Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Sep 13, 2012 - Tying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize programs based on what’s really driving revenue and thereby see a strong ROI on this project. Comments
Sep 5, 2012 - On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts followed. Will these methods mean more success for advertisers? Comments
Aug 23, 2012 - Data privacy engineers will be codenamed "red team," to ensure products are designed to resolve potential privacy risks. Comments
Aug 22, 2012 - The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Comments
Aug 22, 2012 - Calculate exactly how much customer loyalty is worth in dollars. Comments
Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments
Aug 16, 2012 - The creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal. Comments
Aug 15, 2012 - How do you leverage big data to build relationships and improve marketing and business performance? Comments
Aug 10, 2012 - Social giant agrees to biennial privacy audits and explicit user consent for data sharing. Comments
Aug 9, 2012 - The FTC said that the company would be paying a record fine in the Safari cookies case. Comments
Aug 8, 2012 - Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. Comments
Aug 8, 2012 - Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing insight and optimization. Comments
Aug 1, 2012 - Start with your business objective, invest in research, know what success looks like, and look at the big picture. Comments
Jul 25, 2012 - What can online retailers do to prepare their business and website for the holidays so that they have the same advantage as traditional stores? Comments
Jul 24, 2012 - Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Comments
Jul 12, 2012 - Facebook agreed to pay $123.5M, much of it in organization grants. Comments
Jul 11, 2012 - Improving cross-channel media performance through attribution modeling. Comments
Jul 9, 2012 - Brands like BMW and STP are targeting on the platform. Comments
Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to succeed in China. Comments
Jun 25, 2012 - EU said Microsoft should be allowed to implement DNT by default. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
May 22, 2013
1:00pm ET / 10:00am PT
June 5, 2013
1:00pm ET / 10:00am PT