Marketing for financial services firms is as diverse as the services they offer – whether it's credit cards, mortgages, health and auto insurance, or 401K plans. What's more, the stakes are high for financial services firms to win the confidence of people – and get them to hand over their hard-earned cash for investments or insurance. Learn how smart marketers are tapping social and mobile marketing to win trust and build loyalty.
Aug 21, 2012 - Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign. Comments
Jul 27, 2012 - Insurance spokescharacter goes on a virtual quest to win a lawn ornament. Comments
Jul 3, 2012 - Insurance co and retailers like Glasses.com run July 4 holiday campaigns. Comments
Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments
Apr 11, 2012 - The insurance brand's hash-tag will appear on race car during nationally televised event. Comments
Mar 23, 2012 - Brand character leads "Sims Social" effort on Facebook and other initiatives. Comments
Feb 1, 2012 - American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Comments
Jan 18, 2012 - How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Comments
Nov 29, 2011 - Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Comments
Oct 6, 2011 - Branded plaything uses Google Street View to create a scene of robotic destruction on your own block. Comments
Sep 19, 2011 - It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Comments
Aug 3, 2011 - Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats. Comments
May 27, 2011 - Q&A with VP Julie Berkun Fajgenbaum. Comments
Oct 13, 2010 - Financial brands must develop balance innovation, security, and human relationships. Comments
Sep 23, 2010 - Latest foray into publishing, called Currency, aims to educate young people on finances. Comments
Sep 16, 2010 - Insurer extends popular Route-Rageous game to iPhone and iPod Touch. Comments
Sep 14, 2010 - A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week. Comments
Aug 26, 2010 - Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Comments
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