Marketing News & Expert Advice
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Financial Services
Marketing for financial services firms is as diverse as the services they offer – whether it's credit cards, mortgages, health and auto insurance, or 401K plans. What's more, the stakes are high for financial services firms to win the confidence of people – and get them to hand over their hard-earned cash for investments or insurance. Learn how smart marketers are tapping social and mobile marketing to win trust and build loyalty.
Citibank India: A Bank Goes Digital
Nov 29, 2011 - Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Comments
Topics in Marketing:
State Farm Creates Personalized Chaos to Promote Insurance
Oct 6, 2011 -
Branded plaything uses Google Street View to create a scene of robotic destruction on your own block.
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Capital One Runs Ads on Three Zynga Games
Sep 19, 2011 -
It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously.
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Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit
Aug 3, 2011 -
Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats.
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Amex Talks Facebook, Foursquare, and SMBs
May 27, 2011 -
Q&A with VP Julie Berkun Fajgenbaum.
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AmEx Courts Twenty-Somethings With New Site
Sep 23, 2010 - Latest foray into publishing, called Currency, aims to educate young people on finances. Comments
Progressive Debuts Mobile Version of Web Advergame
Sep 16, 2010 - Insurer extends popular Route-Rageous game to iPhone and iPod Touch. Comments
AmEx Aligns With Twitter for Fashion Week
Sep 14, 2010 -
A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week.
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Promoted Tweets Increase Engagement by 50 Percent for Zecco
Aug 26, 2010 - Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Comments
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