Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
Jun 18, 2013 - It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting. Comments
Jun 17, 2013 - Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. Comments
Jun 17, 2013 - If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing. Comments
Jun 14, 2013 - Social media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business. Comments
Jun 14, 2013 - In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment. Comments
Jun 14, 2013 - Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mistakes in order to offer solutions. Comments
Jun 13, 2013 - Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions. Comments
Jun 13, 2013 - While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line. Comments
Jun 13, 2013 - Barely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual shareholder's meeting. Comments
Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments
Jun 12, 2013 - There are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills. Comments
Jun 11, 2013 - Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates search, display, and social marketing into a single hub. Comments
Jun 10, 2013 - ITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform. Comments
Jun 10, 2013 - WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others. Comments
Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013. Comments
Jun 10, 2013 - As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Comments
Jun 7, 2013 - Facebook wants to simplify the process of sharing, connecting, and engaging with everything and everyone online. Comments
Jun 7, 2013 - China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Comments
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