Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Jan 30, 2013 - Brands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market advantage over their competitors. Comments
Jan 25, 2013 - The 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Comments
Jan 23, 2013 - As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value. Comments
Jan 16, 2013 - Five ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013. Comments
Jan 4, 2013 - There are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. Comments
Jan 2, 2013 - As digital marketing techniques and technologies have evolved, front-end metrics from web analytics tools often fall short in delivering enough high-value insight to drive business decisions. Comments
Jan 2, 2013 - Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Comments
Dec 21, 2012 - How social data flips and extends the purchase funnel. Comments
Dec 19, 2012 - Why publisher direct media buys should still be part of your media mix. Comments
Dec 12, 2012 - A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Comments
Dec 7, 2012 - The whole is greater than the sum of its parts. Comments
Dec 4, 2012 - With thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what, and how it impacts you. Comments
Nov 29, 2012 - The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Comments
Nov 28, 2012 - Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Comments
Nov 26, 2012 - Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation for leveraging open-platform consumer experiences. Comments
Nov 15, 2012 - Engaging content is the key to successful brand advertising campaigns. Comments
Oct 31, 2012 - Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other channels. Comments
Oct 10, 2012 - Data published on social networks will last forever, warns security panel. Comments
Oct 10, 2012 - Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
May 22, 2013
1:00pm ET / 10:00am PT
June 5, 2013
1:00pm ET / 10:00am PT