Marketing News & Expert Advice
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Financial Services
Marketing for financial services firms is as diverse as the services they offer – whether it's credit cards, mortgages, health and auto insurance, or 401K plans. What's more, the stakes are high for financial services firms to win the confidence of people – and get them to hand over their hard-earned cash for investments or insurance. Learn how smart marketers are tapping social and mobile marketing to win trust and build loyalty.
Marketo Files to Go Public With $75 Million IPO
Apr 5, 2013 - Some commentators say the move is a sign of the growing potential of the marketing automation software market. Comments
Topics in Marketing:
Why Marketers Should Care About Tax Refunds
Mar 8, 2013 -
Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars.
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The Great Enhanced Campaigns War of 2013: The Surprising Winner
Feb 22, 2013 -
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.
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Will the Wall Street Model Hit Ad Tech As Well?
Dec 13, 2012 -
Who will be working in digital ad tech in the future? And who is being hired right now?
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Big Data Will Transform Financial Industry, Warns TomorrowToday
Oct 23, 2012 -
The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business
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Progressive Backs Flo Against Backlash With Facebook Campaign
Aug 21, 2012 -
Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign.
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Progressive's Flo Plays in The Sims Social and Instagram
Jul 27, 2012 -
Insurance spokescharacter goes on a virtual quest to win a lawn ornament.
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State Farm Pushes Firework Safety on Twitter
Jul 3, 2012 -
Insurance co and retailers like Glasses.com run July 4 holiday campaigns.
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Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
Jun 22, 2012 -
IBM says 1 in 3 in three marketers plans to use mobile ads in 2012.
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Farmers Hash-Tag Combines NASCAR And Social
Apr 11, 2012 -
The insurance brand's hash-tag will appear on race car during nationally televised event.
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Progressive's 'Flo' Gets More Social Game
Mar 23, 2012 -
Brand character leads "Sims Social" effort on Facebook and other initiatives.
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Insurer Targets NCAA Fans on National Signing Day
Feb 1, 2012 -
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
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Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards
Jan 18, 2012 - How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Comments
Citibank India: A Bank Goes Digital
Nov 29, 2011 - Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Comments
State Farm Creates Personalized Chaos to Promote Insurance
Oct 6, 2011 -
Branded plaything uses Google Street View to create a scene of robotic destruction on your own block.
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Capital One Runs Ads on Three Zynga Games
Sep 19, 2011 -
It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously.
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Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit
Aug 3, 2011 -
Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats.
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Amex Talks Facebook, Foursquare, and SMBs
May 27, 2011 -
Q&A with VP Julie Berkun Fajgenbaum.
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AmEx Courts Twenty-Somethings With New Site
Sep 23, 2010 - Latest foray into publishing, called Currency, aims to educate young people on finances. Comments
Progressive Debuts Mobile Version of Web Advergame
Sep 16, 2010 - Insurer extends popular Route-Rageous game to iPhone and iPod Touch. Comments
AmEx Aligns With Twitter for Fashion Week
Sep 14, 2010 -
A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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April 11, 2013
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April 16, 2013
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
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Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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