Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Jun 21, 2013 - Regardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to protecting your brand. Comments
Jun 18, 2013 - It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting. Comments
Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments
Jun 6, 2013 - Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio. Comments
May 24, 2013 - The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands. Comments
May 22, 2013 - Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Comments
May 21, 2013 - A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Comments
May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments
May 8, 2013 - Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers. Comments
Apr 26, 2013 - These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Comments
Apr 25, 2013 - What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Comments
Apr 23, 2013 - If you listen properly, your data will tell you vital information about your customers and clients. Comments
Apr 17, 2013 - With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Comments
Apr 11, 2013 - Companies that can have one-to-one conversations at scale and grow customer relationships will win. Comments
Apr 9, 2013 - Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Comments
Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments
Mar 26, 2013 - In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy. Comments
Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments
Mar 13, 2013 - Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business. Comments
Mar 12, 2013 - What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Comments
Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT