Snap Selects Fospha as Measurement Partner for Retail eCommerce

Analytics Snap Selects Fospha as Measurement Partner for Retail eCommerce

1m Fospha Team

Snap Selects Fospha as Measurement Partner for Ret...

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...

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Fospha as TikTok’s New Measurement Partner

Marketing Fospha as TikTok’s New Measurement Partner

2m Fospha Team

Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

More News New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

4m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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Transforming the B2B2C model: Stanley Black & Decker's journey

Case Study Transforming the B2B2C model: Stanley Black & Decker's journey

8m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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Winning at search: why vigilance and strategy alignment are necessary evils

Data-Driven Marketing Winning at search: why vigilance and strategy alignment are necessary evils

10m Prasanna Dhungel

Winning at search: why vigilance and strategy alig...

As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategi...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

Brand experience Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

11m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Scaling ecommerce brands in 2023: Strategies and best practices

Strategy Scaling ecommerce brands in 2023: Strategies and best practices

1y Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

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The power of audience-led approaches and data-driven insights

Analyzing Customer Data The power of audience-led approaches and data-driven insights

1y Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

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What does performance marketing look like in 2023?

Industry Developments What does performance marketing look like in 2023?

1y Guy Sheetrit

What does performance marketing look like in 2023?

With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read Mo...

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How are brands performing on TikTok and Snapchat?

Actionable Analysis How are brands performing on TikTok and Snapchat?

1y Jamie Bolton

How are brands performing on TikTok and Snapchat?

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...

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Paid social measurement: navigating the challenges for ecommerce brands

Data-Driven Marketing Paid social measurement: navigating the challenges for ecommerce brands

1y Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

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Why zero-party marketing is a great value exchange for Gen Z

Digital Marketing Why zero-party marketing is a great value exchange for Gen Z

1y Kaeya Majmundar

Why zero-party marketing is a great value exchange...

Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...

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Navigating the evolving landscape of targeted advertising and marketing measurement

ROI Marketing Navigating the evolving landscape of targeted advertising and marketing measurement

1y Jamie Bolton

Navigating the evolving landscape of targeted adve...

Navigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...

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Balancing data privacy and marketing measurement: Navigating the evolving landscape

Data Balancing data privacy and marketing measurement: Navigating the evolving landscape

1y Sanchari Sengupta (Team ClickZ)

Balancing data privacy and marketing measurement: ...

Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...

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Mastering the marketing mix through diversification

Digital Marketing Mastering the marketing mix through diversification

1y Jamie Bolton

Mastering the marketing mix through diversificatio...

Diversify to amplify results using these insights and framework Read More...

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iOS 14 uncovers measurement vulnerabilities for business

Analyzing Customer Data iOS 14 uncovers measurement vulnerabilities for business

1y Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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Harness 2022's holiday marketing data strategy to win the next one's

Data-Driven Marketing Harness 2022's holiday marketing data strategy to win the next one's

1y Ann Smarty

Harness 2022's holiday marketing data strategy to ...

Big-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...

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Taking your buyer experience from transactional to relationship-driven

Customer experience Taking your buyer experience from transactional to relationship-driven

2y Alex Hunter

Taking your buyer experience from transactional to...

Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...

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How Walgreens Boots Alliance rebuilt for first party data

Case Study How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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Coping without cookies: A new paradigm for data privacy

Data Coping without cookies: A new paradigm for data privacy

2y Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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Overcoming CX shortfalls across digital channels with (and without!) AI

Actionable Analysis Overcoming CX shortfalls across digital channels with (and without!) AI

2y Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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How marketers can use weather data as a strategic tailwind

Advertising & Promotion How marketers can use weather data as a strategic tailwind

2y Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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New data sets will help marketers break their cookie addiction

Advertising & Promotion New data sets will help marketers break their cookie addiction

2y Jeremy Hlavacek

New data sets will help marketers break their cook...

Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...

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CMOs and modern marketing

Digital Leaders CMOs and modern marketing

3y Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

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A contingency plan for the inevitable cookie death

Digital Marketing A contingency plan for the inevitable cookie death

3y Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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Data integration: the key to omnichannel marketing

Analyzing Customer Data Data integration: the key to omnichannel marketing

3y Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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Product recommendations are not “one size fits all”

Conversion & ROI Product recommendations are not “one size fits all”

3y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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