Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
New Content Takeover: From 27-29 January 2015, ClickZ will be hosting its first 'one-stop digital' on Data-Driven Marketing. Ensure you don't miss out on this live and interactive experience - Visit our Content Takeover page for more information.
Oct 23, 2014 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do. Comments
Oct 21, 2014 - In order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two work together. Comments
Oct 16, 2014 - Will Ello's closed, data-protected model mean changes for the social advertising landscape? Comments
Oct 16, 2014 - Current attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just change all that. Comments
Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments
Oct 7, 2014 - Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers. Comments
Oct 1, 2014 - As marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for visibility and control for individuals who want to understand how their personal data is being used. Comments
Sep 29, 2014 - Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Comments
Sep 23, 2014 - To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Comments
Sep 19, 2014 - Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies utilizing the technology to influence purchasing behavior. Comments
Sep 17, 2014 - Marketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five misconceptions. Comments
Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments
Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments
Sep 14, 2014 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends. Comments
Sep 11, 2014 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. Comments
Sep 10, 2014 - Thousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Comments
Sep 4, 2014 - Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? Comments
Aug 28, 2014 - Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer. Comments
Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments
Aug 13, 2014 - As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are the top five things CEOs need to know about the new gTLDs. Comments
Aug 12, 2014 - In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their business, or their industry. Comments
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT