Conference Call

In the weeks leading up to each of our SES and ClickZ events, speakers will introduce themselves by way of a column outlining their role and the content of the presentations in their sessions. Be informed before you get to the registration page.

big-data-world

Sponsored Article: Smart Data in the Big Data Era

Mar 28, 2014 - Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The technologies, products, and solutions involved in this process in the face of massive data are what really matters in the Big Data era. Comments

The New SEO: How to Create Hummingbird-Friendly Content

Google Hummingbird Mar 27, 2014 - Google's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Comments

Enterprise Brands Need a Search Center of Excellence

tangled Mar 27, 2014 - A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inconsistent KPI tracking across departments and business units. Comments

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts

PPC Mar 26, 2014 - In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. Here's a look at how to pick the right one. Comments

5 Ways to Drive Conversions Through Social Proof

social-proof Mar 26, 2014 - Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social proof." Here are five ways to drive conversions through social proof. Comments

An Interview With Google's Kaushik: See. Think. Do.

digital-marketing Mar 26, 2014 - Ahead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers. Comments

7 Reasons You Should Go to ClickZ Live New York 2014

Expert Roundtables Mar 21, 2014 - The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as the networking opportunities that await you in New York City. Comments

#CZLNY Preview: Engaging Customers With Interactive Video

online-video Mar 20, 2014 - ClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time spent on the video, and an increased click-through-to-purchase rate. Comments

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

dixon-jones-majesticseo Mar 19, 2014 - How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. Comments

ClickZ Live New York Call for Speakers Open: Have You Got What It Takes?

clickz-table Jan 6, 2014 - We're accepting speaker submissions for ClickZ Live's inaugural event in New York this spring. Here are a few tips to help you put your best submission forward. Comments

Zuckerberg and ClickZ Live New York: There's a Keynote Combination

a21020f08afc18a80e4caa7bb10f91f7 Dec 17, 2013 - The inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speaker. Comments

SES Conference & Expo Rebrands to ClickZ Live

clickzlive-newyork Nov 19, 2013 - ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication. Comments

Social Media in the Boardroom

business-people Aug 14, 2013 - How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Comments

Combining Search and Social

search-marketing Jul 5, 2013 - Increase the impact of your brand with an integrated strategy. Comments

Your Company's Looming Traffic Problem

trafficjam Jun 28, 2013 - A growth strategy trumps a narrow ranking strategy in a no-growth environment. Comments

Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO

jeffrey-hayzlett-ses-toronto-2013 Jun 14, 2013 - Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mistakes in order to offer solutions. Comments

Jeffrey Hayzlett to Keynote at SES Toronto 2013

jeff-hayzlett May 28, 2013 - As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the CMO of Kodak. Comments

Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

apple-logo Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call, and shared his frustration with Apple’s declining market value in the stock market, which has wiped out 27 percent of its total value in the last year. Comments

#SESNY: ClickZ and Efectyv Marketing Reveal Inaugural Report on Convergence Analytics

ses-ny-efectyv Mar 26, 2013 - The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Marketing at SES New York today. Comments

The State of TV's Twitter Backchannel

tv-everywhere Mar 6, 2013 - Should brands that aren't part of a given TV broadcast get involved in its backchannel? Comments

Are You Following PPC Best Practices?

ppc Jan 4, 2013 - A checklist for successful PPC campaigns. Comments

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