In the weeks leading up to each of our SES and ClickZ events, speakers will introduce themselves by way of a column outlining their role and the content of the presentations in their sessions. Be informed before you get to the registration page.
Jun 14, 2013 - Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mistakes in order to offer solutions. Comments
May 28, 2013 - As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the CMO of Kodak. Comments
Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call, and shared his frustration with Apple’s declining market value in the stock market, which has wiped out 27 percent of its total value in the last year. Comments
Mar 26, 2013 - The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Marketing at SES New York today. Comments
Mar 6, 2013 - Should brands that aren't part of a given TV broadcast get involved in its backchannel? Comments
Jan 4, 2013 - A checklist for successful PPC campaigns. Comments
Dec 28, 2012 - Deliver maximum performance by reviewing your settings, account structure, ad copy, and extensions. Comments
Dec 21, 2012 - What you, the SEO, need to do in your website migration. Comments
Dec 14, 2012 - Even B2B marketers at SMBs can use video to build relationships with customers…just ask Orabrush. Comments
Dec 5, 2012 - Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Comments
Oct 19, 2012 - Driving maximum engagement with your consumers with compelling subject lines and eye-catching design. Comments
Oct 17, 2012 - Why would someone in your target audience choose to do business with you in LinkedIn? Do you have a solid, complete, engaging profile that supports your personal brand? Comments
Oct 16, 2012 - Need to prove the ROI of social to your boss, or better yet, make money via social media? Maybe it's time to book your ticket to Chicago. Comments
Mar 12, 2012 - Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Comments
Mar 12, 2012 - Invest effort in creative optimization to achieve the highest performance from your campaign. Comments
Mar 12, 2012 - Get it right, before the launch. Comments
Mar 9, 2012 - Ensure that your new site performs for SEO with these sure-fire methods. Comments
Feb 20, 2012 - Evaluate your marketing campaign by how closely it meets your intended outcomes. Comments
Feb 20, 2012 - Despite the doomsayers, SEO doesn't die - it evolves, and we need to adapt. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
June 20, 2013
1:00pm ET / 10:00am PT