Marketing News & Expert Advice

Automotive

Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.

Toyota Donates 100 Cars on Facebook

Christopher Heine | Social Media

Jul 26, 2011 - One vehicle per day goes to a nonprofit. Comments

Topics in Marketing:

Susan Kuchinskas | Automotive

SapientNitro's Changes Evident in Work for Ram Trucks

Jun 30, 2011 - Texans talk trucks in documentary-style videos. Comments

Lisa Lacy | Automotive

Toyota Social Net Gives Voice to Customers and Cars

May 25, 2011 - Service will connect owners with live car data, among other features. Comments

Kate Kaye | Email Marketing

Epsilon Completes Services Expansion With Aspen Acquisition

Apr 25, 2011 - As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Comments

Christopher Heine | Automotive

Mercedes-Benz Rides Twitter to Super Bowl

Feb 2, 2011 - First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Comments

Ken Liebeskind | Automotive

SNL's Hader Brings Absurd Laughs to New VW Videos

Jan 20, 2011 - A new take on the classic "walk around" car commercial format. Comments

Susan Kuchinskas | Automotive

AutoTrader.com to Buy Kelley Blue Book

Oct 27, 2010 - AutoTrader.com is on a bit of a tear, having recently acquired vAuto. Comments

Jack Marshall | Search Marketing

Travel CPCs Up In August, as Others Fall

Sep 21, 2010 - U.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Comments

Christopher Heine | Automotive

Lexus Bangs the Drum In New Digital Ads

Sep 7, 2010 - In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Comments

Ken Liebeskind | Automotive

Social Media Drives Hyundai 'Uncensored' Campaign

Aug 24, 2010 - YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Comments

Lisa Lacy | Automotive

Toyota Pushes 'Auto-Biography' Facebook Campaign

Aug 2, 2010 - Encourages owners to share personal stories on Facebook. Comments

Kate Kaye | Data-Driven Marketing

TRUSTe Slaps Privacy Seal on Lead Gen Sites

Jul 26, 2010 - TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams. Comments

David Ward | Automotive