Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

Using gTLDs to Build a Robust Consumer Experience for Data Mining

Jan 30, 2013 - Brands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market advantage over their competitors. Comments

The 614 Group Names 2 Executives to Lead Efforts in Europe

Jan 25, 2013 - The 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Comments

Embracing the Online Video Ad - the Time Is Now

online-video Jan 23, 2013 - As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value. Comments

New Year, Same Hype

hype-people Jan 16, 2013 - Five ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013. Comments

Protecting Authenticity and Fighting Counterfeiters With gTLDs

fake-stamp Jan 4, 2013 - There are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. Comments

What's the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?

lightbulb-data Jan 2, 2013 - As digital marketing techniques and technologies have evolved, front-end metrics from web analytics tools often fall short in delivering enough high-value insight to drive business decisions. Comments

Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

mitch-mcconnell Jan 2, 2013 - Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Comments

Underneath the Funnel

bottom-funnel Dec 21, 2012 - How social data flips and extends the purchase funnel. Comments

10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks

shutterstock-66361897 Dec 19, 2012 - Why publisher direct media buys should still be part of your media mix. Comments

Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads

hurdles Dec 12, 2012 - A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Comments

Can You Buy 'Brand'?

social-branding Dec 11, 2012 - Understanding social affinity data. Comments

Top 10 Reasons for Co-Optimization

integrated-solutions-graphic Dec 7, 2012 - The whole is greater than the sum of its parts. Comments

Developing a Comprehensive Digital Brand Strategy for the Future

holistic-digital-brand Dec 4, 2012 - With thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what, and how it impacts you. Comments

IAB Releases Report on Best Practices for Website Tagging

new-iab-logo Nov 29, 2012 - The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Comments

Pinning Your Hopes on Visual Commerce: The Pinterest Potential

pinterest-alt Nov 28, 2012 - Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Comments

It's Duh-Duh-Duh…Digital Stupid

three-screens Nov 26, 2012 - Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation for leveraging open-platform consumer experiences. Comments

If Content Is King, Make Brand Advertising Your Kingdom

shaun-white-branding Nov 15, 2012 - Engaging content is the key to successful brand advertising campaigns. Comments

Facebook Stole Your Fans - and Wants a Ransom to Get Them Back

ransom Oct 31, 2012 - Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other channels. Comments

Security Execs Say Facebook Use Has Eroded Privacy Forever

facebook-homepage Oct 10, 2012 - Data published on social networks will last forever, warns security panel. Comments

Facebook Data Partner Gets Senator's Scrutiny

jayrockefeller Oct 10, 2012 - Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect. Comments

Stop Letting Sales Get All the Credit!

lemonade-stand Oct 10, 2012 - The key step to demonstrate the value of marketing to a sales-driven CEO. Comments

 

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