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Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

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Big Data Drives Ad-Supported Internet Job Growth

Susan Kuchinskas  |  Data-Driven Marketing

Oct 1, 2012 - The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Comments

Topics in Marketing:

Ted Rooke  |  Data-Driven Marketing

Google Launches Retargeting for Search Ads

retargeting-magnifying-glass Sep 28, 2012 - Google is now enabling a common display targeting method for search ads. Comments

Amy Manus  |  Data-Driven Marketing

Overcoming the Dysfunction of 'Moving the Needle'

moving-the-needle Sep 26, 2012 - Knowing where to focus time and energy can create efficiencies and streamline process for any organization. Comments

Kate Kaye  |  Data-Driven Marketing

Facebook and DataLogix Together for About a Year

facebook-homepage Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases. Comments

Mike Grehan  |  Data-Driven Marketing

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

google-holograph-logo Sep 25, 2012 - Why shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the FTC's investigation of Google. Comments

Kate Kaye  |  Data-Driven Marketing

SapientNitro Pairs With Iota to Bring Consumer Data to Life

sapient-bill-kanarik Sep 20, 2012 - SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual and the real interconnect. Comments

Matt Kapko  |  Data-Driven Marketing

Mobile Privacy Concerns Push Trial of UDID Tracking Alternatives

video-nielsen Sep 19, 2012 - Firms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration privacy concerns. Comments

Adaline Lau  |  Data-Driven Marketing

OpenX Strengthens Foothold in Japan, Eyes China

japan-map Sep 19, 2012 - Following Google's ad exchange move into China, OpenX also has plans to enter the country, the second largest ad market worldwide. Comments

Aubrey Beck  |  Data-Driven Marketing

Las Vegas Wins Again

Sep 19, 2012 - How playing hard to get can boost conversion rates. Comments

Kate Kaye  |  Data-Driven Marketing

Video: SiteScout Brings DSP Data Market to Small Advertisers

sitescout-paul-mokbel Sep 17, 2012 - SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Comments

Shaun Nichols  |  Data-Driven Marketing

Google Adds Do Not Track Option to Chrome

Google Chrome logo Sep 14, 2012 - Google's Chrome is the latest browser to allow users to block monitoring. Comments

Richard Roberts  |  Data-Driven Marketing

4 Steps to ‘Close the Loop’

Sep 13, 2012 - Tying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize programs based on what’s really driving revenue and thereby see a strong ROI on this project. Comments

Andrea Fishman  |  Data-Driven Marketing

New Facebook, Twitter Ad Targeting Options Offer Opportunities & Challenges

Sep 5, 2012 - On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts followed. Will these methods mean more success for advertisers? Comments

Alastair Stevenson  |  Data-Driven Marketing

Google Hires for Privacy Red Team

google logo headquarters sign search engine seo Aug 23, 2012 - Data privacy engineers will be codenamed "red team," to ensure products are designed to resolve potential privacy risks. Comments

Daniel Mickens  |  Video

YouTube Launches TrueView Video Ads for Android

Aug 22, 2012 - The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Comments

Aubrey Beck  |  Data-Driven Marketing

How Do You Define a Loyal Customer?

Aug 22, 2012 - Calculate exactly how much customer loyalty is worth in dollars. Comments

Daniel Mickens  |  Data-Driven Marketing

More African Americans, Hispanics Respond to Digital Audio Ads

Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments

Melanie White  |  Data-Driven Marketing

VIDEO: ClickZ Talks Big Data With BBDO

bbdo-mark-hiimmelsbach2012 Aug 16, 2012 - The creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal. Comments

Thad Kahlow  |  Data-Driven Marketing

What's the Big Deal With Big Data?

database Aug 15, 2012 - How do you leverage big data to build relationships and improve marketing and business performance? Comments

Madeline Bennett  |  Data-Driven Marketing

FTC Finalizes Settlement With Facebook

Facebook home page Aug 10, 2012 - Social giant agrees to biennial privacy audits and explicit user consent for data sharing. Comments

Shaun Nichols  |  Data-Driven Marketing

Google Settles for $22.5M Fine in FTC Privacy Suit

ftc-logo-gif Aug 9, 2012 - The FTC said that the company would be paying a record fine in the Safari cookies case. Comments

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