The Great Enhanced Campaigns War of 2013: The Surprising Winner
Financial Services

The Great Enhanced Campaigns War of 2013: The Surprising Winner

11y Andrew Goodman

The Great Enhanced Campaigns War of 2013: The Surp...

As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Read More...

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Will the Wall Street Model Hit Ad Tech As Well?
Financial Services

Will the Wall Street Model Hit Ad Tech As Well?

11y Alan Cutter

Will the Wall Street Model Hit Ad Tech As Well?

Who will be working in digital ad tech in the future? And who is being hired right now? Read More...

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Big Data Will Transform Financial Industry, Warns TomorrowToday
Analytics

Big Data Will Transform Financial Industry, Warns TomorrowToday

11y Michael Shashoua

Big Data Will Transform Financial Industry, Warns ...

The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...

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Progressive Backs Flo Against Backlash With Facebook Campaign
Financial Services

Progressive Backs Flo Against Backlash With Facebook Campaign

12y Kate Kaye

Progressive Backs Flo Against Backlash With Facebo...

Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign. Read More...

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Progressive's Flo Plays in The Sims Social and Instagram
Financial Services

Progressive's Flo Plays in The Sims Social and Instagram

12y Matt Kapko

Progressive's Flo Plays in The Sims Social and Ins...

Insurance spokescharacter goes on a virtual quest to win a lawn ornament. Read More...

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State Farm Pushes Firework Safety on Twitter
Financial Services

State Farm Pushes Firework Safety on Twitter

12y Daniel Mickens

State Farm Pushes Firework Safety on Twitter

Insurance co and retailers like Glasses.com run July 4 holiday campaigns. Read More...

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Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
Financial Services

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

12y Daniel Mickens

Marketing News Roundup: Citibank, Verizon Wireless...

IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Read More...

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Farmers Hash-Tag Combines NASCAR And Social
Financial Services

Farmers Hash-Tag Combines NASCAR And Social

12y Christopher Heine

Farmers Hash-Tag Combines NASCAR And Social

The insurance brand's hash-tag will appear on race car during nationally televised event. Read More...

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Progressive's 'Flo' Gets More Social Game
Financial Services

Progressive's 'Flo' Gets More Social Game

12y Christopher Heine

Progressive's 'Flo' Gets More Social Game

Brand character leads "Sims Social" effort on Facebook and other initiatives. Read More...

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Insurer Targets NCAA Fans on National Signing Day
Financial Services

Insurer Targets NCAA Fans on National Signing Day

12y Christopher Heine

Insurer Targets NCAA Fans on National Signing Day

American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Read More...

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Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards
Financial Services

Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards

12y Janice Diner

Facebook Social Commerce Gets Game With Points, Lo...

How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Read More...

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Citibank India: A Bank Goes Digital
Asia

Citibank India: A Bank Goes Digital

12y Anna Maria Virzi

Citibank India: A Bank Goes Digital

Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Read More...

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State Farm Creates Personalized Chaos to Promote Insurance
Financial Services

State Farm Creates Personalized Chaos to Promote Insurance

13y Susan Kuchinskas

State Farm Creates Personalized Chaos to Promote I...

Branded plaything uses Google Street View to create a scene of robotic destruction on your own block. Read More...

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Capital One Runs Ads on Three Zynga Games
Financial Services

Capital One Runs Ads on Three Zynga Games

13y Christopher Heine

Capital One Runs Ads on Three Zynga Games

It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Read More...

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Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit
Financial Services

Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit

13y Christopher Heine

Despite NYSE #FAIL, MasterCard Check-Ins Look Like...

Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats. Read More...

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Amex Talks Facebook, Foursquare, and SMBs
Financial Services

Amex Talks Facebook, Foursquare, and SMBs

13y Christopher Heine

Amex Talks Facebook, Foursquare, and SMBs

Q&A with VP Julie Berkun Fajgenbaum. Read More...

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Creating a Valuable Online Banking Experience for Consumers
Asia

Creating a Valuable Online Banking Experience for Consumers

14y Andrew Knott

Creating a Valuable Online Banking Experience for ...

Financial brands must develop balance innovation, security, and human relationships. Read More...

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AmEx Courts Twenty-Somethings With New Site
Financial Services

AmEx Courts Twenty-Somethings With New Site

14y Douglas Quenqua

AmEx Courts Twenty-Somethings With New Site

Latest foray into publishing, called Currency, aims to educate young people on finances. Read More...

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Progressive Debuts Mobile Version of Web Advergame
Financial Services

Progressive Debuts Mobile Version of Web Advergame

14y Douglas Quenqua

Progressive Debuts Mobile Version of Web Advergame

Insurer extends popular Route-Rageous game to iPhone and iPod Touch. Read More...

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AmEx Aligns With Twitter for Fashion Week
Ecommerce

AmEx Aligns With Twitter for Fashion Week

14y Lisa Lacy

AmEx Aligns With Twitter for Fashion Week

A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week. Read More...

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Promoted Tweets Increase Engagement by 50 Percent for Zecco
Data insights

Promoted Tweets Increase Engagement by 50 Percent for Zecco

14y Douglas Quenqua

Promoted Tweets Increase Engagement by 50 Percent ...

Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Read More...

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