Marketing News & Expert Advice
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CPG
Marketers for consumer packaged goods (CPG) brands are using diverse strategies to win over customers. Online coupons, social ads, and blogger outreach are among the techniques that are being employed in CPG marketing. Learn from ClickZ's news journalists and expert columnists about trends, case studies, and more.
Pepsi Re-Ups 'Refresh,' Extends Project Overseas
Sep 8, 2010 - Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Comments
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