Marketing News & Expert Advice
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Data-Driven Marketing
Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Microsoft Signals Commitment to Do Not Track by Default
Aug 8, 2012 - Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. Comments
Topics in Marketing:
Data Overload: Finding the Right Mix of Social Analytics Metrics
Aug 8, 2012 - Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing insight and optimization. Comments
Accurately Evaluate the Performance of Your Marketing Efforts
Aug 1, 2012 - Start with your business objective, invest in research, know what success looks like, and look at the big picture. Comments
2012 Holiday Marketing Tips for Retailers
Jul 25, 2012 - What can online retailers do to prepare their business and website for the holidays so that they have the same advantage as traditional stores? Comments
Americans Say No to Popular Political Facebook Ad Targeting
Jul 24, 2012 -
Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study.
Comments
Behind the Facebook Ads Class Settlement Shocker
Jul 12, 2012 - Facebook agreed to pay $123.5M, much of it in organization grants. Comments
4 Steps to Running a Successful Attribution Modeling Program
Jul 11, 2012 - Improving cross-channel media performance through attribution modeling. Comments
Yahoo Launches Genome to Leverage Audience Data
Jul 9, 2012 - Brands like BMW and STP are targeting on the platform. Comments
China vs. the West: Who's the Biggest Fish in E-Commerce?
Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to succeed in China. Comments
Do Not Track Standards Not Settled in W3C Meetings
Jun 25, 2012 -
EU said Microsoft should be allowed to implement DNT by default.
Comments
Data Collection Up 400% Since 2011
Jun 21, 2012 -
Krux found data collection per page rose from 10 to 50 events year-over-year.
Comments
Obstacles Remain for Political Mobile Text Donations
Jun 13, 2012 -
Fees and other requirements could deter political campaigns from embracing mobile text fundraising.
Comments
Turning An Unsuccessful Site Search Into a Growth Opportunity
Jun 13, 2012 - How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Comments
Add a Little Chaos to Your Data
Jun 6, 2012 - Website and advertising data is black and white, but we still need a little color to truly improve performance! Comments
BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes
May 30, 2012 - Firms agreed to implement appropriate corrections. Comments
4 Ways to Humanize a Retargeting Campaign
May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments
It’s Privacy Crunch Time for U.K. Site Owners
May 24, 2012 - Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Comments
For Do-Not-Track Users, Tailored Twitter Won't Work
May 23, 2012 -
Twitter's new feature is reliant in part on tracking DNT would disable.
Comments
EU Wants Google to Help Solve Antitrust Concerns
May 21, 2012 -
The EU Commission gives Google the chance to avoid fines and more stringent remedies.
Comments
Better Targeting With Smarter, Not More, Content
May 16, 2012 - An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them. Comments
Do Not Track May Come by Year's End
May 9, 2012 -
Industry may want DNT to allow basic data collection; the FTC and others do not.
Comments
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