Marketing News & Expert Advice
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Data-Driven Marketing
Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Start Listening: Why Testing Alone Isn't the Answer
May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments
Topics in Marketing:
Will Tablets Still Be Around in 5 Years?
May 8, 2013 -
Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers.
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How 900+ Communities and Generics Will Reshape the Internet
Apr 26, 2013 -
These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet.
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Marketing 'Moneyball'
Apr 25, 2013 -
What if you could make your current marketing budget compete with a phantom budget that is double or triple the size?
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Interesting Ways Businesses Use Big Data to Improve Personalization
Apr 23, 2013 -
If you listen properly, your data will tell you vital information about your customers and clients.
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Small Business Wins Big With Facebook's New Targeting
Apr 17, 2013 -
With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant.
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Stop Old B2B Thinking, Start Putting Customers First
Apr 11, 2013 -
Companies that can have one-to-one conversations at scale and grow customer relationships will win.
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How Big Data and Analytics Are Transforming In-Store Experience for Retailers
Apr 9, 2013 -
Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts.
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gTLDS: Catalyst for Disruptive Innovation
Mar 27, 2013 -
Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains.
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Why Big Data Isn't the End-All for Content Marketing
Mar 26, 2013 -
In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy.
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The Convergence of Experience Management and Insight
Mar 20, 2013 -
Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place.
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Embrace the Change
Mar 13, 2013 -
Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business.
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Big Data Is Enabling Marketers to Do More With Less
Mar 12, 2013 -
What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why?
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If It's Not Programmatic Premium, Then What Is It?
Mar 6, 2013 -
We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way.
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Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Mar 1, 2013 -
Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty.
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Lift-Off! A New Study on Attribution and Revenue
Feb 27, 2013 -
A look at the four key benefits of a closed-loop attribution system.
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SES London: The Art of Data-Driven Social Marketing
Feb 22, 2013 -
AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics.
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Facebook Exchange Proves Its Mettle: Adobe
Feb 20, 2013 -
With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe.
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Big Data Won't Fix Bad Planning
Feb 20, 2013 -
Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help better decision-making.
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Marketing Firms Plan to Expand Their Digital Budget in 2013
Feb 8, 2013 -
About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys.
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When Cost-Plus Is a Minus
Feb 6, 2013 -
Is this hourly pricing model right for today's digital media agency?
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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