Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.


Europe’s Highest Court: Safe Harbor Data Sharing Between EU, U.S. Invalid

Oct 6, 2015 - U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital advertising marketplaces, industry experts say. Comments

Digital Marketing People on the Move: GE Has a New CMO

ge-image Oct 6, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Comments

Personalization Helps Amazon Prevail

amazon Oct 6, 2015 - It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the e-commerce giant's greatest strength. Comments

How Asia Leads Innovative Shopping Experiences

shutterstock-147642644 Oct 5, 2015 - Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultimately profitable user experiences. Comments

No Single Channel Excels in China as Consumer Touchpoints Expand

touchpoints Oct 5, 2015 - Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience. Comments

Innovation, Data Integral to a High Digital IQ

innovative-ideas Oct 5, 2015 - Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital IQ high enough? Comments

What Is Your Client Really Asking?

client-question-shutterstock-249909052 Oct 5, 2015 - As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to find effective solutions. Comments

NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

nyc-skyline Oct 2, 2015 - During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inherent obstacles and benefits of doing so. Comments

Google and Droga5: Tech Innovations Cannot Replace Storytelling

tech-and-creativity Oct 2, 2015 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content that matters, senior executive from Google and Droga5 said at Advertising Week. Comments

How Urgent Are Your Important Tasks?

eisenhower Oct 2, 2015 - Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute effective digital campaigns. Comments

The Future of India Is E-Commerce

india-e-commerce Oct 1, 2015 - Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Comments

Your Brand Can Be as Famous as Sour Patch Kids

sour-patch-kids-twitter Oct 1, 2015 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too. Comments

What Are Some of the Best Practices for Visual Content Marketing?

blueeye Oct 1, 2015 - When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics and Giphy to share their knowledge. Comments

Yahoo’s Top Tips for Writing Copy That Converts

coloured-pencil Oct 1, 2015 - Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips for creating more compelling copy. Comments

Beverage Brands Illustrate Importance of Online Content for Offline Products

glass-of-cola Oct 1, 2015 - Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is regardless because it's how they stay on consumers' minds. Comments

4 Best Practices for Creating a Custom Content Strategy

best-practices Oct 1, 2015 - Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement. Comments

Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

pandora-and-spotify Sep 30, 2015 - Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, according to chief marketing officers (CMOs) from Pandora and Spotify. Comments

An Email Marketer's Guide to Smart Automation

A little robot Sep 30, 2015 - Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how. Comments

Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

eb-marketing-team Sep 30, 2015 - Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places. Comments

Listening To Your Customers: A Kind Of Different Intent Data

customerdata Sep 30, 2015 - Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just what they do, but who they are. Comments

Content Marketing for China's Social Commerce World

cross-device-mobile-tablet-2 Sep 29, 2015 - In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Comments

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