Agency Spotlight

The digital agency space is evolving and growing everyday. As new agency practices emerge and traditional agencies boost their digital know-how, ClickZ is watching for trends, acquisitions, executive moves, and more.

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Digital Mad Woman: Winkler Founder Agnieszka Winkler

Aug 15, 2012 - The author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Comments

Google Acquires Frommer's Publishing Brand

largenewgooglelogofinalflat-a Aug 13, 2012 - Company looks to build on Zagat buy with travel guides. Comments

VivaKi Pairs with comScore to Push Viewability Metric

measuringtape Aug 8, 2012 - VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers." Comments

Top Yahoo Search Exec Moves to Foursquare

robwilk-headshot-hi-res Aug 6, 2012 - Foursquare hires Yahoo veteran Rob Wilk as vice president of sales. Comments

ING Runs to iCrossing for NYC Marathon Social Community

ing-runners Aug 3, 2012 - Also news from PubMatic, Shiny Ads and Promodity. Comments

WPP Gobbles Fortune Cookie for Eastern Europe Expansion

wpp-fortunecookie Aug 2, 2012 - London-based shop with Poland presence will be part of Possible Worldwide. Comments

Google's Wildfire Buy Could Enhance Social Data Capabilities

wildfire Jul 31, 2012 - Google purchased Facebook-centric social campaign management firm Wildfire. Comments

Digitas Hires for New York and Atlanta

Jul 27, 2012 - Elisa Steele moves to Skype, SapientNitro hires. Comments

AOL, Arnold Worldwide, USA Today Hire

Jul 23, 2012 - Marketing news roundup: PulsePoint, Nearby Now Comments

Google Reports Mobile Ad Growth

google-shopping-tents Jul 19, 2012 - Firm said revenues rose 21 percent in Q2. Comments

Wunderman's Shulman to Replace CEO Scarfi at Organic

david-shulman-image Jul 18, 2012 - Shulman has held stints at Wunderman, Digitas, and Ford. Comments

Q&A: Jordan Schlachter Connects Brands to Sports Passion

jordan-schlachter-image Jul 17, 2012 - Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Comments

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

geiger-benjamin-title2 Jan 11, 2012 - Both are heavy hitters in digital creative. Comments

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief

Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments

Rocker Patti Smith on Advertising

patti-smith-press-conf Jun 28, 2011 - Smith talked ad clutter and digital technology as Cannes ad festival wrapped up. Comments

What Digital Integration Means at Cannes

mdc-seminar-jeff-benjamin Jun 24, 2011 - Function and dysfunction in agency-client relations. Comments

Google Comes Out at Cannes

schmidt-cannes Jun 23, 2011 - Ad industry heaps Lions on Google and its Creative Lab. Comments

Facebook Rolls the Carpet for Agency Friends

facebook-seminar-carolyn-everson-3 Jun 22, 2011 - An agency-designed ad format, a "client council," and other gestures. Comments

Old Spice, Pay With a Tweet, Arcade Fire Win Cyber Lions at Cannes

clickz-cannes-goldenlionface-336x300 Jun 22, 2011 - Grand Prix winners reflect rising diversity of digital campaigns. Comments

Cannes Video: A Chat With Facebook's Carolyn Everson

facebook-everson Jun 22, 2011 - Here's what Facebook's top marketer plans to say during her big appearance at Cannes Lions. Comments

'Jay-Z/Bing' Wins Grand Prix for Droga5

jayz-2 Jun 21, 2011 - Lion goes to an out-of-home concept with digital at its core. Comments

 

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