Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

New Content Takeover: From 27-29 January 2015, ClickZ will be hosting its first 'one-stop digital' on Data-Driven Marketing. Ensure you don't miss out on this live and interactive experience - Visit our Content Takeover page for more information.

big-things-small-packages

Big Things Come in Small Packages

Jan 21, 2015 - Two companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive markets. Comments

Data, Data, Data: January 27-29 - Editorial Schedule Revealed

czct14logo-ddm-horiz Jan 20, 2015 - Over the course of three days, ClickZ will bring you in-depth analysis, exclusive interviews, and expert commentary on the current state and future outlook of data-driven marketing. Comments

The Internet of Things Starts With Agility Everywhere

internet-of-things-web Jan 20, 2015 - The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Comments

One-to-One Marketing: What Works Now and What Is Still Evolving

personalization Jan 16, 2015 - As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Comments

Save the Date: "One-Stop Digital" for Data-Driven Marketers

czct14logo-ddm-horiz Jan 14, 2015 - ClickZ is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" is on data-driven marketing and is happening from January 27 to 29, 2015. Comments

Car of the Future Meets Ads of the Present

A fleet management company car Jan 14, 2015 - As connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Comments

Adobe Updates Marketing Cloud for Greater Personalization

adobe-shopping-cart Jan 13, 2015 - Better personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Comments

CES Brings Focus on Data for Advertisers

behavioral-data-targeting Jan 13, 2015 - As the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new technology itself. Comments

The Next Step for Big Data

big-data-screen Jan 12, 2015 - This year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prepared for this next step? Comments

Mythbusters: Debunking the Biggest Data Lies

big-data-world Jan 11, 2015 - Big data may be the new black, but it’s also a big lie. Comments

Tomorrow's Technology Is Here Today

shutterstock-188616890-mobile-iot Jan 7, 2015 - Mobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile customer experiences. Comments

Search-Driven Microsites in Brand gTLDs – Top Trend for 2015

Colourful web address URL bar in blue Jan 5, 2015 - As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains. Comments

Oracle Boosts Its Data-Driven Marketing Capabilities with Datalogix Acquisition

oracleiamge Dec 22, 2014 - Oracle has purchased Datalogix, a data company that helps brands and agencies understand which digital ad campaigns drive in-store purchases. Comments

The Smart Home: The Last Frontier

shutterstock-186320450-smart-home Dec 18, 2014 - Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to benefit. Comments

The Future of Online Advertising - Are We There Yet?

advertising-of-the-future Dec 18, 2014 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true? Comments

Is 2015 Going to Be the Year of the Robot?

year-of-the-robot Dec 17, 2014 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot? Comments

Data Deconstruction: Understanding Complex Social Influences

big-data-action Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for? Comments

4 Ways to Make an Immediate Impact Toward Omnichannel

omnichannel Dec 16, 2014 - Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Comments

Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics

talent-search Dec 10, 2014 - Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid search and programmatic could be invaluable to your campaigns. Comments

Is the Internet of Things Bringing Us Closer to the Life of the Jetsons?

jetsons Dec 9, 2014 - As the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected devices help boost engagement with consumers? Comments

Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Bridge the Gap

bridge-gap-jump Dec 3, 2014 - Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Comments

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...
    • Marketing Specialist
      Marketing Specialist (Eastern Kentucky University) - RichmondOffice of e-Campus Learning– Eastern Kentucky University Marketing Specialist...