Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

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Tips for Designing E-mail for Google’s New Promotions Tab Grid View

Mar 31, 2014 - The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which they want to ignore. Comments

7 Strategies to Optimize Your Email Marketing Campaign

email-marketing-help-improve-sales Mar 28, 2014 - Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of your email marketing campaigns. Comments

People Versus Pixels

people1 Mar 26, 2014 - If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who is reliant on a cookie-first marketing strategy, you have a choice: you can choose people over pixels. Comments

Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study]

email-send-times-trackmaven Mar 24, 2014 - A study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here are five tips to give your campaigns a boost. Comments

3 Ways to Maximize Email Marketing Results This Year

email-marketing-help-improve-sales Mar 24, 2014 - Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing remains an incredibly powerful and trusted communication vehicle. Comments

Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

oversell-shutterstock-175074830 Mar 17, 2014 - There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect. Comments

Gmail Image Caching Update Is Good News, Kind Of

gmail-logo Mar 12, 2014 - In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requesting an update. While this change does not address all of the capabilities that caching impacted, it does improve the situation for some of them. Comments

Show Your Subscribers Some Love

subscriber-love-shutterstock-57283450 Mar 11, 2014 - When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how much you care before they start to get a wandering eye. Comments

Google Updates Gmail iOS App to Compete With Apple Mail

google-logo-square Mar 7, 2014 - In an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user experience. Comments

How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros

shutterstock-105905384 Mar 6, 2014 - Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on that were truly special. Comments

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

gmailbygoogle Mar 5, 2014 - If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year, including the Tabbed Inbox, Quick Action buttons, and the prominent unsubscribe button, have marketers talking. Comments

Custom Email Marketing Reports: A Huge Step Toward Better Results

report-shutterstock-158460491 Mar 4, 2014 - Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So the challenge for today's email marketer is not how much can my software handle, but rather how much can my team handle and what efforts will result in the maximum return? Comments

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

unsubscribe-shutterstock-157057739 Mar 3, 2014 - The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad thing for marketers? Comments

Gmail Adds Unsubscribe Button in Attempt to Deter Unwanted Marketing Emails

gmailbygoogle Feb 27, 2014 - Google makes Gmail's unsubscribe feature more noticeable in an effort to help email recipients fend off spam. What does this mean for marketers looking to promote their businesses via email? Comments

7 Facts About Responsive Email on Mobile You Need to Know in 2014

responsivedesign Feb 27, 2014 - Responsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make information easily accessible to consumers. Comments

Facebook to Abandon Its Email Service in March

facebook-homepage Feb 25, 2014 - Facebook will retire its @facebook.com email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address. Comments

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Oracle logo Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

Most Frequently Asked Email Questions

the-big-question Feb 24, 2014 - Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosystem. Comments

B2B Email Marketing Tricks of the Trade

email-tricks Feb 21, 2014 - Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative and using personalization. Comments

Why Your Cross-Channel Marketing Needs to Live in the Present…Tense

present-shutterstock-102145546 Feb 18, 2014 - Customers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your customers' present-tense context, here's what you're missing. Comments

Email Marketers: New Stewards of Privacy and Data

data-privacy-shutterstock-108568799 Feb 12, 2014 - It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Comments

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