Marketing News & Expert Advice
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Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
How to Ride High in Email Marketing
Jul 11, 2013 - What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. Comments
Topics in Email:
Maximize Your Call-to-Action for Optimal Email Performance
Jul 10, 2013 -
If your email campaigns underperform consistently, perhaps you aren't giving your subscribers a good reason to engage with your message that would lead to a conversion.
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Recovering an Email Presence
Jul 9, 2013 -
Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order to recover.
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Email Newsletters, Tables of Contents, and Improved Engagement
Jul 8, 2013 -
Why it's important for your email newsletter to include a table of contents.
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Handling Yahoo's Email Retirement Plan
Jul 3, 2013 -
Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think.
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3 Ts of an Apology Email: Target, Truth, and Template
Jul 2, 2013 -
No one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails.
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The Future Is Now - 4 Steps to Connected Marketing
Jul 1, 2013 -
Make sure to be humble and embrace the people around you to make your program a success.
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The New Email Marketing Rules
Jun 27, 2013 -
Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing Research Chad White.
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Yahoo Email Changes – How This May Impact Marketers
Jun 27, 2013 -
And suggestions on how to manage these impacts to avoid a PR disaster.
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Banish Shades of Gray From Your Email Program With Informative, Useful Content
Jun 26, 2013 -
Learn how to increase your inbox placement, subscriber engagement, and the long-term health of your email program while preventing your campaigns from being lost in a pile of gray mail.
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Don't You Know Who I Am?! A Cautionary Marketing Tale
Jun 25, 2013 -
A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective communication.
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Leveraging the Revenue Value of Your Email List
Jun 24, 2013 -
An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts.
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How Email Is Finally Breaking Free and Crossing the Chasm
Jun 19, 2013 -
Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies.
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BBQs, Swimming Pools, and…Holiday Planning?
Jun 18, 2013 -
What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during the peak gift-giving season?
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To Coupon or Not to Coupon? That Is a Great Question!
Jun 17, 2013 -
Three things to consider before tossing another coupon code or discount into your email.
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Digital Leaders React to the Salesforce/ExactTarget Monster Deal
Jun 13, 2013 -
Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry.
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Time to Add Passbook to Your Email Program
Jun 12, 2013 -
As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels.
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SMS and Email: A Strategy to Capture Out-of-Home Subscribers
Jun 11, 2013 -
By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message.
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Email Acquisition Tactics From a 'List First' Company
Jun 10, 2013 -
Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address.
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3 Holly Jolly Holiday Planning Meetings for June
Jun 6, 2013 -
While it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your holiday plan now will position you for success this holiday season!
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It's Not Just Email Anymore
Jun 5, 2013 -
Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it?
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September 23, 2013
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