Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Jun 17, 2015 - Deciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something many marketers desperately need to do. Comments
Jun 16, 2015 - ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and will take place from June 30 to July 2, 2015. Comments
Jun 16, 2015 - Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop and mobile. Comments
Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments
Jun 1, 2015 - Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Comments
May 28, 2015 - As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Comments
May 25, 2015 - Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel. Comments
May 20, 2015 - Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way. Comments
May 14, 2015 - Do we have a “customer data revolt” heading in our direction and if so, what should organisations being doing about it? Comments
May 12, 2015 - Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Comments
May 6, 2015 - With the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to get you started. Comments
May 4, 2015 - Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, ethical kids' content. Comments
Apr 22, 2015 - Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so few channels of the Internet. Comments
Apr 21, 2015 - Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in the vibrant Asian market. Comments
Apr 21, 2015 - Data points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information about potential customers. Comments
Apr 20, 2015 - New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Comments
Apr 16, 2015 - Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored content. Comments
Apr 14, 2015 - The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Comments
Apr 13, 2015 - The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Comments
Apr 13, 2015 - Twitter-owned Gnip will tighten its grip on the data gleaned from the social network. Comments
Mar 31, 2015 - In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experience. Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET