Marketing News & Expert Advice
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Financial Services
Marketing for financial services firms is as diverse as the services they offer – whether it's credit cards, mortgages, health and auto insurance, or 401K plans. What's more, the stakes are high for financial services firms to win the confidence of people – and get them to hand over their hard-earned cash for investments or insurance. Learn how smart marketers are tapping social and mobile marketing to win trust and build loyalty.
Promoted Tweets Increase Engagement by 50 Percent for Zecco
Aug 26, 2010 - Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Comments
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