Financial Services

Marketing for financial services firms is as diverse as the services they offer – whether it's credit cards, mortgages, health and auto insurance, or 401K plans. What's more, the stakes are high for financial services firms to win the confidence of people – and get them to hand over their hard-earned cash for investments or insurance. Learn how smart marketers are tapping social and mobile marketing to win trust and build loyalty.

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State Farm Pushes Firework Safety on Twitter

Jul 3, 2012 - Insurance co and retailers like Glasses.com run July 4 holiday campaigns. Comments

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

nokillla Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

Farmers Hash-Tag Combines NASCAR And Social

farmers Apr 11, 2012 - The insurance brand's hash-tag will appear on race car during nationally televised event. Comments

Progressive's 'Flo' Gets More Social Game

progressive Mar 23, 2012 - Brand character leads "Sims Social" effort on Facebook and other initiatives. Comments

Insurer Targets NCAA Fans on National Signing Day

ami-signingday Feb 1, 2012 - American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Comments

Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards

Jan 18, 2012 - How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Comments

Citibank India: A Bank Goes Digital

Nov 29, 2011 - Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Comments

State Farm Creates Personalized Chaos to Promote Insurance

chaosscreenshot Oct 6, 2011 - Branded plaything uses Google Street View to create a scene of robotic destruction on your own block. Comments

Capital One Runs Ads on Three Zynga Games

capital-one-building Sep 19, 2011 - It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Comments

Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit

nysemc Aug 3, 2011 - Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats. Comments

Amex Talks Facebook, Foursquare, and SMBs

headshot-jfajgenbaum May 27, 2011 - Q&A with VP Julie Berkun Fajgenbaum. Comments

AmEx Courts Twenty-Somethings With New Site

Sep 23, 2010 - Latest foray into publishing, called Currency, aims to educate young people on finances. Comments

Progressive Debuts Mobile Version of Web Advergame

Sep 16, 2010 - Insurer extends popular Route-Rageous game to iPhone and iPod Touch. Comments

AmEx Aligns With Twitter for Fashion Week

twitter-amex Sep 14, 2010 - A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week. Comments

Promoted Tweets Increase Engagement by 50 Percent for Zecco

Aug 26, 2010 - Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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