Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
May 21, 2013 - A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Comments
May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments
May 8, 2013 - Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers. Comments
Apr 26, 2013 - These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Comments
Apr 25, 2013 - What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Comments
Apr 23, 2013 - If you listen properly, your data will tell you vital information about your customers and clients. Comments
Apr 17, 2013 - With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Comments
Apr 11, 2013 - Companies that can have one-to-one conversations at scale and grow customer relationships will win. Comments
Apr 9, 2013 - Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Comments
Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments
Mar 26, 2013 - In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy. Comments
Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments
Mar 13, 2013 - Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business. Comments
Mar 12, 2013 - What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Comments
Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments
Mar 1, 2013 - Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty. Comments
Feb 27, 2013 - A look at the four key benefits of a closed-loop attribution system. Comments
Feb 22, 2013 - AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. Comments
Feb 20, 2013 - With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Comments
Feb 20, 2013 - Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help better decision-making. Comments
Feb 8, 2013 - About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014