Marketing News & Expert Advice
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Financial Services
Marketing for financial services firms is as diverse as the services they offer – whether it's credit cards, mortgages, health and auto insurance, or 401K plans. What's more, the stakes are high for financial services firms to win the confidence of people – and get them to hand over their hard-earned cash for investments or insurance. Learn how smart marketers are tapping social and mobile marketing to win trust and build loyalty.
Write a Standout Blog Post in 6 Easy Steps
Aug 23, 2013 - Focus on high-quality content that helps you build an audience while improving your personal online brand. Comments
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RBC Goes Back to School
Jul 22, 2013 -
RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain.
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Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition
Jun 27, 2013 -
When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations of ad copy messages drive the best response.
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6 Social Media Marketing Tips for First-Time Entrepreneurs
Jun 14, 2013 -
Social media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business.
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NYSE Launches Digital Newsroom
Jun 4, 2013 -
The NYSE recently unveiled an online newsroom that offers a mix of breaking news, folksy company profiles, and the ability for readers to share and endorse content via social media.
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Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for
Jun 4, 2013 -
One-third of shoppers will change behavior due to new tax.
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Financial Services: The Mobile Vertical to Watch
May 15, 2013 -
Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.
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75% of Consumers Use Mobile for Personal Finances
May 10, 2013 -
A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services.
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Marketo Files to Go Public With $75 Million IPO
Apr 5, 2013 -
Some commentators say the move is a sign of the growing potential of the marketing automation software market.
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Why Marketers Should Care About Tax Refunds
Mar 8, 2013 -
Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars.
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The Great Enhanced Campaigns War of 2013: The Surprising Winner
Feb 22, 2013 -
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.
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Will the Wall Street Model Hit Ad Tech As Well?
Dec 13, 2012 -
Who will be working in digital ad tech in the future? And who is being hired right now?
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Big Data Will Transform Financial Industry, Warns TomorrowToday
Oct 23, 2012 -
The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business
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Progressive Backs Flo Against Backlash With Facebook Campaign
Aug 21, 2012 -
Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign.
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Progressive's Flo Plays in The Sims Social and Instagram
Jul 27, 2012 -
Insurance spokescharacter goes on a virtual quest to win a lawn ornament.
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State Farm Pushes Firework Safety on Twitter
Jul 3, 2012 -
Insurance co and retailers like Glasses.com run July 4 holiday campaigns.
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Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
Jun 22, 2012 -
IBM says 1 in 3 in three marketers plans to use mobile ads in 2012.
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Farmers Hash-Tag Combines NASCAR And Social
Apr 11, 2012 -
The insurance brand's hash-tag will appear on race car during nationally televised event.
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Progressive's 'Flo' Gets More Social Game
Mar 23, 2012 -
Brand character leads "Sims Social" effort on Facebook and other initiatives.
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Insurer Targets NCAA Fans on National Signing Day
Feb 1, 2012 -
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
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Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards
Jan 18, 2012 - How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Comments
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