Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

gtld

The First Wave of gTLDs Are Coming - Are You Ready?

Jun 21, 2013 - Regardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to protecting your brand. Comments

Is Data-Driven Marketing Compatible With Agile Marketing?

data-cloud Jun 18, 2013 - It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting. Comments

Mobility and User Intent: Clear Pathways

man-using-mobile Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments

Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs

havas-mfg Jun 6, 2013 - Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio. Comments

gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies

data-cloud May 24, 2013 - The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands. Comments

'How to Win' Customer Relationships and 'Influence' Digital Performance

customers May 22, 2013 - Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Comments

Data Shows 'Big Data Marketing' Is a Growing Field

big-data May 21, 2013 - A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Comments

Start Listening: Why Testing Alone Isn't the Answer

listening May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments

Will Tablets Still Be Around in 5 Years?

ipad-prototype-screenshot May 8, 2013 - Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers. Comments

How 900+ Communities and Generics Will Reshape the Internet

community Apr 26, 2013 - These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Comments

Marketing 'Moneyball'

moneyball2 Apr 25, 2013 - What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Comments

Interesting Ways Businesses Use Big Data to Improve Personalization

big-data Apr 23, 2013 - If you listen properly, your data will tell you vital information about your customers and clients. Comments

Small Business Wins Big With Facebook's New Targeting

facebook-like Apr 17, 2013 - With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Comments

Stop Old B2B Thinking, Start Putting Customers First

b2bchalkboard Apr 11, 2013 - Companies that can have one-to-one conversations at scale and grow customer relationships will win. Comments

How Big Data and Analytics Are Transforming In-Store Experience for Retailers

big-data-new Apr 9, 2013 - Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Comments

gTLDS: Catalyst for Disruptive Innovation

gtld Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments

Why Big Data Isn't the End-All for Content Marketing

big-data Mar 26, 2013 - In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy. Comments

The Convergence of Experience Management and Insight

experience Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments

Embrace the Change

change-just-ahead Mar 13, 2013 - Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business. Comments

Big Data Is Enabling Marketers to Do More With Less

big-data-new Mar 12, 2013 - What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Comments

If It's Not Programmatic Premium, Then What Is It?

confusedwoman Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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