How Honda's Super Bowl Ads Got 12M Views
Automotive

How Honda's Super Bowl Ads Got 12M Views

12y Christopher Heine

How Honda's Super Bowl Ads Got 12M Views

Ad agency RPA describes what happened behind the scenes. Read More...

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Hyundai Xbox Game Incorporates Kinect Gestures
Automotive

Hyundai Xbox Game Incorporates Kinect Gestures

12y Susan Kuchinskas

Hyundai Xbox Game Incorporates Kinect Gestures

An earlier Hyundai/Xbox campaign scored impressive results. Read More...

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Scion, Volt, Zipcar Woo Next-Gen Auto Customers
Automotive

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

12y Joan Voight

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn. Read More...

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RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner
Automotive

RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner

12y Joan Voight

RelayRides' Shelby Clark: Why GM Became Our Ride-S...

For auto marketers, a lesson in how to play nicely with disruptors. Read More...

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Why Millennials Are Bored With Sexy Cars
Automotive

Why Millennials Are Bored With Sexy Cars

12y Joan Voight

Why Millennials Are Bored With Sexy Cars

How digital tech is turning American car culture upside down. Read More...

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Toyota Yaris Targets Chic Geeks Through Xbox Live
Automotive

Toyota Yaris Targets Chic Geeks Through Xbox Live

12y Susan Kuchinskas

Toyota Yaris Targets Chic Geeks Through Xbox Live

Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Read More...

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Buick Buys Social Engagement for a Song
Automotive

Buick Buys Social Engagement for a Song

12y Lisa Lacy

Buick Buys Social Engagement for a Song

Works with Digitas to commission a song and music video from band Hellogoodbye. Read More...

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Ford Mustang Rides Social App For Sales Leads
Automotive

Ford Mustang Rides Social App For Sales Leads

12y Christopher Heine

Ford Mustang Rides Social App For Sales Leads

Media plan includes Facebook and Twitter ad buys. Read More...

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AKQA, Audi Tap Driver Frustration With Real-Time Index
Automotive

AKQA, Audi Tap Driver Frustration With Real-Time Index

13y Joan Voight

AKQA, Audi Tap Driver Frustration With Real-Time I...

Partnership with MIT lab leads to unique branded data visualization project. Read More...

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Toyota Donates 100 Cars on Facebook
Automotive

Toyota Donates 100 Cars on Facebook

13y Christopher Heine

Toyota Donates 100 Cars on Facebook

One vehicle per day goes to a nonprofit. Read More

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SapientNitro's Changes Evident in Work for Ram Trucks
Automotive

SapientNitro's Changes Evident in Work for Ram Trucks

13y Susan Kuchinskas

SapientNitro's Changes Evident in Work for Ram Tru...

Texans talk trucks in documentary-style videos. Read More...

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Toyota Social Net Gives Voice to Customers and Cars
Automotive

Toyota Social Net Gives Voice to Customers and Cars

13y Lisa Lacy

Toyota Social Net Gives Voice to Customers and Car...

Service will connect owners with live car data, among other features. Read More...

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Epsilon Completes Services Expansion With Aspen Acquisition
Automotive

Epsilon Completes Services Expansion With Aspen Acquisition

13y Kate Kaye

Epsilon Completes Services Expansion With Aspen Ac...

As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Read More...

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Mercedes-Benz Rides Twitter to Super Bowl
Automotive

Mercedes-Benz Rides Twitter to Super Bowl

13y Christopher Heine

Mercedes-Benz Rides Twitter to Super Bowl

First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Read More...

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SNL's Hader Brings Absurd Laughs to New VW Videos
Automotive

SNL's Hader Brings Absurd Laughs to New VW Videos

13y Ken Liebeskind

SNL's Hader Brings Absurd Laughs to New VW Videos

A new take on the classic "walk around" car commercial format. Read More...

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AutoTrader.com to Buy Kelley Blue Book
Automotive

AutoTrader.com to Buy Kelley Blue Book

13y Susan Kuchinskas

AutoTrader.com to Buy Kelley Blue Book

AutoTrader.com is on a bit of a tear, having recently acquired vAuto. Read More...

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Travel CPCs Up In August, as Others Fall
Automotive

Travel CPCs Up In August, as Others Fall

14y Jack Marshall

Travel CPCs Up In August, as Others Fall

U.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Read More...

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Lexus Bangs the Drum In New Digital Ads
Automotive

Lexus Bangs the Drum In New Digital Ads

14y Christopher Heine

Lexus Bangs the Drum In New Digital Ads

In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Read More...

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Social Media Drives Hyundai 'Uncensored' Campaign
Automotive

Social Media Drives Hyundai 'Uncensored' Campaign

14y Ken Liebeskind

Social Media Drives Hyundai 'Uncensored' Campaign

YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...

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Toyota Pushes 'Auto-Biography' Facebook Campaign
Automotive

Toyota Pushes 'Auto-Biography' Facebook Campaign

14y Lisa Lacy

Toyota Pushes 'Auto-Biography' Facebook Campaign

Encourages owners to share personal stories on Facebook. Read More...

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TRUSTe Slaps Privacy Seal on Lead Gen Sites
Automotive

TRUSTe Slaps Privacy Seal on Lead Gen Sites

14y Kate Kaye

TRUSTe Slaps Privacy Seal on Lead Gen Sites

TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams. Rea...

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As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary
Automotive

As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary

14y David Ward

As Weather.com Relaunch Sponsor, Toyota Touts Priu...

Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Read More...

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Find the Nearest Gas Station
Automotive

Find the Nearest Gas Station

17y Rebecca Lieb

Find the Nearest Gas Station

AAA.com has added a new feature to its travel planner Web site : find a local gas station. Close to 100,000 U.S Read More...

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