Marketing News & Expert Advice
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Conference Call
In the weeks leading up to each of our SES and ClickZ events, speakers will introduce themselves by way of a column outlining their role and the content of the presentations in their sessions. Be informed before you get to the registration page.
Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO
Jun 14, 2013 - Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mistakes in order to offer solutions. Comments
Topics in Marketing:
Jeffrey Hayzlett to Keynote at SES Toronto 2013
May 28, 2013 -
As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the CMO of Kodak.
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Apple’s Growth Slows as it Sets New Product Expectations for Late 2013
Apr 24, 2013 -
Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call, and shared his frustration with Apple’s declining market value in the stock market, which has wiped out 27 percent of its total value in the last year.
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#SESNY: ClickZ and Efectyv Marketing Reveal Inaugural Report on Convergence Analytics
Mar 26, 2013 -
The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Marketing at SES New York today.
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The State of TV's Twitter Backchannel
Mar 6, 2013 -
Should brands that aren't part of a given TV broadcast get involved in its backchannel?
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Are You Following PPC Best Practices?
Jan 4, 2013 -
A checklist for successful PPC campaigns.
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How to Effectively Audit Your Paid Search Accounts
Dec 28, 2012 -
Deliver maximum performance by reviewing your settings, account structure, ad copy, and extensions.
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Collaborate, Teach, Enforce, and Measure
Dec 21, 2012 -
What you, the SEO, need to do in your website migration.
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How to Engage Customers With B2B Video
Dec 14, 2012 -
Even B2B marketers at SMBs can use video to build relationships with customers…just ask Orabrush.
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Performance Display for SEM Marketers
Dec 5, 2012 -
Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives.
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The Synergy Among Search, Social, and Content
Nov 30, 2012 -
Speaking with iCrossing's Rob Garner about SES Chicago, activating the social-search dynamic, and where the search and social marketing industries are headed.
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5 Tips to Empower Your Email Marketing
Oct 19, 2012 -
Driving maximum engagement with your consumers with compelling subject lines and eye-catching design.
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Creating Solid Business Relationships Through LinkedIn
Oct 17, 2012 -
Why would someone in your target audience choose to do business with you in LinkedIn? Do you have a solid, complete, engaging profile that supports your personal brand?
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Social Analytics Workshop: Measuring the ROI of Social Media
Oct 16, 2012 -
Need to prove the ROI of social to your boss, or better yet, make money via social media? Maybe it's time to book your ticket to Chicago.
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Search Marketing and Social Media in Regulated Industries
Mar 12, 2012 - Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Comments
The Crawl, Walk, Run of Digital Creative
Mar 12, 2012 - Invest effort in creative optimization to achieve the highest performance from your campaign. Comments
A 12-Point Checklist for Your Next Website Redesign and Migration
Mar 12, 2012 - Get it right, before the launch. Comments
Is Your Site Viable for Search?
Mar 9, 2012 - Ensure that your new site performs for SEO with these sure-fire methods. Comments
Proving Your SEO Work Is Worth It
Feb 20, 2012 - Evaluate your marketing campaign by how closely it meets your intended outcomes. Comments
SEO Is Dead.… No, It Isn't.… Yes, It Is.…
Feb 20, 2012 - Despite the doomsayers, SEO doesn't die - it evolves, and we need to adapt. Comments
Successful SEO Marketing in Other Languages
Feb 20, 2012 - Emerging markets offer the potential for great ROI. Find out how to adapt your site for non-English-speakers. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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July 18, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Breaking down the Borders: International & Multilingual SEO, Anne F. Kennedy
SES Conference & Expo
June 19, 2013 -
Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013
Jobs
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SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
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