Conference Coverage

In the weeks leading up to each of our SES and ClickZ events, speakers will introduce themselves by way of a column outlining their role and the content of the presentations in their sessions. Be informed before you get to the registration page.

kirstine-stewart-clickz-live-toronto

Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

May 16, 2014 - Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further with consumers. Comments

TSN's Canada Head Shares Lessons to Satisfy Digital Audience

mark-silver-clickz-live-toronto May 15, 2014 - ClickZ Live Toronto opened with a keynote from Mark Silver, head of digital at Canada's The Sports Network. Comments

Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto Keynotes

clickz-live-toronto May 2, 2014 - A trio of stellar keynotes at the inaugural ClickZ Live Toronto will feature digital innovators from Twitter, Yahoo, and TSN (The Sports Network). Comments

Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mike Grehan

Mike Grehan Apr 15, 2014 - Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director. Comments

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Concept image of integration Apr 8, 2014 - A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration. Comments

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

paid-media Apr 8, 2014 - Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

#CZLNY: 9 Tips for Performance Marketers From Learn With Google at ClickZ Live New York

Google Logo Apr 7, 2014 - Of the many solutions offered within the Learn with Google classroom, here are nine tips to help businesses stay "constantly connected." Comments

#CZLNY: Engaging Customers With Interactive Video

maybelline-big-eyes-2 Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program

inbound-marketing Apr 7, 2014 - During last week's ClickZ Live New York, Adriel Sanchez of SAP shared 10 lessons from SAP's inbound marketing program. Comments

#CZLNY: ClickZ Live Convergence in Search Marketing

convergence Apr 7, 2014 - A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of remarketing. Comments

#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

beal-andy Apr 4, 2014 - Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Comments

#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts

facebookvspinterest Apr 3, 2014 - The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang for the buck in digital marketing - if companies play by the new rules. Comments

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Localized Search Apr 3, 2014 - During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them. Comments

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

shutterstock-138707504 Apr 3, 2014 - According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must also figure out who their competition really is, what they care about, how they’re performing, and how they are achieving that performance. Comments

#CZLNY: Amazon’s Performance Secrets

amazon1 Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there. Comments

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challenges

randizuckerberg Apr 3, 2014 - Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live New York. Comments

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

google-promotions-tab Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers these days. Comments

#CZLNY: Smarter Ad Copy Testing: What Makes People Click?

clicks Apr 3, 2014 - Building off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect ad copy, and how to take action. Comments

#CZLNY: Remarketing and Behavioral Ads

Christopher Hansen at Clickz Live New York 2014 Apr 2, 2014 - Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Comments

#CZLNY: Reputation Roadkill: Learning From the Biggest Brands' 'OMG' Moments

Andy Beal Keynote at ClickZ Live New York 2014 Apr 2, 2014 - Reputation management expert Andy Beal kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes. Comments

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