Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.
Jun 30, 2011 - Texans talk trucks in documentary-style videos. Comments
May 25, 2011 - Service will connect owners with live car data, among other features. Comments
Apr 25, 2011 - As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Comments
Feb 2, 2011 - First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Comments
Jan 20, 2011 - A new take on the classic "walk around" car commercial format. Comments
Oct 27, 2010 - AutoTrader.com is on a bit of a tear, having recently acquired vAuto. Comments
Sep 21, 2010 - U.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Comments
Sep 7, 2010 - In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Comments
Aug 24, 2010 - YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Comments
Aug 2, 2010 - Encourages owners to share personal stories on Facebook. Comments
Jul 15, 2010 - Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
June 20, 2013
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