Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

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The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

Most Frequently Asked Email Questions

the-big-question Feb 24, 2014 - Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosystem. Comments

B2B Email Marketing Tricks of the Trade

email-tricks Feb 21, 2014 - Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative and using personalization. Comments

Why Your Cross-Channel Marketing Needs to Live in the Present…Tense

present-shutterstock-102145546 Feb 18, 2014 - Customers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your customers' present-tense context, here's what you're missing. Comments

Email Marketers: New Stewards of Privacy and Data

data-privacy-shutterstock-108568799 Feb 12, 2014 - It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Comments

Stop Treating All Cart-Abandoners the Same Way

e-commerce-keyboard-cart-shopping-online Feb 11, 2014 - A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different ways. Comments

Email Blows Social Media Out the Door -- Any More Questions?

email-marketing-help-improve-sales Feb 6, 2014 - A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers. Comments

10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

valentine-email-shutterstock-103470074 Feb 5, 2014 - When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for inspiring loyalty from your email subscribers. Comments

Measure Better -- Segmentation Analysis Applied to Email

segmentationsigns1 Feb 4, 2014 - Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your brand in the future. Comments

Using Personalization to Boost Email Performance: 4 Tips for Success

mobile-email Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. Comments

Coding for Responsive Design Part 2: Adapt or Die

htmlshutterstock-95278714-1 Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

Email Program Broken? Fix It

emailcampaign Jan 27, 2014 - The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective. Comments

What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs

The audience listening to James Akrigg's presentation at Partner Connect 2013 Jan 23, 2014 - Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to five readers. Comments

3 Tips for Maintaining Customer Engagement in the Inbox

New Gmail inbox Jan 22, 2014 - Learn how to improve email performance by building long-term customer engagement through emails. Comments

Effective Email Creative is More than Just Creative

shutterstock-105905384 Jan 21, 2014 - If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer. Comments

Email Subscribers - Don’t Let Them Leave Angry

bad-email Jan 16, 2014 - The primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). Comments

Using Email Marketing to Reach Booming Mobile Markets

mobile-email Jan 15, 2014 - Consider these tips to make sure your email marketing campaigns are reaching mobile users. Comments

CRM & Media Together At Last Means an Expanded Role for Email Marketers

Figures cut out of paper showing collaboration Jan 15, 2014 - You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Comments

How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing

tldr-trollcat Jan 14, 2014 - Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional sales. Comments

Gmail's Google+ Integration Leaves More Questions Than Answers

gmail-google-plus Jan 13, 2014 - A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person. Comments

5 Must-Do New Year’s Resolutions for Email Marketers

email-tricks Jan 9, 2014 - Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Comments

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