Automotive

Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.

toyota

Toyota Donates 100 Cars on Facebook

Jul 26, 2011 - One vehicle per day goes to a nonprofit. Comments

SapientNitro's Changes Evident in Work for Ram Trucks

ram-trucks Jun 30, 2011 - Texans talk trucks in documentary-style videos. Comments

Toyota Social Net Gives Voice to Customers and Cars

toyota-friend-logo May 25, 2011 - Service will connect owners with live car data, among other features. Comments

Epsilon Completes Services Expansion With Aspen Acquisition

epsilon Apr 25, 2011 - As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Comments

Mercedes-Benz Rides Twitter to Super Bowl

tweetrace2 Feb 2, 2011 - First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Comments

SNL's Hader Brings Absurd Laughs to New VW Videos

vw-hader Jan 20, 2011 - A new take on the classic "walk around" car commercial format. Comments

AutoTrader.com to Buy Kelley Blue Book

Oct 27, 2010 - AutoTrader.com is on a bit of a tear, having recently acquired vAuto. Comments

Travel CPCs Up In August, as Others Fall

Sep 21, 2010 - U.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Comments

Lexus Bangs the Drum In New Digital Ads

lexus-music-track Sep 7, 2010 - In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Comments

Social Media Drives Hyundai 'Uncensored' Campaign

hyundai Aug 24, 2010 - YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Comments

Toyota Pushes 'Auto-Biography' Facebook Campaign

Aug 2, 2010 - Encourages owners to share personal stories on Facebook. Comments

TRUSTe Slaps Privacy Seal on Lead Gen Sites

Jul 26, 2010 - TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams. Comments

As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary

toyotaweather Jul 15, 2010 - Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Comments

 

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