Marketing News & Expert Advice
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Legal & Regulatory
For Do-Not-Track Users, Tailored Twitter Won't Work
Twitter's new feature is reliant in part on tracking DNT would disable.
Do Not Track May Come by Year's End
Industry may want DNT to allow basic data collection; the FTC and others do not.
Twitter Sues Five Alleged Spammers
Social company tries to protect its marketing waters.
European DAA And Privacy Ad Icon Coming Soon
Behavioral icon will move to Canada, too, and possibly Australia and South America.
TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
System lets them consumers set mobile tracking preferences.
AdChoices Icon Under Scrutiny as DAA Seeks New Director
Around half of users surveyed had never seen the ad icon when showed it in context in August 2011.
Senate Confirms FTC's Leibowitz for a Second Term
Leibowitz has made online privacy, especially around ad tracking, one of his key issues.
Yahoo Begins Honoring Browser Do-Not-Track Signals
Becomes one of the first major ad sellers to support opt-out standard.
FTC Wants Online Privacy Hub for Data Brokers
Agency publishes final privacy framework, reaffirming support for legislation.
U.S. Lawmakers Demand iPhone App Data From Twitter and Facebook
Senators investigating how 33 popular iPhone applications collect consumer data.
U.S. and E.U. Stress Plans for Global Privacy Protection
Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework.
Yahoo Suit Against Facebook Includes Online Ad Patents
Alleges news feed and video content ads are based on Yahoo patents.
Search Marketing and Social Media in Regulated Industries
Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing.
Europe Increases Pressure on Online Ad Industry
Letter from EU privacy group to IAB Europe adds another wrinkle to developing story.
Nick Cannon to Give Privacy Bill Star Treatment
America’s Got Talent host will talk teen Internet safety at a congressional briefing on Wednesday.
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