Marketing News & Expert Advice
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Marketing
Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
Is Data-Driven Marketing Compatible With Agile Marketing?
Jun 18, 2013 - It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting. Comments
Topics in Marketing:
Yahoo Launches Listing Management Tool for Small Business
Jun 17, 2013 -
Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings.
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Burberry Delivers Letters Sealed With a Personal Kiss
Jun 17, 2013 -
If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing.
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Demos Aren't Just for Rock Bands
Jun 17, 2013 -
How demonstrations can boost your ROI.
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6 Social Media Marketing Tips for First-Time Entrepreneurs
Jun 14, 2013 -
Social media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business.
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Caesars Entertainment Unifies Digital Properties and Business Practices
Jun 14, 2013 -
In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment.
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Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO
Jun 14, 2013 -
Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mistakes in order to offer solutions.
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IMW2013: Context, Not Platform, Key to Reaching Consumers
Jun 13, 2013 -
Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions.
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Tweets Worth $20.37 on Average
Jun 13, 2013 -
While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line.
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Facebook Faces the Music From Investors
Jun 13, 2013 -
Barely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual shareholder's meeting.
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What Does Your Cube Say About Your Company?
Jun 13, 2013 -
Not you, not your colleague, but your corporate culture.
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Mobility and User Intent: Clear Pathways
Jun 12, 2013 -
Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for.
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The Class of 2013 and What's Wrong With the Greatest Nation
Jun 12, 2013 -
There are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills.
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Marin Software Hires Matt Ackley as CMO
Jun 11, 2013 -
Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates search, display, and social marketing into a single hub.
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Apple Reveals Ad-Supported iTunes Radio, iOS 7, and OS X Mavericks
Jun 10, 2013 -
ITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform.
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Twitter Lands Major Advertising Deal With WPP
Jun 10, 2013 -
WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others.
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Cannes Lions 2013 Preview: What's the Word on the Croisette?
Jun 10, 2013 -
With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013.
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Marketing's New Mandate: Invitation vs. Interruption
Jun 10, 2013 -
As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards.
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Facebook Kills Off Redundant Ad Products
Jun 7, 2013 -
Facebook wants to simplify the process of sharing, connecting, and engaging with everything and everyone online.
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Tencent Launches Tango DSP
Jun 7, 2013 -
China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange.
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Frictionless Business, There's the Rub
Jun 7, 2013 -
Identifying the right places for friction and removing it elsewhere is the difference between sparking a fire and slowing all progress to a halt.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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