Conference Call

In the weeks leading up to each of our SES and ClickZ events, speakers will introduce themselves by way of a column outlining their role and the content of the presentations in their sessions. Be informed before you get to the registration page.

ppc

Are You Following PPC Best Practices?

Jan 4, 2013 - A checklist for successful PPC campaigns. Comments

How to Effectively Audit Your Paid Search Accounts

audit-image Dec 28, 2012 - Deliver maximum performance by reviewing your settings, account structure, ad copy, and extensions. Comments

Collaborate, Teach, Enforce, and Measure

seo-analytics Dec 21, 2012 - What you, the SEO, need to do in your website migration. Comments

How to Engage Customers With B2B Video

morgan-the-orabrush-tongue Dec 14, 2012 - Even B2B marketers at SMBs can use video to build relationships with customers…just ask Orabrush. Comments

Performance Display for SEM Marketers

sem Dec 5, 2012 - Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Comments

The Synergy Among Search, Social, and Content

search-social-book-cover-definitive Nov 30, 2012 - Speaking with iCrossing's Rob Garner about SES Chicago, activating the social-search dynamic, and where the search and social marketing industries are headed. Comments

5 Tips to Empower Your Email Marketing

email-bomb Oct 19, 2012 - Driving maximum engagement with your consumers with compelling subject lines and eye-catching design. Comments

Creating Solid Business Relationships Through LinkedIn

business-people Oct 17, 2012 - Why would someone in your target audience choose to do business with you in LinkedIn? Do you have a solid, complete, engaging profile that supports your personal brand? Comments

Social Analytics Workshop: Measuring the ROI of Social Media

ses-conference-call Oct 16, 2012 - Need to prove the ROI of social to your boss, or better yet, make money via social media? Maybe it's time to book your ticket to Chicago. Comments

Search Marketing and Social Media in Regulated Industries

Mar 12, 2012 - Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Comments

The Crawl, Walk, Run of Digital Creative

Mar 12, 2012 - Invest effort in creative optimization to achieve the highest performance from your campaign. Comments

Is Your Site Viable for Search?

Mar 9, 2012 - Ensure that your new site performs for SEO with these sure-fire methods. Comments

Proving Your SEO Work Is Worth It

Feb 20, 2012 - Evaluate your marketing campaign by how closely it meets your intended outcomes. Comments

SEO Is Dead.… No, It Isn't.… Yes, It Is.…

Feb 20, 2012 - Despite the doomsayers, SEO doesn't die - it evolves, and we need to adapt. Comments

Successful SEO Marketing in Other Languages

Feb 20, 2012 - Emerging markets offer the potential for great ROI. Find out how to adapt your site for non-English-speakers. Comments

Competitor Backlink Analysis for the Web Strategist

Feb 20, 2012 - Harvest non-obvious and strategic insights from a commonplace technique. Comments

The Impact of Links in Social Media

Dec 21, 2011 - Recognize the social linking potential for your site, and balance that potential with the practical. Comments

Beyond Search Engine Marketing

Dec 21, 2011 - SES has expanded from a one-day conference to an annual series of expos held around the world. Comments

SEO Techniques for Large Sites

Dec 21, 2011 - How to maximize product visibility in organic search. Comments

The Latino Marketing Neighborhood

Sep 12, 2011 - Latino digital will grow only with the investment in time that people will give it. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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