Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.


Social Data Boosts Brands, Even If Marketers Ignore It

Jul 1, 2015 - While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way to measure campaign success. Comments

What Can Data Do to Stop Cybercrime?

shutterstock-115174939 Jul 1, 2015 - The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater chance to head them off. Comments

VIDEO: The Science Behind the CMO: Actionable Analytics = More $$$

video-angela-zener-radius Jul 1, 2015 - CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability. Comments

How OpenTable Leverages Data to Create a Holistic Dining Experience

opentable-logo Jul 1, 2015 - In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs. Comments

IBM Watson Analytics Helps Grind Big Data in Unmanned Coffee Shops

Honest Cafe vending machines Jul 1, 2015 - The UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Comments

The Real-Time Opportunity in Native Apps

whatsapp Jul 1, 2015 - Customers crave rich experiences within mobile apps. But marketers can’t deliver these experiences without real-time app agility and optimization. Comments

Denny's, Walmart and Goodwill Score With Location Data [Study]

locations-context Jun 30, 2015 - Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according to new research from the MMA. Comments

Is Virtual Reality the Next Big Wearable?

virtual-reality Jun 30, 2015 - Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technologies ultimately too different? Comments

How Data is Changing the Role of the CMO

cmo-image Jun 30, 2015 - In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing their approach to leadership. Comments

Win Over the Consumer With Data Transparency

consumer-data Jun 30, 2015 - Companies that are honest about their data practices are more likely to build trust with consumers. Comments

4 Keys to Personalization in an Omnichannel World

content-personalization Jun 30, 2015 - How to achieve that one-to-one connection as your customers navigate across channels. Comments

Digital Marketing Battle Being Won with First Party Data (Study)

data-quality Jun 29, 2015 - A new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party data. Comments

Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement

shazam-mobile Jun 25, 2015 - A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even before music makes headlines. Comments

Tecate Tests Targeted Video on Bicultural Audience

tecate-black-eagle-logo Jun 25, 2015 - To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign. Comments

Measuring Beyond Data: Anecdotes Speak Louder Than Scorecards

content-marketing-image-1 Jun 25, 2015 - Effective content marketing strategies require both data insights and human reactions. Comments

Putting Your Database to Work By Improving the Quality

database Jun 17, 2015 - Deciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something many marketers desperately need to do. Comments

Save the Date: "One-Stop Digital" for Big Data & Analytics

cz-ct-big-data-analytics-badge Jun 16, 2015 - ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and will take place from June 30 to July 2, 2015. Comments

Pandora Adds Mobile to Programmatic

pandora-logo-two Jun 16, 2015 - Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop and mobile. Comments

The Future Is Personalized

personalization Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments

Google and Levi's Smart Jeans Could Be a Source of Dumb Data

levistrauss Jun 1, 2015 - Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Comments

Business Intelligence Tools: The Good and the Less Good

enterprise-software May 28, 2015 - As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Comments

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