Marketers for consumer packaged goods (CPG) brands are using diverse strategies to win over customers. Online coupons, social ads, and blogger outreach are among the techniques that are being employed in CPG marketing. Learn from ClickZ's news journalists and expert columnists about trends, case studies, and more.
Oct 6, 2010 - Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Comments
Sep 15, 2010 - Users are invited to submit ad creations and vote for favorites. Comments
Sep 8, 2010 - Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Comments
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