Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

purple-cow-marketing

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

Mar 27, 2015 - In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." Comments

How to Write an Article That Moves People on Social Media

social-sharing Mar 27, 2015 - These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Comments

5 Great Ways to Engage Your Employees With Content Marketing

hiring-talented-employees Mar 27, 2015 - Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques. Comments

Acura Targets Millennials With Musical Tumblr Campaign

acura-logo Mar 25, 2015 - Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials. Comments

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Malware cyber criminal Mar 25, 2015 - Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Comments

Buyer Personas and Segmentation: One Is Not Like the Other

digital-personas Mar 25, 2015 - Creating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? Comments

How "Automated Personalization" Is Curing Our Creativity Crisis

automated-personalization Mar 24, 2015 - How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Comments

Tostitos Gives Free Dip to Everyone Named Chip

tostitos-logo Mar 23, 2015 - With National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Comments

The Future of Content: Predictive Personalization

content-personalization Mar 23, 2015 - The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted ad content. Comments

59% of B2B Fortune 500 Companies Use Marketing Automation

automation-shutterstock-136061006 Mar 23, 2015 - The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickly? Comments

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

interview-joemartin-adobe Mar 20, 2015 - As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Comments

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

brandon-wendys-image Mar 20, 2015 - In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to social and native advertising for its 6,500 locations worldwide. Comments

50 Digital Marketing Tools to Grow Your Start-Up

startup-lightbulb-man Mar 20, 2015 - This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Comments

Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

cellarmaster-wines-tst Mar 19, 2015 - Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilities. Comments

AmEx to Launch First Multi-Brand Loyalty Program

loyalty-cards Mar 19, 2015 - American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety of stores and payment methods. Comments

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

7reasons-clickz-live Mar 19, 2015 - ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Comments

Best of South by Southwest Interactive 2015

sxsw-2015 Mar 19, 2015 - ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in the digital marketing world. Comments

The Israeli Tech Scene: What You Need to Know About "Start-Up Nation"

israeli-start-up Mar 19, 2015 - Israel has become a hotbed for start-ups. What should marketers know about the so-called "start-up" nation? Comments

12 Easy Ways to Feed the Content Machine

content-marketing-machine Mar 18, 2015 - These dozen tips can help you invigorate your content marketing efforts - are they part of your strategy? Comments

Personalized Marketing: How to Take a Customer-Centric Approach

personalization Mar 18, 2015 - Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Comments

VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy

interview-caseyhall-reuters Mar 17, 2015 - At the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and conversion was so important. Comments

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