Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

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Big Data vs. Better Data: Marketing Beyond Hunting & Gathering

Oct 9, 2013 - While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Comments

Brand gTLD Subdomain Strategy: Navigating the New Technology Platform

Windows 8.1 apps and services one vision plan Oct 9, 2013 - As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the intuitive navigation inherent to the technology platform of the gTLD. Comments

3 Critical & Consistent Elements in a Customer Journey Framework

target-your-customers Oct 2, 2013 - The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with and understand your customers. Comments

5 Tips For Making the Most of Your Holiday Season Media Spend

holiday-email Sep 25, 2013 - The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Comments

SES SF: Searching for Attribution 'Beyond the Last Click'

clicks Sep 13, 2013 - The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Comments

What's the Impact of gTLDs on Social Media?

socialmedia-world Sep 11, 2013 - Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Comments

How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg

bryan-eisenberg-professional-speaker Aug 28, 2013 - Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps. Comments

The Right and Wrong Ways to Measure Content Marketing

content Aug 21, 2013 - To understand the value of a given piece of content, we have to look at each stage separately. Comments

Should Marketers Reserve Brands in Category-Related TLDs?

brandbuild Aug 16, 2013 - With new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we take a wait-and-see approach? Comments

What to Ask of Big Data to Inform Your Marketing Strategy

big-data Aug 14, 2013 - With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data. Comments

Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset

content Aug 7, 2013 - A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to a marketing differentiator. Comments

Debunking 5 Myths About Display Advertising

display-dragon Jul 24, 2013 - Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it's time to debunk these myths. Comments

5 Things to Know About Engaging With gTLDs: Generics Preparing to Launch

gtld Jul 19, 2013 - Marketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are worth the time to acquire and maintain. Comments

How to Convince Your Boss That Your Marketing Team Has Intangible Value

business-people Jul 16, 2013 - Help your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key arguments. Comments

What Makes Retargeting Successful?

target Jul 11, 2013 - An introduction to how the concept is different from regular display campaigns. Comments

Using Live Chat to Drive Conversion

live-chat Jul 10, 2013 - For marketers looking to push conversion even further, it's time to explore the benefits of live chat. Comments

The First Wave of gTLDs Are Coming - Are You Ready?

gtld Jun 21, 2013 - Regardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to protecting your brand. Comments

Is Data-Driven Marketing Compatible With Agile Marketing?

data-cloud Jun 18, 2013 - It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting. Comments

Mobility and User Intent: Clear Pathways

man-using-mobile Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments

Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs

havas-mfg Jun 6, 2013 - Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio. Comments

gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies

data-cloud May 24, 2013 - The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

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Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

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