Marketing News & Expert Advice
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Agency Spotlight
The digital agency space is evolving and growing everyday. As new agency practices emerge and traditional agencies boost their digital know-how, ClickZ is watching for trends, acquisitions, executive moves, and more.
Jonathan Adams to Lead iCrossing NA Media Practice
Aug 29, 2012 - As iCrossing becomes a full-service digital agency, it's beefing up its media team. Comments
Topics in Marketing:
Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline
Aug 28, 2012 -
The new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34.
Comments
GroupM Digital Hire Aims for Best Pricing With Group Wide Scale
Aug 24, 2012 -
GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America.
Comments
BrightTag Acquires SiteTagger
Aug 24, 2012 - Also: Tribal DDB New York hires creative director, and other industry news from the week. Comments
Razzetti Leaves Grupo Gallegos for Lapiz
Aug 17, 2012 - A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. Comments
New GroupM Chief Digital Officer to Avoid Silo Effect
Aug 15, 2012 -
North American CEO Rob Norman said he wants to make the sprawling media agency network easier for the Googles and Facebooks of the world to deal with.
Comments
Digital Mad Woman: Winkler Founder Agnieszka Winkler
Aug 15, 2012 -
The author of Warp-Speed Branding talks about being motivated by problem-solving, not money.
Comments
Google Acquires Frommer's Publishing Brand
Aug 13, 2012 -
Company looks to build on Zagat buy with travel guides.
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VivaKi Pairs with comScore to Push Viewability Metric
Aug 8, 2012 -
VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers."
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Top Yahoo Search Exec Moves to Foursquare
Aug 6, 2012 -
Foursquare hires Yahoo veteran Rob Wilk as vice president of sales.
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ING Runs to iCrossing for NYC Marathon Social Community
Aug 3, 2012 -
Also news from PubMatic, Shiny Ads and Promodity.
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WPP Gobbles Fortune Cookie for Eastern Europe Expansion
Aug 2, 2012 -
London-based shop with Poland presence will be part of Possible Worldwide.
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Google's Wildfire Buy Could Enhance Social Data Capabilities
Jul 31, 2012 -
Google purchased Facebook-centric social campaign management firm Wildfire.
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Digitas Hires for New York and Atlanta
Jul 27, 2012 - Elisa Steele moves to Skype, SapientNitro hires. Comments
AOL, Arnold Worldwide, USA Today Hire
Jul 23, 2012 - Marketing news roundup: PulsePoint, Nearby Now Comments
Google Reports Mobile Ad Growth
Jul 19, 2012 -
Firm said revenues rose 21 percent in Q2.
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Wunderman's Shulman to Replace CEO Scarfi at Organic
Jul 18, 2012 -
Shulman has held stints at Wunderman, Digitas, and Ford.
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Q&A: Jordan Schlachter Connects Brands to Sports Passion
Jul 17, 2012 -
Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience.
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JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger
Jan 11, 2012 -
Both are heavy hitters in digital creative.
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Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief
Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments
Rocker Patti Smith on Advertising
Jun 28, 2011 -
Smith talked ad clutter and digital technology as Cannes ad festival wrapped up.
Comments
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