Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
New Content Takeover: From 27-29 January 2015, ClickZ will be hosting its first 'one-stop digital' on Data-Driven Marketing. Ensure you don't miss out on this live and interactive experience - Visit our Content Takeover page for more information.
Jan 29, 2015 - A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Comments
Jan 29, 2015 - Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Comments
Jan 29, 2015 - The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia. Comments
Jan 29, 2015 - Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across social media. Comments
Jan 29, 2015 - Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provide? Comments
Jan 29, 2015 - The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform. Comments
Jan 29, 2015 - In the coming year, marketing will continue to evolve, while data will be more important than ever. Comments
Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data. Comments
Jan 29, 2015 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data. Comments
Jan 29, 2015 - Let's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple? Comments
Jan 28, 2015 - Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. Comments
Jan 28, 2015 - ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Comments
Jan 28, 2015 - Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will interrupt the consumer experience. Comments
Jan 28, 2015 - Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship between marketing and music? Comments
Jan 28, 2015 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use. Comments
Jan 28, 2015 - These five key competitive intelligence metrics can help your business stay ahead of the curve. Comments
Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers. Comments
Jan 28, 2015 - A company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-followed person: Katy Perry. Comments
Jan 28, 2015 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing. Comments
Jan 27, 2015 - As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe marketers can utilize all of it. Comments
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT