Agency Spotlight

The digital agency space is evolving and growing everyday. As new agency practices emerge and traditional agencies boost their digital know-how, ClickZ is watching for trends, acquisitions, executive moves, and more.


VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

Nov 14, 2013 - Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by the Online Marketing Institute (OMI) in partnership with ClickZ and Kelly Staffing. Comments

AdRoll Reaches $100M Revenue Run Rate

adroll-logo-thumb Oct 10, 2013 - AdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers. Comments

Twitter Lands Major Advertising Deal With WPP

twitterbird Jun 10, 2013 - WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others. Comments

Q&A: Accenture Interactive's Glen Hartman Wants to Move Beyond Campaigns

glen-hartman-headshot May 27, 2013 - ClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, creative and otherwise, and whether Accenture Interactive is muscling into agency territory. Comments

Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires

christianbehrendt-sized May 24, 2013 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Comments

Responsys Interact Provides Cross-Channel Profiles, Prefs

responsy-interact May 24, 2013 - Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. Comments

China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks

isobarchina May 22, 2013 - Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Comments

BloomReach Gives View of Content Quality

bloomreach-dashboard May 14, 2013 - BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Comments

InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web

inmobi Apr 12, 2013 - Tewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Comments

Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans

hensley-evans-121-2 Mar 25, 2013 - Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Comments

Spotlight on John Gagnon, Bing Ads' Evangelist

john-gagnon-bing-ads-320x320 Mar 19, 2013 - An interview with the Bing Ads evangelist for small businesses. Comments

NewsCred Gains $15 Million in Series B Funding

newscred Mar 19, 2013 - Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors. Comments

Former OMD Exec to Lead New Consulting Division for GroupM

simon-ernie2013 Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments

Sitecore Inks Deal With Procter & Gamble

sitecore Mar 1, 2013 - Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Comments

The 614 Group Adds 3 Media Executives to Its Board of Advisors

614-group Feb 21, 2013 - Chairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice president of publisher services at AOL Networks David Jacobs are each set to join The 614 Group's board. Comments

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

meetwindows-8 Feb 21, 2013 - Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Comments

Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis

goziansquare Jan 31, 2013 - Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Comments

AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands

akqa Nov 2, 2012 - Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands. Comments

Ipsos MediaCT Finds New President of U.S. Research Team

jongreenwood-150x150 Oct 18, 2012 - Market research firm Ipsos MediaCT has named Jon Greenwood president of its U.S. research team. Comments

Grey Grabs Majority Stake in Germany's Digital Shop k102

k102-grey-wpp Oct 8, 2012 - Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Comments

DMA Names Stephanie Miller VP Member Relations

stephanie-miller-dma Oct 1, 2012 - A roundup of news from Move, Silverpop, LinkedIn, and more. Comments

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