Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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How Retailers Can Easily Step into Digital Business

May 22, 2015 - Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Comments

Popcorn Time: What I Learned While Traveling For Work

businesstravel May 22, 2015 - During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation were two of her main observations. Comments

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

mailbox May 22, 2015 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls like viewability and bots. Comments

Amazon Extends One-Hour Prime Delivery to Local Businesses

amazon May 21, 2015 - Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in the local delivery space. Comments

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

mozillaimage May 21, 2015 - The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? Comments

German KFC Debuts Smart Fast Food Trays

kfc-logo May 21, 2015 - Consumers can now text without getting their smartphones dirty, thanks to the Bluetooth-enabled trays KFC Germany premiered during the chain's new location openings. Comments

Making the Business Case for Digital Marketing in Asia

meeting-brainstorm May 20, 2015 - Andreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Comments

Starbucks And Spotify Team Up To Create "Music Ecosystem"

Starbucks May 20, 2015 - The music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a multi-year partnership. Comments

Top Five Reasons Why Dot Brands Will Have a Data Edge

gtld-shutterstock-29471569 May 20, 2015 - Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way. Comments

Top Eight Takeaways from IBM Amplify

sandiego-ibm-amplify May 20, 2015 - Customer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Comments

Change Management and Digital Strategies

shutterstock-178709681-team-meeting May 19, 2015 - Digital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Comments

Taco Bell Japan Entry Shows Importance of Localization

taco-bell-logo May 19, 2015 - Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets across the Asia Pacific region. Comments

Personas Rise Again in Support of 1:1 Personalization

personas May 19, 2015 - Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Comments

The Seven Deadly Sins of Digital Marketing

devil-sin May 18, 2015 - Marketers are still making basic faux pas when it comes to a digital strategy. Comments

Brands <3 Emojis

emoji May 15, 2015 - Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing consumers to use them to order pizza. Comments

ANZ Uses Instagram to Target a New Generation of Banking Customers

anz-logo-square May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments

Will Walmart’s $50 Unlimited Shipping Give Amazon Prime a Run for Its Money?

wal-mart-image May 14, 2015 - At the price of $50 a year, the world’s largest retailer is going to offer unlimited free shipping on items purchased from its online store. Will this service help Walmart catch up with Amazon in the online retail space? Comments

It's Time to Experiment with Experiential Marketing

expe May 14, 2015 - Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands begin? Comments

Will Customers Trust You With Their Data?

privacy-data-retention May 14, 2015 - Do we have a “customer data revolt” heading in our direction and if so, what should organisations being doing about it? Comments

How to Stay Focused (on the Right Things) as an Entrepreneur

brain-image May 14, 2015 - In a hyperactive, digital age it can be difficult to keep your eyes on the prize. Find out how to keep your focus off of Facebook and onto Forbes with these essential tips for budding entrepreneurs. Comments

5 Creative Ways to Stretch Costly Content Across Channels

content-marketing-image May 13, 2015 - While killer content can be costly, savvy marketers can stretch content across platforms to create brand affinity without being repetitive. Comments

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