Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Jul 30, 2015 - Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance market. Comments
Jul 29, 2015 - Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success. Comments
Jul 23, 2015 - It's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with customers. Comments
Jul 15, 2015 - Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simply looking at the aggregated report. Comments
Jul 13, 2015 - Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along - and eventually sold - to others. Comments
Jul 8, 2015 - According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are confident they're using it effectively. Comments
Jul 8, 2015 - Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apart and ultimately lead to more action. Comments
Jul 2, 2015 - Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was increased intent to buy. Comments
Jul 2, 2015 - Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising. Comments
Jul 2, 2015 - While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on. Comments
Jul 2, 2015 - Cross-device targeting is evolving but still remains in its early stages. Comments
Jul 2, 2015 - Data has an indispensable role to play in the fusion of programmatic and creative. Comments
Jul 2, 2015 - Don't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution. Comments
Jul 1, 2015 - The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to recent research. Comments
Jul 1, 2015 - A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data to hurt them. Comments
Jul 1, 2015 - While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way to measure campaign success. Comments
Jul 1, 2015 - The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater chance to head them off. Comments
Jul 1, 2015 - CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability. Comments
Jul 1, 2015 - In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs. Comments
Jul 1, 2015 - The UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Comments
US Consumer Device Preference Report
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Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.