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Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

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'How to Win' Customer Relationships and 'Influence' Digital Performance

Thad Kahlow  |  Data-Driven Marketing

May 22, 2013 - Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Comments

Topics in Marketing:

Adria Saracino  |  Data-Driven Marketing

Data Shows 'Big Data Marketing' Is a Growing Field

big-data May 21, 2013 - A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Comments

Andrea Fishman  |  Data-Driven Marketing

Start Listening: Why Testing Alone Isn't the Answer

listening May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments

Amy Manus  |  Data-Driven Marketing

Will Tablets Still Be Around in 5 Years?

ipad-prototype-screenshot May 8, 2013 - Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers. Comments

Jennifer Wolfe  |  Data-Driven Marketing

How 900+ Communities and Generics Will Reshape the Internet

community Apr 26, 2013 - These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Comments

Rob Cataford  |  Data-Driven Marketing

Marketing 'Moneyball'

moneyball2 Apr 25, 2013 - What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Comments

Adria Saracino  |  Data-Driven Marketing

Interesting Ways Businesses Use Big Data to Improve Personalization

big-data Apr 23, 2013 - If you listen properly, your data will tell you vital information about your customers and clients. Comments

Andrea Fishman  |  Data-Driven Marketing

Small Business Wins Big With Facebook's New Targeting

facebook-like Apr 17, 2013 - With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Comments

Thad Kahlow  |  Data-Driven Marketing

Stop Old B2B Thinking, Start Putting Customers First

b2bchalkboard Apr 11, 2013 - Companies that can have one-to-one conversations at scale and grow customer relationships will win. Comments

Krishnan Parasuraman  |  Data-Driven Marketing

How Big Data and Analytics Are Transforming In-Store Experience for Retailers

big-data-new Apr 9, 2013 - Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Comments

Jennifer Wolfe  |  Data-Driven Marketing

gTLDS: Catalyst for Disruptive Innovation

gtld Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments

Adria Saracino  |  Data-Driven Marketing

Why Big Data Isn't the End-All for Content Marketing

big-data Mar 26, 2013 - In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy. Comments

Andrea Fishman  |  Data-Driven Marketing

The Convergence of Experience Management and Insight

experience Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments

Amy Manus  |  Data-Driven Marketing

Embrace the Change

change-just-ahead Mar 13, 2013 - Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business. Comments

Krishnan Parasuraman  |  Data-Driven Marketing

Big Data Is Enabling Marketers to Do More With Less

big-data-new Mar 12, 2013 - What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Comments

Chris O'Hara  |  Data-Driven Marketing

If It's Not Programmatic Premium, Then What Is It?

confusedwoman Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

Jennifer Wolfe  |  Data-Driven Marketing

Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

tv-everywhere Mar 1, 2013 - Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty. Comments

Richard Roberts  |  Data-Driven Marketing

Lift-Off! A New Study on Attribution and Revenue

lift-off Feb 27, 2013 - A look at the four key benefits of a closed-loop attribution system. Comments

Andy Betts  |  Data-Driven Marketing

SES London: The Art of Data-Driven Social Marketing

optimizing-for-a-human Feb 22, 2013 - AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. Comments

Susan Kuchinskas  |  Data-Driven Marketing

Facebook Exchange Proves Its Mettle: Adobe

facebook-homepage Feb 20, 2013 - With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Comments

Andrea Fishman  |  Data-Driven Marketing

Big Data Won't Fix Bad Planning

big-data Feb 20, 2013 - Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help better decision-making. Comments

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