Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Jul 2, 2015 - While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on. Comments
Jul 2, 2015 - Cross-device targeting is evolving but still remains in its early stages. Comments
Jul 2, 2015 - Data has an indispensable role to play in the fusion of programmatic and creative. Comments
Jul 2, 2015 - Don't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution. Comments
Jul 1, 2015 - The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to recent research. Comments
Jul 1, 2015 - A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data to hurt them. Comments
Jul 1, 2015 - While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way to measure campaign success. Comments
Jul 1, 2015 - The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater chance to head them off. Comments
Jul 1, 2015 - CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability. Comments
Jul 1, 2015 - In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs. Comments
Jul 1, 2015 - The UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Comments
Jul 1, 2015 - Customers crave rich experiences within mobile apps. But marketers can’t deliver these experiences without real-time app agility and optimization. Comments
Jun 30, 2015 - Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according to new research from the MMA. Comments
Jun 30, 2015 - Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technologies ultimately too different? Comments
Jun 30, 2015 - In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing their approach to leadership. Comments
Jun 30, 2015 - Companies that are honest about their data practices are more likely to build trust with consumers. Comments
Jun 30, 2015 - How to achieve that one-to-one connection as your customers navigate across channels. Comments
Jun 29, 2015 - A new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party data. Comments
Jun 25, 2015 - A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even before music makes headlines. Comments
Jun 25, 2015 - To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign. Comments
Jun 25, 2015 - Effective content marketing strategies require both data insights and human reactions. Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET