Marketing for financial services firms is as diverse as the services they offer – whether it's credit cards, mortgages, health and auto insurance, or 401K plans. What's more, the stakes are high for financial services firms to win the confidence of people – and get them to hand over their hard-earned cash for investments or insurance. Learn how smart marketers are tapping social and mobile marketing to win trust and build loyalty.
Apr 5, 2013 - Some commentators say the move is a sign of the growing potential of the marketing automation software market. Comments
Mar 8, 2013 -
Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars.
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Feb 22, 2013 -
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.
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Dec 13, 2012 -
Who will be working in digital ad tech in the future? And who is being hired right now?
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Oct 23, 2012 -
The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business
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Aug 21, 2012 -
Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign.
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Jul 27, 2012 -
Insurance spokescharacter goes on a virtual quest to win a lawn ornament.
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Jul 3, 2012 -
Insurance co and retailers like Glasses.com run July 4 holiday campaigns.
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Jun 22, 2012 -
IBM says 1 in 3 in three marketers plans to use mobile ads in 2012.
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Apr 11, 2012 -
The insurance brand's hash-tag will appear on race car during nationally televised event.
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Mar 23, 2012 -
Brand character leads "Sims Social" effort on Facebook and other initiatives.
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Feb 1, 2012 -
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
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Jan 18, 2012 - How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Comments
Nov 29, 2011 - Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Comments
Oct 6, 2011 -
Branded plaything uses Google Street View to create a scene of robotic destruction on your own block.
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Sep 19, 2011 -
It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously.
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Aug 3, 2011 -
Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats.
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May 27, 2011 -
Q&A with VP Julie Berkun Fajgenbaum.
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Sep 23, 2010 - Latest foray into publishing, called Currency, aims to educate young people on finances. Comments
Sep 16, 2010 - Insurer extends popular Route-Rageous game to iPhone and iPod Touch. Comments
Sep 14, 2010 -
A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week.
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