Conference Coverage

In the weeks leading up to each of our SES and ClickZ events, speakers will introduce themselves by way of a column outlining their role and the content of the presentations in their sessions. Be informed before you get to the registration page.


Google and Droga5: Tech Innovations Cannot Replace Storytelling

Oct 2, 2015 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content that matters, senior executive from Google and Droga5 said at Advertising Week. Comments

Your Brand Can Be as Famous as Sour Patch Kids

sour-patch-kids-twitter Oct 1, 2015 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too. Comments

Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

pandora-and-spotify Sep 30, 2015 - Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, according to chief marketing officers (CMOs) from Pandora and Spotify. Comments

Brands Still Matter - Just Not Like They Used To

brands-applied-gtld Sep 28, 2015 - Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about service, philanthropy, and relevant experiences. Comments

How Agencies Are Evolving into Strategic Advisors in China

agency-evolution Sep 17, 2015 - As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. Comments

4 Strategic Tips for Building a Lasting Social Campaign in China

wearesocial-logo Sep 10, 2015 - We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Comments

3 Digital Trends to Watch Out for in Asia

digital-marketing-trends-1 Aug 20, 2015 - Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends that industry experts expect to take off in Asia. Comments

VIDEO: Context Is Our Kingdom, Says MasterCard

contextual-awareness Aug 17, 2015 - Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all. Comments

VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

nasa-space Aug 12, 2015 - How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question at ClickZ Live San Francisco. Comments

How American Apparel Is Moving to Value-Driven Data Analytics

american-apparel Aug 12, 2015 - At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insights. Comments

VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

facebook-video-interview Aug 11, 2015 - At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers across devices. Comments

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

clickz-live-sf-facebook Aug 11, 2015 - During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarget shoppers within and beyond the Facebook ecosystem. Comments

VIDEO: How AIA Is Innovating From the Outside In

aia-white-logo Aug 10, 2015 - Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits during a keynote case study at ClickZ Live Hong Kong. Comments

VIDEO: Defining Brand DNA at Peninsula Hotels

peninsula-2-logo Aug 10, 2015 - What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital strategy at ClickZ Live Hong Kong. Comments

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

lenovo-logo-orange Aug 10, 2015 - An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. Comments

VIDEO: The Brand Is Not the Hero According to Coca-Cola

coca-cola-plantbottle-pkg Aug 10, 2015 - In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creation to add value and generate trust for the brand during ClickZ Live Hong Kong. Comments

VIDEO: Using Data to Localize to New Markets

ctrip-7-international-logo-2015 Aug 9, 2015 - Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Comments

Mythbusting China's E-Commerce Sector

bessie-lee-wpp-china-500 Aug 9, 2015 - In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Comments

Q&A: Pinterest’s Kevin Knight #CZLSF

kevin-knight-czlive-pinterest-headshot Aug 6, 2015 - At ClickZ Live San Francisco, Kevin Knight, head of agency and brand strategy at Pinterest, will discuss the efficient functionality of native and the value of customizing creative in digital advertising. Comments

How to Engage Your Audience with Native Advertising #CZLSF

lauri-baker Jul 28, 2015 - In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and organic content. Comments

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

A view of the Golden Gate Bridge in San Francisco Jul 21, 2015 - With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a great one. Did you register yet? Comments

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