Marketing News & Expert Advice
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Data-Driven Marketing
Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
3 Critical & Consistent Elements in a Customer Journey Framework
Oct 2, 2013 - The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with and understand your customers. Comments
Topics in Marketing:
5 Tips For Making the Most of Your Holiday Season Media Spend
Sep 25, 2013 -
The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season.
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SES SF: Searching for Attribution 'Beyond the Last Click'
Sep 13, 2013 -
The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that.
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What's the Impact of gTLDs on Social Media?
Sep 11, 2013 -
Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands?
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How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg
Aug 28, 2013 -
Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps.
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The Right and Wrong Ways to Measure Content Marketing
Aug 21, 2013 -
To understand the value of a given piece of content, we have to look at each stage separately.
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Should Marketers Reserve Brands in Category-Related TLDs?
Aug 16, 2013 -
With new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we take a wait-and-see approach?
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What to Ask of Big Data to Inform Your Marketing Strategy
Aug 14, 2013 -
With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data.
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Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset
Aug 7, 2013 -
A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to a marketing differentiator.
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Debunking 5 Myths About Display Advertising
Jul 24, 2013 -
Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it's time to debunk these myths.
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5 Things to Know About Engaging With gTLDs: Generics Preparing to Launch
Jul 19, 2013 -
Marketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are worth the time to acquire and maintain.
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How to Convince Your Boss That Your Marketing Team Has Intangible Value
Jul 16, 2013 -
Help your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key arguments.
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What Makes Retargeting Successful?
Jul 11, 2013 -
An introduction to how the concept is different from regular display campaigns.
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Using Live Chat to Drive Conversion
Jul 10, 2013 -
For marketers looking to push conversion even further, it's time to explore the benefits of live chat.
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The First Wave of gTLDs Are Coming - Are You Ready?
Jun 21, 2013 -
Regardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to protecting your brand.
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Is Data-Driven Marketing Compatible With Agile Marketing?
Jun 18, 2013 -
It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting.
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Mobility and User Intent: Clear Pathways
Jun 12, 2013 -
Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for.
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Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs
Jun 6, 2013 -
Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio.
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gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies
May 24, 2013 -
The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands.
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'How to Win' Customer Relationships and 'Influence' Digital Performance
May 22, 2013 -
Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey.
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Data Shows 'Big Data Marketing' Is a Growing Field
May 21, 2013 -
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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