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Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

4 Steps to ‘Close the Loop’

Richard Roberts  |  Data-Driven Marketing

Sep 13, 2012 - Tying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize programs based on what’s really driving revenue and thereby see a strong ROI on this project. Comments

Topics in Marketing:

Andrea Fishman  |  Data-Driven Marketing

New Facebook, Twitter Ad Targeting Options Offer Opportunities & Challenges

Sep 5, 2012 - On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts followed. Will these methods mean more success for advertisers? Comments

Alastair Stevenson  |  Data-Driven Marketing

Google Hires for Privacy Red Team

google logo headquarters sign search engine seo Aug 23, 2012 - Data privacy engineers will be codenamed "red team," to ensure products are designed to resolve potential privacy risks. Comments

Daniel Mickens  |  Video

YouTube Launches TrueView Video Ads for Android

Aug 22, 2012 - The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Comments

Aubrey Beck  |  Data-Driven Marketing

How Do You Define a Loyal Customer?

Aug 22, 2012 - Calculate exactly how much customer loyalty is worth in dollars. Comments

Daniel Mickens  |  Data-Driven Marketing

More African Americans, Hispanics Respond to Digital Audio Ads

Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments

Melanie White  |  Data-Driven Marketing

VIDEO: ClickZ Talks Big Data With BBDO

bbdo-mark-hiimmelsbach2012 Aug 16, 2012 - The creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal. Comments

Thad Kahlow  |  Data-Driven Marketing

What's the Big Deal With Big Data?

database Aug 15, 2012 - How do you leverage big data to build relationships and improve marketing and business performance? Comments

Madeline Bennett  |  Data-Driven Marketing

FTC Finalizes Settlement With Facebook

Facebook home page Aug 10, 2012 - Social giant agrees to biennial privacy audits and explicit user consent for data sharing. Comments

Shaun Nichols  |  Data-Driven Marketing

Google Settles for $22.5M Fine in FTC Privacy Suit

ftc-logo-gif Aug 9, 2012 - The FTC said that the company would be paying a record fine in the Safari cookies case. Comments

Kate Kaye  |  Data-Driven Marketing

Microsoft Signals Commitment to Do Not Track by Default

privacy-image Aug 8, 2012 - Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. Comments

Andrea Fishman  |  Data-Driven Marketing

Data Overload: Finding the Right Mix of Social Analytics Metrics

Aug 8, 2012 - Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing insight and optimization. Comments

Amy Manus  |  Data-Driven Marketing

Accurately Evaluate the Performance of Your Marketing Efforts

Aug 1, 2012 - Start with your business objective, invest in research, know what success looks like, and look at the big picture. Comments

Aubrey Beck  |  Data-Driven Marketing

2012 Holiday Marketing Tips for Retailers

Jul 25, 2012 - What can online retailers do to prepare their business and website for the holidays so that they have the same advantage as traditional stores? Comments

Kate Kaye  |  Politics & Advocacy

Americans Say No to Popular Political Facebook Ad Targeting

ad-gallery-7-romney Jul 24, 2012 - Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Comments

Susan Kuchinskas  |  Data-Driven Marketing

Behind the Facebook Ads Class Settlement Shocker

Jul 12, 2012 - Facebook agreed to pay $123.5M, much of it in organization grants. Comments

Andrea Fishman  |  Data-Driven Marketing

4 Steps to Running a Successful Attribution Modeling Program

Jul 11, 2012 - Improving cross-channel media performance through attribution modeling. Comments

Matt Kapko  |  Display Advertising

Yahoo Launches Genome to Leverage Audience Data

Jul 9, 2012 - Brands like BMW and STP are targeting on the platform. Comments

Aubrey Beck  |  Data-Driven Marketing

China vs. the West: Who's the Biggest Fish in E-Commerce?

Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to succeed in China. Comments

Kate Kaye  |  Data-Driven Marketing

Do Not Track Standards Not Settled in W3C Meetings

privacy-image Jun 25, 2012 - EU said Microsoft should be allowed to implement DNT by default. Comments

Daniel Mickens  |  Data-Driven Marketing

Data Collection Up 400% Since 2011

krux-data-collection Jun 21, 2012 - Krux found data collection per page rose from 10 to 50 events year-over-year. Comments

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