Marketing News & Expert Advice
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Automotive
Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.
Epsilon Completes Services Expansion With Aspen Acquisition
Apr 25, 2011 - As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Comments
Topics in Marketing:
Mercedes-Benz Rides Twitter to Super Bowl
Feb 2, 2011 -
First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest.
Comments
SNL's Hader Brings Absurd Laughs to New VW Videos
Jan 20, 2011 -
A new take on the classic "walk around" car commercial format.
Comments
AutoTrader.com to Buy Kelley Blue Book
Oct 27, 2010 - AutoTrader.com is on a bit of a tear, having recently acquired vAuto. Comments
Travel CPCs Up In August, as Others Fall
Sep 21, 2010 - U.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Comments
Lexus Bangs the Drum In New Digital Ads
Sep 7, 2010 -
In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com.
Comments
Social Media Drives Hyundai 'Uncensored' Campaign
Aug 24, 2010 -
YouTube and Facebook provide opportunities for consumers to comment on the Sonata.
Comments
Toyota Pushes 'Auto-Biography' Facebook Campaign
Aug 2, 2010 - Encourages owners to share personal stories on Facebook. Comments
TRUSTe Slaps Privacy Seal on Lead Gen Sites
Jul 26, 2010 - TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams. Comments
As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary
Jul 15, 2010 -
Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary.
Comments
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