Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.
Nov 15, 2012 - You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Comments
Nov 14, 2012 -
New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car.
Comments
Oct 5, 2012 -
In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company.
Comments
Sep 6, 2012 - Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Comments
Jun 27, 2012 -
Study says alcohol brands are among the least responsive to consumer wall posts on Facebook.
Comments
Apr 23, 2012 -
Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers.
Comments
Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments
Mar 14, 2012 -
VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series.
Comments
Feb 22, 2012 -
Auto brands lean on recording talent to spark social media buzz.
Comments
Feb 4, 2012 -
Ad agency RPA describes what happened behind the scenes.
Comments
Jan 10, 2012 -
An earlier Hyundai/Xbox campaign scored impressive results.
Comments
Dec 27, 2011 -
If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn.
Comments
Dec 21, 2011 -
For auto marketers, a lesson in how to play nicely with disruptors.
Comments
Dec 12, 2011 -
How digital tech is turning American car culture upside down.
Comments
Dec 5, 2011 -
Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon."
Comments
Nov 11, 2011 -
Works with Digitas to commission a song and music video from band Hellogoodbye.
Comments
Nov 3, 2011 -
Media plan includes Facebook and Twitter ad buys.
Comments
Oct 7, 2011 -
Partnership with MIT lab leads to unique branded data visualization project.
Comments
Jul 26, 2011 -
One vehicle per day goes to a nonprofit.
Comments
Jun 30, 2011 -
Texans talk trucks in documentary-style videos.
Comments
May 25, 2011 -
Service will connect owners with live car data, among other features.
Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
1:00pm ET / 10:00am PT
April 16, 2013
1:00pm ET / 10:00am PT
April 18, 2013
1:00pm ET / 10:00am PT