Marketers for consumer packaged goods (CPG) brands are using diverse strategies to win over customers. Online coupons, social ads, and blogger outreach are among the techniques that are being employed in CPG marketing. Learn from ClickZ's news journalists and expert columnists about trends, case studies, and more.
Oct 6, 2010 - Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Comments
Sep 15, 2010 - Users are invited to submit ad creations and vote for favorites. Comments
Sep 8, 2010 - Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET