Marketing News & Expert Advice
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Marketing
Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
The Magical Email-Social Combo
Tips to connect your email and social programs for maximum impact. Part one in a two-part series.
Digital Co-op Ads Are Ignored by Some SMBs
$450M in potential digital ads for SMBs from manufacturers will go unused.
Obama's May Surprise
When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers.
Social Media Ad Spending to Reach $9.8 Billion
BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.
Aligning Marketing Data Strategy With Talent
Take a phased approach to growing your firm's big data analysis capabilities.
5 Things to Remember When Going Local
The top missed opportunities in local strategies.
3 Ways You Might Be Wasting Money on AdWords
How to keep your costs down, your ROI up, and your time spent on the process efficiently managed.
Music in Advertising: Brands, Bands Mashup
Kia, Intel, and other brands look to hit the right notes with consumers.
Integrating Public Relations Into Your Small Business Marketing Plan
Launching a public relations effort with an online marketing effort is no longer out of reach for small businesses.
The Consumer's Expectation of Access
If we want to be able to reach consumers, we'd better pay attention to how changes in technology are changing the way that all of us live.
Tear Down Those Walls
Is walling off your content hurting your business?
Latino Vote Could Use Some Marketing Help
Three areas that need to be addressed to win the Latino vote during the 2012 presidential election.
Facebook Deepens Local-Mobile March
Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm.
Choosing the Right Partner: The Client-Agency Relationship
Learn how to maintain the honeymoon period indefinitely with your new agency.
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