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Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Jennifer Lopez Launches Viva Movil for Latino Audience

Matt Kapko  |  Marketing to Latinos

May 24, 2013 - Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless. Comments

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Matt Kapko  |  Strategies

AT&T Readies Trove of Data for Cross-Channel Ad Targeting

blueprint-logo May 24, 2013 - AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting. Comments

Susan Kuchinskas  |  Agency Spotlight

Responsys Interact Provides Cross-Channel Profiles, Prefs

responsy-interact May 24, 2013 - Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. Comments

Jennifer Wolfe  |  Data-Driven Marketing

gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies

data-cloud May 24, 2013 - The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands. Comments

Mary Lisbeth D'Amico  |  Strategies

IWNY: Creative Alive and Kicking in Era of Native Ads

internetweek May 23, 2013 - With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. Comments

Andrew Beckman  |  Strategies

How Travel Brands Can Better Compete With OTAs

travelairport May 23, 2013 - Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies. Comments

Matt Kapko  |  Strategies

Jaguar Jumpstarts Multi-Channel Campaign for F-Type

jaguar-f-type May 22, 2013 - Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years. Comments

Mary Lisbeth D'Amico  |  Social Media

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

tv-everywhere May 22, 2013 - Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Comments

Thad Kahlow  |  Data-Driven Marketing

'How to Win' Customer Relationships and 'Influence' Digital Performance

customers May 22, 2013 - Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Comments

Adria Saracino  |  Data-Driven Marketing

Data Shows 'Big Data Marketing' Is a Growing Field

big-data May 21, 2013 - A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Comments

Mary Lisbeth D'Amico  |  Strategies

How Will Yahoo's Purchase of Tumblr Affect Advertisers?

images May 20, 2013 - With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform. Comments

James Dohnert  |  Social Media

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments

Stacie Levy  |  Marketing Automation

Putting the 'U' Back in Automation

u May 20, 2013 - We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs. Comments

Melanie White  |  Strategies

Marketo Shares Jump 57% in IPO

Screen full of share prices May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). Comments

Gary Stein  |  Strategies

7 Subreddits Online Marketers Should Follow

subreddit May 17, 2013 - How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Comments

Mary Lisbeth D'Amico  |  Video

Jack Link's Beef Jerky Coming to a Gas Tank Near You

gaspump May 16, 2013 - Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump. Comments

Matt Kapko  |  Strategies

Google's Future Focuses Around More Closely Aligned Services

largenewgooglelogofinalflat-a May 16, 2013 - Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. Comments

Susan Kuchinskas  |  Strategies

Hanes Uses Destruction to Send Soft Message

hanessoftenblow May 15, 2013 - Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer briefs can "soften the blow." Comments

Melanie White  |  Strategies

VIDEO: SapientNitro Pushes Digital Into Physical Places

chriscobb May 15, 2013 - Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. Comments

Andrea Fishman  |  Data-Driven Marketing

Start Listening: Why Testing Alone Isn't the Answer

listening May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments

Robin Neifield  |  Strategies

How Will the Digital Industry Survive Its Teen Years?

teenager May 15, 2013 - How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Comments

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