Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.
Aug 28, 2013 - The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Comments
May 30, 2013 -
A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment.
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May 3, 2013 -
Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter.
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Nov 15, 2012 -
You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road.
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Nov 14, 2012 -
New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car.
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Oct 5, 2012 -
In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company.
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Sep 6, 2012 - Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Comments
Jun 27, 2012 -
Study says alcohol brands are among the least responsive to consumer wall posts on Facebook.
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Apr 23, 2012 -
Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers.
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Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments
Mar 14, 2012 -
VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series.
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Feb 22, 2012 -
Auto brands lean on recording talent to spark social media buzz.
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Feb 4, 2012 -
Ad agency RPA describes what happened behind the scenes.
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Jan 10, 2012 -
An earlier Hyundai/Xbox campaign scored impressive results.
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Dec 27, 2011 -
If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn.
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Dec 21, 2011 -
For auto marketers, a lesson in how to play nicely with disruptors.
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Dec 12, 2011 -
How digital tech is turning American car culture upside down.
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Dec 5, 2011 -
Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon."
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Nov 11, 2011 -
Works with Digitas to commission a song and music video from band Hellogoodbye.
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Nov 3, 2011 -
Media plan includes Facebook and Twitter ad buys.
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Oct 7, 2011 -
Partnership with MIT lab leads to unique branded data visualization project.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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