Marketers for consumer packaged goods (CPG) brands are using diverse strategies to win over customers. Online coupons, social ads, and blogger outreach are among the techniques that are being employed in CPG marketing. Learn from ClickZ's news journalists and expert columnists about trends, case studies, and more.
Oct 6, 2010 - Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Comments
Sep 15, 2010 - Users are invited to submit ad creations and vote for favorites. Comments
Sep 8, 2010 - Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Comments
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT