Marketing News & Expert Advice
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Data-Driven Marketing
Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Using gTLDs to Build a Robust Consumer Experience for Data Mining
Jan 30, 2013 - Brands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market advantage over their competitors. Comments
Topics in Marketing:
The 614 Group Names 2 Executives to Lead Efforts in Europe
Jan 25, 2013 - The 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Comments
Embracing the Online Video Ad - the Time Is Now
Jan 23, 2013 -
As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value.
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New Year, Same Hype
Jan 16, 2013 -
Five ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013.
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Protecting Authenticity and Fighting Counterfeiters With gTLDs
Jan 4, 2013 -
There are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace.
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What's the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?
Jan 2, 2013 -
As digital marketing techniques and technologies have evolved, front-end metrics from web analytics tools often fall short in delivering enough high-value insight to drive business decisions.
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Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell
Jan 2, 2013 -
Senate Minority Leader got $2,400 from The Interactive Advertising Bureau.
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Underneath the Funnel
Dec 21, 2012 -
How social data flips and extends the purchase funnel.
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10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks
Dec 19, 2012 -
Why publisher direct media buys should still be part of your media mix.
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Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads
Dec 12, 2012 -
A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads.
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Can You Buy 'Brand'?
Dec 11, 2012 -
Understanding social affinity data.
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Top 10 Reasons for Co-Optimization
Dec 7, 2012 -
The whole is greater than the sum of its parts.
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Developing a Comprehensive Digital Brand Strategy for the Future
Dec 4, 2012 -
With thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what, and how it impacts you.
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IAB Releases Report on Best Practices for Website Tagging
Nov 29, 2012 -
The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment.
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Pinning Your Hopes on Visual Commerce: The Pinterest Potential
Nov 28, 2012 -
Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users.
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It's Duh-Duh-Duh…Digital Stupid
Nov 26, 2012 -
Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation for leveraging open-platform consumer experiences.
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If Content Is King, Make Brand Advertising Your Kingdom
Nov 15, 2012 -
Engaging content is the key to successful brand advertising campaigns.
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Facebook Stole Your Fans - and Wants a Ransom to Get Them Back
Oct 31, 2012 -
Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other channels.
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Security Execs Say Facebook Use Has Eroded Privacy Forever
Oct 10, 2012 -
Data published on social networks will last forever, warns security panel.
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Facebook Data Partner Gets Senator's Scrutiny
Oct 10, 2012 -
Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect.
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Stop Letting Sales Get All the Credit!
Oct 10, 2012 -
The key step to demonstrate the value of marketing to a sales-driven CEO.
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MOST READ
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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