Automotive

Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.

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Mitsubishi Creates 'Social Media Artifacts'

Apr 23, 2012 - Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers. Comments

Chevy Picks Goodby and McCann for Global Creative Duties

Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments

Volkswagen Collects Fan GIFs in Kraftwerk Giveaway

kraftwerk-title Mar 14, 2012 - VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series. Comments

Ford and Chevy Get Band-Happy to Reach Young Car Buyers

ok-go-and-sonic Feb 22, 2012 - Auto brands lean on recording talent to spark social media buzz. Comments

How Honda's Super Bowl Ads Got 12M Views

ferris-bueller-matthew-broderick-super-bowl Feb 4, 2012 - Ad agency RPA describes what happened behind the scenes. Comments

Hyundai Xbox Game Incorporates Kinect Gestures

hyndai-xbox Jan 10, 2012 - An earlier Hyundai/Xbox campaign scored impressive results. Comments

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

scion-iq Dec 27, 2011 - If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn. Comments

RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner

img-clark Dec 21, 2011 - For auto marketers, a lesson in how to play nicely with disruptors. Comments

Why Millennials Are Bored With Sexy Cars

yaris-joan-auto Dec 12, 2011 - How digital tech is turning American car culture upside down. Comments

Toyota Yaris Targets Chic Geeks Through Xbox Live

yaris2 Dec 5, 2011 - Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Comments

Buick Buys Social Engagement for a Song

buick-digitas Nov 11, 2011 - Works with Digitas to commission a song and music video from band Hellogoodbye. Comments

Ford Mustang Rides Social App For Sales Leads

ford Nov 3, 2011 - Media plan includes Facebook and Twitter ad buys. Comments

AKQA, Audi Tap Driver Frustration With Real-Time Index

audi-rfi Oct 7, 2011 - Partnership with MIT lab leads to unique branded data visualization project. Comments

Toyota Donates 100 Cars on Facebook

toyota Jul 26, 2011 - One vehicle per day goes to a nonprofit. Comments

SapientNitro's Changes Evident in Work for Ram Trucks

ram-trucks Jun 30, 2011 - Texans talk trucks in documentary-style videos. Comments

Toyota Social Net Gives Voice to Customers and Cars

toyota-friend-logo May 25, 2011 - Service will connect owners with live car data, among other features. Comments

Epsilon Completes Services Expansion With Aspen Acquisition

epsilon Apr 25, 2011 - As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Comments

Mercedes-Benz Rides Twitter to Super Bowl

tweetrace2 Feb 2, 2011 - First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Comments

SNL's Hader Brings Absurd Laughs to New VW Videos

vw-hader Jan 20, 2011 - A new take on the classic "walk around" car commercial format. Comments

AutoTrader.com to Buy Kelley Blue Book

Oct 27, 2010 - AutoTrader.com is on a bit of a tear, having recently acquired vAuto. Comments

Travel CPCs Up In August, as Others Fall

Sep 21, 2010 - U.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Comments

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