Financial Services

Marketing for financial services firms is as diverse as the services they offer – whether it's credit cards, mortgages, health and auto insurance, or 401K plans. What's more, the stakes are high for financial services firms to win the confidence of people – and get them to hand over their hard-earned cash for investments or insurance. Learn how smart marketers are tapping social and mobile marketing to win trust and build loyalty.

happy-credit-card-shopper

Is Card-Linked Marketing the New Hidden Jewel?

May 6, 2014 - Although card-linked marketing has proved to be an efficient strategy, it is underutilized by chief marketing officers, says a study from Bank of America. Comments

Financial Institutions Face Analytics Challenges

e-banking Apr 29, 2014 - Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to other sectors. Comments

Facebook Prepping e-Money Transfer Service in Europe

facebook-like Apr 15, 2014 - Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Comments

5 Budgeting Tips for Freelance Marketers

budgetshutterstock-112261523 Jan 31, 2014 - Five tips for how to effectively manage your finances, including cutting food costs, planning for long-term savings, tapering spending, and looking for unorthodox ways to save cash. Comments

AXA Indonesia: Digital Plans for 2014 [Video]

axa Jan 5, 2014 - Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview. Comments

Social Media for Business Results in the Insurance Industry

aia Nov 14, 2013 - How can social media help financial services companies rebuild their reputation and sales mission? Consider this approach. Comments

Write a Standout Blog Post in 6 Easy Steps

video-blog Aug 23, 2013 - Focus on high-quality content that helps you build an audience while improving your personal online brand. Comments

RBC Goes Back to School

rbc-bank Jul 22, 2013 - RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Comments

Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition

bing-ad-copy Jun 27, 2013 - When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations of ad copy messages drive the best response. Comments

6 Social Media Marketing Tips for First-Time Entrepreneurs

business-people Jun 14, 2013 - Social media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business. Comments

NYSE Launches Digital Newsroom

the-big-stage-1 Jun 4, 2013 - The NYSE recently unveiled an online newsroom that offers a mix of breaking news, folksy company profiles, and the ability for readers to share and endorse content via social media. Comments

Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for

counting-money Jun 4, 2013 - One-third of shoppers will change behavior due to new tax. Comments

Financial Services: The Mobile Vertical to Watch

counting-money May 15, 2013 - Be smart, mobile marketer: watch and learn from finance, no matter what business you're in. Comments

75% of Consumers Use Mobile for Personal Finances

man-using-mobile May 10, 2013 - A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services. Comments

Marketo Files to Go Public With $75 Million IPO

marketo Apr 5, 2013 - Some commentators say the move is a sign of the growing potential of the marketing automation software market. Comments

Why Marketers Should Care About Tax Refunds

tax-refund Mar 8, 2013 - Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars. Comments

The Great Enhanced Campaigns War of 2013: The Surprising Winner

enhanced-campaigns Feb 22, 2013 - As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Comments

Will the Wall Street Model Hit Ad Tech As Well?

wall-street-exchange Dec 13, 2012 - Who will be working in digital ad tech in the future? And who is being hired right now? Comments

Big Data Will Transform Financial Industry, Warns TomorrowToday

big-data-screen Oct 23, 2012 - The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business Comments

Progressive Backs Flo Against Backlash With Facebook Campaign

facebook-logout-progressive-flo Aug 21, 2012 - Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign. Comments

Progressive's Flo Plays in The Sims Social and Instagram

progressive-instagram Jul 27, 2012 - Insurance spokescharacter goes on a virtual quest to win a lawn ornament. Comments

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