Marketing News & Expert Advice
|
|
|
Data-Driven Marketing
Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks
Dec 19, 2012 - Why publisher direct media buys should still be part of your media mix. Comments
Topics in Marketing:
Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads
Dec 12, 2012 -
A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads.
Comments
Can You Buy 'Brand'?
Dec 11, 2012 -
Understanding social affinity data.
Comments
Top 10 Reasons for Co-Optimization
Dec 7, 2012 -
The whole is greater than the sum of its parts.
Comments
Developing a Comprehensive Digital Brand Strategy for the Future
Dec 4, 2012 -
With thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what, and how it impacts you.
Comments
IAB Releases Report on Best Practices for Website Tagging
Nov 29, 2012 -
The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment.
Comments
Pinning Your Hopes on Visual Commerce: The Pinterest Potential
Nov 28, 2012 -
Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users.
Comments
It's Duh-Duh-Duh…Digital Stupid
Nov 26, 2012 -
Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation for leveraging open-platform consumer experiences.
Comments
If Content Is King, Make Brand Advertising Your Kingdom
Nov 15, 2012 -
Engaging content is the key to successful brand advertising campaigns.
Comments
Facebook Stole Your Fans - and Wants a Ransom to Get Them Back
Oct 31, 2012 -
Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other channels.
Comments
Security Execs Say Facebook Use Has Eroded Privacy Forever
Oct 10, 2012 -
Data published on social networks will last forever, warns security panel.
Comments
Facebook Data Partner Gets Senator's Scrutiny
Oct 10, 2012 -
Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect.
Comments
Stop Letting Sales Get All the Credit!
Oct 10, 2012 -
The key step to demonstrate the value of marketing to a sales-driven CEO.
Comments
Don't Silo Data, Says Acxiom CMO [Video]
Oct 8, 2012 -
Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos.
Comments
USA Today to Use ComScore Viewability Metrics
Oct 5, 2012 -
USA Today is an early adopter among big site publishers of the viewable impressions metric.
Comments
Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market
Oct 5, 2012 -
As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week.
Comments
Madison Logic Puts Lead Gen Info to Use for B2B Ads
Oct 3, 2012 -
Firm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs.
Comments
Is Your Mobile Traffic Askew? Blame iOS 6
Oct 3, 2012 -
And how you must strategize around the information gap caused by the Google-Apple war.
Comments
ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest
Oct 2, 2012 -
The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10.
Comments
IAB's Big Data Driven Political Ad Push Backs Lobbying Goals
Oct 2, 2012 -
A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed by privacy laws - has become to the political campaigns that help them get elected.
Comments
Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues
Oct 1, 2012 -
A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through.
Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
