Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

shutterstock-159960029

5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

Oct 20, 2014 - Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Comments

How to Win the Trust of a Skeptical Consumer

win-trust Oct 20, 2014 - Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Comments

[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

linkedinnewlogo Oct 17, 2014 - Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool. Comments

Frito-Lay Turns to Social Media to Pick New Chip Flavor

frito-lay-do-us-a-flavor Oct 17, 2014 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists. Comments

Embracing Technology Leads to Business Success [Study]

Success Oct 17, 2014 - After surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed their revenue goals and become industry leaders. Comments

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

ses-denver-2014 Oct 17, 2014 - Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand. Comments

Localization Is the Key to Going Global

globalization-localization-shutterstock-154841003 Oct 16, 2014 - As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels. Comments

Q&A: Cisco’s Brendan O’Brien

cisco-headquarters Oct 16, 2014 - In advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services as the world becomes more and more mobile. Comments

What Does Ello Mean for Paid Social Advertising?

Social Data Oct 16, 2014 - Will Ello's closed, data-protected model mean changes for the social advertising landscape? Comments

Rethinking Keyword Attribution: A Big-Picture Approach

attribution Oct 16, 2014 - Current attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just change all that. Comments

Avon Adds Content, Social Capabilities to eStore

avon-ecommerce Oct 15, 2014 - The beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Comments

CRM Alone Will Not Help Your Sales Team Win

shutterstock-159960029 Oct 14, 2014 - Customer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are also needed. Comments

Insights From a Digital Marketing Job Search

resume Oct 14, 2014 - Many successful tactics that may help you land your dream job can be beneficial in the digital marketing ecosystem as well. Comments

eBay Invites Customers to "Shop the World" for the Holidays

shutterstock-209983411 Oct 13, 2014 - eBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with its instantly shoppable inventory. Comments

Mobile, the Ultimate Shopping Assistant, Says Google

fathers-day-mobile-shopping Oct 13, 2014 - The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Comments

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

risk-dial Oct 13, 2014 - Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often. Comments

Amazon to Open Its First Physical Store

unhappy-amazon Oct 10, 2014 - Amazon is reportedly expanding from online to offline with a 34th Street location in Manhattan, right in time for the holidays. It's still being very secretive about the rumors, though. Comments

Is Blogging an Outdated Content Marketing Tactic?

Blog Oct 10, 2014 - There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Comments

3 Approaches for Personalizing Content on Your Website

content-personalization Oct 10, 2014 - Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing in marketing automation. Comments

Q&A: Twitter’s Sebastian Turner

New Twitter logo Oct 9, 2014 - In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strategies marketers should be employing across devices, and more. Comments

The Importance of Personalization

coke-personalizedbottles Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon. Comments

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Resources

Jobs