Marketing News & Expert Advice
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Automotive
Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.
Mercedes Taps Spotify to Seek Corporate Rockstars
Aug 28, 2013 - The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Comments
Topics in Marketing:
TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'
May 30, 2013 -
A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment.
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Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo
May 3, 2013 -
Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter.
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5 Things Auto Brands Can Teach You About Marketing Online
Nov 15, 2012 -
You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road.
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51% of Mobile Auto Searchers End Up Making a Purchase
Nov 14, 2012 -
New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car.
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What The China Video Site Merger Means for Marketers
Oct 5, 2012 -
In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company.
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Brands Anticipate Top-Level Domain Shakeout
Sep 6, 2012 - Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Comments
Telecom Firms Are Most Responsive on Facebook
Jun 27, 2012 -
Study says alcohol brands are among the least responsive to consumer wall posts on Facebook.
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Mitsubishi Creates 'Social Media Artifacts'
Apr 23, 2012 -
Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers.
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Chevy Picks Goodby and McCann for Global Creative Duties
Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments
Volkswagen Collects Fan GIFs in Kraftwerk Giveaway
Mar 14, 2012 -
VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series.
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Ford and Chevy Get Band-Happy to Reach Young Car Buyers
Feb 22, 2012 -
Auto brands lean on recording talent to spark social media buzz.
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How Honda's Super Bowl Ads Got 12M Views
Feb 4, 2012 -
Ad agency RPA describes what happened behind the scenes.
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Hyundai Xbox Game Incorporates Kinect Gestures
Jan 10, 2012 -
An earlier Hyundai/Xbox campaign scored impressive results.
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Scion, Volt, Zipcar Woo Next-Gen Auto Customers
Dec 27, 2011 -
If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn.
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RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner
Dec 21, 2011 -
For auto marketers, a lesson in how to play nicely with disruptors.
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Why Millennials Are Bored With Sexy Cars
Dec 12, 2011 -
How digital tech is turning American car culture upside down.
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Toyota Yaris Targets Chic Geeks Through Xbox Live
Dec 5, 2011 -
Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon."
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Buick Buys Social Engagement for a Song
Nov 11, 2011 -
Works with Digitas to commission a song and music video from band Hellogoodbye.
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Ford Mustang Rides Social App For Sales Leads
Nov 3, 2011 -
Media plan includes Facebook and Twitter ad buys.
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AKQA, Audi Tap Driver Frustration With Real-Time Index
Oct 7, 2011 -
Partnership with MIT lab leads to unique branded data visualization project.
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