Automotive

Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.

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3 Auto Brand Films, 3 Vital Lessons in Storytelling

Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Comments

The OS Car Wars

cars-auto Mar 13, 2015 - Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Who will win? Comments

Marketing Electric Cars in China

shutterstock-56973193-car Jan 12, 2015 - In China, even cars are bought online, and as such, a digital marketing campaign is essential. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping into additional driver details. Comments

VW Takes Over World Cup in Gooooooolf Campaign

vw-gooolf Jun 18, 2014 - The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Comments

Nissan Taps Leaf Owners to Drive More Electric Car Sales

nissan-11-full-page-cropped Mar 25, 2014 - Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions from existing owners. The site also includes photo and video content. Comments

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

pandora2014 Mar 19, 2014 - ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She also discusses the opportunities for marketers in the “connected” space, as well as the future of advertising that surrounds it. Comments

Nissan 'Detour' Invites Customers to Take Virtual Test Drive

journey-kickoff Feb 5, 2014 - The 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 Nissan Rogue. Comments

Facebook Automotive Campaigns Drive Brand Performance [Study]

AVM Impact CEO Ed Cook driving at Bedford Autodrome Jan 16, 2014 - A Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages. Comments

Google and Pandora Partnering with Auto Brands for In-Car Services

incar Jan 8, 2014 - Tech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014. Comments

Nissan Asks New Yorkers to Say #HailYes to New Taxis

ny-taxi-hail-yes-01 Dec 10, 2013 - A campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow. Comments

#LexusInTokyo to Engage Fans via Live Vine Videos

lexusvine Nov 19, 2013 - Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Comments

Land Rover Targets Affluent Car Buyers in ‘Race the Sun’

race-the-sun Oct 18, 2013 - Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Comments

Mercedes Taps Spotify to Seek Corporate Rockstars

nomster Aug 28, 2013 - The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Comments

TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

wrangler-app May 30, 2013 - A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment. Comments

Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

audi-iron-man May 3, 2013 - Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Comments

5 Things Auto Brands Can Teach You About Marketing Online

vw-facebook Nov 15, 2012 - You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Comments

51% of Mobile Auto Searchers End Up Making a Purchase

mobile-traffic Nov 14, 2012 - New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Comments

What The China Video Site Merger Means for Marketers

tudou Oct 5, 2012 - In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Comments

Brands Anticipate Top-Level Domain Shakeout

Sep 6, 2012 - Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Comments

Telecom Firms Are Most Responsive on Facebook

socialbakers-inforgraphic Jun 27, 2012 - Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Comments

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