Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

New Content Takeover: From 27-29 January 2015, ClickZ will be hosting its first 'one-stop digital' on Data-Driven Marketing. Ensure you don't miss out on this live and interactive experience - Visit our Content Takeover page for more information.

real-time-bidding-programmatic

How Is Data Changing Programmatic Buying?

Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers. Comments

ClickZ Is Not as Fun as Katy Perry

katy-perry-stage-costume Jan 28, 2015 - A company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-followed person: Katy Perry. Comments

Obama's Privacy Policy Might Be Bad for Marketers

shutterstock-133773500 Jan 28, 2015 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing. Comments

What Does Big Data Mean for the Internet of Things?

mobile-iot Jan 27, 2015 - As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe marketers can utilize all of it. Comments

How Can You Make Your Big Data "Smarter"?

intelligence Jan 27, 2015 - Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing decisions. Comments

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

digitas-lbi-logo Jan 27, 2015 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search. Comments

A Good Content Strategy Is Like a Healthy Diet

healthy-diet Jan 27, 2015 - Choose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information about your strategy. Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

YP Data Helps National Brands Go Local

yp Jan 27, 2015 - YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa. Comments

Big Data and the CMO: Only the Tech-Savvy Survive

cmo-purchase-funnel-big-data Jan 27, 2015 - As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence officer (CIO) is beginning to blur. Comments

ClickZ Content Takeover Day One: A Look at What's Coming Up

data-cloud Jan 27, 2015 - ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Comments

Big Things Come in Small Packages

big-things-small-packages Jan 21, 2015 - Two companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive markets. Comments

Data, Data, Data: January 27-29 - Editorial Schedule Revealed

czct14logo-ddm-horiz Jan 20, 2015 - Over the course of three days, ClickZ will bring you in-depth analysis, exclusive interviews, and expert commentary on the current state and future outlook of data-driven marketing. Comments

The Internet of Things Starts With Agility Everywhere

internet-of-things-web Jan 20, 2015 - The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Comments

One-to-One Marketing: What Works Now and What Is Still Evolving

personalization Jan 16, 2015 - As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Comments

Save the Date: "One-Stop Digital" for Data-Driven Marketers

czct14logo-ddm-horiz Jan 14, 2015 - ClickZ is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" is on data-driven marketing and is happening from January 27 to 29, 2015. Comments

Car of the Future Meets Ads of the Present

A fleet management company car Jan 14, 2015 - As connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Comments

Adobe Updates Marketing Cloud for Greater Personalization

adobe-shopping-cart Jan 13, 2015 - Better personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Comments

CES Brings Focus on Data for Advertisers

behavioral-data-targeting Jan 13, 2015 - As the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new technology itself. Comments

The Next Step for Big Data

big-data-screen Jan 12, 2015 - This year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prepared for this next step? Comments

Mythbusters: Debunking the Biggest Data Lies

big-data-world Jan 11, 2015 - Big data may be the new black, but it’s also a big lie. Comments

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