Marketing News & Expert Advice
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Marketing
Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
Why The Creative and Media Divide Needs To Be Bridged
Oct 6, 2013 - Disenchanted with the agency model, a new breed of marketers in Asia has created new structures internally and increased their expectations of performance marketing. Comments
Topics in Marketing:
Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’
Oct 4, 2013 -
Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park.
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Total Cost of Ownership Needed to Grasp Relationship ROI
Oct 4, 2013 -
As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI.
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Fandango Literally Wants to Make Fans Scream
Oct 3, 2013 -
Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub.
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With Website Optimization, There is No Such Thing as Perfect
Oct 3, 2013 -
Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity.
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Seven Lessons from the World’s Greatest Marketer
Oct 2, 2013 -
Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world's greatest marketer.
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Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones
Oct 2, 2013 -
A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views.
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Achoo By Kleenex Helps Consumers Predict When They Might Get Sick
Oct 2, 2013 -
Kleenex says Achoo allows consumers to better prepare for cold and flu season.
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Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image
Oct 2, 2013 -
Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM.
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In Marketing, Overwhelmed is the New Normal
Oct 2, 2013 -
Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success?
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The Mobile Opportunity, From the Mouths of Marketers [Study]
Oct 2, 2013 -
IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report.
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3 Critical & Consistent Elements in a Customer Journey Framework
Oct 2, 2013 -
The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with and understand your customers.
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Bojangles’ to Fans: #TailgateEverything
Oct 1, 2013 -
The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently incorporate its Big Bo Box.
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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Oct 1, 2013 -
After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation.
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MasterCard Revamps Online Newsroom, Blog
Sep 30, 2013 -
The online resources include curated content, images, videos and features on so-called cashless pioneers.
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The Art of Public Speaking
Sep 30, 2013 -
If you're one of those people who isn't naturally inclined to want to be the center of attention, then perhaps these recommendations can at, least, help you improve your public speaking skills and maybe one day even look forward to it.
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Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light
Sep 27, 2013 -
Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds.
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Blimpie Releases Its First App Aimed at Targeting Millennials
Sep 27, 2013 -
The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials.
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Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Sep 26, 2013 -
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
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65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Sep 26, 2013 -
With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications.
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Stella Artois App Finds Bars Based on Mood
Sep 25, 2013 -
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating.
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October 8, 2013
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October 02, 2013 -
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September 23, 2013
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