Marketing News & Expert Advice
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Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
Email Marketing Trends to Watch in 2013
Dec 19, 2012 - Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Comments
Topics in Email:
Remailing and Segmentation Strategies for the Holidays
Dec 18, 2012 -
Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy.
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Consumer Email Behavior: Using Images in Email Marketing
Dec 17, 2012 -
A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series.
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How to Optimize Your B2B Email Campaigns
Dec 13, 2012 -
Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.
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Get Me Off This List!
Dec 12, 2012 -
Five ways to get your unsubscribe rates to go back to normal.
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Good Morning Email Deals!
Dec 11, 2012 -
Three steps for getting conversions off to an early start.
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Do Not Reply to This Email
Dec 10, 2012 -
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.
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2012 Has Foretold a Lot About Email, but There's More to Come
Nov 28, 2012 -
A look back at the past year's email scene and what the implications will be for your email program next year.
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Email Marketing Is No Stranger to Big Data
Nov 27, 2012 - If you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety. Comments
Reach More Consumers With a Welcome Series
Nov 26, 2012 -
The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to take.
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It's All About the Audience
Nov 21, 2012 -
Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series.
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It's Really Beginning to Look a Lot Like Christmas…
Nov 20, 2012 -
A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season.
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Email Acquisition Tactics - Fair Game or Dirty Business?
Nov 15, 2012 -
Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission?
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Why Checkboxes Should Be Your BFF
Nov 14, 2012 -
Don't get sucked into the notion that list growth is the absolute highest priority.
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Learning From 'The Break-Up': 4 Steps to Better Customer Relationships
Nov 13, 2012 -
If you're not listening to the story being told, then your program will fall flat and victim to things like testing for the sake of testing.
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Everything New Is Old Again
Nov 7, 2012 -
AOL looks to be number one in email again with its new webmail client Alto.
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Exploring the Effectiveness of Email Acquisition Tactics
Nov 5, 2012 -
Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store.
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Is It Ever Time to Say Goodbye to Your Email Subscribers?
Oct 30, 2012 -
Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention.
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Like Any Good Story
Oct 24, 2012 -
To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series.
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5 Ways to Level the Mobile Playing Field
Oct 23, 2012 -
A complex, multi-faceted mobile program is a requirement for brands this holiday season.
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Connecting Marketing in Indianapolis
Oct 22, 2012 -
Thoughts on moments and lessons learned from one of the largest global marketing events.
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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May 29-30, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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