Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Dec 19, 2012 - Why publisher direct media buys should still be part of your media mix. Comments
Dec 12, 2012 -
A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads.
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Dec 11, 2012 -
Understanding social affinity data.
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Dec 7, 2012 -
The whole is greater than the sum of its parts.
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Dec 4, 2012 -
With thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what, and how it impacts you.
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Nov 29, 2012 -
The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment.
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Nov 28, 2012 -
Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users.
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Nov 26, 2012 -
Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation for leveraging open-platform consumer experiences.
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Nov 15, 2012 -
Engaging content is the key to successful brand advertising campaigns.
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Oct 31, 2012 -
Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other channels.
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Oct 10, 2012 -
Data published on social networks will last forever, warns security panel.
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Oct 10, 2012 -
Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect.
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Oct 10, 2012 -
The key step to demonstrate the value of marketing to a sales-driven CEO.
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Oct 8, 2012 -
Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos.
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Oct 5, 2012 -
USA Today is an early adopter among big site publishers of the viewable impressions metric.
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Oct 5, 2012 -
As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week.
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Oct 3, 2012 -
Firm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs.
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Oct 3, 2012 -
And how you must strategize around the information gap caused by the Google-Apple war.
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Oct 2, 2012 -
The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10.
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Oct 2, 2012 -
A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed by privacy laws - has become to the political campaigns that help them get elected.
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Oct 1, 2012 -
A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
1:00pm ET / 10:00am PT
April 16, 2013
1:00pm ET / 10:00am PT
April 18, 2013
1:00pm ET / 10:00am PT