Marketing News & Expert Advice
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Agency Spotlight
The digital agency space is evolving and growing everyday. As new agency practices emerge and traditional agencies boost their digital know-how, ClickZ is watching for trends, acquisitions, executive moves, and more.
Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief
Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments
Topics in Marketing:
Rocker Patti Smith on Advertising
Jun 28, 2011 -
Smith talked ad clutter and digital technology as Cannes ad festival wrapped up.
Comments
What Digital Integration Means at Cannes
Jun 24, 2011 -
Function and dysfunction in agency-client relations.
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Google Comes Out at Cannes
Jun 23, 2011 -
Ad industry heaps Lions on Google and its Creative Lab.
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Facebook Rolls the Carpet for Agency Friends
Jun 22, 2011 -
An agency-designed ad format, a "client council," and other gestures.
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Old Spice, Pay With a Tweet, Arcade Fire Win Cyber Lions at Cannes
Jun 22, 2011 -
Grand Prix winners reflect rising diversity of digital campaigns.
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Cannes Video: A Chat With Facebook's Carolyn Everson
Jun 22, 2011 -
Here's what Facebook's top marketer plans to say during her big appearance at Cannes Lions.
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'Jay-Z/Bing' Wins Grand Prix for Droga5
Jun 21, 2011 -
Lion goes to an out-of-home concept with digital at its core.
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Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix
Jun 21, 2011 -
Elaborate hoax triggered a powerful patriotic backlash.
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Xbox Kinect Brings Gesture and Voice to TV Ads
Jun 21, 2011 -
At Cannes, Microsoft shows off its efforts to make interactive TV spots a reality.
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AOL Adds 'Devil' Partners FoxNews and Others
Jun 21, 2011 -
In Cannes, Huffington and Armstrong talk up mission to "humanize" web.
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Scene in Cannes: Reenact a Famous Viral Ad [Video]
Jun 20, 2011 - Popular ads get personal with green screen reenactments, courtesy of YouTube. Comments
Harsh Words for Digital at Cannes Lions
Jun 20, 2011 -
Elephant Cairo creative director calls for a return to "fun."
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Lego Takes Crowdsourcing up a Notch
Jun 20, 2011 -
At Cannes, co-creating products with consumers has become more than a smattering of buzzwords.
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Cannes Countdown: What Not to Miss This Year
Jun 17, 2011 -
A guide to interactive content at Cannes Lions, whether you'll be in France or not.
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Ikea's Digital Work: Often Oddball, Always Clever
May 17, 2011 -
Swedish interiors brand to be named Advertiser of the Year at Cannes Lions next month.
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Cannes Lions Evolves: New 'Effectiveness' Category Resonates
May 10, 2011 -
Agencies respond as festival prepares to honor impact of creative work.
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Babs Rangaiah Talks About Unilever's New Priorities [Video]
Jun 25, 2010 - Top strategist elaborates on Unilever's plan to double its digital spend this year. Comments
A Face-Reading Vending Machine and Other Photos From Cannes
Jun 25, 2010 - Ad creatives get inspired and inebriated in the South of France. Comments
Unilever CMO Weed: We'll Double Digital Budgets This Year
Jun 25, 2010 - In some countries, shift could mean interactive channels will command 25 to 30 percent of overall budgets. Comments
At Cannes Lions, Talk Is of Real-Time
Jun 25, 2010 - Real-time marketing and the blurring of lines between digital and physical life are big festival themes. Comments
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