Agency Spotlight

The digital agency space is evolving and growing everyday. As new agency practices emerge and traditional agencies boost their digital know-how, ClickZ is watching for trends, acquisitions, executive moves, and more.

simon-ernie2013

Former OMD Exec to Lead New Consulting Division for GroupM

Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments

Sitecore Inks Deal With Procter & Gamble

sitecore Mar 1, 2013 - Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Comments

The 614 Group Adds 3 Media Executives to Its Board of Advisors

614-group Feb 21, 2013 - Chairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice president of publisher services at AOL Networks David Jacobs are each set to join The 614 Group's board. Comments

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

meetwindows-8 Feb 21, 2013 - Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Comments

AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands

akqa Nov 2, 2012 - Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands. Comments

Ipsos MediaCT Finds New President of U.S. Research Team

jongreenwood-150x150 Oct 18, 2012 - Market research firm Ipsos MediaCT has named Jon Greenwood president of its U.S. research team. Comments

Grey Grabs Majority Stake in Germany's Digital Shop k102

k102-grey-wpp Oct 8, 2012 - Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Comments

DMA Names Stephanie Miller VP Member Relations

stephanie-miller-dma Oct 1, 2012 - A roundup of news from Move, Silverpop, LinkedIn, and more. Comments

Video Advertisers in Canada Want Their GRPs

iab-canada-grp Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending. Comments

How Honda's Agency Taps Authentic Stories for Social

jbarbush-portrait Sep 26, 2012 - RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Comments

Former WebMD CEO Gattinella to Head DoubleVerify

wayne-gattinella-webmd Sep 25, 2012 - Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Comments

Microsoft: Solution Studio Is 'Definitely Not An Agency'

rickchavez-microsoft Sep 24, 2012 - Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Comments

SapientNitro Pairs With Iota to Bring Consumer Data to Life

sapient-bill-kanarik Sep 20, 2012 - SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual and the real interconnect. Comments

Microsoft to Open First Marketing Agency in San Francisco

sanfrancisco-soma Sep 17, 2012 - The SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world. Comments

Video: SiteScout Brings DSP Data Market to Small Advertisers

sitescout-paul-mokbel Sep 17, 2012 - SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Comments

Agency Creative Ferguson Joins Tribal DDB

Sep 13, 2012 - A roundup of news from Tribal DDB, MEC, AppNexus and Gannett. Comments

Why Some Brands Stayed Out of First Dot-brand Auction

auction-paddle Sep 11, 2012 - Brands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, which could be years down the line. Comments

Digital Ad Sales Vet Greenberg Joins Katz 360

mortgreenberg-nokia-katz Sep 5, 2012 - More exec additions for AudienceScience, SapientNitro and DDB Chicago. Comments

Jonathan Adams to Lead iCrossing NA Media Practice

Aug 29, 2012 - As iCrossing becomes a full-service digital agency, it's beefing up its media team. Comments

Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline

berkowitz Aug 28, 2012 - The new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34. Comments

GroupM Digital Hire Aims for Best Pricing With Group Wide Scale

groupm-bluman Aug 24, 2012 - GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America. Comments

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