Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Translation APIs for Online Businesses in Asia

Jul 30, 2015 - Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Comments

China's Ping An Leverages Social Data to Personalize Travel Insurance

chinese-girl-hiking Jul 30, 2015 - Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance market. Comments

Digital Makes Brands Think About Back-to-School Shopping Sooner

shutterstock-201634802-china-shopping Jul 30, 2015 - As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand out this summer. Comments

Optimize the Buyer Journey with Respectful Retargeting

new-retargeting Jul 30, 2015 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration. Comments

Domino's Urges Competitors to Make Basic Pizza with Online Classes

domino-s-pizza Jul 30, 2015 - Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Comments

Emotion in Ads: Does Sentiment Sell?

emotional-marketing Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments

Why the Mathematician Is the New Creative Genius

behavioral-data-targeting Jul 29, 2015 - Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success. Comments

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

back-to-school-shopping Jul 28, 2015 - Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Comments

How to Engage Your Audience with Native Advertising #CZLSF

lauri-baker Jul 28, 2015 - In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and organic content. Comments

4 Ways to Improve Audience Insights Through Collaboration

consuemr-insights Jul 28, 2015 - Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of the audience insights approach for your company. Comments

VIDEO: Coca-Cola's Journey to Successful Content Marketing

interview-coke Jul 24, 2015 - In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create conversation, and drive sales. Comments

Local Marketing - Formula for Success

local-marketing-image Jul 24, 2015 - There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Comments

Why B2B Marketers Need to Start Watching Star Trek

Star Trek The Next Generation Jul 24, 2015 - As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Comments

AOL Extends Premium Ad Solutions Into Video

new-aol-logo Jul 23, 2015 - Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Comments

The Micro-Moments of B2B

customerjourney Jul 23, 2015 - The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions. Comments

The Customer’s Keeper: The Modern Digital Marketer

young-leaders Jul 23, 2015 - It's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with customers. Comments

Content Marketing: Big Publicized Events Or Continuous Engagement?

content-marketing-image-july Jul 22, 2015 - Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. Comments

Will 2016 Be The Year of Cross-Channel Synergy?

2016 Jul 22, 2015 - Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-channel synergy and optimization? Comments

3 Ways to Build Peer-to-Peer Engagement

Friends jumping Jul 22, 2015 - When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed. Comments

TAG, Google Program to Block Invalid Data-Center Traffic

ad-fruad-image Jul 21, 2015 - Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers. Comments

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

A view of the Golden Gate Bridge in San Francisco Jul 21, 2015 - With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a great one. Did you register yet? Comments

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