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Marketo Files to Go Public With $75 Million IPO

James Dohnert  |  Financial Services

Apr 5, 2013 - Some commentators say the move is a sign of the growing potential of the marketing automation software market. Comments

Topics in Marketing:

Lisa Lacy  |  Strategies

Krazy Glue Seeks Consumer Repairs for Krazy Big Fix

krazy-big-fix-logo-large Apr 5, 2013 - The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Comments

Gary Stein  |  Strategies

More Essentials of Marketing

essentials-block Apr 5, 2013 - Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two-part series. Comments

Lisa Lacy  |  Strategies

WWE Makes Heavyweight Social Push for WrestleMania 29

wrestlemania Apr 4, 2013 - The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed. Comments

Matt Kapko  |  Strategies

What Marketers Expect From Facebook's 'New Home on Android'

facebook-homepage Apr 4, 2013 - Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of sorts forked onto Google's Android operating system. Comments

James Dohnert  |  Social Media Smarts

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

rad-campaign Apr 3, 2013 - In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Comments

Melanie White  |  Strategies

VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends

webtrends Apr 3, 2013 - #Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. Comments

Lisa Lacy  |  Strategies

Head and Shoulders Asks Baseball Fans to Tweet Whiffs

head-and-shoulders-whiff Apr 3, 2013 - The campaign coincides with the launch of the Head and Shoulders with Old Spice. Comments

Melanie White  |  Strategies

VIDEO: Content Marketing Winners and Losers With Lee Odden

screen-shot-2013-04-02-at-2 Apr 2, 2013 - ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Odden, companies often produce too much content, rather than less of what really matters for their customers. Comments

Giovanni Rodriguez  |  Marketing to Latinos

What the Google-Easter Flap Really Tells Us

google-easter-flap Apr 2, 2013 - Are conservatives really ready to embrace Latinos? Comments

Danny Goodwin  |  Strategies

Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

google-nose-beta Apr 1, 2013 - Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2. Comments

Stephanie Miller  |  Marketing Automation

MapReduce and Marketing: Are Small Bits of Big Data Meaningful?

big-data Apr 1, 2013 - Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, and use those to create an ominichannel view of the customer. Comments

Gregg Stewart  |  Local

Optimizing Local Search Campaigns

tabletgrowth Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments

Lisa Lacy  |  Strategies

Chuck E. Cheese's Launches Photo App for Family Fun

chuck-e Mar 28, 2013 - The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Comments

Matt Kapko  |  Strategies

Facebook Pushes Third-Party Ads Into Users' News Feeds

facebook-homepage Mar 28, 2013 - Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Comments

Augustine Fou  |  Strategies

#SESNY: Toward a Performance Mindset for All Advertising

human-brain Mar 28, 2013 - We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of traditional and digital tactics. Comments

Lisa Lacy  |  Strategies

Virgin Atlantic Delivers Splashes of Red to East Coast Followers

fitfoo-tara Mar 27, 2013 - The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Comments

Jennifer Wolfe  |  Data-Driven Marketing

gTLDS: Catalyst for Disruptive Innovation

gtld Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments

Lisa Lacy  |  Strategies

USA Network Lets Psych Fans Determine Whodunit

usa-network-psych-fan-vote Mar 27, 2013 - In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Comments

Melanie White  |  Conference Call

#SESNY: ClickZ and Efectyv Marketing Reveal Inaugural Report on Convergence Analytics

ses-ny-efectyv Mar 26, 2013 - The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Marketing at SES New York today. Comments

Lisa Lacy  |  Strategies

Eggo Wants Customer Recipes

eggo Mar 26, 2013 - The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Comments

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