Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Dec 18, 2014 - Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to benefit. Comments
Dec 18, 2014 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true? Comments
Dec 17, 2014 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot? Comments
Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for? Comments
Dec 16, 2014 - Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Comments
Dec 10, 2014 - Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid search and programmatic could be invaluable to your campaigns. Comments
Dec 9, 2014 - As the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected devices help boost engagement with consumers? Comments
Dec 3, 2014 - Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Comments
Nov 19, 2014 - What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Comments
Nov 14, 2014 - Personas on their own can only do so much. Marketers also need an action plan in order to make the personas viable. Comments
Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments
Nov 11, 2014 - We're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology available? Comments
Nov 7, 2014 - In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can glean valuable data from a big data reservoir. Comments
Nov 5, 2014 - Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Comments
Nov 5, 2014 - Using implicit profiling can help marketers learn what buyers really need before someone on the sales team engages them. Comments
Nov 4, 2014 - Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Comments
Oct 31, 2014 - Creating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success. Comments
Oct 30, 2014 - The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most out of your information. Comments
Oct 23, 2014 - U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber criminals, the technology has recently expanded into the marketing world. Comments
Oct 23, 2014 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do. Comments
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.