Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

New Content Takeover: From 27-29 January 2015, ClickZ will be hosting its first 'one-stop digital' on Data-Driven Marketing. Ensure you don't miss out on this live and interactive experience - Visit our Content Takeover page for more information.

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Data Deconstruction: Understanding Complex Social Influences

Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for? Comments

4 Ways to Make an Immediate Impact Toward Omnichannel

omnichannel Dec 16, 2014 - Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Comments

Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics

talent-search Dec 10, 2014 - Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid search and programmatic could be invaluable to your campaigns. Comments

Is the Internet of Things Bringing Us Closer to the Life of the Jetsons?

jetsons Dec 9, 2014 - As the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected devices help boost engagement with consumers? Comments

Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Bridge the Gap

bridge-gap-jump Dec 3, 2014 - Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Comments

In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing

customer-relationship Nov 19, 2014 - What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Comments

The Stepford Personas: What Lies Beneath?

digital-personas Nov 14, 2014 - Personas on their own can only do so much. Marketers also need an action plan in order to make the personas viable. Comments

When It Comes to Data, Go Smart Before You Go Big

socialmediaengagement1 Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments

The Internet of Things Will Disrupt Your Business - Will You Survive?

internet-of-things-sign Nov 11, 2014 - We're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology available? Comments

TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

shutterstock-143575819 Nov 7, 2014 - In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can glean valuable data from a big data reservoir. Comments

What gTLDs and Patents Forecast for Digital Marketers

patent-pending Nov 5, 2014 - Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Comments

Implicit Profiling: The Truth Serum for Customers and Prospects

truth-profiling Nov 5, 2014 - Using implicit profiling can help marketers learn what buyers really need before someone on the sales team engages them. Comments

Google Talks Data Visualization at ClickZ Live Chicago

data-numbers-analysis-man Nov 4, 2014 - Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Comments

Data Visualization: Your Secret Weapon in Storytelling and Persuasion

data-visualization Oct 31, 2014 - Creating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success. Comments

5 Things You Need to Know About Data Management Platforms

data2 Oct 30, 2014 - The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most out of your information. Comments

Turning Dialect Into Data

keywords-seo-writing Oct 23, 2014 - U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber criminals, the technology has recently expanded into the marketing world. Comments

The Future of Big Data – Big Data 2.0

big-data-screen Oct 23, 2014 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do. Comments

7 Tips for Using Data to Maximize Content

data2 Oct 21, 2014 - In order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two work together. Comments

What Does Ello Mean for Paid Social Advertising?

Social Data Oct 16, 2014 - Will Ello's closed, data-protected model mean changes for the social advertising landscape? Comments

Rethinking Keyword Attribution: A Big-Picture Approach

attribution Oct 16, 2014 - Current attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just change all that. Comments

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

home-page-is-dead Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

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