Conference Coverage

In the weeks leading up to each of our SES and ClickZ events, speakers will introduce themselves by way of a column outlining their role and the content of the presentations in their sessions. Be informed before you get to the registration page.

heidi-browning-pandora

Pandora on the Power of Music in a Connected World

Jul 2, 2015 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands. Comments

Unilever Hunts for Top 50 Marketing Startups at Cannes

interview-jeremy Jul 1, 2015 - In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry. Comments

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

interview-sapient Jul 1, 2015 - In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Comments

Digital Meets TV with Dr. Phil and DailyMail Partnership

interview-phil Jun 30, 2015 - In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers consume TV content. Comments

5 PPC Tips from ClickZ Live Toronto

004-allstate Jun 26, 2015 - To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. Comments

Snapchat Leads to 'Bestie Brands' #CZLTO

snapchat-logo Jun 26, 2015 - It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ Live Toronto session. Comments

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

tinder-image Jun 26, 2015 - In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe. Comments

Has Ad Tech Taken Over Creativity at Cannes Lions?

canneslions Jun 26, 2015 - At this year's Cannes Lions Festival of Creativity, technology was up front and center. Comments

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

twitter-logo Jun 25, 2015 - "Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-time impact during his ClickZ Live keynote. Comments

VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

cannes-interview-pg Jun 25, 2015 - In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how the industry can help girls be heard. Comments

5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

pepsibottles Jun 25, 2015 - During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaigns that can't be ignored. Comments

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

lululemon Jun 24, 2015 - At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weigh in. Comments

Core Strength Is Key, Both In Athletics and Marketing #CZLTO

toronto Jun 24, 2015 - Brand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during his ClickZ Live keynote. Comments

Snapchat, WPP and DailyMail Launch Content Marketing Agency

canneslions Jun 23, 2015 - Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Comments

Marketing Secrets from the CMO of Canadian Olympic Committee

keynote-derek-kent Jun 22, 2015 - Leading up to his keynote session at ClickZ Live Toronto, CMO Derek Kent talks about how the Canadian Olympic Committee used innovation to help drive change in the sports marketing world. Comments

Uncovering PPC Best Practices With Allstate Insurance

allstate-insurance-logo Jun 10, 2015 - In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. Comments

Social Media Marketing Beyond Twitter and Facebook

anastassia-boguslavskaya-185x114 May 22, 2015 - In advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers should look beyond the social media giants to engage customers. Comments

Top Eight Takeaways from IBM Amplify

sandiego-ibm-amplify May 20, 2015 - Customer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Comments

VIDEO: Weather Data Shines on Programmatic Ad Buys

weather-data Apr 13, 2015 - The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Comments

VIDEO: Taking a JSwipe at Millennials in a Social World

david-yarus-jswipe Apr 10, 2015 - "Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Comments

'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

social-sharing Apr 8, 2015 - Ten tips to make social work for your business, from JSwipe founder David Yarus. Comments

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