight the potential loss of not opening and how to use a name to drive action. Comments

5 Automated Message Don'ts

email-bomb Dec 30, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes. Comments

The Fastest Growing and Most Valuable Email Marketing Companies

email-growth Dec 29, 2013 - A fresh look at the email-related companies making a splash in the private sector and public markets. Comments

Email Subject Lines...Say What?

email-tricks Dec 29, 2013 - Six elements we should all consider about the subject lines of the messages we send. Comments

How to Create Customer Personas That Make an Impact

customers Dec 28, 2013 - Here are just three of the ways you can collect and analyze data from your customers to create personas. Comments

The Psychological Hierarchy of the Email Campaign

email-psychological-hierarchy Dec 28, 2013 - How email marketers and subscribers can deliver a win-win message every time. Comments

Don't You Know Who I Am?! A Cautionary Marketing Tale

angry-at-email Dec 27, 2013 - A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective communication. Comments

New Year is the Time to Give Abandoned Cart Emails a Makeover

mobile-email Dec 27, 2013 - While a fresh coat of paint - updated images, footer and a solid QA check - is fine, it's time for you to truly revisit your abandoned cart reminder strategy. Comments

Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers

google-shopping-plas Dec 26, 2013 - While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent Bronto/Magento research on shopper frequent and cross-device shopper cart behavior. Comments

Email Subject Lines and the Brain

human-brain Dec 26, 2013 - Use the programming of the brain to raise open rates. Comments

Is Your 'Do Not Reply' Email Address Sending the Right Message?

email-tricks Dec 25, 2013 - Marketers must be more open to receiving feedback and replies from their customers via all of their email touches. Comments

Using a Popover as an Acquisition Tactic

heads-or-tails Dec 25, 2013 - Using popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Comments

Responding to Changes Like Gmail Image Caching

Gmail logo Dec 24, 2013 - When change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams offers advice for email marketers. Comments

Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

jonah-berger-headshot-lg-200x300 Dec 24, 2013 - As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more successful email marketing. Comments

Coding Email Templates for Responsive Design: Part 1

Source Code Dec 23, 2013 - Columnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of this series. Comments

 

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