Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Apr 16, 2014 - Twitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Comments
Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments
Apr 2, 2014 - Real-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want RTB to live up to its name, we have to make sure it's powered by real-time data. Comments
Mar 31, 2014 - A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges digital marketers face today. Comments
Mar 28, 2014 - IBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new hires. Comments
Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments
Mar 27, 2014 - The two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. Comments
Mar 26, 2014 - How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas of what Facebook could have done with .Facebook. Comments
Mar 11, 2014 - One of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of specific companies based on a predetermined set of criteria and then targeting your marketing efforts to these companies. Comments
Mar 5, 2014 - If you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to generate interest in your product or industry. Comments
Feb 26, 2014 - The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the tipping point on how they consume their content. Comments
Feb 6, 2014 - How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts. Comments
Feb 6, 2014 - Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal that will enable combined data-driven marketing to target new customers. Comments
Feb 5, 2014 - Retargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand lift and sales. Comments
Feb 3, 2014 - For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a continuous, looping journey and track engagement of companies as your customers. Comments
Jan 29, 2014 - Data Privacy Day is the perfect reason to decode the data-driven industry and debunk myths. Read on to learn how... Comments
Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments
Jan 23, 2014 - As the U.S. government struggles to restore confidence lost in the NSA debacle, businesses and marketers are poised to benefit from the ensuing trust shift. Comments
Jan 10, 2014 - Attribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribution models. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.