Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

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Donuts' New gTLDs – a Digital Shopping Mall

Nov 6, 2013 - The digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Comments

How To Get Comfortable with Big Data

Big data Oct 31, 2013 - We're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; these tips show you how. Comments

Do Marketers Need Big Data?

bigdata Oct 28, 2013 - Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Comments

Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting

secret Oct 15, 2013 - Companies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better use? Comments

Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising

creep Oct 11, 2013 - Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns and a lack of understanding among consumers about how retargeting works hold us back. Comments

Tealium AudienceStream Aims to Bring Order to Fragmented Data

tealium Oct 9, 2013 - Tealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including email, multi-channel messaging, content management and more. Comments

New Technologies to Help Juice Your Holiday Sales

dubai-shopping-centre Oct 9, 2013 - Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Comments

Big Data vs. Better Data: Marketing Beyond Hunting & Gathering

explosion Oct 9, 2013 - While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Comments

Brand gTLD Subdomain Strategy: Navigating the New Technology Platform

Windows 8.1 apps and services one vision plan Oct 9, 2013 - As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the intuitive navigation inherent to the technology platform of the gTLD. Comments

3 Critical & Consistent Elements in a Customer Journey Framework

target-your-customers Oct 2, 2013 - The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with and understand your customers. Comments

5 Tips For Making the Most of Your Holiday Season Media Spend

holiday-email Sep 25, 2013 - The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Comments

SES SF: Searching for Attribution 'Beyond the Last Click'

clicks Sep 13, 2013 - The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Comments

What's the Impact of gTLDs on Social Media?

socialmedia-world Sep 11, 2013 - Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Comments

How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg

bryan-eisenberg-professional-speaker Aug 28, 2013 - Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps. Comments

The Right and Wrong Ways to Measure Content Marketing

content Aug 21, 2013 - To understand the value of a given piece of content, we have to look at each stage separately. Comments

Should Marketers Reserve Brands in Category-Related TLDs?

brandbuild Aug 16, 2013 - With new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we take a wait-and-see approach? Comments

What to Ask of Big Data to Inform Your Marketing Strategy

big-data Aug 14, 2013 - With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data. Comments

Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset

content Aug 7, 2013 - A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to a marketing differentiator. Comments

Debunking 5 Myths About Display Advertising

display-dragon Jul 24, 2013 - Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it's time to debunk these myths. Comments

5 Things to Know About Engaging With gTLDs: Generics Preparing to Launch

gtld Jul 19, 2013 - Marketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are worth the time to acquire and maintain. Comments

How to Convince Your Boss That Your Marketing Team Has Intangible Value

business-people Jul 16, 2013 - Help your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key arguments. Comments

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