Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
Apr 5, 2013 - Some commentators say the move is a sign of the growing potential of the marketing automation software market. Comments
Apr 5, 2013 -
The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed.
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Apr 5, 2013 -
Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two-part series.
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Apr 4, 2013 -
The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed.
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Apr 4, 2013 -
Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of sorts forked onto Google's Android operating system.
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Apr 3, 2013 -
In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo.
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Apr 3, 2013 -
#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever.
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Apr 3, 2013 -
The campaign coincides with the launch of the Head and Shoulders with Old Spice.
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Apr 2, 2013 -
ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Odden, companies often produce too much content, rather than less of what really matters for their customers.
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Apr 2, 2013 -
Are conservatives really ready to embrace Latinos?
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Apr 1, 2013 -
Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.
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Apr 1, 2013 -
Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, and use those to create an ominichannel view of the customer.
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Apr 1, 2013 -
How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior.
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Mar 28, 2013 -
The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012.
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Mar 28, 2013 -
Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time.
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Mar 28, 2013 -
We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of traditional and digital tactics.
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Mar 27, 2013 -
The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO.
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Mar 27, 2013 -
Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains.
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Mar 27, 2013 -
In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends.
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Mar 26, 2013 -
The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Marketing at SES New York today.
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Mar 26, 2013 -
The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day.
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