Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Sep 17, 2014 - Marketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five misconceptions. Comments
Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments
Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments
Sep 14, 2014 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends. Comments
Sep 11, 2014 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. Comments
Sep 10, 2014 - Thousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Comments
Sep 4, 2014 - Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? Comments
Aug 28, 2014 - Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer. Comments
Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments
Aug 13, 2014 - As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are the top five things CEOs need to know about the new gTLDs. Comments
Aug 12, 2014 - In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their business, or their industry. Comments
Aug 11, 2014 - Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with tag management? Comments
Jul 27, 2014 - This is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments
Jul 23, 2014 - While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it. Comments
Jul 18, 2014 - With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Comments
Jul 18, 2014 - The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses deliver relevant deals. Comments
Jul 16, 2014 - With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they need to think outside the box about what they could do in their digital spaces? Comments
Jul 7, 2014 - As B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yourself in order to best put Big Data to use in your marketing strategies. Comments
Jun 29, 2014 - Part one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments
Jun 25, 2014 - While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Comments
Jun 18, 2014 - With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will shift how we consume our entertainment and how consumer goods companies reach their target audiences. Comments
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT