Marketing News & Expert Advice

Agency Spotlight

The digital agency space is evolving and growing everyday. As new agency practices emerge and traditional agencies boost their digital know-how, ClickZ is watching for trends, acquisitions, executive moves, and more.

SapientNitro Pairs With Iota to Bring Consumer Data to Life

Kate Kaye | Data-Driven Marketing

Sep 20, 2012 - SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual and the real interconnect. Comments

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Matt Kapko | Agency Spotlight

Microsoft to Open First Marketing Agency in San Francisco

Sep 17, 2012 - The SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world. Comments

Kate Kaye | Data-Driven Marketing

Video: SiteScout Brings DSP Data Market to Small Advertisers

Sep 17, 2012 - SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Comments

ClickZ News Staff | Agency Spotlight

Agency Creative Ferguson Joins Tribal DDB

Sep 13, 2012 - A roundup of news from Tribal DDB, MEC, AppNexus and Gannett. Comments

Matt Kapko | Agency Spotlight

Why Some Brands Stayed Out of First Dot-brand Auction

Sep 11, 2012 - Brands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, which could be years down the line. Comments

ClickZ News Staff | Agency Spotlight

Digital Ad Sales Vet Greenberg Joins Katz 360

Sep 5, 2012 - More exec additions for AudienceScience, SapientNitro and DDB Chicago. Comments

Susan Kuchinskas | Agency Spotlight

Jonathan Adams to Lead iCrossing NA Media Practice

Aug 29, 2012 - As iCrossing becomes a full-service digital agency, it's beefing up its media team. Comments

Susan Kuchinskas | Agency Spotlight

Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline

Aug 28, 2012 - The new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34. Comments

Melanie White | Agency Spotlight

GroupM Digital Hire Aims for Best Pricing With Group Wide Scale

Aug 24, 2012 - GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America. Comments

Daniel Mickens | Agency Spotlight

BrightTag Acquires SiteTagger

Aug 24, 2012 - Also: Tribal DDB New York hires creative director, and other industry news from the week. Comments

Daniel Mickens | Agency Spotlight

Razzetti Leaves Grupo Gallegos for Lapiz

Aug 17, 2012 - A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. Comments

Kate Kaye | Agency Spotlight

New GroupM Chief Digital Officer to Avoid Silo Effect

Aug 15, 2012 - North American CEO Rob Norman said he wants to make the sprawling media agency network easier for the Googles and Facebooks of the world to deal with. Comments

Joan Voight | Agency Spotlight

Digital Mad Woman: Winkler Founder Agnieszka Winkler

Aug 15, 2012 - The author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Comments

Shaun Nichols | Agency Spotlight

Google Acquires Frommer's Publishing Brand

Aug 13, 2012 - Company looks to build on Zagat buy with travel guides. Comments

Susan Kuchinskas | Agency Spotlight

VivaKi Pairs with comScore to Push Viewability Metric

Aug 8, 2012 - VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers." Comments