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Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

gtld

gTLDS: Catalyst for Disruptive Innovation

Jennifer Wolfe  |  Data-Driven Marketing

Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments

Topics in Marketing:

Adria Saracino  |  Data-Driven Marketing

Why Big Data Isn't the End-All for Content Marketing

big-data Mar 26, 2013 - In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy. Comments

Andrea Fishman  |  Data-Driven Marketing

The Convergence of Experience Management and Insight

experience Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments

Amy Manus  |  Data-Driven Marketing

Embrace the Change

change-just-ahead Mar 13, 2013 - Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business. Comments

Krishnan Parasuraman  |  Data-Driven Marketing

Big Data Is Enabling Marketers to Do More With Less

big-data-new Mar 12, 2013 - What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Comments

Chris O'Hara  |  Data-Driven Marketing

If It's Not Programmatic Premium, Then What Is It?

confusedwoman Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

Jennifer Wolfe  |  Data-Driven Marketing

Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

tv-everywhere Mar 1, 2013 - Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty. Comments

Richard Roberts  |  Data-Driven Marketing

Lift-Off! A New Study on Attribution and Revenue

lift-off Feb 27, 2013 - A look at the four key benefits of a closed-loop attribution system. Comments

Andy Betts  |  Data-Driven Marketing

SES London: The Art of Data-Driven Social Marketing

optimizing-for-a-human Feb 22, 2013 - AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. Comments

Susan Kuchinskas  |  Data-Driven Marketing

Facebook Exchange Proves Its Mettle: Adobe

facebook-homepage Feb 20, 2013 - With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Comments

Andrea Fishman  |  Data-Driven Marketing

Big Data Won't Fix Bad Planning

big-data Feb 20, 2013 - Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help better decision-making. Comments

James Dohnert  |  Data-Driven Marketing

Marketing Firms Plan to Expand Their Digital Budget in 2013

shoestring-budget Feb 8, 2013 - About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys. Comments

Chris O'Hara  |  Data-Driven Marketing

When Cost-Plus Is a Minus

calculatorplus Feb 6, 2013 - Is this hourly pricing model right for today's digital media agency? Comments

Jennifer Wolfe  |  Data-Driven Marketing

Using gTLDs to Build a Robust Consumer Experience for Data Mining

Jan 30, 2013 - Brands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market advantage over their competitors. Comments

James Dohnert  |  Data-Driven Marketing

The 614 Group Names 2 Executives to Lead Efforts in Europe

Jan 25, 2013 - The 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Comments

Andrea Fishman  |  Data-Driven Marketing

Embracing the Online Video Ad - the Time Is Now

online-video Jan 23, 2013 - As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value. Comments

Amy Manus  |  Data-Driven Marketing

New Year, Same Hype

hype-people Jan 16, 2013 - Five ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013. Comments

Jennifer Wolfe  |  Data-Driven Marketing

Protecting Authenticity and Fighting Counterfeiters With gTLDs

fake-stamp Jan 4, 2013 - There are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. Comments

Thad Kahlow  |  Data-Driven Marketing

What's the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?

lightbulb-data Jan 2, 2013 - As digital marketing techniques and technologies have evolved, front-end metrics from web analytics tools often fall short in delivering enough high-value insight to drive business decisions. Comments

Kate Kaye  |  Data-Driven Marketing

Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

mitch-mcconnell Jan 2, 2013 - Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Comments

Chris O'Hara  |  Data-Driven Marketing

Underneath the Funnel

bottom-funnel Dec 21, 2012 - How social data flips and extends the purchase funnel. Comments

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