Marketing for financial services firms is as diverse as the services they offer – whether it's credit cards, mortgages, health and auto insurance, or 401K plans. What's more, the stakes are high for financial services firms to win the confidence of people – and get them to hand over their hard-earned cash for investments or insurance. Learn how smart marketers are tapping social and mobile marketing to win trust and build loyalty.
Jul 3, 2012 - Insurance co and retailers like Glasses.com run July 4 holiday campaigns. Comments
Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments
Apr 11, 2012 - The insurance brand's hash-tag will appear on race car during nationally televised event. Comments
Mar 23, 2012 - Brand character leads "Sims Social" effort on Facebook and other initiatives. Comments
Feb 1, 2012 - American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Comments
Jan 18, 2012 - How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Comments
Nov 29, 2011 - Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Comments
Oct 6, 2011 - Branded plaything uses Google Street View to create a scene of robotic destruction on your own block. Comments
Sep 19, 2011 - It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Comments
Aug 3, 2011 - Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats. Comments
May 27, 2011 - Q&A with VP Julie Berkun Fajgenbaum. Comments
Sep 23, 2010 - Latest foray into publishing, called Currency, aims to educate young people on finances. Comments
Sep 16, 2010 - Insurer extends popular Route-Rageous game to iPhone and iPod Touch. Comments
Sep 14, 2010 - A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week. Comments
Aug 26, 2010 - Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
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