Marketing for financial services firms is as diverse as the services they offer – whether it's credit cards, mortgages, health and auto insurance, or 401K plans. What's more, the stakes are high for financial services firms to win the confidence of people – and get them to hand over their hard-earned cash for investments or insurance. Learn how smart marketers are tapping social and mobile marketing to win trust and build loyalty.
Aug 21, 2012 - Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign. Comments
Jul 27, 2012 - Insurance spokescharacter goes on a virtual quest to win a lawn ornament. Comments
Jul 3, 2012 - Insurance co and retailers like Glasses.com run July 4 holiday campaigns. Comments
Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments
Apr 11, 2012 - The insurance brand's hash-tag will appear on race car during nationally televised event. Comments
Mar 23, 2012 - Brand character leads "Sims Social" effort on Facebook and other initiatives. Comments
Feb 1, 2012 - American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Comments
Jan 18, 2012 - How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Comments
Nov 29, 2011 - Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Comments
Oct 6, 2011 - Branded plaything uses Google Street View to create a scene of robotic destruction on your own block. Comments
Sep 19, 2011 - It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Comments
Aug 3, 2011 - Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats. Comments
May 27, 2011 - Q&A with VP Julie Berkun Fajgenbaum. Comments
Sep 23, 2010 - Latest foray into publishing, called Currency, aims to educate young people on finances. Comments
Sep 16, 2010 - Insurer extends popular Route-Rageous game to iPhone and iPod Touch. Comments
Sep 14, 2010 - A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week. Comments
Aug 26, 2010 - Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
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